The global smartphone market is segmented on the basis of Operating, Distribution Channel and by Region – Global Industry Analysis, Market Share, Trends, Size, and Forecasts to 2020 – 2027.

Global Smartphone Market was valued US$ XX Bn in 2019 and is expected to reach US$ XX Bn by 2027, at CAGR of X8.X1% during forecast period of 2020 to 2027. To know about the Research Methodology :- Request Free Sample Report

Global Smartphone Market Drivers and Trends

In terms of revenue, the global smartphone market is anticipated to witness a drastic incremental growth and has huge opportunities, during the forecast timespan. In today’s time Smartphones have become the most integral part of every day’s life for almost more than half of the population around the globe. Around the globe, Smartphones are the most demanded electronic devices owing to a change in the lifestyle of people, where owning a smartphone is not just a necessity but has become a norm. The probability of consumer spending on media, entertainment and networking and mobile communication has increased due to rising disposable income, paying capacity for such purposes & huge attraction towards smartphones. To differentiate products from competitors, key players in smartphone market such as Apple Inc., Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Lenovo Group Limited, and LG Electronics Inc. are investing in the development and production of their own application processor (AP) to maintain market share and margins. These players are continuously striving to beat the competition and catch the maximum market share. With a rising trend of m-commerce mostly among the working population, there is an increasing demand for smartphones with high end features supporting the advance features in m-commerce. Growing internet penetration, increasing marketing activities by vendors, and rising subscription in social media are some of the other key factors driving the growth of the global smartphone market. The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis.

Global Smartphone Market: Competition Landscape

Detailed analysis of competition, new entrants, strategic alliances, mergers and acquisition in the Global Smartphone Market is covered in the report. The report covers the market leaders and followers in the industry with the market dynamics by region. It will also help to understand the position of each player in the market by region, by segment with their expansion plans, R&D expenditure and organic & in-organic growth strategies. Long term association, strategic alliances, supply chain agreement and mergers & acquisition activities are covered in the report in detail. Expected alliances and agreement in forecast period will give future course of action in the market to the readers. All major & important players are profiled, benchmarked in the report on different parameters that will help reader to gain insight about the market in minimum time. The top three brands, Samsung, Huawei and Apple, together cornered almost half of the smartphone market, with the rest of the market left for hundreds of other brands to compete fiercely.

Samsung:

In 2019, Samsung continued its growth at 8X.X4% YoY, capturing over one-fifth of the global smartphone market. This is due to strong “Note 10” and “Galaxy A” series sales. The company also posted an increased profit with an improved product mix. The company will continue to launch new “A” series smartphones, including some models with 5G, to try and maintain momentum. Huawei’s loss in overseas market would be a big opportunity for Samsung in coming quarters.

Huawei:

In 2019, Huawei grew a very healthy 2X.X5% YoY globally. The Chinese smartphone market captured a record 40% market share in 2019. As it continues its aggressive push in the market, it is expected to keep growth trend continue in China and Europe in 2020.

Apple:

In 2019, Apple iPhone shipments were down 4X.XX%, and as a result revenues fell XX.11% YoY. The positive response for the latest iPhone 11 series is a silver lining for Apple. In US pre-orders and the first week of sales saw early adopters buying more of the iPhone Pro Max and iPhone Pro but the iPhone 11 rose quickly then on into the top seller’s list. Apple’s price corrections in China and elsewhere with the iPhone 11 and XR, as well as presenting a new palette of colors, stimulated demand during the last week of September compensating the sharp annual decline earlier months.

Realme:

Realme continued the fastest-growing brand for the second time. Company also registered in global rankings since its last appearance. This is one of the fastest growth measure among the companies till-date. Strong performances in India and expansions overseas drove its growth. This was also the fourth consecutive quarter that Realme was within the top 5 brands in India.

BBK Group:

In 2019, BBK Group (OPPO, Vivo, Realme, and OnePlus) was close to becoming the largest smartphone manufacturer group globally, accounting for over 20% of the global smartphone market and three of its brands in the top 10. The market consolidated further with the top 10 brands market share increasing to 8X.X3% from 7X.X8% a year ago.

Global Smartphone Market is studied by Various Segments:

The global smartphone market is segmented on the basis of Operating System (Android, iOS, Windows, Blackberry Operating System, Other (Sailfish, Tizen, and Ubuntu)) and Distribution Channel (OEM, Retailer, e-Commerce). On the basis of operating system, the iOS segment is anticipated to account for US$ 6XX.9 Bn by the forecast period, growing at a substantially high CAGR of X9.X1% by reaching at relatively high value share of X9.8X% in global smartphone market. The Android segment is likely to grow with a value share of 4X.X1% and a CAGR of 6X.X7%. In terms of volume, the Android operating system is projected to account for the largest market share of XX.X3% and is expected to increase to XX.XX% by the end of 2027. By Distribution Channel, the OEM segment is estimated to account for the highest value share of 4X.X1% in 2027 which is expected to increase its market share 3X.X7% by 2027 with a CAGR of X7.X9% by end of the forecast period. The e-Commerce segment is likely to account for X9.X8% revenue share and is expected to register the highest CAGRs of X7.X8% and X9.X1% in terms of volume and value respectively over the forecast period.

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Global Smartphone Market Regional Analysis:

The occurrences of smartphone adoption are very high among the urban population as compared to the rural population – and hence there is high demand for smartphones in urban regions of both developed & developing countries. The APAC region is expected to remain dominant throughout the forecast period. In terms of Volume & value, APAC is expected to account for a market share of 3X.X7% and US$ XX.XX Bn in 2027. The value market share in North America and Latin America are estimated to account for X7.X5% and X2.X3% respectively in 2027. Middle East and Africa is anticipated to be the fastest growing market over the forecast period, with a growth rate of X5.X4%.

Global Smartphone Market, by Operating System

• Android • iOS • Windows • Blackberry Operating System • Other (Sailfish, Tizen, and Ubuntu)

Global Smartphone Market, by Distribution Channel

• OEM • Retailer • e-Commerce

Global Smartphone Market, by Region

• North America • Europe • Asia Pacific • Latin America • Middle East & Africa (MEA)

Global Smartphone Market Company Profiles –

The report profiles some of the leading companies operating in the global smartphone market. The top market players featured in the report include: • Samsung Electronics Co. Ltd., • Apple Inc., • Huawei Technologies Co. Ltd., • Lenovo Group Limited, • LG Electronics Inc., • TCL Communication Technology Holdings Limited, • ZTE Corporation, • Vivo Communication Technology Co. Ltd. • Xiaomi • OPPO • Realme • Nokia • LAVA

Objective of the Global Smartphone Market:

The objective of the report is to present a comprehensive analysis of Global Smartphone Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market are presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding Global Smartphone Market dynamics, structure by analyzing the market segments and project the Global Smartphone Market size. Clear representation of competitive analysis of key players by type, price, financial position, product portfolio, growth strategies, and regional presence in the Global Smartphone Market make the report investor’s guide. Global Smartphone Market
Global Smartphone Market 1. Preface 1.1. Report Scope and Market Segmentation 1.2. Research Highlights 1.3. Research Objectives 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Source 3. Executive Summary: Global Smartphone Market Size, by Market Value (US$ Bn) & Volume (Units) 4. Market Overview 4.1. Introduction 4.2. Market Indicator 4.2.1. Drivers 4.2.2. Restraints 4.2.3. Opportunities 4.2.4. Challenges 4.3. Porter’s Analysis 4.4. Value Chain Analysis 4.5. Market Risk Analysis 4.6. SWOT Analysis 4.7. Industry Trends and Emerging Technologies 5. Supply Side and Demand Side Indicators 6. Global Smartphone Market Analysis and Forecast 6.1. Global Smartphone Market Size & Y-o-Y Growth Analysis 6.1.1. North America 6.1.2. Europe 6.1.3. Asia Pacific 6.1.4. Middle East & Africa 6.1.5. South America 7. Global Smartphone Market Analysis and Forecast, by Operating System 7.1. Introduction and Definition 7.2. Key Findings 7.3. Global Smartphone Market Value Share Analysis, by Operating System 7.4. Global Smartphone Market Size (US$ Bn) Forecast, by Operating System 7.5. Global Smartphone Market Analysis, by Operating System 7.6. Global Smartphone Market Attractiveness Analysis, by Operating System 8. Global Smartphone Market Analysis and Forecast, by Distribution Channel 8.1. Introduction and Definition 8.2. Key Findings 8.3. Global Smartphone Market Value Share Analysis, by Distribution Channel 8.4. Global Smartphone Market Size (US$ Bn) Forecast, by Distribution Channel 8.5. Global Smartphone Market Analysis, by Distribution Channel 8.6. Global Smartphone Market Attractiveness Analysis, by Distribution Channel 9. Global Smartphone Market Analysis, by Region 9.1. Global Smartphone Market Value Share Analysis, by Region 9.2. Global Smartphone Market Size (US$ Bn) Forecast, by Region 9.3. Global Smartphone Market Attractiveness Analysis, by Region 10. North America Smartphone Market Analysis 10.1. Key Findings 10.2. North America Smartphone Market Overview 10.3. North America Smartphone Market Value Share Analysis, by Operating System 10.4. North America Smartphone Market Forecast, by Operating System 10.4.1. Android 10.4.2. iOS 10.4.3. Windows 10.4.4. Blackberry Operating System 10.4.5. Other (Sailfish, Tizen, and Ubuntu) 10.5. North America Smartphone Market Value Share Analysis, by Distribution Channel 10.6. North America Smartphone Market Forecast, by Distribution Channel 10.6.1. OEM 10.6.2. Retailer 10.6.3. e-Commerce 10.7. North America Smartphone Market Value Share Analysis, by Country 10.8. North America Smartphone Market Forecast, by Country 10.8.1. U.S. 10.8.2. Canada 10.9. North America Smartphone Market Analysis, by Country 10.10. U.S. Smartphone Market Forecast, by Operating System 10.10.1. Android 10.10.2. iOS 10.10.3. Windows 10.10.4. Blackberry Operating System 10.10.5. Other (Sailfish, Tizen, and Ubuntu) 10.11. U.S. Smartphone Market Forecast, by Distribution Channel 10.11.1. OEM 10.11.2. Retailer 10.11.3. e-Commerce 10.12. Canada Smartphone Market Forecast, by Operating System 10.12.1. Android 10.12.2. iOS 10.12.3. Windows 10.12.4. Blackberry Operating System 10.12.5. Other (Sailfish, Tizen, and Ubuntu) 10.13. Canada Smartphone Market Forecast, by Distribution Channel 10.13.1. OEM 10.13.2. Retailer 10.13.3. e-Commerce 10.14. North America Smartphone Market Attractiveness Analysis 10.14.1. By Operating System 10.14.2. By Distribution Channel 10.15. PEST Analysis 10.16. Key Trends 10.17. Key Developments 11. Europe Smartphone Market Analysis 11.1. Key Findings 11.2. Europe Smartphone Market Overview 11.3. Europe Smartphone Market Value Share Analysis, by Operating System 11.4. Europe Smartphone Market Forecast, by Operating System 11.4.1. Android 11.4.2. iOS 11.4.3. Windows 11.4.4. Blackberry Operating System 11.4.5. Other (Sailfish, Tizen, and Ubuntu) 11.5. Europe Smartphone Market Value Share Analysis, by Distribution Channel 11.6. Europe Smartphone Market Forecast, by Distribution Channel 11.6.1. OEM 11.6.2. Retailer 11.6.3. e-Commerce 11.7. Europe Smartphone Market Value Share Analysis, by Country 11.8. Europe Smartphone Market Forecast, by Country 11.8.1. Germany 11.8.2. U.K. 11.8.3. France 11.8.4. Italy 11.8.5. Spain 11.8.6. Rest of Europe 11.9. Europe Smartphone Market Analysis, by Country 11.10. Germany Smartphone Market Forecast, by Operating System 11.10.1. Android 11.10.2. iOS 11.10.3. Windows 11.10.4. Blackberry Operating System 11.10.5. Other (Sailfish, Tizen, and Ubuntu) 11.11. Germany Smartphone Market Forecast, by Distribution Channel 11.11.1. OEM 11.11.2. Retailer 11.11.3. e-Commerce 11.12. U.K. Smartphone Market Forecast, by Operating System 11.12.1. Android 11.12.2. iOS 11.12.3. Windows 11.12.4. Blackberry Operating System 11.12.5. Other (Sailfish, Tizen, and Ubuntu) 11.13. U.K. Smartphone Market Forecast, by Distribution Channel 11.13.1. OEM 11.13.2. Retailer 11.13.3. e-Commerce 11.14. France Smartphone Market Forecast, by Operating System 11.14.1. Android 11.14.2. iOS 11.14.3. Windows 11.14.4. Blackberry Operating System 11.14.5. Other (Sailfish, Tizen, and Ubuntu) 11.15. France Smartphone Market Forecast, by Distribution Channel 11.15.1. OEM 11.15.2. Retailer 11.15.3. e-Commerce 11.16. Italy Smartphone Market Forecast, by Operating System 11.16.1. Android 11.16.2. iOS 11.16.3. Windows 11.16.4. Blackberry Operating System 11.16.5. Other (Sailfish, Tizen, and Ubuntu) 11.17. Italy Smartphone Market Forecast, by Distribution Channel 11.17.1. OEM 11.17.2. Retailer 11.17.3. e-Commerce 11.18. Spain Smartphone Market Forecast, by Operating System 11.18.1. Android 11.18.2. iOS 11.18.3. Windows 11.18.4. Blackberry Operating System 11.18.5. Other (Sailfish, Tizen, and Ubuntu) 11.19. Spain Smartphone Market Forecast, by Distribution Channel 11.19.1. OEM 11.19.2. Retailer 11.19.3. e-Commerce 11.20. Rest of Europe Smartphone Market Forecast, by Operating System 11.20.1. Android 11.20.2. iOS 11.20.3. Windows 11.20.4. Blackberry Operating System 11.20.5. Other (Sailfish, Tizen, and Ubuntu) 11.21. Rest Of Europe Smartphone Market Forecast, by Distribution Channel 11.21.1. OEM 11.21.2. Retailer 11.21.3. e-Commerce 11.22. Europe Smartphone Market Attractiveness Analysis 11.22.1. By Operating System 11.22.2. By Distribution Channel 11.23. PEST Analysis 11.24. Key Trends 11.25. Key Developments 12. Asia Pacific Smartphone Market Analysis 12.1. Key Findings 12.2. Asia Pacific Smartphone Market Overview 12.3. Asia Pacific Smartphone Market Value Share Analysis, by Operating System 12.4. Asia Pacific Smartphone Market Forecast, by Operating System 12.4.1. Android 12.4.2. iOS 12.4.3. Windows 12.4.4. Blackberry Operating System 12.4.5. Other (Sailfish, Tizen, and Ubuntu) 12.5. Asia Pacific Smartphone Market Value Share Analysis, by Distribution Channel 12.6. Asia Pacific Smartphone Market Forecast, by Distribution Channel 12.6.1. OEM 12.6.2. Retailer 12.6.3. e-Commerce 12.7. Asia Pacific Smartphone Market Value Share Analysis, by Country 12.8. Asia Pacific Smartphone Market Forecast, by Country 12.8.1. China 12.8.2. India 12.8.3. Japan 12.8.4. ASEAN 12.8.5. Rest of Asia Pacific 12.9. Asia Pacific Smartphone Market Analysis, by Country 12.10. China Smartphone Market Forecast, by Operating System 12.10.1. Android 12.10.2. iOS 12.10.3. Windows 12.10.4. Blackberry Operating System 12.10.5. Other (Sailfish, Tizen, and Ubuntu) 12.11. China Smartphone Market Forecast, by Distribution Channel 12.11.1. OEM 12.11.2. Retailer 12.11.3. e-Commerce 12.12. India Smartphone Market Forecast, by Operating System 12.12.1. Android 12.12.2. iOS 12.12.3. Windows 12.12.4. Blackberry Operating System 12.12.5. Other (Sailfish, Tizen, and Ubuntu) 12.13. India Smartphone Market Forecast, by Distribution Channel 12.13.1. OEM 12.13.2. Retailer 12.13.3. e-Commerce 12.14. Japan Smartphone Market Forecast, by Operating System 12.14.1. Android 12.14.2. iOS 12.14.3. Windows 12.14.4. Blackberry Operating System 12.14.5. Other (Sailfish, Tizen, and Ubuntu) 12.15. Japan Smartphone Market Forecast, by Distribution Channel 12.15.1. OEM 12.15.2. Retailer 12.15.3. e-Commerce 12.16. ASEAN Smartphone Market Forecast, by Operating System 12.16.1. Android 12.16.2. iOS 12.16.3. Windows 12.16.4. Blackberry Operating System 12.16.5. Other (Sailfish, Tizen, and Ubuntu) 12.17. ASEAN Smartphone Market Forecast, by Distribution Channel 12.17.1. OEM 12.17.2. Retailer 12.17.3. e-Commerce 12.18. Rest of Asia Pacific Smartphone Market Forecast, by Operating System 12.18.1. Android 12.18.2. iOS 12.18.3. Windows 12.18.4. Blackberry Operating System 12.18.5. Other (Sailfish, Tizen, and Ubuntu) 12.19. Rest of Asia Pacific Smartphone Market Forecast, by Distribution Channel 12.19.1. OEM 12.19.2. Retailer 12.19.3. e-Commerce 12.20. Asia Pacific Smartphone Market Attractiveness Analysis 12.20.1. By Operating System 12.20.2. By Distribution Channel 12.21. PEST Analysis 12.22. Key Trends 12.23. Key Developments 13. Middle East & Africa Smartphone Market Analysis 13.1. Key Findings 13.2. Middle East & Africa Smartphone Market Overview 13.3. Middle East & Africa Smartphone Market Value Share Analysis, by Operating System 13.4. Middle East & Africa Smartphone Market Forecast, by Operating System 13.4.1. Android 13.4.2. iOS 13.4.3. Windows 13.4.4. Blackberry Operating System 13.4.5. Other (Sailfish, Tizen, and Ubuntu) 13.5. Middle East & Africa Smartphone Market Value Share Analysis, by Distribution Channel 13.6. Middle East & Africa Smartphone Market Forecast, by Distribution Channel 13.6.1. OEM 13.6.2. Retailer 13.6.3. e-Commerce 13.7. Middle East & Africa Smartphone Market Value Share Analysis, by Country 13.8. Middle East & Africa Smartphone Market Forecast, by Country 13.8.1. GCC 13.8.2. South Africa 13.8.3. Rest of Middle East & Africa 13.9. Middle East & Africa Smartphone Market Analysis, by Country 13.10. GCC Smartphone Market Forecast, by Operating System 13.10.1. Android 13.10.2. iOS 13.10.3. Windows 13.10.4. Blackberry Operating System 13.10.5. Other (Sailfish, Tizen, and Ubuntu) 13.11. GCC Smartphone Market Forecast, by Distribution Channel 13.11.1. OEM 13.11.2. Retailer 13.11.3. e-Commerce 13.12. South Africa Smartphone Market Forecast, by Operating System 13.12.1. Android 13.12.2. iOS 13.12.3. Windows 13.12.4. Blackberry Operating System 13.12.5. Other (Sailfish, Tizen, and Ubuntu) 13.13. South Africa Smartphone Market Forecast, by Distribution Channel 13.13.1. OEM 13.13.2. Retailer 13.13.3. e-Commerce 13.14. Rest of Middle East & Africa Smartphone Market Forecast, by Operating System 13.14.1. Android 13.14.2. iOS 13.14.3. Windows 13.14.4. Blackberry Operating System 13.14.5. Other (Sailfish, Tizen, and Ubuntu) 13.15. Rest of Middle East & Africa Smartphone Market Forecast, by Distribution Channel 13.15.1. OEM 13.15.2. Retailer 13.15.3. e-Commerce 13.16. Middle East & Africa Smartphone Market Attractiveness Analysis 13.16.1. By Operating System 13.16.2. By Distribution Channel 13.17. PEST Analysis 13.18. Key Trends 13.19. Key Developments 14. South America Smartphone Market Analysis 14.1. Key Findings 14.2. South America Smartphone Market Overview 14.3. South America Smartphone Market Value Share Analysis, by Operating System 14.4. South America Smartphone Market Forecast, by Operating System 14.4.1. Android 14.4.2. iOS 14.4.3. Windows 14.4.4. Blackberry Operating System 14.4.5. Other (Sailfish, Tizen, and Ubuntu) 14.5. South America Smartphone Market Value Share Analysis, by Distribution Channel 14.6. South America Smartphone Market Forecast, by Distribution Channel 14.6.1. OEM 14.6.2. Retailer 14.6.3. e-Commerce 14.7. South America Smartphone Market Value Share Analysis, by Country 14.8. South America Smartphone Market Forecast, by Country 14.8.1. Brazil 14.8.2. Mexico 14.8.3. Rest of South America 14.9. South America Smartphone Market Analysis, by Country 14.10. Brazil Smartphone Market Forecast, by Operating System 14.10.1. Android 14.10.2. iOS 14.10.3. Windows 14.10.4. Blackberry Operating System 14.10.5. Other (Sailfish, Tizen, and Ubuntu) 14.11. Brazil Smartphone Market Forecast, by Distribution Channel 14.11.1. OEM 14.11.2. Retailer 14.11.3. e-Commerce 14.12. Mexico Smartphone Market Forecast, by Operating System 14.12.1. Android 14.12.2. iOS 14.12.3. Windows 14.12.4. Blackberry Operating System 14.12.5. Other (Sailfish, Tizen, and Ubuntu) 14.13. Mexico Smartphone Market Forecast, by Distribution Channel 14.13.1. OEM 14.13.2. Retailer 14.13.3. e-Commerce 14.14. Rest of South America Smartphone Market Forecast, by Operating System 14.14.1. Android 14.14.2. iOS 14.14.3. Windows 14.14.4. Blackberry Operating System 14.14.5. Other (Sailfish, Tizen, and Ubuntu) 14.15. Rest of South America Smartphone Market Forecast, by Distribution Channel 14.15.1. OEM 14.15.2. Retailer 14.15.3. e-Commerce 14.16. South America Smartphone Market Attractiveness Analysis 14.16.1. By Operating System 14.16.2. By Distribution Channel 14.17. PEST Analysis 14.18. Key Trends 14.19. Key Developments 15. Company Profiles 15.1. Market Share Analysis, by Company 15.2. Competition Matrix 15.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 15.2.2. New Product Launches and Product Enhancements 15.2.3. Market Consolidation 15.2.3.1. M&A by Regions, Investment and Applications 15.2.3.2. M&A Key Players, Forward Integration and Backward Integration 15.3. Company Profiles: Key Players 15.3.1. Samsung Electronics Co. Ltd. 15.3.1.1. Company Overview 15.3.1.2. Financial Overview 15.3.1.3. Product Portfolio 15.3.1.4. Business Strategy 15.3.1.5. Recent Developments 15.3.1.6. Development Footprint 15.3.2. Apple Inc., 15.3.3. Huawei Technologies Co. Ltd., 15.3.4. Lenovo Group Limited, 15.3.5. LG Electronics Inc., 15.3.6. TCL Communication Technology Holdings Limited, 15.3.7. ZTE Corporation, 15.3.8. Vivo Communication Technology Co. Ltd. 15.3.9. Xiaomi 15.3.10. OPPO 15.3.11. Realme 15.3.12. Nokia 15.3.13. LAVA 16. Primary Key Insights

About This Report

Report ID 43099
Category Information Technology & Telecommunication
Published Date Dec 2019
Updated Date Nov 2020
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