Indian Online Grocery Market – Industry Analysis and Forecast (2023-2029)

Indian Online Grocery Market size is expected to reach nearly US$ 46.30 Bn. by 2029 with the CAGR of 37.1% during the forecast period.

The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments.

The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.To know about the Research Methodology:-Request Free Sample Report
Indian Online Grocery Market Dynamics:
Rise in e-commerce industry is a major driving factor behind the growth of the Indian online grocery market. Further, the online grocery store business is booming in India, owing to growing mobile internet penetration, increasing usage of smart devices, time convenience and increasing purchasing power.

The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis.

Until a decade back the need for daily grocery was fulfilled by local kirana store (mom & pop store) or hyper-local market/supermarket. However, with advent of technology and urbanization, several start-ups are opening online grocery stores to serve consumer’s demand of grocery and at the same time providing them advantage of home delivery and relaxation from standing in long billing queues. Currently, most of the online grocery stores are located in Metro and Tier-I cities, but with increasing incomes and urbanization, they are slowly expanding to Tier-II cities as well. The need for online grocery has emerged because of change in working conditions. Also, with urbanization and soaring land prices, it has become difficult to find large amount of land within cities like Mumbai, Delhi to open large stores. Hence, the new hyper-local markets are being opened in outer areas resulting in the increased distances that one has to travel to get to hyper-local store. This coupled with long billing queues leave little time for people to shop on stores. Apart from this, the ubiquitous presence of Internet has made it possible for the grocery stores to go online and has resulted in growth of e-tailing.
Regional Analysis:
Based on the region, Southern region is the major contributor of the Indian online grocery market attributed to highest online consumers located at Bengaluru and Chennai, followed by western region and northern region.

In online grocery, rivals are highly committed and wanted to establish themselves as industry leaders. For them, acquiring new customers is the biggest challenge and hence all of them engage in giving huge discounts to attract new customers which leads to burning high amount of cash for customer acquisition.

With the increasing penetration of internet and seeing the market demand, most of the offline firms have started going online. For example – Reliance Fresh has gone online few months back with their website www. Reliancefreshdirect.com. They have started their operation with Mumbai and source directly from Reliance Fresh stores or their distribution centers.

It’s a growth trend driven mainly by large, pan-India corporate players with deep pockets which include the likes of Big Bazaar, Grofers and more recently Amazon. This online business also offers many opportunities for smaller, individual players who wish to set up their own grocery store online to cater to a more localized customer base.

In 2022, India’s largest e-grocer, BigBasket, received $300 million in funding led by China’s e-commerce giant, Alibaba. This is the biggest investment raised by the company since it started operations in 2022 and values it at around $950 million.
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Indian Online Grocery Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 50.86 Bn.


Forecast Period 2023 to 2029 CAGR:
37.1%
Market Size in 2029:
US $ 46.30 Bn.


 Segments Covered:
by Product Type
1. FMCG
1.1. Packaged Food
1.2. Home Care
1.3. Beverages
1.4. Family Care
2. Grocery & Staple
3. Fruits and Vegetables


by City Type
1. Tier I
2. Tier II
3. Tier III


by Sales Model
1. Bulk Purchase Model
2. Quick Commerce Model



Key Players
1. Alibaba
2. Amazon
3. Walmart
4. Grofers
5. Big Basket
6. Local Banya
7. ZopNow
8. Nature Basket
9. Reliance Fresh Direct
10. Green Cart
11. Aaram Shop
12. Eemli
13. Day to Day Fresh
14. Naturally Yours
15. Dilli Grocery
16. Kiranawalla

Frequently Asked Questions:

1. Which region has the largest share in Indian Online Grocery Market?
Ans: Bengaluru and Chennai region holds the highest share in 2022.

2. What is the growth rate of Indian Online Grocery Market?
Ans: The Indian Online Grocery Market is growing at a CAGR of 37.1% during forecasting period 2023-2029.

3. What is scope of the Indian Online Grocery market report?
Ans: Indian Online Grocery Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period.

4. Who are the key players in Indian Online Grocery market?
Ans: The important key players in the Indian Online Grocery Market are – Alibaba, Amazon, Walmart, Grofers, Big Basket, Local Banya, ZopNow, Nature Basket, Reliance Fresh Direct, Green Cart, Aaram Shop, Eemli, Day to Day Fresh, Naturally Yours, Dilli Grocery, and Kiranawalla.

5. What is the study period of this market?
Ans: The Indian Online Grocery Market is studied from 2022 to 2029.