Toys and Games Market: Global Industry Analysis and Forecast (2021-2027) by Product, End Use, Distribution Channel, and Region.

Toys and Games Market size was valued at US$ 382.4 Bn. in 2020. Electronic Games, one of the segments reviewed in our reports dominated the Toys and Games Market.

Toys and Games Market Overview:

Toys and games are playthings ranging from rattles, dolls, and toy cars to skipping ropes, board games, and puzzles. They have intrinsic value that contributes to the general development of the child. Toys help children express their emotions and promote creativity. Although games are a great way to reduce stress and improve cognitive, physical, and social skills. In recent years, the growing popularity of interactive and multifunctional toys and games has had a major impact on the toy and game industry. Toys and Games Market To know about the Research Methodology :- Request Free Sample Report Though market forecasting through 2027 is based on real output, demand, and supply of 2020, 2020 numbers are also estimated on real numbers published by key players as well all-important players across the world. Market forecasting till 2027 is done based on past data from 2016 to 2019 with the impact of global lock down on the market in 2020 and 2021.

Toys and Games Market Dynamics:

Children like to play video games in their free time. Advances in technologies like VR / AR have dramatically increased the adoption of video games among children. The introduction of educational games has motivated parents and adults. These factors are expected to drive market growth. The growing popularity of FIFA, CounterStrike, Fortnight, and PUBG among teens and adults. Also increasing numbers of video game tournaments and spending on video games are driving the demand for the product in the market. Including growing parental interest in green toys, the resurgence of traditional toys and video games, the recognition of the cognitive benefits of making toys, expansion of mobile games, and growing popularity of traditional leisure activities among the younger generation. These factors are driving the growth of the market. Increasing attachment to old school games at millennial get-togethers and the increase in the resurgence of retro games are expected to drive market growth. Seasonal demand and the short lifespan of goods and collectibles are the factors restraining the market growth of the product. Market trends and challenges are analyzed and compiled in the report. The data of 2020 is considered for a better understanding of the client. Moreover, Analytics of the market is based on real numbers of past years from 2016 to 2019 with market forecast until 2027.

Toys and Games Market Segment Analysis:

By Product, Electronic Games dominated the market with 38 % in 2020. Technological advances have significantly increased consumer spending on video content, virtual reality articles, and video game tournaments. The segment is growing majorly due to the proliferation of mobile and online games and the shift from digital software distribution. Many toy makers have invested heavily in the production of content centered on their flagship products, using the content as a lead generator to create an interactive gaming experience and moving the product to a more service-oriented model. These factors are driving the segment growth in the market. Games and Puzzles are expected to grow at a CAGR of 5 % through the forecast period. Increasing parenting awareness of the benefits of the puzzle is expected to provide growth opportunities for segments through the forecast period. These factors are expected to drive the segment through the forecast period. By End Use, 15 and above segment dominated the market with 50% share in 2020. Sports toys such as skateboards and scooters outperformed building sets such as fashion dolls, accessories, and Lego. Families in developed countries are increasingly buying educational and interactive multifunctional toys as a tool for child development. 0-8 yrs segment is expected to grow at a CAGR of 5 % through the forecast period. The growing popularity of movie and cartoon characters such as Spider-Man, Batman, Iron Man, etc and the increasing popularity of games among children. These factors are expected to drive the segment growth in the market through the forecast period. By Distribution Channel, the Offline segment dominated the market with 78.8 % in 2020. Increased product awareness in hypermarkets and supermarkets and due to the growing popularity of educational games in regions such as Asia Pacific, North America, and Europe, toymakers are increasing their retail stores. The US government gives supermarkets and hypermarkets the flexibility to continue to function until midnight. These factors are driving the growth of the segment in the market. The online segment is expected to grow at a CAGR of 4% through the forecast period. Manufacturers are hosting shopping websites to better meet customers, increasing popularity of the Internet in some countries and online retailers such as Flipkart and Amazon are adding new play and toy products to their main category. Online channels provide the convenience of finding and purchasing products anytime, anywhere with the click of a product and also offer a diverse range. These factors are expected to drive the segment growth in the market through the forecast period. Toys and Games Market

Toys and Games Market Regional Insights:

Asia Pacific region dominated the market with a 41% share in 2020. This region is one of the leading suppliers of products and raw materials, with India and China being the major markets. Increase in the number of retail stores along with increased customer disposable income. These factors are driving the demand for the product in this region. North America is expected to grow at a CAGR of 5.1% through the forecast period. Growing consumer awareness of physical fitness and the growing importance of educational games, increasing disposable income, etc. are the factors are expected to drive the growth of the market in the region through the forecast period. Toys and Games MarketThe objective of the report is to present a comprehensive analysis of the Toys and Games market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the Toys and Games market dynamics, structure by analyzing the market segments and project the Toys and Games market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Toys and Games market make the report investor’s guide.

Toys and Games Market Scope: Inquiry Before Buying

Toys and Games Market
Report Coverage Details
Base Year: 2020 Forecast Period: 2021-2027
Historical Data: 2016 to 2020 Market Size in 2020: US $ 382.4 Bn.
Forecast Period 2021 to 2027 CAGR: 9.2 % Market Size in 2027: US $ 708.07 Bn.
Segments Covered: by Product • Electronic Games • Dolls • Games and Puzzles • Other
by End Use • 0-8 yrs • 9-15 yrs • 15 and above
by Distribution Channel • Offline • Online

Toys and Games Market, by Region

• North America • Europe • Asia Pacific • Middle East and Africa • South America

Toys and Games Market Key Players

Mattel Inc. • Hasbro Inc. • Lego Group • Takara Tomy Co. Ltd • Bandai Namco Holdings Inc. • Simba-Dickie Group • Spin Master Ltd • AOSHIMA BUNKA KYOZAI Co. Ltd • Moose Enterprise Holdings Pty Ltd • Tru Kids Inc. • Namco Bandai • Toy Quest • Sanrio Company Ltd. • Konami Corporation • Integrity Toys, Inc. • Jakks Pacific FAQ:  1] What segments are covered in the Toys and Games Market report? Ans. The segments covered in the Toys and Games Market report are based on Product, End Use, and Distribution Channel. 2] Which region is expected to hold the highest share in the Toys and Games Market? Ans. Asia Pacific Region is expected to hold the highest share in the Toys and Games Market. 3] What is the market size of the Toys and Games Market by 2027? Ans. The market size of the Toys and Games Market by 2027 is US $ 708.07 Bn. 4] Who are the top key players in the Toys and Games Market? Ans. Mattel Inc., Hasbro Inc., Lego Group, Takara Tomy Co. Ltd, Bandai Namco Holdings Inc., Simba-Dickie Group, Spin Master Ltd, AOSHIMA BUNKA KYOZAI Co. Ltd, Moose Enterprise Holdings Pty Ltd, Tru Kids Inc., Namco Bandai, Toy Quest, Sanrio Company Ltd., Konami Corporation, Integrity Toys, Inc., Jakks Pacific. 5] What was the market size of the Toys and Games Market in 2020? Ans. The market size of Toys and Games Market in 2020 was US $ 382.4 Bn.
1. Global Toys and Games Market: Research Methodology 2. Global Toys and Games Market: Executive Summary 2.1. Market Overview and Definitions 2.1.1. Introduction to Global Toys and Games Market 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Toys and Games Market: Competitive Analysis 3.1. MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2. Consolidation in the Market 3.2.1 M&A by region 3.3. Key Developments by Companies 3.4. Market Drivers 3.5. Market Restraints 3.6. Market Opportunities 3.7. Market Challenges 3.8. Market Dynamics 3.9. PORTERS Five Forces Analysis 3.10. PESTLE 3.11. Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • Latin America 3.12. COVID-19 Impact 4. Global Toys and Games Market Segmentation 4.1. Global Toys and Games Market, by Product (2020-2027) • Electronic Games • Dolls • Games and Puzzles • Others 4.2. Global Toys and Games Market, by End Use (2020-2027) • 0-8 yrs • 9-15 yrs • 15 yrs and above 4.3. Global Toys and Games Market, by Distribution Channel (2020-2027) • Offline • Online 5. North America Toys and Games Market(2020-2027) 5.1. Global Toys and Games Market, by Product (2020-2027) • Electronic Games • Dolls • Games and Puzzles • Others 5.2. Global Toys and Games Market, by End Use (2020-2027) • 0-8 yrs • 9-15 yrs • 15 yrs and above 5.3. Global Toys and Games Market, by Distribution Channel (2020-2027) • Offline • Online 5.4. North America Toys and Games Market, by Country (2020-2027) • United States • Canada • Mexico 6. European Toys and Games Market (2020-2027) 6.1. European Toys and Games Market, by Product (2020-2027) 6.2. European Toys and Games Market, by End Use (2020-2027) 6.3. European Toys and Games Market, by Distribution Channel (2020-2027) 6.4. European Toys and Games Market, by Country (2020-2027) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Toys and Games Market (2020-2027) 7.1. Asia Pacific Toys and Games Market, by Product (2020-2027) 7.2. Asia Pacific Toys and Games Market, by End Use (2020-2027) 7.3. Asia Pacific Toys and Games Market, by Distribution Channel (2020-2027) 7.4. Asia Pacific Toys and Games Market, by Country (2020-2027) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8 Middle East and Africa Toys and Games Market (2020-2027) 8.1. Middle East and Africa Toys and Games Market, by Product (2020-2027) 8.2. Middle East and Africa Toys and Games Market, by End Use (2020-2027) 8.3. Middle East and Africa Toys and Games Market, by Distribution Channel (2020-2027) 8.4. Middle East and Africa Toys and Games Market, by Country (2020-2027) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. Latin America Toys and Games Market (2020-2027) 9.1. Latin America Toys and Games Market, by Product (2020-2027) 9.2. Latin America Toys and Games Market, by End Use (2020-2027) 9.3. Latin America Toys and Games Market, by Distribution Channel (2020-2027) 9.4. Latin America Toys and Games Market, by Country (2020-2027) • Brazil • Argentina • Rest Of Latin America 10. Company Profile: Key players 10.1. Mattel Inc. 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Hasbro Inc. 10.3. Lego Group 10.4. Takara Tomy Co. Ltd 10.5. Bandai Namco Holdings Inc. 10.6. Simba-Dickie Group 10.7. Spin Master Ltd 10.8. AOSHIMA BUNKA KYOZAI Co. Ltd 10.9. Moose Enterprise Holdings Pty Ltd 10.10. Tru Kids Inc. 10.11. Namco Bandai 10.12. Toy Quest 10.13. Sanrio Company Ltd. 10.14. Konami Corporation 10.15. Integrity Toys, Inc. 10.16. Jakks Pacific

About This Report

Report ID 71849
Category Consumer Goods & Services
Published Date September 2020
Updated Date Dec 2021
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