Laptops Market size was valued at US$ 127.16 Bn. in 2023 and the total revenue is expected to grow at 3 % through 2024 to 2030, reaching nearly US$ 156.39 Bn.Laptops Market Overview:
Over the last decade, the laptop market has grown rapidly, and it is now the fastest growing segment of the wider computer industry. The laptop market, like most others, has seen noteworthy shifts in technology and innovation, as well as customer demand states and purchasing power. Consumers of computers nowadays are increasingly mobile, growing more technologically sophisticated, aggressively brand-oriented, and fast becoming status concerned. Laptops are an essential category that reflects all of this in purchasing behavior. With these considerations in mind, the main players have fine-tuned their methods - mostly branding and communications - to provide the best promise, occupy the most prominent mind-space, and generate the highest affinity. The modern laptop buyer is more knowledgeable and educated, desires computers with exceptional configurations that give more and better performance capabilities, values adaptability and exclusivity, and loves smart and elegant appearances. More crucially, today's laptop buyer is brand aware, preferring to purchase a brand that reflects his personality rather than a gadget that does ordinary computer chores. All of this has created enormous opportunities for marketers to innovate and distinguish. The majority of competitive activity has been around product extensions and innovation, branding and communication, and positioning and distinctiveness. Some of the leading key players in the global laptops market include Dell, Lenovo, and Apple. They are continuously strategizing on mergers and acquisitions, strategic alliances, joint ventures, and partnerships for the growth of their market shares.To know about the Research Methodology :- Request Free Sample ReportLaptops Market Dynamics:
The growing penetration by the internet is expected to boost the market growth as the number of internet users is rising by 8 % annually and more than three-quarters of global internet users go online via Laptops or pc. The advancements in detachable notebooks such as convertible into a tablet, screen touch, etc., and decreasing the demand of tablets have increased the demand of Laptops market throughout the world rapidly. The diversity in Laptopss application ranging from business, education, entertainment, etc. and increasing digitalization and growing dependency on Laptopss and other electronic devices have increased the demand for Laptopss and is expected to drive the market growth. Growing gaming and gaming devices among consumers is also a factor driving the demand for Laptopss as there are ample varieties and availability of cost-efficient gaming Laptopss in the market. One of the main market growth drivers is the rising use of Laptopss in educational institutions. Due to considerations such as low costs, wireless access, and convenience, educational institutions such as schools and colleges are using Laptops computers in their classrooms The increasing demand for smartphones is expected to hamper the market growth as consumers update smartphones more quickly than Laptopss. Lack of integration in battery and storage capacity is also expected to restrain the market growth. Consumers prefer better battery integration and more storage capacity which is affecting the market growth.Laptops Market Segment Analysis:
By Type, Traditional Laptopss dominated the market by 62% share in 2023. They are the most popular computing devices. Easy to use, more storage space, powerful processors, increased RAM, etc. are the major factors driving the market growth of traditional Laptopss. 2 in 1 Laptops is expected to grow at a CAGR of 3.9% through the forecast period. Easy portability, reduced size, and innovations in design such as Laptops and tablet in one device, lightweight, etc. are factors expected to drive the market growth of 2 in 1 Laptopss. By Screen Size, 15.0" to 16.9" dominated the market with a 37 % share in 2023. These are majorly used in gaming, corporate offices, etc. as they have wide display screens, enhanced storage, powerful processors and can aid in clearing space-constrained places. 13’ to 14.9” segment is expected to grow at a CAGR of 2.9 % through the forecast period. This segment offers the best balance between portability and usability as they have an enhanced processor, high-resolution display, long battery life, cost-effective and sufficient storage. These factors are expected to drive market growth. By End Use, the Business segment dominated the market with a 43 % share in 2023. All the large and small firms require robust Laptopss for presentations, coding, programming, graphic design, and editing documents. They are reasonably priced, have connectivity options, rugged design, etc. Above mentioned factors are attributing the demand for the segment in a disruptive manner. The gaming segment is expected to grow at a CAGR of 7.8 % through the forecast period. Market growth is being aided by the rising demand for gaming Laptopss among millennial and professional gamers. Furthermore, the rising popularity of augmented reality and virtual reality is expected to boost demand for the gaming segment. All the major players in the market have introduced their gaming Laptopss in the market with distinct innovations.Regional Insights:
The North American region dominated the market with a 30 % share in 2023. High disposable income, increasing mergers of prominent players with world-class universities and corporates are the major factors driving the market growth in the region. North American and European markets are expected to grow slowly through the forecast period. The market in these regions is expected to be hampered by longer replacement cycles and a lack of technological developments. Asia Pacific region is expected to grow at a CAGR of 7.8 % through the forecast period. Countries like China, India with growing government initiatives to increase the production of a Laptops with reduced import duties in spare parts are expected to drive the market growth through the forecast period. The objective of the report is to present a comprehensive analysis of the Laptops to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the Laptops market dynamics, structure by analyzing the market segments and project the Laptops market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Laptops market make the report investor’s guide.Laptops Market Scope: Inquire before buying
Laptops Market Report Coverage Details Base Year: 2023 Forecast Period: 2024-2030 Historical Data: 2018 to 2023 Market Size in 2023: US $ 127.16 Bn. Forecast Period 2024 to 2030 CAGR: 3% Market Size in 2030: US $ 156.39 Bn. Segments Covered: by Type Traditional Laptops 2 in 1 Laptops by Screen Size 10.9” to 12.9” 13” to 14.9” 15.0” to 16.9” More than 17” by End Use Personal Business Gaming Laptops Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (razil, Argentina Rest of South America)Laptop Manufacturing Players:
North America 1. Dell 2. Apple 3. Microsoft 4. hp 5. Razer Europe 6. Medion 7. Schneider Electric 8. MSI Asia Pacific 9. Lenovo 10. Haier 11. Acer 12. Hisense 13. ASUS 14. Samsung 15. Toshiba 16. Fujitsu 17. Huawei 18. Micromax 19. Hasee 20. Lens Technology 21. Gigabyte 22. LG electronics MEA 23. touchmate South America 24. Positivo BGH 25. SaharaFAQs
1] What segments are covered in Laptops Market report? Ans. The segments covered in the Laptops Market report are based on Type, Screen Size and End Use. 2] Which region is expected to hold the highest share in the Laptops Market? Ans. Asia Pacific Region is expected to hold the highest share in the Laptops Market. 3] What is the market size of Laptops Market by 2030? Ans. The market size of Laptops Market by 2030 is US $ 156.39 Bn. 4] What was the market size of Laptops Market in 2023? Ans. The market size of Laptops Market in 2023 was US $ 127.16 Bn.
1. Laptops Market Introduction 1.1. Study Assumption and Market Definition 1.2. Scope of the Study 1.3. Executive Summary 2. Laptops Market: Dynamics 2.1. Laptops Market Trends by Region 2.1.1. North America Laptops Market Trends 2.1.2. Europe Laptops Market Trends 2.1.3. Asia Pacific Laptops Market Trends 2.1.4. Middle East and Africa Laptops Market Trends 2.1.5. South America Laptops Market Trends 2.2. Laptops Market Dynamics by Region 2.2.1. North America 2.2.1.1. North America Laptops Market Drivers 2.2.1.2. North America Laptops Market Restraints 2.2.1.3. North America Laptops Market Opportunities 2.2.1.4. North America Laptops Market Challenges 2.2.2. Europe 2.2.2.1. Europe Laptops Market Drivers 2.2.2.2. Europe Laptops Market Restraints 2.2.2.3. Europe Laptops Market Opportunities 2.2.2.4. Europe Laptops Market Challenges 2.2.3. Asia Pacific 2.2.3.1. Asia Pacific Laptops Market Drivers 2.2.3.2. Asia Pacific Laptops Market Restraints 2.2.3.3. Asia Pacific Laptops Market Opportunities 2.2.3.4. Asia Pacific Laptops Market Challenges 2.2.4. Middle East and Africa 2.2.4.1. Middle East and Africa Laptops Market Drivers 2.2.4.2. Middle East and Africa Laptops Market Restraints 2.2.4.3. Middle East and Africa Laptops Market Opportunities 2.2.4.4. Middle East and Africa Laptops Market Challenges 2.2.5. South America 2.2.5.1. South America Laptops Market Drivers 2.2.5.2. South America Laptops Market Restraints 2.2.5.3. South America Laptops Market Opportunities 2.2.5.4. South America Laptops Market Challenges 2.3. PORTER’s Five Forces Analysis 2.4. PESTLE Analysis 2.5. Technology Roadmap 2.6. Regulatory Landscape by Region 2.6.1. North America 2.6.2. Europe 2.6.3. Asia Pacific 2.6.4. Middle East and Africa 2.6.5. South America 2.7. Key Opinion Leader Analysis For Laptops Industry 2.8. Analysis of Government Schemes and Initiatives For Laptops Industry 2.9. Laptops Market price trend Analysis (2023-2030) 2.10. Laptops Market Trade Analysis 2.10.1. Global Import Analysis 2.10.1.1. Top Importer of Laptops 2.10.2. Global Export Analysis 2.10.2.1. Top Exporter of Laptops 2.11. Laptops Production Analysis 2.12. The Global Pandemic Impact on Laptops Market 3. Laptops Market: Global Market Size and Forecast by Segmentation by Demand and Supply Side (by Value and Volume) 2023-2030 3.1. Laptops Market Size and Forecast, by Type (2023-2030) 3.1.1. Traditional Laptops 3.1.2. 2 in 1 Laptops 3.2. Laptops Market Size and Forecast, by Screen Size (2023-2030) 3.2.1. 10.9” to 12.9” 3.2.2. 13” to 14.9” 3.2.3. 15.0” to 16.9” 3.2.4. More than 17” 3.3. Laptops Market Size and Forecast, by End Use (2023-2030) 3.3.1. Personal 3.3.2. Business 3.3.3. Gaming 3.4. Laptops Market Size and Forecast, by Region (2023-2030) 3.4.1. North America 3.4.2. Europe 3.4.3. Asia Pacific 3.4.4. Middle East and Africa 3.4.5. South America 4. North America Laptops Market Size and Forecast by Segmentation (by Value and Volume) 2023-2030 4.1. North America Laptops Market Size and Forecast, by Type (2023-2030) 4.1.1. Traditional Laptops 4.1.2. 2 in 1 Laptops 4.2. North America Laptops Market Size and Forecast, by Screen Size (2023-2030) 4.2.1. 10.9” to 12.9” 4.2.2. 13” to 14.9” 4.2.3. 15.0” to 16.9” 4.2.4. More than 17” 4.3. North America Laptops Market Size and Forecast, by End Use (2023-2030) 4.3.1. Personal 4.3.2. Business 4.3.3. Gaming 4.4. North America Laptops Market Size and Forecast, by Country (2023-2030) 4.4.1. United States 4.4.1.1. United States Laptops Market Size and Forecast, by Type (2023-2030) 4.4.1.1.1. Traditional Laptops 4.4.1.1.2. 2 in 1 Laptops 4.4.1.2. United States Laptops Market Size and Forecast, by Screen Size (2023-2030) 4.4.1.2.1. 10.9” to 12.9” 4.4.1.2.2. 13” to 14.9” 4.4.1.2.3. 15.0” to 16.9” 4.4.1.2.4. More than 17” 4.4.1.3. United States Laptops Market Size and Forecast, by End Use (2023-2030) 4.4.1.3.1. Personal 4.4.1.3.2. Business 4.4.1.3.3. Gaming 4.4.2. Canada 4.4.2.1. Canada Laptops Market Size and Forecast, by Type (2023-2030) 4.4.2.1.1. Traditional Laptops 4.4.2.1.2. 2 in 1 Laptops 4.4.2.2. Canada Laptops Market Size and Forecast, by Screen Size (2023-2030) 4.4.2.2.1. 10.9” to 12.9” 4.4.2.2.2. 13” to 14.9” 4.4.2.2.3. 15.0” to 16.9” 4.4.2.2.4. More than 17” 4.4.2.3. Canada Laptops Market Size and Forecast, by End Use (2023-2030) 4.4.2.3.1. Personal 4.4.2.3.2. Business 4.4.2.3.3. Gaming 4.4.3. Mexico 4.4.3.1. Mexico Laptops Market Size and Forecast, by Type (2023-2030) 4.4.3.1.1. Traditional Laptops 4.4.3.1.2. 2 in 1 Laptops 4.4.3.2. Mexico Laptops Market Size and Forecast, by Screen Size (2023-2030) 4.4.3.2.1. 10.9” to 12.9” 4.4.3.2.2. 13” to 14.9” 4.4.3.2.3. 15.0” to 16.9” 4.4.3.2.4. More than 17” 4.4.3.3. Mexico Laptops Market Size and Forecast, by End Use (2023-2030) 4.4.3.3.1. Personal 4.4.3.3.2. Business 4.4.3.3.3. Gaming 5. Europe Laptops Market Size and Forecast by Segmentation (by Value and Volume) 2023-2030 5.1. Europe Laptops Market Size and Forecast, by Type (2023-2030) 5.2. Europe Laptops Market Size and Forecast, by Screen Size (2023-2030) 5.3. Europe Laptops Market Size and Forecast, by End Use (2023-2030) 5.4. Europe Laptops Market Size and Forecast, by Country (2023-2030) 5.4.1. United Kingdom 5.4.1.1. United Kingdom Laptops Market Size and Forecast, by Type (2023-2030) 5.4.1.2. United Kingdom Laptops Market Size and Forecast, by Screen Size (2023-2030) 5.4.1.3. United Kingdom Laptops Market Size and Forecast, by End Use(2023-2030) 5.4.2. France 5.4.2.1. France Laptops Market Size and Forecast, by Type (2023-2030) 5.4.2.2. France Laptops Market Size and Forecast, by Screen Size (2023-2030) 5.4.2.3. France Laptops Market Size and Forecast, by End Use(2023-2030) 5.4.3. Germany 5.4.3.1. Germany Laptops Market Size and Forecast, by Type (2023-2030) 5.4.3.2. Germany Laptops Market Size and Forecast, by Screen Size (2023-2030) 5.4.3.3. Germany Laptops Market Size and Forecast, by End Use (2023-2030) 5.4.4. Italy 5.4.4.1. Italy Laptops Market Size and Forecast, by Type (2023-2030) 5.4.4.2. Italy Laptops Market Size and Forecast, by Screen Size (2023-2030) 5.4.4.3. Italy Laptops Market Size and Forecast, by End Use(2023-2030) 5.4.5. Spain 5.4.5.1. Spain Laptops Market Size and Forecast, by Type (2023-2030) 5.4.5.2. Spain Laptops Market Size and Forecast, by Screen Size (2023-2030) 5.4.5.3. Spain Laptops Market Size and Forecast, by End Use (2023-2030) 5.4.6. Sweden 5.4.6.1. Sweden Laptops Market Size and Forecast, by Type (2023-2030) 5.4.6.2. Sweden Laptops Market Size and Forecast, by Screen Size (2023-2030) 5.4.6.3. Sweden Laptops Market Size and Forecast, by End Use (2023-2030) 5.4.7. Austria 5.4.7.1. Austria Laptops Market Size and Forecast, by Type (2023-2030) 5.4.7.2. Austria Laptops Market Size and Forecast, by Screen Size (2023-2030) 5.4.7.3. Austria Laptops Market Size and Forecast, by End Use (2023-2030) 5.4.8. Rest of Europe 5.4.8.1. Rest of Europe Laptops Market Size and Forecast, by Type (2023-2030) 5.4.8.2. Rest of Europe Laptops Market Size and Forecast, by Screen Size (2023-2030) 5.4.8.3. Rest of Europe Laptops Market Size and Forecast, by End Use (2023-2030) 6. Asia Pacific Laptops Market Size and Forecast by Segmentation (by Value and Volume) 2023-2030 6.1. Asia Pacific Laptops Market Size and Forecast, by Type (2023-2030) 6.2. Asia Pacific Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.3. Asia Pacific Laptops Market Size and Forecast, by End Use (2023-2030) 6.4. Asia Pacific Laptops Market Size and Forecast, by Country (2023-2030) 6.4.1. China 6.4.1.1. China Laptops Market Size and Forecast, by Type (2023-2030) 6.4.1.2. China Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.4.1.3. China Laptops Market Size and Forecast, by End Use (2023-2030) 6.4.2. S Korea 6.4.2.1. S Korea Laptops Market Size and Forecast, by Type (2023-2030) 6.4.2.2. S Korea Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.4.2.3. S Korea Laptops Market Size and Forecast, by End Use (2023-2030) 6.4.3. Japan 6.4.3.1. Japan Laptops Market Size and Forecast, by Type (2023-2030) 6.4.3.2. Japan Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.4.3.3. Japan Laptops Market Size and Forecast, by End Use (2023-2030) 6.4.4. India 6.4.4.1. India Laptops Market Size and Forecast, by Type (2023-2030) 6.4.4.2. India Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.4.4.3. India Laptops Market Size and Forecast, by End Use (2023-2030) 6.4.5. Australia 6.4.5.1. Australia Laptops Market Size and Forecast, by Type (2023-2030) 6.4.5.2. Australia Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.4.5.3. Australia Laptops Market Size and Forecast, by End Use (2023-2030) 6.4.6. Indonesia 6.4.6.1. Indonesia Laptops Market Size and Forecast, by Type (2023-2030) 6.4.6.2. Indonesia Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.4.6.3. Indonesia Laptops Market Size and Forecast, by End Use (2023-2030) 6.4.7. Malaysia 6.4.7.1. Malaysia Laptops Market Size and Forecast, by Type (2023-2030) 6.4.7.2. Malaysia Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.4.7.3. Malaysia Laptops Market Size and Forecast, by End Use (2023-2030) 6.4.8. Vietnam 6.4.8.1. Vietnam Laptops Market Size and Forecast, by Type (2023-2030) 6.4.8.2. Vietnam Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.4.8.3. Vietnam Laptops Market Size and Forecast, by End Use(2023-2030) 6.4.9. Taiwan 6.4.9.1. Taiwan Laptops Market Size and Forecast, by Type (2023-2030) 6.4.9.2. Taiwan Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.4.9.3. Taiwan Laptops Market Size and Forecast, by End Use (2023-2030) 6.4.10. Rest of Asia Pacific 6.4.10.1. Rest of Asia Pacific Laptops Market Size and Forecast, by Type (2023-2030) 6.4.10.2. Rest of Asia Pacific Laptops Market Size and Forecast, by Screen Size (2023-2030) 6.4.10.3. Rest of Asia Pacific Laptops Market Size and Forecast, by End Use (2023-2030) 7. Middle East and Africa Laptops Market Size and Forecast by Segmentation (by Value and Volume) 2023-2030 7.1. Middle East and Africa Laptops Market Size and Forecast, by Type (2023-2030) 7.2. Middle East and Africa Laptops Market Size and Forecast, by Screen Size (2023-2030) 7.3. Middle East and Africa Laptops Market Size and Forecast, by End Use (2023-2030) 7.4. Middle East and Africa Laptops Market Size and Forecast, by Country (2023-2030) 7.4.1. South Africa 7.4.1.1. South Africa Laptops Market Size and Forecast, by Type (2023-2030) 7.4.1.2. South Africa Laptops Market Size and Forecast, by Screen Size (2023-2030) 7.4.1.3. South Africa Laptops Market Size and Forecast, by End Use (2023-2030) 7.4.2. GCC 7.4.2.1. GCC Laptops Market Size and Forecast, by Type (2023-2030) 7.4.2.2. GCC Laptops Market Size and Forecast, by Screen Size (2023-2030) 7.4.2.3. GCC Laptops Market Size and Forecast, by End Use (2023-2030) 7.4.3. Nigeria 7.4.3.1. Nigeria Laptops Market Size and Forecast, by Type (2023-2030) 7.4.3.2. Nigeria Laptops Market Size and Forecast, by Screen Size (2023-2030) 7.4.3.3. Nigeria Laptops Market Size and Forecast, by End Use (2023-2030) 7.4.4. Rest of ME&A 7.4.4.1. Rest of ME&A Laptops Market Size and Forecast, by Type (2023-2030) 7.4.4.2. Rest of ME&A Laptops Market Size and Forecast, by Screen Size (2023-2030) 7.4.4.3. Rest of ME&A Laptops Market Size and Forecast, by End Use (2023-2030) 8. South America Laptops Market Size and Forecast by Segmentation (by Value and Volume) 2023-2030 8.1. South America Laptops Market Size and Forecast, by Type (2023-2030) 8.2. South America Laptops Market Size and Forecast, by Screen Size (2023-2030) 8.3. South America Laptops Market Size and Forecast, by End Use(2023-2030) 8.4. South America Laptops Market Size and Forecast, by Country (2023-2030) 8.4.1. Brazil 8.4.1.1. Brazil Laptops Market Size and Forecast, by Type (2023-2030) 8.4.1.2. Brazil Laptops Market Size and Forecast, by Screen Size (2023-2030) 8.4.1.3. Brazil Laptops Market Size and Forecast, by End Use (2023-2030) 8.4.2. Argentina 8.4.2.1. Argentina Laptops Market Size and Forecast, by Type (2023-2030) 8.4.2.2. Argentina Laptops Market Size and Forecast, by Screen Size (2023-2030) 8.4.2.3. Argentina Laptops Market Size and Forecast, by End Use (2023-2030) 8.4.3. Rest Of South America 8.4.3.1. Rest Of South America Laptops Market Size and Forecast, by Type (2023-2030) 8.4.3.2. Rest Of South America Laptops Market Size and Forecast, by Screen Size (2023-2030) 8.4.3.3. Rest Of South America Laptops Market Size and Forecast, by End Use (2023-2030) 9. Global Laptops Market: Competitive Landscape 9.1. MMR Competition Matrix 9.2. Competitive Landscape 9.3. Key Players Benchmarking 9.3.1. Company Name 9.3.2. Business Segment 9.3.3. End-user Segment 9.3.4. Revenue (2022) 9.3.5. Production of 2022 9.3.6. Company Locations 9.4. Leading Laptops Market Companies, by market capitalization 9.5. Analysis of Organized and Unorganized Key Players in Laptops Industry 9.6. Market Structure 9.6.1. Market Leaders 9.6.2. Market Followers 9.6.3. Emerging Players 9.7. Mergers and Acquisitions Details 10. Company Profile: Key Players 10.1. Dell 10.1.1. Company Overview 10.1.2. Business Portfolio 10.1.3. Financial Overview 10.1.4. SWOT Analysis 10.1.5. Strategic Analysis 10.1.6. Scale of Operation (small, medium, and large) 10.1.7. Details on Partnership 10.1.8. Regulatory Accreditations and Certifications Received by Them 10.1.9. Awards Received by the Firm 10.1.10. Recent Developments 10.2. Apple 10.3. Microsoft 10.4. hp 10.5. Razer 10.6. Medion 10.7. Schneider Electric 10.8. MSI 10.9. Lenovo 10.10. Haier 10.11. Acer 10.12. Hisense 10.13. ASUS 10.14. Samsung 10.15. Toshiba 10.16. Fujitsu 10.17. Huawei 10.18. Micromax 10.19. Hasee 10.20. Lens Technology 10.21. Gigabyte 10.22. LG electronics 10.23. touchmate 10.24. Positivo BGH 10.25. Sahara 11. Key Findings 12. Industry Recommendations 13. Laptops Market: Research Methodology 14. Terms and Glossary