Home Fragrance Market : Global Industry Analysis and Forecast (2024-2030)

Global Home Fragrance Market size was valued at USD 10.40 Bn. in 2023 and the total Home Fragrance revenue is expected to grow by 5.8% from 2024 to 2030, reaching nearly USD 15.43 Bn.

Home Fragrance Market Overview

The Home Fragrance Market exhibits substantial growth, driven by increasing consumption and a favorable supply-demand dynamic across various countries, particularly in the United States, where there is a notable consumer interest in enhancing indoor environments. Production capabilities have significantly extended, enabling manufacturers to diversify their portfolios with a wide range of products, including candles, diffusers, and air fresheners made from sustainable materials. The import and export of home fragrance products have grown, with countries like China and Italy emerging as key exporters, supplying high-quality fragrance ingredients and finished goods to markets global. European countries, especially France and Germany, show similar market performance, influenced by cultural preferences for home fragrances and a rising demand for luxury scented items. The shift toward eco-friendly and innovative products has led to the emergence of unique fragrances tailored for environmentally conscious consumers. Leading brands like Jo Malone and Diptyque have successfully capitalized on this trend, introducing collections that highlight natural ingredients and artisanal craftsmanship, thereby solidifying their market positions. Additionally, the growth of e-commerce platforms has enhanced accessibility and distribution channels, allowing consumers to explore a wider array of home fragrance options. This interplay of consumer preferences, production advancements, and innovative marketing strategies underscores the dynamic landscape of the Home Fragrance Market across key global regions. Home Fragrance Market 2024-2030To know about the Research Methodology :- Request Free Sample Report

Home Fragrance Market Dynamics

Factors Fueling Growth in the Home Fragrance Industry The home fragrance market has demonstrated notable growth in 2023, driven by several critical factors. A primary driver is the increasing consumer awareness of the psychological benefits linked to home fragrances, such as stress reduction and mood enhancement. This growing recognition has resulted in heightened demand for products that foster inviting and relaxing environments. For instance, brands like Nest Fragrances have responded by expanding their product lines to include natural and eco-friendly options, catering to environmentally conscious consumers seeking guilt-free indulgence. Moreover, the rise of e-commerce has fundamentally transformed consumer purchasing behavior. Online platforms enable consumers to easily explore a diverse array of offerings, from scented candles to essential oil diffusers. This shift has particularly benefited smaller brands, allowing them to reach broader audiences without the significant overhead costs associated with traditional retail. In 2023, collaborations between well-known brands and social media influencers have further amplified market visibility, driving consumer engagement and increasing sales. A prominent example is the partnership between Yankee Candle and lifestyle influencer Aimee Song. Through social media platforms, Aimee showcased Yankee Candle’s new seasonal collection, employing visually appealing content to highlight the aesthetic appeal and unique fragrances of the candles. Engaging storytelling, coupled with striking imagery, emphasized how these products enhance home decor and create a cozy atmosphere, resonating with her followers' interests.  In March 2023, the brand launched its new store in Melbourne, Australia, and partnered with influencers to enhance awareness of this growth. This collaboration involved inviting a select group of influencers to the store's opening, where they were encouraged to create content showcasing their experiences with Bath & Body Works products. The campaign reached a total audience of over 4 million and resulted in more than 11,000 engagements on social media. Global Home Fragrance Exports: Leading Countries in 2023
Exporting Countries Count
United States 6,478
Spain 5,901
China 1,003
India 935
France 896
Italy 507
Vietnam 478
Supply Chain Disruptions and Competition in the Home Fragrance Market One significant issue is supply chain disruptions, especially concerning the sourcing of raw materials, which have impacted production capabilities for many manufacturers. The volatility in prices for natural ingredients, such as essential oils, introduces uncertainty that compels brands to reevaluate their sourcing strategies and may result in increased costs for consumers. Additionally, the market faces increasing saturation, with numerous players competing for consumer attention. Established brands like Yankee Candle maintain strong market presence, yet new entrants offering unique and niche fragrances intensify competition, potentially diluting brand loyalty. This saturation complicates marketing efforts and hinder the ability of brands to differentiate themselves. In conclusion, while the home fragrance market benefits from rising consumer demand and the expansion of online retail, challenges such as supply chain constraints and heightened competition necessitate strategic innovation and adaptability to sustain growth.

Home Fragrance Segment Analysis

Based on Product, in the home fragrance market, the scented candles segment dominated the market 2023, significantly influencing overall sales and market dynamics. This growth is largely driven by an increasing consumer interest in creating inviting and calming home environments. Scented candles offer multifunctionality, providing not only fragrance but also serving as decorative elements that enhances the aesthetic appeal of living spaces. Major brands such as Yankee Candle and Jo Malone exemplify the strength of this segment, offering a diverse array of scents tailored to meet varied consumer preferences. The rising trend towards eco-friendly and artisanal products have also spurred innovation in the scented candle market, as consumers place greater importance on sustainability. This shift toward natural ingredients and unique designs positions scented candles as a crucial driver of growth within the home fragrance industry. Home Fragrance Market by Product Based on Type, in 2023, mass-produced home fragrance items emerged as the dominant force in the global market. Their widespread popularity is attributed to their affordability and availability, appealing to a wide range of consumers. The competitive pricing of these products attracts a broader demographic, meeting the preferences of budget-conscious shoppers. Additionally, mass-market brands frequently incorporate familiar and universally pleasing scents, further solidifying their popularity and market leadership.

Home Fragrance Regional Analysis

In 2023, North America emerged as the leading region in the home fragrance market and is poised to sustain this position throughout the forecast period, driven by a robust compound annual growth rate (CAGR). Within North America, the United States stands out, accounting for a significant share of the market. Several factors contribute to this dominance, including strong consumer demand, innovative product offerings, and well-established production capabilities. Consumers in the U.S. increasingly prioritize home decor and ambient scents, recognizing the psychological benefits associated with fragrance, such as improved well-being and stress alleviation. Key players in this market, including Yankee Candle and Bath & Body Works, reflect a competitive landscape characterized by a diverse product range that spans scented candles to advanced diffusers. This variety effectively caters to a wide spectrum of consumer preferences and lifestyles. The growth of e-commerce has further enhanced product accessibility, enabling consumers to easily explore and purchase home fragrance solutions. Additionally, seasonal marketing strategies and promotional campaigns significantly boost consumption, especially during holidays and special occasions. The combination of innovative marketing tactics and an extensive product portfolio solidifies North America's status as a leader in the home fragrance sector, shaping production trends and influencing global consumer behavior. This regional strength highlights the necessity for ongoing adaptation to evolving consumer preferences and market dynamics to maintain a competitive edge. Home Fragrance Market by Countries Home Fragrance Competitive Analysis The home fragrance sector reveals significant competitive dynamics among key players. Bath & Body Works leads with a diverse array of seasonal offerings that foster brand loyalty and consumer engagement. Yankee Candle, with its extensive history, capitalizes on a wide selection of fragrances, effectively appealing to both traditional and seasonal markets. In contrast, S.C. Johnson's Glade brand targets budget-conscious consumers by providing practical and affordable home fragrance solutions across various formats. On the luxury end, brands like Nest Fragrances and Voluspa attract upscale consumers through premium packaging and unique scent compositions. Newell Brands, particularly with its Woodwick candles, emphasizes innovation with features like wood-wick technology, enhancing the sensory experience for consumers. This competitive landscape reflects diverse product offerings and marketing strategies tailored to evolving consumer preferences in the home fragrance market.

Home Fragrance Launches: Key Developments from 2022 to 2023

Date Brand Launch Details
October 2023 Enesco Launched new brand, Herb Dublin and Irish Botanicals, featuring wellness-centered scented candles and reed diffusers, available in home and giftware stores.
July 2023 The Yankee Candle Company Introduced Daydreaming of Autumn collection with five fall-inspired fragrances, including clove, lavender, balsam, and eucalyptus.
October 2023 The Yankee Candle Company Released two seasonal scents: Silver Sage & Pine (sage, pine needles, cedarwood, amber) and White Spruce & Grapefruit (citrus, fir needles, vanilla bean), available in jars and melts.
August 2023 Febreze (Procter & Gamble) Launched Mood Collection with three fragrances Romance & Desire, Soothe & Restore, Refresh & Energize paired with songs by emerging musicians to match each scent’s mood.
April 2022 Glade (S. C. Johnson & Son, Inc.) Launched Coastal Sunshine Citrus, a mood-brightening citrus fragrance in plugins, aerosols, and candles, aimed at energizing home spaces.

Home Fragrance Market Scope: Inquire before buying

Global Home Fragrance Market
Report Coverage Details
Base Year: 2023 Forecast Period: 2024-2030
Historical Data: 2018 to 2023 Market Size in 2023: USD 10.40 Bn.
Forecast Period 2024 to 2030 CAGR: 5.8% Market Size in 2030: USD 15.43 Bn.
Segments Covered: By Product Scented Candles Sprays Essential Oils Incense Sticks Others
by Type Mass Premium
By Distribution Channel Supermarkets and Hypermarkets Specialty Stores Convenience Stores Online Others

Home Fragrance Market, by Region

North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) South America (Brazil, Argentina Rest of South America) Middle East & Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)

Home Fragrance Market, Key Players

North America: 1. Bath & Body Works – United States 2. Yankee Candle – United States 3. S.C. Johnson & Son – United States (brands include Glade) 4. Newell Brands – United States 5. Nest Fragrances – United States 6. Voluspa – United States 7. Illume – United States 8. Woodwick (under Newell Brands) – United States 9. Scentsational Brands – United States 10. Candles by Capri Blue – United States Europe: 11. Jo Malone – United Kingdom 12. Reckitt Benckiser – United Kingdom (brands include Air Wick) 13. Skandinavisk – Denmark 14. Diptyque – France 15. Maison Margiela – France 16. Byredo – Sweden Asia Pacific: 17. Godrej Consumer Products 18. Aura Cacia 19. MUJI South America: 20. Natura & Co. 21. Sol de Janeiro Middle East: 22. Ajmal Perfumes 23. Swiss Arabian 24. Others FAQ: 1. What are the different types of home fragrance products available in the market? Ans: Candles, diffusers, sprays, sachets and wax melts are some types of products. 2. How long does the fragrance typically last in home fragrance products? Ans: The duration of fragrance longevity varies depending on the type of product and the specific brand. Candles usually provide fragrance for several hours per burn, while diffusers can continuously release scent for weeks or months. 3. Are there specific fragrance categories available in the home fragrance market? Ans: Home fragrance market offers diverse fragrance categories to cater to different preferences. Typical scent categories are floral, woody, citrus, herbal, spicy and fruity. Categories offer unique scents and atmosphere to improve your home. 4. Can home fragrance products help eliminate unpleasant odours in the house? Ans: Home fragrance products serve dual purposes of creating a pleasant ambiance and eliminating unwanted odours. These products have ingredients or fragrances that neutralise and mask bad odours, making your home smell pleasant. 5. Are there any eco-friendly or natural options available in the home fragrance market? Ans: The home fragrance market has seen an increase in demand for sustainable and eco-friendly products, resulting in a variety of natural and organic options. Eco-friendly ingredients such as plant-based extracts, essential oils and sustainable fragrances are popular.
1. Home Fragrance Market Introduction 1.1. Study Assumption and Market Definition 1.2. Scope of the Study 1.3. Executive Summary 2. Global Home Fragrance Market: Competitive Landscape 2.1. MMR Competition Matrix 2.2. Competitive Landscape 2.3. Market share analysis of major players 2.4. Key Players Benchmarking 2.4.1. Company Name 2.4.2. Product Segment 2.4.3. End-User Segment 2.4.4. Revenue Details 2.4.5. Headquarter 2.5. Market Structure 2.5.1. Market Leaders 2.5.2. Market Followers 2.5.3. Emerging Players 2.6. Mergers and Acquisitions Details 3. Home Fragrance Market: Dynamics 3.1. Home Fragrance Market Trends 3.2. Home Fragrance Market Dynamics 3.2.1. Drivers 3.2.2. Restraints 3.2.3. Opportunities 3.2.4. Challenges 3.3. PORTER’s Five Forces Analysis 3.4. PESTLE Analysis 3.5. Regulatory Landscape By Region 3.5.1. North America 3.5.2. Europe 3.5.3. Asia Pacific 3.5.4. South America 3.5.5. MEA 3.6. Key Opinion Leader Analysis For the Global Industry 3.7. Analysis of Government Schemes and Initiatives for the Industry 4. Consumer Insights 4.1. Demographics and Buying Behavior 4.2. Preferences and Trends in Fragrance Types 5. Supply Chain Analysis 5.1. Overview of the Supply Chain 5.2. Import and Export Dynamics 5.3. Key Suppliers and Manufacturers 6. Home Fragrance Market: Global Market Size and Forecast By Segmentation (By Value in USD Bn) (2023-2030) 6.1. Home Fragrance Market Size and Forecast, By Product(2023-2030) 6.1.1. Construction sets 6.1.2. Dolls 6.1.3. Miniatures 6.1.4. Vehicles 6.1.5. Collectibles 6.1.6. Physical activity 6.1.7. Puzzles 6.1.8. Others 6.2. Home Fragrance Market Size and Forecast, By Type (2023-2030) 6.2.1. Mass 6.2.2. Premium 6.3. Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 6.3.1. Supermarkets and Hypermarkets 6.3.2. Specialty Stores 6.3.3. Convenience Stores 6.3.4. Online 6.3.5. Others 7. North America Home Fragrance Market Size and Forecast By Segmentation (By Value in USD Billion) (2023-2030) 7.1. North America Home Fragrance Market Size and Forecast, By Product(2023-2030) 7.1.1. Scented Candles 7.1.2. Sprays 7.1.3. Essential Oils 7.1.4. Incense Sticks 7.1.5. Others 7.2. North America Home Fragrance Market Size and Forecast, By Type(2023-2030) 7.2.1. Mass 7.2.2. Premium 7.3. North America Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 7.3.1. Supermarkets and Hypermarkets 7.3.2. Specialty Stores 7.3.3. Convenience Stores 7.3.4. Online 7.3.5. Others 7.4. North America Home Fragrance Market Size and Forecast, By Country (2023-2030) 7.4.1. United States 7.4.1.1. United States Home Fragrance Market Size and Forecast, By Product(2023-2030) 7.4.1.1.1. Scented Candles 7.4.1.1.2. Sprays 7.4.1.1.3. Essential Oils 7.4.1.1.4. Incense Sticks 7.4.1.1.5. Others 7.4.1.2. United States Home Fragrance Market Size and Forecast, By Type(2023-2030) 7.4.1.2.1. Mass 7.4.1.2.2. Premium 7.4.1.3. United States Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 7.4.1.3.1. Supermarkets and Hypermarkets 7.4.1.3.2. Specialty Stores 7.4.1.3.3. Convenience Stores 7.4.1.3.4. Online 7.4.1.3.5. Others 7.4.1.4. Canada 7.4.1.5. Canada Home Fragrance Market Size and Forecast, By Product(2023-2030) 7.4.1.5.1. Scented Candles 7.4.1.5.2. Sprays 7.4.1.5.3. Essential Oils 7.4.1.5.4. Incense Sticks 7.4.1.5.5. Others 7.4.1.6. Canada Home Fragrance Market Size and Forecast, By Type (2023-2030) 7.4.1.6.1. Mass 7.4.1.6.2. Premium 7.4.1.7. Canada Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 7.4.1.7.1. Supermarkets and Hypermarkets 7.4.1.7.2. Specialty Stores 7.4.1.7.3. Convenience Stores 7.4.1.7.4. Online 7.4.1.7.5. Others 7.4.2. Mexico 7.4.2.1. Mexico Home Fragrance Market Size and Forecast, By Product(2023-2030) 7.4.2.1.1. Scented Candles 7.4.2.1.2. Sprays 7.4.2.1.3. Essential Oils 7.4.2.1.4. Incense Sticks 7.4.2.1.5. Others 7.4.2.2. Mexico Home Fragrance Market Size and Forecast, By Type(2023-2030) 7.4.2.2.1. Mass 7.4.2.2.2. Premium 7.4.2.3. Mexico Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 7.4.2.3.1. Supermarkets and Hypermarkets 7.4.2.3.2. Specialty Stores 7.4.2.3.3. Convenience Stores 7.4.2.3.4. Online 7.4.2.3.5. Others 8. Europe Home Fragrance Market Size and Forecast By Segmentation (By Value in USD Billion) (2023-2030) 8.1. Europe Home Fragrance Market Size and Forecast, By Product(2023-2030) 8.2. Europe Home Fragrance Market Size and Forecast, By Type (2023-2030) 8.3. Europe Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 8.4. Europe Home Fragrance Market Size and Forecast, By Country (2023-2030) 8.4.1. United Kingdom 8.4.1.1. United Kingdom Home Fragrance Market Size and Forecast, By Product(2023-2030) 8.4.1.2. United Kingdom Home Fragrance Market Size and Forecast, By Type(2023-2030) 8.4.1.3. United Kingdom Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 8.4.2. France 8.4.2.1. France Home Fragrance Market Size and Forecast, By Product(2023-2030) 8.4.2.2. France Home Fragrance Market Size and Forecast, By Type(2023-2030) 8.4.2.3. France Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 8.4.3. Germany 8.4.3.1. Germany Home Fragrance Market Size and Forecast, By Product(2023-2030) 8.4.3.2. Germany Home Fragrance Market Size and Forecast, By Type(2023-2030) 8.4.3.3. Germany Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 8.4.4. Italy 8.4.4.1. Italy Home Fragrance Market Size and Forecast, By Product(2023-2030) 8.4.4.2. Italy Home Fragrance Market Size and Forecast, By Type(2023-2030) 8.4.4.3. Italy Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 8.4.5. Spain 8.4.5.1. Spain Home Fragrance Market Size and Forecast, By Product(2023-2030) 8.4.5.2. Spain Home Fragrance Market Size and Forecast, By Type(2023-2030) 8.4.5.3. Spain Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 8.4.6. Sweden 8.4.6.1. Sweden Home Fragrance Market Size and Forecast, By Product(2023-2030) 8.4.6.2. Sweden Home Fragrance Market Size and Forecast, By Type(2023-2030) 8.4.6.3. Sweden Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 8.4.7. Rest of Europe 8.4.7.1. Rest of Europe Home Fragrance Market Size and Forecast, By Product(2023-2030) 8.4.7.2. Rest of Europe Home Fragrance Market Size and Forecast, By Type(2023-2030) 8.4.7.3. Rest of Europe Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9. Asia Pacific Home Fragrance Market Size and Forecast By Segmentation (By Value in USD Billion) (2023-2030) 9.1. Asia Pacific Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.2. Asia Pacific Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.3. Asia Pacific Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4. Asia Pacific Home Fragrance Market Size and Forecast, By Country (2023-2030) 9.4.1. China 9.4.1.1. China Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.1.2. China Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.1.3. China Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4.2. S Korea 9.4.2.1. S Korea Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.2.2. S Korea Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.2.3. S Korea Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4.3. Japan 9.4.3.1. Japan Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.3.2. Japan Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.3.3. Japan Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4.4. India 9.4.4.1. India Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.4.2. India Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.4.3. India Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4.5. Australia 9.4.5.1. Australia Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.5.2. Australia Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.5.3. Australia Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4.6. Indonesia 9.4.6.1. Indonesia Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.6.2. Indonesia Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.6.3. Indonesia Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4.7. Malaysia 9.4.7.1. Malaysia Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.7.2. Malaysia Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.7.3. Malaysia Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4.8. Philippines 9.4.8.1. Philippines Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.8.2. Philippines Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.8.3. Philippines Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4.9. Vietnam 9.4.9.1. Vietnam Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.9.2. Vietnam Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.9.3. Vietnam Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4.10. Thailand 9.4.10.1. Thailand Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.10.2. Thailand Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.10.3. Thailand Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 9.4.11. Rest of Asia Pacific 9.4.11.1. Rest of Asia Pacific Home Fragrance Market Size and Forecast, By Product(2023-2030) 9.4.11.2. Rest of Asia Pacific Home Fragrance Market Size and Forecast, By Type(2023-2030) 9.4.11.3. Rest of Asia Pacific Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 10. South America Home Fragrance Market Size and Forecast By Segmentation (By Value in USD Billion) (2023-2030) 10.1. South America Home Fragrance Market Size and Forecast, By Product(2023-2030) 10.2. South America Home Fragrance Market Size and Forecast, By Type(2023-2030) 10.3. South America Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 10.4. South America Home Fragrance Market Size and Forecast, By Country (2023-2030) 10.4.1. Brazil 10.4.1.1. Brazil Home Fragrance Market Size and Forecast, By Product(2023-2030) 10.4.1.2. Brazil Home Fragrance Market Size and Forecast, By Type(2023-2030) 10.4.1.3. Brazil Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 10.4.2. Argentina 10.4.2.1. Argentina Home Fragrance Market Size and Forecast, By Product(2023-2030) 10.4.2.2. Argentina Home Fragrance Market Size and Forecast, By Type(2023-2030) 10.4.2.3. Argentina Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 10.4.3. Colombia 10.4.3.1. Colombia Home Fragrance Market Size and Forecast, By Product(2023-2030) 10.4.3.2. Colombia Home Fragrance Market Size and Forecast, By Type(2023-2030) 10.4.3.3. Colombia Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 10.4.4. Chile 10.4.4.1. Chile Home Fragrance Market Size and Forecast, By Product(2023-2030) 10.4.4.2. Chile Home Fragrance Market Size and Forecast, By Type(2023-2030) 10.4.4.3. Chile Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 10.4.5. Rest Of South America 10.4.5.1. Rest of South America Home Fragrance Market Size and Forecast, By Product(2023-2030) 10.4.5.2. Rest of South America Home Fragrance Market Size and Forecast, By Type(2023-2030) 10.4.5.3. Rest of South America Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 11. Middle East and Africa Home Fragrance Market Size and Forecast By Segmentation (By Value USD Bn) (2023-2030) 11.1. Middle East and Africa Home Fragrance Market Size and Forecast, By Product(2023-2030) 11.2. Middle East and Africa Home Fragrance Market Size and Forecast, By Type(2023-2030) 11.3. Middle East and Africa Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 11.4. Middle East and Africa Home Fragrance Market Size and Forecast, By Country (2023-2030) 11.4.1. South Africa 11.4.1.1. South Africa Home Fragrance Market Size and Forecast, By Product(2023-2030) 11.4.1.2. South Africa Home Fragrance Market Size and Forecast, By Type(2023-2030) 11.4.1.3. South Africa Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 11.4.2. GCC 11.4.2.1. GCC Home Fragrance Market Size and Forecast, By Product(2023-2030) 11.4.2.2. GCC Home Fragrance Market Size and Forecast, By Type(2023-2030) 11.4.2.3. GCC Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 11.4.3. Egypt 11.4.3.1. Egypt Home Fragrance Market Size and Forecast, By Product(2023-2030) 11.4.3.2. Egypt Home Fragrance Market Size and Forecast, By Type(2023-2030) 11.4.3.3. Egypt Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 11.4.4. Nigeria 11.4.4.1. Nigeria Home Fragrance Market Size and Forecast, By Product(2023-2030) 11.4.4.2. Nigeria Home Fragrance Market Size and Forecast, By Type(2023-2030) 11.4.4.3. Nigeria Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 11.4.5. Rest Of MEA 11.4.5.1. Rest Of MEA Home Fragrance Market Size and Forecast, By Product(2023-2030) 11.4.5.2. Rest Of MEA Home Fragrance Market Size and Forecast, By Type(2023-2030) 11.4.5.3. Rest Of MEA Home Fragrance Market Size and Forecast, By Distribution Channel (2023-2030) 12. Company Profile: Key Players 12.1. Bath & Body Works – United States 12.1.1. Company Overview 12.1.2. Business Portfolio 12.1.3. Financial Overview (Total Revenue, Segment Revenue, and Regional Revenue) 12.1.4. SWOT Analysis 12.1.5. Strategic Analysis 12.1.6. Recent Developments 12.2. Yankee Candle – United States 12.3. S.C. Johnson & Son – United States (brands include Glade) 12.4. Newell Brands – United States 12.5. Nest Fragrances – United States 12.6. Voluspa – United States 12.7. Illume – United States 12.8. Woodwick (under Newell Brands) – United States 12.9. Scentsational Brands – United States 12.10. Candles by Capri Blue – United States 12.11. Jo Malone – United Kingdom 12.12. Reckitt Benckiser – United Kingdom (brands include Air Wick) 12.13. Skandinavisk – Denmark 12.14. Diptyque – France 12.15. Maison Margiela – France 12.16. Byredo – Sweden 12.17. Godrej Consumer Products 12.18. Aura Cacia 12.19. MUJI 12.20. Natura & Co. 12.21. Sol de Janeiro 12.22. Ajmal Perfumes 12.23. Swiss Arabian 12.24. Others 13. Key Findings 14. Analyst Recommendations 15. Home Fragrance Market: Research Methodology
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