India Sports Apparel Market- Industry Analysis and Forecast (2024-2030)

The India Sports Apparel Market size was valued at USD 673.34 Million in 2023 and the total India Sports Apparel revenue is expected to grow at a CAGR of 16.2% from 2024 to 2030, reaching nearly USD 1926.10 Million.
India Sports Apparel Market Overview
Sports apparel refers to clothing and accessories designed for physical activities, sports, and fitness. It includes garments worn during exercise, training, competition, or recreational sports. The India Sports Apparel Market has shown dynamic growth, driven by an increasing preference for athleisure and activewear.

The market witnessed a surge in demand in 2023, fueled by changing lifestyles, heightened fitness awareness, and the shift toward comfortable clothing for daily wear. In terms of production, Indian apparel manufacturers have ramped up operations to meet the growing demand, especially in urban centers and emerging Tier-II and III cities. Companies like Adidas India and Puma have increased local production to enhance supply chains, reducing lead times and improving market responsiveness.

The India Sports Apparel Market has benefited from the rise of e-commerce, making it easier for consumers across the country to access a wider range of products. Supply chain disruptions and rising raw material costs have put pressure on margins for both domestic and international brands. The India Sports Apparel Market performed well in 2023, with strong sales during the festive season. Brands have focused on balancing demand and supply by investing in local manufacturing capabilities, as seen in Nike’s growth and Decathlon’s partnership with local franchises. The market is expected to continue evolving as more brands capitalize on the growing appetite for athleisure, driving both demand and consumption.To know about the Research Methodology :- Request Free Sample Report
India Sports Apparel Market Dynamics
Increasing Online Sales of Sports Apparel

India, with its 1.3 billion people, is rapidly becoming one of the largest and fastest-growing markets for footwear and sports apparel. According to reports from Flipkart, owned by Walmart, there has been a significant increase in demand for items like T-shirts, track trousers, running shoes, and women's tights, especially in tier-3 markets. The rising interest in fitness, fueled by the pandemic, has led to more consumer searches for workout apparel and gear on platforms like Flipkart. Amazon India also noted a substantial surge in demand for sports and comfort apparel, alongside work-from-home essentials like open footwear. In 2020, the demand for sportswear increased 1.2 times compared to the previous year, with a particularly high rise in women’s running shoes (1.6 times). This growing trend in online shopping is expected to further boost the India Sports Apparel Market, reflecting the increasing consumer focus on fitness and wellness across the country.

From social media to social commerce and digital ecosystems

The growing effect of social media on consumer purchasing habits is likely to fuel the Indian sports apparel industry. More than 80% of buyers utilize internet platforms to find things. Social media continues to be an effective platform for influencers and digital communities to link consumers and commerce, and prominent players are capitalizing on this expanding trend.

Companies that were able to streamline this link between engagement and sales in 2023 were able to significantly increase profits and even build digital consumer-engagement ecosystems spanning from the company's website to its own app and retail stores, using the generated data to inform areas such as product development and demand planning. And, as the social-media landscape evolves, the use of live streaming as a promotional tool as well as a buying channel is already well-established in India and is projected to spread globally. Early adopters in the athletic goods industry are attempting to get a foothold in this "metaverse," and others are likely to follow suit.

Changing Consumer Behaviour & Preferences

India's fitness culture has evolved rapidly, aligning with global trends in health and wellness. This transformation has significantly influenced the India Sports Apparel Market, with increasing health-consciousness and lifestyle shifts pushing demand for athleisure and activewear. The country's growing economy and changing attitudes toward fitness have led to greater interest in sportswear, making it one of the most sought-after segments in India's fashion and apparel industry. As more consumers adopt fitness routines and seek clothing that blends functionality with style, the India Sports Apparel Market continues to expand. This change has opened up numerous business opportunities, from brand development to entrepreneurial ventures, and has led to advancements in technology and services tailored to the evolving needs of consumers. With the rise of athleisure and fitness equipment demand, India's sportswear sector is poised for substantial growth, attracting investors and creating new job opportunities across various market segments.

Rising Indian & International Manufacturers

Traditionally, multinational sportswear giants like Reebok, Adidas, Nike, and Puma have dominated the India Sports Apparel Market, leveraging their longstanding presence and partnerships with popular sports like cricket and other athletic events. These global brands entered India decades ago and quickly established a strong market presence. As Indian consumers’ passion for fitness and sportswear grew, local brands saw an opportunity to meet the rising demand with products tailored to local preferences. Indian companies have successfully capitalized on the price-sensitive sector, offering affordable, high-quality products that cater to the needs of the domestic market. Over time, many of these indigenous brands have gained significant traction, positioning themselves as competitive alternatives to their multinational counterparts in the India Sports Apparel Market. This shift has contributed to the diversification and expansion of the market, providing consumers with a broader range of options that suit both their budget and lifestyle preferences.

Challenges in the India Sports Apparel Market

The India Sports Apparel Market faced several challenges in 2023, driven by shifting consumer preferences and economic pressures. While athleisure and sportswear demand surged, particularly in urban and Tier-II cities, many brands struggled with high manufacturing costs and supply chain disruptions. For instance, the cost of raw materials like cotton and polyester increased, affecting margins for companies like Adidas India and Puma. Additionally, the ongoing competition from both global giants and home-grown brands intensified, forcing companies to invest heavily in marketing and localized product offerings. The rise of e-commerce further posed challenges, as brands had to optimize their online and offline strategies. The fluctuating consumer sentiment owing to economic uncertainties in India, such as inflation and job insecurities, slowed growth in the India Sports Apparel Market during the first half of 2023.
India Sports Apparel Market Segment Analysis
Based on Product Type, T-shirts hold the dominant share in the India Sports Apparel Market in 2023, driven by their widespread appeal and versatility. T-shirts are favored by a broad consumer base, ranging from fitness enthusiasts to casual wearers. Major global and local brands such as Nike, Adidas, and Puma offer a wide range of T-shirts, catering to different needs such as activewear and lifestyle clothing. The demand for sports T-shirts has been further propelled by the increasing adoption of fitness activities and sports events in India.

Track pants and tights also experience significant demand, particularly among athletes and those engaging in running or gym workouts. However, T-shirts are more popular due to their comfort and ease of wear in diverse situations. Sweatshirts and sports vests follow as niche segments, preferred for specific weather conditions or activities. The India Sports Apparel Market continues to evolve, with T-shirts remaining the core product category in the market.
India Sports Apparel Market Regional Analysis
In 2023, the India Sports Apparel Market has witnessed distinct regional growth patterns driven by urbanization, lifestyle changes, and increased fitness awareness. North India, particularly Delhi, and Punjab led the demand for sports apparel, with the IPL season contributing to a 20% boost in sales of cricket jerseys and activewear. The India Sports Apparel Market in this region capitalized on the popularity of high-profile sports events, leading to greater consumption during peak seasons.

In West India, cities like Mumbai saw a rise in demand for premium sportswear, with online sales growing by 30% through platforms like Myntra. The growing athleisure trend among urban consumers helped shape the growth of the India Sports Apparel Market, as brands targeted both fitness enthusiasts and fashion-forward individuals.

Meanwhile, South India experienced a 25% year-over-year increase in sportswear sales, especially in Bengaluru, which is home to a thriving fitness culture. The region’s growing retail presence, including stores like Decathlon, contributed significantly to this growth. In East and North-East India, regions such as Kolkata saw modest growth but experienced a 15% increase in online sports apparel sales. The rising importance of fitness and the growing e-commerce sector are key drivers of the India Sports Apparel Market, with demand for active wear and athleisure continuing to rise across diverse demographics.
India Sports Apparel Market Competitive Landscape
In 2023, the India Sports Apparel Market witnessed heightened competition among key players, each adopting unique strategies to capture market share. Nike maintained its lead by focusing on premium product offerings and strategic collaborations with sports events like the IPL, resulting in a 15% increase in sales. In contrast, Adidas capitalized on its sustainable apparel line, appealing to the growing eco-conscious consumer base, which contributed to a 20% rise in sales. Puma India, with its strong focus on affordable, performance-oriented wear, catered to the increasing demand for athleisure, seeing a 12% growth in urban markets. Decathlon, known for its diverse product range, reported a 25% growth, leveraging its strong retail presence and online sales channels. The rise of local brands like HRX also intensified competition, offering affordable and stylish activewear. This competition within the India Sports Apparel Market is driving innovation, with brands focusing on customization, sustainability, and enhanced online presence to stay competitive.
• On January 2024, Japanese sports brand Asics is expanding its presence in India, focusing on Tier II and III cities owing to the rising demand for athleisure and stylish activewear. These regions currently account for 60% of Asics' e-commerce sales, while offline stores still contribute around 60% of the brand's total revenue. Asics recently opened its 111th store at DLF Promenade in New Delhi, with plans to increase the number to 120 by the end of the year and reach 200 by 2026. In 2024, the brand expects a 25-30% growth and aims to boost local production from 30% to 35-40% by 2024.
• On 30th January 2023, Adidas India entered a major retail franchise agreement with the CK Jaipuria Group to establish Adidas stores across India, focusing on tier-2 and tier-3 markets. The group aims to set up 100 Adidas footwear stores by the end of 2024, marking Adidas' largest franchise partnership in the country. This move reflects the increasing demand for sporting apparel and athleisure, which has surged post-COVID-19. The partnership also supports Adidas' strategy to increase its offline retail presence, with the launch of its first concept store of the year.

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India Sports Apparel Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
USD 673.34 Million


Forecast Period 2024 to 2030 CAGR:
16.2%
Market Size in 2030:
USD 1926.10 Million


 Segments Covered:
by Product Type
Track Pants & Tights
Sports Vests
T-shirts
Sweatshirts
Others


by End Users
Women
Men
Kids


by Distribution Channel
Online
Offline



India Sports Apparel Market Key Players
1. Adidas India Marketing Private Limited
2. Ralph Lauren Corporation
3. Puma Sports India Private Limited
4. Nike India Private Limited
5. Under Armour India Trading Private Limited
6. ASICS India Private Limited
7. Decathlon Sports India Pvt Ltd.
8. Shiv-Naresh Sports Private Limited
9. Skechers Retail India Private Limited
10. Cosco Sports
11. Nivia
12. Tyka
13. Sareen Sports
14. Alcis Sports
15. HRX
16.Others Key Players
FAQ:
1] What segments are covered in the market report?
Ans. The segments covered in the market report are based on Product Type, End-Users, Fabric and Distribution Channel.

2] What is the market size of the India Sports Apparel Market by 2030?
Ans. The market size of the India Sports Apparel Market by 2030 is expected to reach USD 1926.10 Mn.

3] What is the forecast period for the India Sports Apparel Market?
Ans. The forecast period for the India Sports Apparel Market is 2024-2030.

4] What was the India Sports Apparel Market Size in 2023?
Ans. The India Sports Apparel Market Size was USD 673.34 Mn in 2023.