Organic Tea Market: Global Industry Analysis and Forecast (2023-2029)

Organic Tea Market size was valued at US$ 1.12 Bn. in 2022 and the total Organic Tea revenue is expected to grow by 11.3% from 2023 to 2029, reaching nearly US$ 2.37 Bn.
Organic Tea Market Overview:
To keep the water supply pure and free of toxic chemicals, it uses natural processing methods such as composting, solar power, crop rotation, or sticky insect catchers. Its sales are now increasing as a result of rising environmental concerns and increased adoption of organic agricultural practices to maintain soil health and ecosystems. Moreover, because organic tea enhances immunity, neutralizes free radicals, and protects against heart disease, increased health consciousness among individuals is positively influencing organic tea demand.

Organic agriculture can improve livelihood opportunities, raise income, and deliver social benefits to resource-constrained small-scale farmers. As a result, it has become a popular strategy for economic development and poverty reduction in many parts of the developing world. However, empirical evidence on the real advantages of certified organic farming is sparse, particularly when organic is paired with fair trade certification and for small-scale farmers who do not produce coffee, tea, or bananas. More research is required to establish farmer experiences under various socioeconomic situations, organizational contexts, and levels of market access.
Organic Tea Market Report Scope:
The Organic Tea market is segmented based on Type, Form, Packaging Type, Distribution Channel, and Region. The growth of various segments helps report users in acquiring knowledge of the many growth factors expected to be prevalent throughout the market and develop different strategies to help identify core application areas and the gap in the target market. The report provides an in-depth analysis of the market and contains meaningful insights, facts, historical data, and statistically supported and industry-validated market statistics. It also includes estimates based on an appropriate set of assumptions and methodologies.

The bottom-up approach has been used to estimate the market size. Major Key Players in the Organic Tea market are identified through secondary research and their market revenues are determined through primary and secondary research. Secondary research included a review of annual and financial reports of leading manufacturers, while primary research included interviews with important opinion leaders and industry experts such as skilled front-line personnel, entrepreneurs, and marketing professionals. Some of the leading key players in the global Organic Tea market include Tata Tea Limited, Alkaloid AD Skopje, Twining and Company Limited, and Unilever. They are continuously strategizing on mergers and acquisitions, strategic alliances, joint ventures, and partnerships for the growth of their market shares.

To know about the Research Methodology :- Request Free Sample Report
Organic Tea Market Dynamics:
The potential therapeutic qualities of organic tea create scope for market growth
Organic tea's medicinal qualities are expected to drive demand for the same. Organic tea, prepared from camellia buds and boiled leaves, is a popular beverage. It is high in antioxidants, which are beneficial to the body. Organic tea is said to be healthier for the body than conventional tea since it contains more catechins.

Organic tea consumption is growing in developing nations as the frequency of lifestyle-related illnesses grows. Consumers nowadays are worried about the impacts of their food and beverage intake as a result of greater health awareness and detoxification of the body. To achieve the requirements, consumers prefer more organic tea. The rich flavor of organic tea has been preferred internationally, as has its medicinal use, which has influenced the demand for organic tea. As a result, the rising prevalence of premiumization has boosted product sales in the market.
Expensive pricing and production cost of sustainable tea are major restraints in the market growth
The high cost of organic tea in comparison to conventional tea is anticipated to hamper the growth of the organic tea market. This is mostly owing to the lack of synthetic chemicals used in organic tea cultivation, which boost production costs. Organic certification is an expensive procedure, which adds to organic tea being 10-15% more expensive than regular tea. Also, rising international demand for organic or pesticide-free tea impacts export prices. Given all of these factors, the high price is expected to hamper the market growth.

The organic tea producers have higher costs for:

1. The setting and development of a sustainable, ecological agricultural system,
2. The implementation of quality management systems and their certification,
3. The observance of European and US-American regulations on organic production,
4. Fees for organic audits and the certification of agriculture production and processing,
5. Fees for the issuance of organic export documents by the control bodies,
6. Sustainability certifications like Fairtrade, UTZ, Rainforest Alliance, etc.,
7. The adherence to social standards and labor laws like the payment of a minimum wage

Regulatory Landscape of the Organic Tea industry:

While certification assures that a product is organic, the certification itself would require a guarantee. To that end, an international system for ensuring organic certification was established, namely the International Federation of Organic Agriculture Movements (IFOAM), which is the global umbrella organization for the organic movement, uniting over a hundred countries and many member organizations within those countries. INDOCERT, ECOCERT SA, IMO Control, Naturland-India, Onecert Asia Agri Certification Private Limited, SGS India Private Limited, SKAL International Ltd., and others are all national and international certifying bodies that allow a tea producer to market, label, and advertise his products as organic. INDOCERT is India's first organic certifying authority, adhering to the National Standards for Organic Products. The certification is provided by testing centers recognized by the Agricultural and Processed Food Products Export Development Authority (APEDA) as part of the Government of India's National Program for Organic Production.

Recently, the Indian government formally launched the Food Safety and Standards (Organic Foods) Regulations, 2017, as well as the "Jaivik Bharat" logo and the "Indian Organic Integrity Database Portal," to popularise the concept of organic foods and increase consumer confidence in organic foods. Also, agriculture and food certification bodies create essential requirements. Japanese Agricultural Standards (JAS) are agricultural industry standards maintained by the Japanese government. Another non-governmental group that strives to improve land-use patterns by arranging training and certification programs for sustainable farming is the Rainforest Alliance.
Organic Tea Market Segment Analysis:
By Type, the black tea segment is expected to grow at a CAGR of 5.6% during the forecast period. Because black tea yields more than other tea varieties, it is widely consumed. It has the highest production in Asian nations such as China, India, and Japan. Black tea has historically been consumed in greater quantities due to its recognized health advantages, such as a higher content of antioxidants. Because of a growing knowledge of the safer equivalents of organically farmed teas, consumers are increasingly choosing black organic tea as a safer alternative to conventional teas. Growing demand for clean-label and natural products is expected to drive market growth during the forecast period.

The health advantages and medical uses are deemed to be a primary driving force in the organic tea industry. Organic tea's rich flavor has made it globally popular, which has a beneficial influence on market growth. The adoption of a healthy lifestyle and strong demand for refreshing hot beverages have aided green organic tea's positive growth. However, green organic tea is growing in popularity due to its ability to reduce extra fat in the body, which is also encouraging the product's rising customer demand. Unflavoured organic teas are also expected to witness an increase in demand in global markets. Germany, the United Kingdom, China, India, and Sri Lanka are expected to be the leading organic tea exporters, while Brazil, Argentina, Saudi Arabia, and South Africa are likely to enter the organic tea domain.



By Distribution Channel, the Supermarkets/Hypermarkets segment is expected to grow at a CAGR of 4.7%. Because there are so many products on the market, it can be difficult to choose the one that is best for each consumer. As a result, supermarkets and hypermarkets with a large variety of alternatives may be seen as the ideal place to shop for these products, leading to the segment's growth.

However, the global organic tea market's online retail is estimated to grow at the fastest CAGR of 15.2% over the forecast period. Online platforms make it possible for both major and small tea brewers to reach customers. Some specialty tea producers like to sell freshly brewed tea items, which makes the internet an ideal destination because the product requires just a brief preparation once the order is placed. As a result, significant growth of the segment is inevitable.
Regional Insights:
China is the world's leading producer of organic green tea, with exports to Japan, Germany, France, Denmark, Holland, and the United States of America. The overall organic tea production is around 4000 tonnes, with a total output value of approximately 150 million RMB Yuan. Tenfu, Ten Xin, Dan Feng, and Uncle Lee Geng Xiang are among the most popular Chinese brands. According to estimates, over 20 nations buy 10,000 tonnes of organic tea from China.

India leads the world in organic black tea production, with the majority of it going to the United Kingdom, Germany, the United States of America, Japan, and Australia. Organic tea from the Darjeeling region is already making inroads into new markets such as Russia, Japan, China, and the United Arab Emirates. Darjeeling has 52 organic gardens, 20 of which are certified bio-dynamic farms. Organic Darjeeling tea costs € 25-30 per kilogram in European retail outlets and $ 25-30 per kilogram in the United States of America. Handmade organic tea produced by small tea growers in Assam, northeast India, is being exported in small quantities to Canada, North America, France, and Egypt. Handmade organic tea from Assam is becoming increasingly popular. The cost of organic tea, on the other hand, is mostly determined by its quality.



The Sri Lankan organic tea industry caters to bulk black, green, and silver tip teas, processed teas, value-added teas with flavors, and ecologically friendly packages, all of which command premium pricing in international markets. Traditional customers of Sri Lankan organic tea include Australia, Germany, Japan, the United Kingdom, the Netherlands, and the United States. Italy, France, Canada, Singapore, and Spain also present growth prospects. Organic teas are becoming more popular in the local market.

Japan, South Korea, Kenya, and Turkey have emerged as prospective organic tea exporters. Overall, the organic tea market is rapidly growing across Asia. Besides that, raising awareness of the health and environmental benefits of organic tea production, product labeling with quality control certification, and product labeling with quality control certification would result in a higher and more competitive price for organic tea products in the long run. New process methods are being developed to manufacture microbial fermented dark teas following the old Chinese "wetting and stacking" technique.

Diversified tea products will be an important approach with enormous potential to deal with growing production costs and skyrocketing market prices. In the research laboratories and research centers of many firms in Japan and China, studies to develop industrial applications such as tea-based nutraceuticals, functional beverages, and tea-based health, beauty, and body care formulae have begun.

Tea catechin products with practical and industrial applications are becoming increasingly popular in Japan, China, South Korea, and other nations. Korea produces a broad range of goods from organic tea, including cosmetic products, soap, tea oil, tea latte, sun cream supplements, and other items that are sold at supermarket sales. A few combination products have been produced in India, including organic tulsi green tea and organic tulsi lemon ginger green tea. Tulsi and green tea are both antioxidant-rich, which aids in refreshing and invigorating the body and mind. Lemony tastes are combined with delectable tulsi leaves and a hint of natural sweetness, with the added benefits of green tea and ginger.
Organic Tea Market Scope:Inquire before buying



Organic Tea Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 1.12 Bn.


Forecast Period 2023 to 2029 CAGR:
11.3%
Market Size in 2029:
US $ 2.37 Bn.


 Segments Covered:
by Type
Black Tea
Oolong Tea
Green Tea
White Tea


by Form
Dried Leaf
Powder
Liquid
Others


by Packaging Type
Paper Pouches
Cans
Cartons
Tea Bags
Others


by Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail



Organic Tea Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (razil, Argentina Rest of South America)
Key Players
1. Tata Tea Limited
2. Alkaloid AD Skopje
3. Twining and Company Limited
4. Unilever (Lipton)
5. Organic India
6. Ceylon Organics Limited
7. The Stash Tea Company
8. Unilever Tea Brands
9. Associated British Foods
10. Ten Fu Group
11. Taylors of Harrogate
12. Bigelow Tea
13. American Tea Room
14. Vahdam Teas
15. Celestial Seasonings, Inc.
16. Bombay Burmah Trading Corporation Limited
17. Stash Tea Company
18. Republic of Tea
19. Mighty Leaf Tea
20. Numi, Inc.
21. Harney & Sons Fine Teas
22. Hälssen & Lyon GmbH
23. Others

Frequently Asked Questions:

1] What segments are covered in Organic Tea Market report?
Ans. The segments covered in Organic Tea Market report are based on Type, Form, Packaging Type and Distribution Channel.

2] Which region is expected to hold the highest share in the global Organic Tea Market?
Ans. North America is expected to hold the highest share in the global Organic Tea Market.

3] What is the market size of global Organic Tea Market by 2029?
Ans. The market size of global Organic Tea Market by 2029 is US $ 2.37 Bn.

4] Who are the top key players in the global Organic Tea Market?
Ans. Tata Tea Limited, Alkaloid AD Skopje, Twining and Company Limited, Unilever (Lipton) and Organic India are the top key players in the global Organic Tea Market.

5] What was the market size of global Organic Tea Market in 2022?
Ans. The market size of global Organic Tea Market in 2022 was US $ 1.12 Bn.

6] By form, what segments are covered in global Organic Tea Market report?
Ans. The segments covered in global Organic Tea Market report by form are Dried Leaf, Powder, Liquid, and Others.