Lingerie Market size was valued at USD 40.34 Bn. in 2021 and the total Lingerie revenue is expected to grow by 7.8% from 2022 to 2029, reaching nearly USD 73.57 Bn.
Lingerie Market Overview:Lingerie is a type of women's apparel that includes undergarments (often brassieres), sleepwear, and lightweight robes. The word is frequently chosen to convey that the clothing is attractive and stylish. Lingerie is constructed of lightweight, elastic, smooth, sheer, or ornamental materials like silk, satin, Lycra, charm use, chiffon, or (particularly and historically) lace. These textiles can be created from natural fibers such as silk or cotton, or synthetic fibers like as polyester or nylon. Beautifully designed and appealing underwear has a good impact on women's minds and bodies. They increase the confidence and self-esteem of women who wear them. When worn, some women's lingerie, such as brassieres and G-strings, seems tight and serves to enhance the contour of the body. The growing demand of women for goods such as shapewear and bras to assist maintain a favorable appearance and increase the aesthetic attractiveness of the body is expected to drive the lingerie market during the forecast period. Additionally, the growing number of women partaking in fitness-related activities such as marathons, gyms, and other sports is expected to increase demand for goods such as sports bras, hence supporting overall lingerie market growth. However, raw material price volatility is anticipated to have an unfavorable impact on market growth.
Report Scope:The global lingerie market is highly fragmented and extremely competitive, with several local and international competitors contending for market leadership. Data has been given by the market players, regions, and specific requirements. This market report includes a comprehensive overview of all the significant improvements that are presently prevailing in all market segments. Major companies include Hansbrands Inc., L Brands Inc., and PVH Corp., as well as Triumph International, Jockey International, Wacoal Holdings, and Zivame. To obtain a competitive advantage, significant industry actors operate across many geographies with diverse product lines. The report discusses the Lingerie market’s Drivers, Restraints, Opportunities, and challenges. The report also helps to rectify and resolve issues related to the global Lingerie market situation. External and internal factors that are expected to have a positive or negative effect on the market have been researched, presenting decision-makers with a clear future picture of the business. By examining market segments and estimating the Lingerie Market size, the studies also assist in understanding the trends and structure of the Lingerie Market. To know about the Research Methodology :- Request Free Sample Report
Research Methodology:The report on the Global Lingerie Market examines the market size, and competitive landscape by diving the market into various sections and contains an examination of industry trends and characteristics. The information gives a comprehensive evaluation of the present rapid improvements in all business areas. Key data analysis for the historical period from 2017 to 2020 is provided using facts and statistics, visuals, and presentations. This MMR report includes recommendations for the industry, new entrants, existing market leaders, etc. based on a detailed study of the present competitive climate in the Lingerie industry. The bottom-up approach is used to determine the size of the market. Primary research is undertaken after secondary research to validate the facts gathered in secondary research. Secondary research is conducted to discover segment features, qualitative and quantitative data, and the factors driving the market growth. Secondary sources for the research included press announcements, organization annual reports, government websites, and market research reports. Primary research is conducted through interviews, surveys, important opinions from stakeholders, experienced experts, and so on.
Lingerie Market Dynamics:The Increasing Number of Working Women across the globe is a major driver of the market growth. Rising Women's educational awareness and economic growth highlights the substantial engagement of women in the business sectors, particularly in emerging economies. Governments are also encouraging women to work and taking steps to increase female economic empowerment and close the gender gap in labor force participation. The increasing working-women population has improved consumers' per capita disposable income, which has influenced consumer spending behavior. Additionally, as customers become more conscious about their cleanliness, looks, and level of life, they are gravitating toward more comfortable and useful lingerie. Lingerie sales have been rapidly growing around the globe as the number of working women has increased. The sale of premium lingerie is growing as women's purchasing power increases. Improvements in women's modern lifestyles are also expected to increase lingerie sales during the forecast period. For example, rising health consciousness among women and their preference for physical workout activities has resulted in increased sales of sports bras and workout undergarments. Working women's increased exposure to social events is also leading to an increase in demand for lingerie product lines such as shapewear, bralettes, seamless underwear, and pushup bras. As a result, the growing number of working women has a substantial influence on lingerie sales and is primarily driving market growth. Growing Consumer Preferences for Fashionable Apparel Products driving the market growth. The fast development of information technology and globalization is leading the entire world by providing information about the latest and trending products available in the market. On account of this, shoppers associated with the lingerie market are aware of the latest global fashion trends. Furthermore, the growing influence of social media is also accelerating the changes in consumer preference for apparel products such as lingerie items. As a wide range of customers prefers buying products online to save time, most of the market players display and sell their products on an online platform to increase their customer base. Branded apparel companies are also focused on introducing innovative lingerie items as per the changing fashion trend and consumer demands. These factors are positively impacting the women’s lingerie market. The growth of social media has changed the corporate landscape, opening up new potential for stakeholders. Lingerie sales are boosted by regular blogs on social networking sites such as Facebook, Instagram, Twitter, and YouTube. Manufacturers utilize social media to promote their brands and establish consumer connections by providing specialist advice and offers. The amount of social media information devoted to apparel style and intimate wear is always increasing. Social media has a key role in increasing lingerie demand, particularly among young people who use social media for information nowadays. Thus, blogs promoting lingerie on social media platforms have a significant impact on the market's growth. The Prevalence of the Unorganized Sector restraining the market growth. The global lingerie market is extremely fragmented, with a significant number of players. In terms of designs, quality, pricing, and supply chain, the players are intensely competitive. However, the predominance of the unorganized sector is a key obstacle to their growth. Local suppliers have been shown to significantly restrict the sales of the leading players, owing to their quick availability, reduced prices, and simplicity of customization. A large portion of the population is price sensitive, particularly in emerging nations, making it difficult for established companies to build dominance over the unorganized sector. As manufacturers and SMEs break out of their conventional roles and sell directly to global customers, established fashion brands and retailers would confront increasing competition from new entrants across the globe. Expect more competition from previously unknown supply chain companies that create popular things to sell at low costs via cross-border e-commerce platforms. And hence it hampers the market growth.
Lingerie Market Segment Analysis:By Product, the Bra segment dominated the Lingerie market in 2021 and is expected to hold the largest market share of xx% by end of the forecast period. The bra is the leading segment in the lingerie market. Bra-wearing involves lifting the breasts upward. Wearing bras improve posture and prevent a lot of spine problems, back pain, and overall attire. Fabric availability and continual technological advancements have enabled designers to create innovative goods while maintaining their market dominance. Leaser cut seamless, model, and complete t-shirt brasserie innovations are now readily available in a variety of sizes. However, Fabric availability and ongoing technological advancement have enabled designers to create fresh goods while maintaining their market dominance. Leaser cut seamless, model, and complete t-shirts brasserie are now readily available in a variety of precise sizes. When certain large-breasted women go braless, they generally experience back pain. However, by wearing bras, such ladies may keep their breasts in form and prevent them from bobbing unnaturally. The support provided by these bras can assist to alleviate any discomfort that heavy-breasted women may have. In addition, many women are sports players. During sports or strenuous leisure activities, a woman wearing a bra is less likely to feel the same acute discomfort that women who do not wear bras do. In other words, a lady wearing a bra would find it easy to jog or engage in comparable activities. Shapewear is expected to grow rapidly at a CAGR of xx% during the forecast period. The shapewear segment is gaining popularity in the lingerie market. Wearing shapewear improves posture, abdominal muscles, self-esteem, and confidence. In addition, shapewear offers prolapse of age benefits, loss of inches instantly, and weight loss efforts. Body shapers or shapewear are now available in a variety of sizes and forms, due to this, consumers are attracted to the product. And hence these factors drive the segment growth. Shapewear is also available for individuals who are not overweight but want to look their best in specific clothes. The Knickers and Panties segment is also experiencing rapid growth throughout the forecast period. Manufacturers are focused on providing knickers and Panties composed of pleasant fabrics like cotton and nylon, in a variety of designs like hipster, shorts, and full briefs. This, in turn, has boosted customer availability of alternatives, hence boosting segment growth. To give comfort and other benefits, companies are developing specific types of underwear such as jacquard and lace patterns, no VPL lace trim, and high-waisted control. By Distribution Channel, the Online segment held the largest market share of the Lingerie market of about XX% in 2021 and is expected to maintain its dominance at the end of the forecast period. To reach a larger audience, companies such as Myntra, Jabong, Amazon, Nykaa, Shyaway, Elitify, Ajio, Journelle, Cosabella, Aerie, Adore Me, and Thirdlove is working with online retailers and developing their own e-portals. Companies with their internet portals/websites include Zivame.com, Clovia.com, Jockeyinternational.com, Victoriasecret.com, and hunkemoller.com. In 2017, two major lingerie companies, MAE and Arabelle, teamed with Amazon to sell their items. These are the primary drivers that would drive this segment's growth in the global market throughout the forecast period. The Offline segment is experiencing rapid growth during the forecast period. The Multi Brands Store held the largest market share of about XX% in 2021 and is expected to grow rapidly during the forecast period. This segment is growing in popularity because of its advantages, such as the ability to scan things and test them before purchasing. Additionally, the presence of a shop worker who assists consumers in selecting the proper product impacts the purchasing choice, encouraging segment growth. Shoppers Stop, H&M, Marks and Spencer, Carrefour, Reliance Trends, MAX, and FBB are the primary distributors of these different brands' lingerie. Clovia and Zivame have expanded their offline presence. Clovia operates 13 brand stores and 150 retail touchpoints, including Central and Brand Factory. Moreover, Zivame is available at 800 multi-brand stores such as Shoppers Stop.
Lingerie Market Regional Insights:The Asia-Pacific market held the largest revenue share of about XX% and dominated the Lingerie Market in 2021 and is expected to maintain its dominance at the end of the forecast period. The significant amount of end-users in the region is a primary driver of the regional growth. In addition, rapidly changing consumer preferences for fashionable, trendy clothing products, rising disposable income amongst consumers as well as the emergence of the e-commerce industry, would drive demand in the Asia Pacific market. Moreover, increased awareness of best fits as usage, changes in working millennials' lives, a higher ability to invest in the best accessible items, and a fixation on maintaining a well-groomed structure drive regional growth throughout the forecast period. Fashion businesses have always considered China as an exceptional development prospect. And quite deservedly so. Over the last decade, China has accounted for 38% of global fashion industry growth across all categories. Since 2012, it has been responsible for an amazing 70% of growth in the luxury market and estimates this dominance to continue throughout the forecast period. Along with that, the lingerie market in China benefits from low raw material costs, low labor costs, and huge manufacturing facilities. China also supplies lingeries to the United States, the United Kingdom, and Germany. The growing acceptance of Western culture and lifestyle, increased demand from millennials, and an expanding number of working women are all supporting the domestic lingerie market. The key competitors in China's lingerie market are La Perla, Triumph, Cosmo Lady, Sunny Group, Hoplun Group, Topformbras International, and Chun Wing Holdings. In addition, an increase in internet purchasing and shifting fashion trends are driving the growth of the Chinese lingerie market. As last some years study ("Indian Ascent"), India continues to provide an intriguing opportunity, particularly for price-competitive businesses. While GDP growth has been slower than expected, due in part to regulatory uncertainties, India is still likely to be the fastest-growing major region, for the lingerie market. Despite the market's problems, foreign brands are actively engaged with India. Online shopping would account for roughly 14 percent of the clothing market in 2021, more than doubling its share just three years ago, thanks in part to increased internet and smartphone adoption. India had the highest absolute gain in the number of internet users in the world over the last year. Social media use is growing at a rate of about 25% each year, with approximately 70% of users on Instagram. This is a forum for introducing people to fashion labels outside of the dominating market. The European market is expected to grow substantially during the forecast period for the Lingerie market. The existence of key companies, as well as the strong demand for premium and elegant goods, drive the industry. Companies are emphasizing design and quality for every shape and size. The European penchant for luxury lingerie brands as well as limited editions has led to the global market's tremendous rise. The regional market is being driven by increasing product availability as well as the growing penetration of online and offline channels for these items.
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Lingerie Market Report Coverage Details Base Year: 2021 Forecast Period: 2022-2029 Historical Data: 2017 to 2021 Market Size in 2021: US $ 40.34 Bn. Forecast Period 2022 to 2029 CAGR: 7.8% Market Size in 2029: US $ 73.57 Bn. Segments Covered: by Product • Bra • Knickers and Panties • Loungewear • Shapewear • Other by Material • Cotton • Satin/Synthetic Silk • Woolen • Polyester • Velvet • Others by Price • Low • Medium • High by Distribution Channel • Offline
o Supermarket/Hypermarket o Specialty Stores o Multi Brands Stores• Online
o E-commerce o Company-owned Website
Lingerie Market, by Region• North America • Europe • Asia Pacific • Middle East and Africa • South America
Key Competitors in the Lingerie Market are:• Hanesbrands Inc (US) • Fruit of the Loom (US) • Jockey International (US) • Lise Charmel (US) • Venies (US) • Victoria’s Secret (US) • Gap, Inc. (US) • Bare Nessities (US) • Calvin Klein (US) • Triumph International (Germany) • Nubian Skin (UK) • Calida (Switzerland) • Hunkemoller (Netherlands) • Wacoal Holdings (Japan) • Uniqlo Co., Ltd. (Japan) • Aimer Group (China) • Mani Form (China) • Embry Form (China) • Ordifen (China) • Oleno International Company Ltd. (China) • Cosmo-lady (China) • Essentie (HongKong) • Hoplun Group (Hong Kong) • Hop Lun Limited (Hong Kong) • MAS Holdings (Shri Lanka) FAQs: 1. Which is the potential market for Lingerie in terms of the region? Ans. APAC is the Potential market for Lingerie in terms of the region. 2. What are the restraints for new market entrants? Ans. The Prevalence of the Unorganized Sector restraining the market growth 3. What is expected to drive the growth of the Lingerie market in the forecast period? Ans. The Increasing Number of Working Women across the globe is a major driver of the market growth. 4. What is the projected market size & growth rate of the Lingerie Market? Ans. Lingerie Market size was valued at USD 40.34 Bn. in 2021 and the total Lingerie revenue is expected to grow by 7.8% from 2022 to 2029, reaching nearly USD 73.57 Bn. 5. What segments are covered in the Lingerie Market report? Ans. The segments covered are Product, Material, Price, Distribution Channel, and Region.
1. Global Lingerie Market: Research Methodology 2. Global Lingerie Market: Executive Summary 2.1 Market Overview and Definitions 2.1.1. Introduction to Global Lingerie Market 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Lingerie Market: Competitive Analysis 3.1 MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2 Consolidation in the Market 3.2.1 M&A by region 3.3 Key Developments by Companies 3.4 Market Drivers 3.5 Market Restraints 3.6 Market Opportunities 3.7 Market Challenges 3.8 Market Dynamics 3.9 PORTERS Five Forces Analysis 3.10 PESTLE 3.11 Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • South America 3.12 COVID-19 Impact 4. Global Lingerie Market Segmentation 4.1 Global Lingerie Market, by Product (2021-2029) • Bra • Knickers and Panties • Loungewear • Shapewear • Other 4.2 Global Lingerie Market, by Material (2021-2029) • Cotton • Satin/Synthetic Silk • Woolen • Polyester • Velvet • Others 4.3 Global Lingerie Market, by Price (2021-2029) • Low • Medium • High 4.4 Global Lingerie Market, by Distribution Channel (2021-2029) • Offline o Supermarket/Hypermarket o Specialty Stores o Multi Brands Stores • Online o E-commerce o Company-owned Website 5. North America Lingerie Market(2021-2029) 5.1 North America Lingerie Market, by Product (2021-2029) • Bra • Knickers and Panties • Loungewear • Shapewear • Other 5.2 North America Lingerie Market, by Material (2021-2029) • Cotton • Satin/Synthetic Silk • Woolen • Polyester • Velvet • Others 5.3 North America Lingerie Market, by Price (2021-2029) • Low • Medium • High 5.4 North America Lingerie Market, by Distribution Channel (2021-2029) • Offline o Supermarket/Hypermarket o Specialty Stores o Multi Brands Stores • Online o E-commerce o Company-owned Website 5.5 North America Lingerie Market, by Country (2021-2029) • United States • Canada • Mexico 6. Europe Lingerie Market (2021-2029) 6.1. European Lingerie Market, by Product (2021-2029) 6.2. European Lingerie Market, by Material (2021-2029) 6.3. European Lingerie Market, by Price (2021-2029) 6.4. European Lingerie Market, by Distribution Channel (2021-2029) 6.5. European Lingerie Market, by Country (2021-2029) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Lingerie Market (2021-2029) 7.1. Asia Pacific Lingerie Market, by Product (2021-2029) 7.2. Asia Pacific Lingerie Market, by Material (2021-2029) 7.3. Asia Pacific Lingerie Market, by Price (2021-2029) 7.4. Asia Pacific Lingerie Market, by Distribution Channel (2021-2029) 7.5. Asia Pacific Lingerie Market, by Country (2021-2029) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. Middle East and Africa Lingerie Market (2021-2029) 8.1 Middle East and Africa Lingerie Market, by Product (2021-2029) 8.2. Middle East and Africa Lingerie Market, by Material (2021-2029) 8.3. Middle East and Africa Lingerie Market, by Price (2021-2029) 8.4. Middle East and Africa Lingerie Market, by Distribution Channel (2021-2029) 8.5. Middle East and Africa Lingerie Market, by Country (2021-2029) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Lingerie Market (2021-2029) 9.1. South America Lingerie Market, by Product (2021-2029) 9.2. South America Lingerie Market, by Material (2021-2029) 9.3. South America Lingerie Market, by Price (2021-2029) 9.4. South America Lingerie Market, by Distribution Channel (2021-2029) 9.5. South America Lingerie Market, by Country (2021-2029) • Brazil • Argentina • Rest Of South America 10. Company Profile: Key players 10.1 Hanesbrands Inc (US) 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Fruit of the Loom (US) 10.3. Jockey International (US) 10.4. Lise Charmel (US) 10.5. Venies (US) 10.6. Victoria’s Secret (US) 10.7. Gap, Inc. (US) 10.8. Bare Nessities (US) 10.9. Calvin Klein (US) 10.10. Triumph International (Germany) 10.11. Nubian Skin (UK) 10.12. Calida (Switzerland) 10.13. Hunkemoller (Netherlands) 10.14. Wacoal Holdings (Japan) 10.15. Uniqlo Co., Ltd. (Japan) 10.16. Aimer Group (China) 10.17. Mani Form (China) 10.18. Embry Form (China) 10.19. Ordifen (China) 10.20. Oleno International Company Ltd. (China) 10.21. Cosmo-lady (China) 10.22. Essentie (HongKong) 10.23. Hoplun Group (Hong Kong) 10.24. Hop Lun Limited (Hong Kong) 10.25. MAS Holdings (Shri Lanka)