Online Advertising Market: Global Industry Analysis and Forecast (2023-2029) – By Format, End-User and Region

Online Advertising Market size was valued at US$ 488.96 Bn. in 2022 and the total revenue is expected to grow at CAGR 15.3% through 2023 to 2029, the Online Advertising Market is reaching nearly US$ 1324.59 Bn.
Global Online Advertising Market Overview:
Advertising plays an important role in the market by providing information flows and addressing information asymmetries to the consumers about new products or deals. Online advertising, also known as online marketing, internet advertising, digital advertising, or web advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is provided by a series of interconnected multiple platforms that facilitate the matching of advertisers and consumers. The growing habits of people towards online portals and social networking sites, which resulted in an increased online population and streaming, are the major influencing drivers for the growth of the Online Advertising market.

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Global Online Advertising Market Dynamics:
Online Advertising is one of the effective methods to reach target users as it supports other marketing platforms such as social media, paid search, and SEO (search engine optimization), which is fueling the growth of the online advertising market across the globe. The growing number of internet consumers across the globe, the presence of broadband service providers, and the extensive usage of smartphones users are fueling the growth of the global market for online advertising.

The continuous increased use of Internet-based advertising is changing the advertising business by providing more effective and efficient methods of matching advertisers and consumers. It gives rise to the media business by assisting a source of revenue for online media businesses that compete with traditional media businesses.

Nowadays, the 6-second ad is gradually gaining acceptance on several online media platforms. According to the Advertising Research Foundation report, short-form, short-duration, six-second ads on TV capture 8% to 11% more attention per second than longer ads. So there are tremendous future opportunities for new players in the Online Advertising market during the forecast period.
Global Online Advertising Market Segment Analysis:
Based on the Format, the Online Advertising Market is segmented into Social Media, Search Engine, Video, Email, and Others. The Video Format segment held largest market share of 38% in 2022, and is expected to grow at a CAGR of 16.9% during the forecast period. The growing digital video trend for online advertising and video ads capture more attention of consumers over another format, which are fueling the higher product demand for this segment.

The Social Media segment is expected to witness rapid growth at a CAGR of 16.2% during the forecast period. Increasing social media users among all age groups across the globe drive the online advertising market growth for this segment. According to a report, every month, there are nearly 2.5 billion active users on Facebook, 1 billion on Instagram, and 0.330 billion on Twitter across the globe, which is presenting a great opportunity in the online advertising market.

Based on the End-User, the Online Advertising Market is segmented into BFSI, Automotive, Telecom, Healthcare, Retail, and Others. The BFSI segment held the largest market share of 28.17% in 2022, and it is expected to witness rapid growth at a CAGR of 10.36% during the forecast period. The increasing technological advancements coupled with increasing digital spending by BFSI is driving the online advertisement market growth for this segment.


Global Online Advertising Market Regional Insights:
Asia Pacific held the largest market share accounting for 34% in 2022. In the Asia Pacific region, India and China are the major markets, thanks to their growing adoption of technology, extensive urbanization, and industrialization are fueling the online advertising market growth.

North America region is expected to witness a significant CAGR of 14.2% during the forecast period. The increase in advertisers’ spending on digital advertising is a major driver for the growth of the market in this region.

The online advertising sector in the U.K. was valued at US$ 18.4 Bn. in 2022 and is expected to witness significant growth at a CAGR of 15.9% to reach a valuation of around US$ 51.69 Bn. by end of the forecast period.The objective of the report is to present a comprehensive analysis of the Trampoline Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

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The reports also help in understanding the Trampoline Market dynamic, structure by analyzing the market segments and projecting the Trampoline Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Online Advertising Market make the report investor’s guide.
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Global Online Advertising Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 488.96 Bn.


Forecast Period 2022 to 2029 CAGR:
15.3%
Market Size in 2029:
US $ 1324.59 Bn.


 Segments Covered:
by Format
Social Media
Search Engine
Video
Email
Others


by End-User
BFSI
Automotive
Telecom
Healthcare
Retail
Others


by Platform
Mobile
Desktop and Laptop
Other Platforms


by Enterprise Size
Large Enterprises
Small & Medium-Sized Enterprises



Global Online Advertising Market by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Global Online Advertising Market Key Players
1. Amazon
2. AOL Inc.
3. Baidu
4. Facebook
5. Google
6. IAC
7. LinkedIn
8. Microsoft
9. Twitter
10. Yahoo
11. Microsoft Corporation
12. eBay
13. MobGen B.V
14. LongJump CRM
15. Apple Inc.
16. IBM Corp.
17. SAP AG
18. Oracle Corp.
19. Salesforce.com Inc.
20. Aplicor LLC
21. Adobe Systems Inc.
22. ComScore Networks Inc.,
23. Ebay GSI Commerce
24. Lithium Technologies Inc.
25. Demandware Inc.
Frequently Asked Questions:
1] What segments are covered in the Online Advertising Market report?
Ans. The segments covered in the Online Advertising Market report are based on Format and End-User.

2] Which region is expected to hold the highest share in the Online Advertising Market?
Ans. The Asia Pacific region is expected to hold the highest share in the Online Advertising Market.

3] What is the market size of the Online Advertising Market by 2027?
Ans. The market size of the Online Advertising Market by 2029 is US $ 1324.59 Bn.

4] What is the forecast period for the Online Advertising Market?
Ans. The Forecast period for the Online Advertising Market is 2023-2029.

5] What was the market size of the Online Advertising Market in 2022?
Ans. The market size of the Online Advertising Market in 2022  was US $ 488.96 Bn.