Leggings Market: Global Industry Analysis and Forecast (2024-2030)

The Leggings Market size was valued at USD 36.2 Billion in 2023 and the total Leggings Market revenue is expected to grow at a CAGR of 6.50 % from 2024 to 2030, reaching nearly USD 56.25 Billion.
Leggings Market Overview
Leggings are bottom wear tightly tailored pants which cover the legs. They are typically made of cloth that stretches to secure the legs from the ankle to the knee. Leggings are available in a wide range of designs and have a variety of applications. The market for leggings is Growing rapidly due to an accelerated rise in fashion trends. Companies are now manufacturing leggings in a range of sizes, lengths, patterns, sequins, embellishments, seamless leggings, metallic finishes, and prints due to changing fashion trends and consumer demand for new styles. The need for various leggings has increased for a variety of reasons, including athleisure, workwear, office wear, parties, geometric designs, and various finishes, etc.

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Considering its advantages, compression leggings are rapidly becoming more and more popular. Compression leggings are suitable for everyday use because they decrease the look of swollen, heavy legs and the cellulite that emerges from the body's retention of water. Compression leggings can enhance muscle recovery and minimize pain in the muscles after intense workouts. As a result, compression leggings become increasingly popular among athletes and fitness followers. Companies like Lipoelastic manufacture active leggings that have health benefits. Medical-grade compression leggings are becoming more and more popular in the healthcare sector leggings market segment because they significantly reduce the risk of deep vein thrombosis (DVT) and improve circulation in patients having surgery or undergoing prolonged bed rest. The Marena Group, a leading fashion label and manufacturer of medical-grade compression clothing items has revealed the addition of compression garments to their increasing line of products.
Leggings Market Dynamics
Drivers:

Consumers view leggings as a wardrobe essential that is worn in a variety of ways.

Leggings are a must-have in everyone's apparel. In 2024, the versatility and comfort of leggings will make companies a key player in the leggings market. Leggings have surpassed their role as workout outfits to become a base for contemporary fashion because of their adaptability. The leggings are paired with sporty crop tops and athletic jackets for a stylish, active look keeping the athleisure trend growing, Flared leggings, are also making a strong comeback in 2024. This year leggings remain an essential item in fashion stores, which increases the demand for the leggings market and creates an opportunity for Leggings Market players. The leggings market is flourishing, and they have become increasingly popular among consumers as they are comfortable, easy to wear, inexpensive, easy to pack and carry while traveling, quick to wash, and attractive.

Available in a wide variety and styles meeting changing fashion trends

The leggings market currently offers a wide range of trendy designs and fashions to suit every taste. Leggings are available in all kinds of designs, including animal prints, florals, geometric patterns, and metallic finishes. Lululemon, a high-quality fitness brand, has recently included floral and animal prints in its collection. Their leggings are fashionable but also comfortable and of high performance. The availability of a wide variety of options possesses the advantage of catering to customers of all types of fashion tastes and leggings for all occasions.

Seamless and enhancement leggings gaining popularity

Seamless leggings are also gaining popularity in the leggings market, as they give a sleek and flattering look by eliminating any visible lines or seams giving a smooth and streamlined finfish to outfits. Gymshark is known for its seamless leggings featuring intricate designs and patterns that provide a sculpted and flattering fit. Mesh panels and cutouts are another popular design feature that gives leggings an element of edge and breathability. Leggings with embroidery, studs, or sequins are ideal for people who enjoy a little glitter and shine and who want to stand out and make a statement with their wardrobe. Fashion-forward apparel is available from Guess, including embellished leggings with embroidery, studs, or sequins.

Celebrity endorsements boost businesses' sales.

According to MMR research, the leggings market observes a rise in interest in activewear and athleisure, which is enhanced by celebrity endorsements and influencer partnerships. This creates a demand for stylish leggings with unique patterns as consumers see their favourite celebrities wearing these items. It encourages people to purchase and focus on getting fit. The demand for tights and leggings in a greater variety of sizes and styles that suit a range of body types and preferences in the leggings market has been fueled by the body positivity movement. Compared to regular pants, people feel more secure and comfortable wearing leggings. Companies should emphasize on significance of leggings in promoting diversity and body positivity.

Restraints:

The leggings industry faces quality and durability issues:

The leggings market is so vast and diverse with consumers having a wide variety of options and brands to choose leggings from still consumers complain on the quality and longevity of leggings. There is a gap between what businesses offer and what customers expect. For example, customers' main worries when it comes to leggings are quality and durability. Specifically, consumers mention fabric stretching, pilling, and fading as common difficulties that discourage them from making repeat purchases and brand loyalty is hampered as well.

Opportunities

Integration of technology into the manufacturing of leggings:

With the rapid growth of technology, leggings are being manufactured in innovative ways by incorporating technology. Smart leggings equipped with biometric sensors and health monitoring features have the potential to change the athletic portion of the leggings industry, with sales expected to reach $1.5 billion by 2025. This integration of technology into the manufacturing of leggings will help the leggings market to expand and flourish even more. Defects level will drop when robots assist in the production process. If this is connected with the on-demand availability of materials, companies can afford the production of personalized products on a massive scale.

1. Bombsheller, a US firm manufactures graphic leggings and the designs for which are sourced from artiest community and then these designs are rendered into 3-D realistic images of finished products. Customers can choose the product they want and get the designs printed onto the material. Dressmaker on site stitches the fabric according to the shape of the customer which helps the companies to save on demo costs and doesn’t need to invest in large Inventories, warehouse or with retailers. To assist in the manufacturing process self-driving sewing machines like Sewbo come in handy where this machine overcomes the challenge of robots handling fabrics, which makes production process fully automated.

1. Conductive fibers and yarns that are made of materials like silver, copper or graphene are woven into the fabrics to create electrical circuits to which sensors are connected which allows seamless data transmission and collection. This is ideal for monitoring biometric data like heart rate, body temperature, and muscle activity. Myant is a textile computing company that integrates technology into the fabric and creates smart clothing that measures biometrics.

leggings Marketing Strategies:

With an increase in competition in the leggings market companies should emphasize the importance of incorporating inclusive marketing strategies that celebrate diversity and representation, with 60% of consumers prefer brands that feature diverse marketing models and inclusive messaging in their leggings campaigns for the target audience. This will help companies to grow and scale up their businesses at a faster rate.

1. Lululemon brand sells yoga wear and exercise clothing which focuses on marketing lifestyle rather than product. They showcase themselves as improving people’s life and health through their products. This creates a perception in mind of consumers that using Lululemon’s products will enhance our lifestyle making it better. So, consumers start preferring their products over other products. Lululemon as a brand target customers who want to become more fit and are health-conscious.

Challenges

Ethical Sourcing and Labor Practices:

While manufacturing leggings it is important to serve raw materials that are ethically sourced and engage in fair labour practices by providing fair wages to workers, and safe working environment conditions to the employees to avoid exploitation. As conscious consumers, one must be aware that the leggings that they purchase are made in compliance with all the regulations. In the Leggings market, it is seen that 70% of leggings brands lack transparency in their supply chains, which raises concerns about ethical sourcing and fair labour practices, particularly in countries with weak regulatory guidelines and worker protection laws.

Brand Loyalty and Switching Behaviour of consumers in the Leggings market:

The leggings market faces the problem of customer retention and brand loyalty. Research by MMR says that 50% of leggings consumers are willing to switch brands for better pricing or promotional offers, indicating low brand loyalty and the need for brands to differentiate themselves through product innovation and customer experience. To overcome these brands must focus on developing strategies to maintain brand loyalty and retain customers. This is done by implementing planned marketing strategies, brand loyalty programs, improving product quality, and improving customer experience.
Leggings Market Segment Analysis
The leggings market segment is broadly categorized based on its fabric type, geography, end user, distribution channel, and type of leggings. The market is dominated by the end-user segment as females in the end-user segment dominate and hold the maximum market share. Now people prefer more comfortable garments.

Leggings are becoming popular among people who exercise. As, people are becoming more conscious about their overall health and well-being, as they understand the importance of exercise. People going to the gym and engaging in fitness activities have increased. Consumer preferences for gym attire have changed because of its flexibility and moisture-absorbing capabilities, people who exercise prefer leggings over traditional workout trousers, increasing demand for performance-oriented leggings in the fitness industry and the leggings market. Leggings with UV protection and quick-drying characteristics are increasingly looked after by people who enjoy outdoor activities and adventure travel, with sales of outdoor leggings growing by double digits in the leggings market.

Based on End User Industry:
Females are the major market share holder when it comes to the leggings category and drive sales for the company. Women aged 18-34 are the largest consumer category for leggings in North America, accounting for 65% of total sales, owing to their preference for athleisure wear and fashion-forward styles. female consumers aged 25-44 make up the majority of the leggings market in Europe, with 70% of women in this demographic having multiple pairs for varied situations like fitness, casual wear, and fashion.

Analysis by América Retail highlighted the rising popularity of leggings among male consumers in Latin American countries like Brazil, where 30% of men aged 18-35 reported purchasing leggings for fitness activities and casual wear, challenging traditional gender norms in fashion. According to MMR data, women in the Middle East, especially in the Gulf Cooperation Council (GCC) countries, account for 80% of luxury leggings sales, with female shoppers wanting quality fabrics and exclusive designs. MMR research revealed a growing demand for gender-neutral and unisex leggings designs among urban millennials in African cities such as Lagos and Nairobi, with 45% of customers aged 18-34 showing an interest in adaptable legging styles appropriate for all genders.

Leggings were originally designed for ladies, but they have gained popularity among males, and leggings are now available for children as well. Parents prefer leggings for their children because of their comfort. for example, 63% of respondents aged 18-34 reported owning at least one pair of leggings, showing that leggings are widely popular among younger populations. 82% of parents prefer leggings with reinforced knee panels for their children's school uniforms, citing durability and comfort as important considerations in educational choices. MMR report suggests that the kids' leggings market is rapidly expanding in Asia-Pacific nations such as China and India, owing to rising disposable incomes and parents' preference for comfortable and durable clothes for their children.

Leggings Market Segmentation by Distribution Channel

A rise in the application of Direct-to-consumer (DTC) and digitally native vertical brands (DNVBs) are disruptors in the leggings market, according to MMR analysis of market dynamics. These brands use social media marketing and e-commerce platforms to reach consumers directly and set themselves apart from traditional retail brands. 56% of customers find and buy leggings on social media sites like Instagram and TikTok, demonstrating the increasing impact of social commerce on sales and brand engagement in the clothing sector. When compared to traditional retail channels, leggings subscription boxes had a 30% boost in subscriber retention rates. Personalized styling tips and flexible subscription options were the main factors influencing customer loyalty and repeat business.
Leggings Market Regional Insights
Europe is seen as the major market for leggings in the leggings industry. Analysis revealed that sustainable and eco-friendly leggings brands are gaining traction in European markets such as the United Kingdom and Germany, with sales of leggings made from recycled materials and organic cotton increasing by 30% in response to consumer demand for ethical fashion choices.

China is the next major market after Europe acquiring market share. It was related to an increase in multinational corporations producing leggings through outsourcing and the expansion of the Sports Association's relations with China. The Asia-Pacific area is expected to witness moderate revenue growth throughout the projection period. According to MMR, India buys leggings from over 125 different countries and exported leggings to Australia for approximately US$5.1 million last year.

MMR identified Asia-Pacific countries such as China, India, and South Korea as growing leggings markets, because of urbanization, rising disposable incomes, and shifting lifestyle preferences among younger demographics. According to MMR, xx % of worldwide customers believe sustainability to be an important element in their purchase decisions, with interest in eco-friendly materials driving demand for leggings produced from recycled fibers or organic cotton. According to an MMR, 42% of respondents in metropolitan areas across Africa favor leggings for everyday wear due to their comfort and versatility, increasing the need for inexpensive and locally produced leggings brands catering to different consumer tastes. Analysis highlights the growing popularity of leggings with vibrant prints and bold patterns among young consumers in Latin American countries like Brazil and Mexico, with sales of fashion-forward leggings increasing by XX% year-on-year in key urban markets.

According to MMR, luxury leggings brands with modest and inclusive designs saw a xx % growth in sales in the Middle East region, owing to changing cultural norms and increased demand for comfortable yet trendy clothes among female consumers in conservative nations. According to MMR Asia, Japan has emerged as a crucial market for high-tech leggings infused with smart textiles and performance-enhancing technologies, with premium leggings brand sales increasing by 20% year on year in major urban centers such as Tokyo and Osaka.

MMR data showed that the United States accounted for xx % of worldwide leggings sales, with athleisure leggings brands like Lululemon and Athleta dominating the industry and encouraging innovation in performance materials and seamless construction techniques to match changing consumer tastes. Indigenous-owned leggings brands are on the rise in Australia and New Zealand, with online sales of culturally inspired leggings designs increasing by 50% through e-commerce platforms such as The Iconic and ASOS, reflecting a growing appreciation for Indigenous art and craftsmanship.
Leggings Market Scope: Inquiry Before Buying



Leggings Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
USD 36.2  Bn.


Forecast Period 2024 to 2030 CAGR:
6.50%
Market Size in 2030:
USD 56.25 Bn.


 Segments Covered:
by Fabric Type
Cotton Leggings
Polyester Leggings
Spandex Leggings
Nylon Leggings
Lycra Leggings


by Distribution Channel
Online Retail
Offline Retail
Sportswear Stores
Supermarkets and Hypermarkets


by End User
Men
Women
Kids


by Leggings Type
Mid-calf leggings
Stirrup leggings
Disco leggings
Coloured Leggings
Pattern leggings
Knee-length leggings



Leggings Market, by Region:
North America (United States, Canada, and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria, and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Leggings Market, Key Players
1. Nike Inc. -Beaverton, Oregon, United States
2. Under Armour Inc.- Baltimore, Maryland, United States
3. American Eagle Outfitters Inc.- Pittsburgh, Pennsylvania, United States
4. Adidas AG-Herzogenaurach, Germany
5. Li Ning Company Limited - Beijing, China
6. Jockey International Inc.- Kenosha, Wisconsin, United States
7. Xtep International Holdings Ltd.- Quanzhou, China
8. Spanx Inc.- Atlanta, Georgia, United States
9. HUE-New York
10. C&A-Vilvoorde, Belgium
11. Macy’s-New York City
12. Calvin Klein-New York City-US
13. Lululemon-Vancouver, Canada
14. Gymshark-Solihull, West Midlands, England
15. Tack Apparel-Los Angeles, California, United States
16. Alanic Global-Beverly Hills, California, United States
17. SGL Sports-Nancheng, Dongguan, Guangdong, China
18. Yelete-Los Angeles, California, U.S.
19. Nordstrom-SixthAvenueSeattle,United States
20. Beauty Fashion Textile-Thane (Mumbai), Maharashtra
21. Adidas-Herzogenaurach, Germany
22. Sho Sho Fashion-Vernon, Ontario, Canada.
23. Lysse-New York, United States.
24. Oroblu is a registered trademark of CSP International- Ceresara (Mantova) – ITALY

Frequently Asked Questions:
1] What segments are covered in the Global Leggings Market report?
Ans. The segments covered in the Leggings Market report are based on Fabric Type, Distribution Channel, Geography, End-Users, and type of leggings.

2] Which region held the largest Leggings Market share in 2023?
Ans. The Europe region (Italy) held the largest Leggings Market share in 2023 in which China was the leading country.

3] What is the expected Leggings Market size by 2030?
Ans. The Leggings Market size is expected to reach USD 56.25 Bn by 2030.

4] What was the key driver of the Global Leggings Market?
Ans. The proliferation of adaptability, fashion trends, comfort, convenience, and technological advancements with adaptive brightness features is a major driver.

5] What is the expected CAGR of the Global Leggings Market during the forecast period?
Ans. The expected CAGR of the Leggings Market is 6.50% during the forecast period.