Home Water Filtration Unit Market: Technological Advances in Smart Water Filters & Rising Awareness of Water-Borne Diseases to Drive the Growth of the Market

Home Water Filtration Unit Market was valued at USD 5.16 Billion in 2022, and is expected to reach USD 9.22 Billion by 2029, exhibiting a CAGR of 8.65 % during the forecast period (2023-2029)

The home water filtration unit market is expected to witness an absolute growth of 63.05% during the forecast period with growth potential in the markets of Asia Pacific, South America, and Middle East and Africa, which poses large growth opportunities due to under-penetration. Although tap water is considered to be pristine in certain countries, there are certain growing economies around the globe where there is no access to tap water. The poor quality of water in certain countries such as India also restricts its use in multiple applications. In countries such as the US, public awareness on municipal water have hit an all-time high. The cultural fixation on hygiene is less intense in African and Asian countries.

Increased concern regarding the safety of children and pregnant women in homes has accelerated the installation of filters as they are more prone to water-related infections. However, governmental policies, rising waterborne diseases, awareness among the millennial population, and the environmental impact of bottled water are expected to drive the market for water treatment unit. Water treatment units are available in wide ranges addressing specific needs and demands of homeowners. One of the most common ways to purify personalized water supply is through water filtration units that are also more cost-effective in approach when compared to bottled water.To know about the Research Methodology :- Request Free Sample Report
Home Water Filtration Unit Market Opportunities & Trends
Technological Advances in Smart Water Filters

In a highly competitive home water filtration unit market, it has become inevitable for players to withstand the competition through distinctive features and attributes either in terms of filtration or technology being incorporated. The introduction of smart water filters is expected to be a game changer during the next five years as they are aimed at enhancing customer sophistication. With very few players operating in the segment, the niche segment can serve as a differentiating factor to accelerate adoption among millennials and tech savvy households in the US, Europe, and Middle Eastern markets. Smart water filters essentially feature aspects such as remote monitoring, filter replacement cycles, Bluetooth, and other forms of connectivity for smartphone integration through apps. The above mentioned technological advancements in smart water filters are expected to create lucrative growth opportunities in the  market during the forecast period.

Booming DIY Water Filters

The emergence of DIY trends has eventually impacted the dynamics of the home water filtration unit market. Though the impact might not be significant in every application, the drinking water filtration segment is vulnerable to the threat posed by homemade water filters. DIY filters become handier when conventional water purifiers are not an ideal option.

DIY enthusiasts in the US, the UK, France, China, and other European countries are involved in designing homemade water filters. A DIY water filter is a very affordable option especially if the items are already available. Solar water disinfection, stovetop distiller, bio-filters, and charcoal filtration are some of the commonly deployed techniques. A technique as simple as boiling can also considerably impact the utilization level of water filters at home. Thus, DIY water filters are trending in the home water filtration unit market and are expected to drive the growth of market during the forecast period.
Home Water Filtration Unit Market Dynamics
Rise in Awareness of Water-Borne Diseases to Drive the  Market Growth

Water-borne diseases are riskier and pose high levels of threat to children due to their weak immunity levels. With children being highly prone to these risks, access to improved and hygiene sources of water is proven to reduce health risks and enhance the well-being of individuals. The rise in awareness regarding the potential side effects of consuming untreated water has greatly supported the growth of filtration units across the globe. Thus, the knowledge of different types of diseases has come to the forefront, especially due to globalization in the past years.

Ensuring the supply of pure and filtered has become a major concern. Majority of the water filters available in the market today are capable of preventing transmission through methods such as reverse osmosis (RO), active carbon filter system, UV, deionization, and distillation, among others. Consumers have also realized the significance of spending more on water treatment units for drinking, cooking, bathing, and other household appliances to reduce spending on healthcare. The efforts of governments in creating public awareness toward water-borne illnesses and access to filtered water units for daily use have propelled the demand for water filtration units. Therefore, rising awareness of water-borne diseases among consumers is expected to drive the growth of home water filtration unit market during the forecast period.

Significance of Ro Filtration Unit to Drive the Growth of the Market

The presence of multistage filtration membranes in the RO units makes it one of the expensive water treatment units in the market. The units are increasingly preferred in households of developing economies thanks to their effectiveness in pollutant removal. They are capable of removing 99% of lead, mercury, iron, nickel and other heavy metals.

RO units are proven to be effective against virus, bacteria, and other harmful pathogens. However, reduced mineral intake and food preparation with demineralized water has been considered a major crisis among people suffering from deficiencies. Thus, in order to reduce the risks associated with low mineral content in RO water, RO filter manufacturers have introduced remineralization feature into the units where a considerable quantity of minerals such as calcium and magnesium are reintroduced to increase the alkalinity of water. Going forward, addressing the water efficiency of RO units can be a major scope for enhancement as they generally produce large amount of wastewater during filtration. Thus, increasing significance of RO filtration unit is expected to drive the home water filtration unit industry growth during the forecast period.

High Quality Tap Water in Developed Economies to Restraint the Home Water Filtration Unit Market Growth

Naturally available tap water that undergoes municipal water treatment methods poses a significant threat for the adoption of counterparts such as water filters and bottled water. The scenario is more specific in developed economies of Europe and North America, where the water quality is monitored by stringent safety regulations. The availability of safe and tested tap water potentially restricts homeowners to buy a filter system that is subjected to frequent overhead expenses such as replacement and maintenance. Although the preference for home water filters in countries such as the US, the UK are still considerable, they tend to be underpenetrated owing to the large-scale preference for tap water that is directly consumed for numerous end-use activities without further treatments.

Accordingly, in these countries, the scope for penetration is more significant only in cities with higher incidences of chlorination or areas with aged piping infrastructure. Further, vendors have opportunities to target homeowners who are more health-conscious, requiring the highest standards of safety. Thus, high quality tap water in developed economies is expected to restraint the home water filtration unit market growth during the forecast period.

Low Penetration & High Maintenance Costs to Restraint the Growth of the Home Water Filtration Unit Market

Despite the significant cost benefits of water filter units over packaged water, the installation costs can be considered expensive for homeowners in the growing economies of Asia Pacific, Africa, and South America. Further, the associated maintenance, repair, and replacement costs can be an add-on burden for consumers in the long run. Water filter units that are intended to reduce water contaminants by physical and chemical processes require an initial investment that also consists of installation charges. The running costs will further depend on the type of the system and details surrounding the installation process and type of maintenance required. Hence, appropriate pricing strategies are recommended for players in the industry to capitalize on underpenetrated and potential water filter markets during the forecast period. Thus, low penetration & high maintenance cost is expected to restraint the growth of the home water filtration unit market during the forecast period.
Home Water Filtration Unit Market Segment Analysis
Based on Product Type, the whole house water filtration unit accounted for 29.11% of the home water filtration unit market share in 2022. Asia Pacific is expected to grow at a CAGR of 9.06% during the forecast period. The invasion of multi-stage countertop units has fueled its adoption. They are preferred in homes where pitchers are not sufficient to meet the daily requirements. With high preferences for pitchers and dispensers in the European region, the segment is expected to generate incremental revenue of USD 300.12 million during the forecast period. Easy mounting, affordability, and portability are driving the market for faucet filters, where the expected absolute growth is 64.44% The significance of under sink filtration technologies by brands such as Aquasana, iSpring, and APEC is enforcing adoption in compact homes. The inline filters segment was valued at USD 226.77 million in 2022, where South America is expected to grow at a CAGR of 7.18% with Brazil and Mexico as major home water filtration unit markets.

Based on End-Use, the drinking segment was valued at USD 2.25 billion in 2022 and is expected to hold the highest home water filtration unit market share by 2029, growing at a CAGR of 8.73%. The cooking segment is expected to pose an absolute growth of 59.86% during the forecast period, as filters are intended to prevent foodborne illnesses. Over 47% of growth in the bathing segment is expected from the North America and Europe region, whereas Asia Pacific is estimated to grow at a CAGR of 9.24%. Inline filters are designed to reduce the mineral content and remove chlorine, cysts, lead, chemicals that also helps in ensuring the durability and productivity of appliances. The laundry and appliance segment was valued at USD 453.24 million in 2022 where South America and Middle East & Africa region is expected to grow at CAGR of 7.07% and 9.06% respectively, in the home water filtration unit market.

Based on Distribution, offline segment dominated the home water filtration unit market in 2022 with market share of 74.43% and is expected to hold the highest revenue share during the forecast period. Online segment is expected to grow at CAGR 7.68% during the forecast period. Home water filtration unit are mainly sold through retail distribution channels such as specialty stores, hypermarkets, and certain home improvement stores. The distribution environment is rapidly evolving, with units and processes being upgraded at a rapid pace.

Changes are being spurred by expanding competition, accelerating digitization, constant disintermediation, and consumerization of expectations. It is a B2C segment where factors such as transparent pricing and communities, social connections are influencing the mode of purchase. This is expected to continue further with a focus on lowering costs, improving efficiencies, and catering to new opportunities in the home water filtration unit market.
Home Water Filtration Unit Market Regional Insights
Asia Pacific held the largest home water filtration unit market share for home water filters, with China being the market leader in 2022. The home water filtration unit market revenue in this region is expected to grow at a CAGR of 9.49% during the forecast period. The growth is mainly supported by strong economic development and booming middle-class consumers in India and China. The Asia Pacific region, which is expected to account for over 70% of the middle-class population by 2030, thus possesses huge potential for appliances such as water filters with rising environmental concerns. However, traditional methods of filtration such as boiling and distillation tend to restraint the growth of expensive whole house filters in the region. Safe quality tap water in Singapore and consumption of bottled water among tourists and expat population in countries such as Thailand, Malaysia can restrict the adoption rate. Thus, vendors can prioritize on direct selling channels, multi-staged reverse osmosis systems, competitive pricing, awareness, and testimonials to enhance the sales.

North America was the second-largest home water filtration unit market, with a share of 22.43% in 2022. The home water filtration unit market revenue in North America is expected to grow at a CAGR of 7.81% during the forecast period. Going forward, online sales distribution and innovation in smart water filters can be effective in improving the adoption rates. The demand can be more prominent in states such as Washington, California, Pennsylvania, Florida, Georgia, Ohio, and Texas where the tap water quality is unsafe compared to other state counterparts. While chromium, lead, and arsenic are some of the common contaminants seen in tap water, natural disasters such as hurricane and storms can result in poor water management strategies.

Europe was the third-largest market for home water filters in 2022, and the home water filtration unit market revenue in Europe is expected to grow at a CAGR of 7.92%. Germany accounted for the largest home water filtration unit market in the region, followed by the UK. While Italy and Spain are regarded as other potential markets, the scope for filters is comparatively low in Scandinavian countries, thanks to the high quality and safe tap water. The high proportion of bottled water consumption, presence of natural aquifers, and strict water management policies as guided by EU directives are major challenges for water filter vendors in the region where the expected absolute growth is confined to 58%.
Home Water Filtration Unit Market Scope: Inquiry Before Buying



Home Water Filtration Unit Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2017 to 2022
Market Size in 2022:
US $ 5.16 Bn.


Forecast Period 2023 to 2029 CAGR:
8.65%
Market Size in 2029:
US $ 9.22 Bn.


 Segments Covered:
by Product Type
1.Whole House
2.Under The Sink
3.Countertop
4.Pitchers & Dispensers
5.Faucet
6.Shower Mounted
7.Inline


by End-Use
1.Drinking
2.Cooking
3.Bathing
4.Laundry & Appliances


by Distribution
1.Offline
2.Online



Home Water Filtration Unit Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Home Water Filtration Unit Key Players are:
1.Aquasana
2.APEC Water Units
3. Ispring Water Units
4. Culligan
5.Pentair
6. GE Appliances
7. 3M
8. GHP Group
9.Express Water
10. Brita
11.Lifestraw
12.Aquagear
13. Big Berkey Water Filters
14. AquaHomeGroup
15. Springwell Water Filtration Units
16. Filtersmart
17. Aquafilter
18.Softpro Water Units
19.Woder
20.Soma
21. Waterdrop
22. Dupont
23. WhirlPool Distribution
24. Seychelle Water Filtration
25.Invigorated Water
26.Crystal Quest Water & Air Filtration
27.Atlas Filtri
28.Water Filter Company
29. Doulton Water Filter
30. Puregreen
31.Aquaphor
32. Sawyer Products
33. Tapp Water
34. Superior Water

Frequently Asked Questions:

1] What is the growth rate of the Global Home Water Filtration Unit Market?
Ans. The Global Home Water Filtration Unit Market is growing at a significant rate of 8.65% during the forecast period.

2] Which region is expected to have the highest growth rate in the Global Home Water Filtration Unit Market?
Ans. The Asia Pacific region is expected to hold the highest growth rate in the Home Water Filtration Unit Market during the forecast period.

3] What is the market size of the Global Home Water Filtration Unit Market by 2029?
Ans. The market size of the Home Water Filtration Unit Market by 2029 is expected to reach USD 9.22 Bn.

4] What are the major key players of the Global Home Water Filtration Unit Market?
Ans. The major key players of the Global Home Water Filtration Unit Market are Aquasana, APEC Water Units, Ispring Water Units, Culligan, Pentair, and GE Appliances.

5] What factors are driving the growth of the Global Home Water Filtration Unit Market in 2022?
Ans. Rise in awareness of water-borne diseases and significance of RO filtration units are the major factors expected to drive the Global Home Water Filtration Unit Market during the forecast period.