Influencer Marketing Market: Global Industry Analysis and Forecast (2021-2027), Technology Trends.

Influencer Marketing Market size was valued at US$ 7.70 Bn. in 2020 and the total revenue is expected to grow at a CAGR of 30.2% through 2021 to 2027, reaching nearly US$ 48.84 Bn.

Influencer Marketing Market Overview:

Influencer marketing is a well-known type of online advertising. Influencer marketing has often been shown to be a successful marketing channel. As a result, just as having a dedicated person for content marketing makes sense, having a dedicated person for influencer marketing makes sense as well. Campaign Management, Search & Discovery, Analytics & Reporting, and Influencer Management are the applications of the influencer marketing. Food & Entertainment, Sports & Fitness, Travel & Holiday, and Fashion & Lifestyle are some of the end-users of the influencer marketing. Infrastructure Monitoring Market To know about the Research Methodology :- Request Free Sample Report Though market forecasting through 2027 is based on real output, demand and supply of 2020, 2020 numbers are also estimated on real numbers published by key players as well all-important players across the world. Market forecasting till 2027 is done based on past data from 2016 to 2019 with the impact of global lock down on the market in 2020 and 2021.

Global Influencer Marketing Market Dynamics:

Corporate models have been modified and new revenue streams have been generated as a result of the increased use of the internet for advertising tactics. Customers' easy access to high-speed, low-cost internet connections gives marketers a new way to reach out to target audiences, leading in the rise of influencer marketing methods. Marketers and brands can use these promotion tactics to build more focused advertising campaigns, enhancing consumer experience and business partnerships. Social media sites like Facebook, Instagram, YouTube, and Pinterest are seen to be great for this type of marketing. The ever-growing user base of various social media platforms has aided marketers in enhancing client engagement and understanding their pain points through interactions with influencers. By collaborating with the most relevant personality, social media helps enterprises to practise content-driven publicity, resulting in the creation of a digital identity for audiences, allowing for higher and closer engagement. Influencer marketing efforts have become increasingly popular as a result of the ongoing COVID-19 pandemic. Several government agencies implemented lockdowns in 2020, causing production houses and advertising companies to cancel scheduled commercial shoots, forcing SMEs and corporations to turn to fresh ways of promotion. Furthermore, limited commercial activity resulted in lower revenue creation, prompting corporations to employ more cost-effective advertising strategies. During the shutdown, the increased use of social media platforms for entertainment has prompted businesses to employ such marketing techniques. Even after the pandemic's effects have subsided, these platforms are expected to remain an important medium for promotion. However, factors such as a lack of measurement skills and an increase in the number of false followers are hampering the growth of the global influencer marketing market during the forecast period 2021-2027. Infrastructure Monitoring Market

Influencer Marketing Market Segment Analysis:

Based on the Application, the market is segmented into Campaign Management, Search & Discovery, Analytics & Reporting, and Influencer Management. Search & Discovery segment held the largest market share of 35% in 2020 and is expected to continue its dominance by 2027. Due to an increased aspiration among brands and marketers to cooperate with the best-fit influencer for a given campaign. Companies may use influencer search and discovery tools to locate the proper brand ambassadors using a variety of variables, such as audience demographics, content effectiveness, and performance, saving time and money over manual searches. Platform providers also allow businesses to work with a variety of influencers on various social media platforms, based on their advertising strategy and needs. These are the factors that are expected to drives the growth of the search & discovery segment in the global market during the forecast period 2021-2027. Based on the Organization Size, the market is segmented into Large Enterprises, and SMEs. Large Enterprises segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2021-2027. This is due to the requirement to deploy more cost-effective and efficient marketing methods. As a result of the COVID-19 pandemic, some significant businesses were forced to curtail their operations, resulting in a reduction in their advertising budget. This necessitated the use of contemporary marketing technologies, as well as the usage of the internet as their major marketing route. Huge businesses also have a large social media following, which they can use to build effective business relationships with their clients and promote engagement through influencers. Based on the End-User, the market is segmented into Food & Entertainment, Sports & Fitness, Travel & Holiday, Fashion & Lifestyle, and Others. Fashion & Lifestyle segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2021-2027. The development of such advertising methods is being driven by the growing demand for high-end lifestyle and fashion companies to be more approachable to individuals and create closer interactions with them. Influencers are also used by fashion companies to promote new accessories and clothing, allowing individuals to keep up with fast fashion trends and ensuring a steady stream of cash. Furthermore, fashion and lifestyle aficionados enable businesses to develop new items by interacting with their audiences on a regular basis, as well as market them by sharing picture-perfect images, videos, and sponsored posts. Infrastructure Monitoring Market

Influencer Marketing Market Regional Insights:

North America dominates the Global Influencer Marketing market during the forecast period 2021-2027. North America is expected hold the largest market share of xx% by 2027. The region's large skill pool in platform development, AI-based analytics, and digital marketing creates a favourable environment for industry development. These are the factors that are expected to drives the growth of the North America region in the global Influencer Marketing market during the forecast period 2021-2027. Europe is expected to grow rapidly at a CAGR of xx% during the forecast period 2021-2027. Leading fashion brands such as Christian Dior SE, Chanel, and Versace are among the forerunners in the implementation of such branding methods in the Europe region. This is due to their aspiration to penetrate the market more effectively and gain a larger client base by working with micro- and nano-influencers rather than celebrities. In addition, the increased use of automated methods in the Nordics, which aid in the identification of influencers and the buying of traffic, contributes to the growth of the influencer marketing market. These are the major drivers that are expected to boost the growth of the Europe region in the global Influencer Marketing market during the forecast period 2021-2027. The objective of the report is to present a comprehensive analysis of the Global Influencer Marketing Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Global Influencer Marketing Market dynamic, structure by analyzing the market segments and project the Global Influencer Marketing Market size. Clear representation of competitive analysis of key players by Organization Size, price, financial position, product portfolio, growth strategies, and regional presence in the Global Influencer Marketing Market make the report investor’s guide.

Influencer Marketing Market Scope: Inquiry Before Buying

Influencer Marketing Market
Report Coverage Details
Base Year: 2020 Forecast Period: 2021-2027
Historical Data: 2016 to 2020 Market Size in 2020: US $ 7.70 Bn.
Forecast Period 2021 to 2027 CAGR: 30.2% Market Size in 2027: US $ 48.84 Bn.
Segments Covered: by  Application • Campaign Management • Search & Discovery • Analytics & Reporting • Influencer Management
by Organization Size • Large Enterprises • SMEs
by End-User • Food & Entertainment • Sports & Fitness • Travel & Holiday • Fashion & Lifestyle • Others
by  Component • Solution • Services

Influencer Marketing Market, by Region

• North America • Europe • Asia Pacific • South America • Middle East and Africa

Influencer Marketing Market Key Players

IZEA • HYPR • Traackr • InfluencerDB • Launchmetrics • Julius • Klear • Upfluence • AspireIQ • Mavrck • Onalytica • Lumanu • Lefty • Linqia • Social Beat • Quotient Technology Inc. • CreatorIQ Frequently Asked Questions: 1] What segments are covered in Global Influencer Marketing Market report? Ans. The segments covered in Global Influencer Marketing Market report are based on Application, Organization Size, End-User, and Component. 2] Which region is expected to hold the highest share in the Global Influencer Marketing Market? Ans. North America is expected to hold the highest share in the Global Influencer Marketing Market. 3] Who are the top key players in the Global Influencer Marketing Market? Ans. IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany), and Launchmetrics (US) are the top key players in the Global Influencer Marketing Market. 4] Which segment holds the largest market share in the Global Influencer Marketing market by 2027? Ans. Search & Discovery application segment hold the largest market share in the Global Influencer Marketing market by 2027. 5] What is the market size of the Global Influencer Marketing market by 2027? Ans. The market size of the Global Influencer Marketing market is US $48.84 Bn. by 2027. 6] What was the market size of the Global Influencer Marketing market in 2020? Ans. The market size of the Global Influencer Marketing market was worth US $7.70 Bn. in 2020.
1. Global Influencer Marketing Market: Research Methodology 2. Global Influencer Marketing Market: Executive Summary 2.1 Market Overview and Definitions 2.1.1. Introduction to Global Influencer Marketing Market 2.2. Summary 2.1.1. Key Findings 2.1.2. Recommendations for Investors 2.1.3. Recommendations for Market Leaders 2.1.4. Recommendations for New Market Entry 3. Global Influencer Marketing Market: Competitive Analysis 3.1 MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2 Consolidation in the Market 3.2.1 M&A by region 3.3 Key Developments by Companies 3.4 Market Drivers 3.5 Market Restraints 3.6 Market Opportunities 3.7 Market Challenges 3.8 Market Dynamics 3.9 PORTERS Five Forces Analysis 3.10 PESTLE 3.11 Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • Latin America 3.12 COVID-19 Impact 4. Global Influencer Marketing Market Segmentation 4.1 Global Influencer Marketing Market, by Application (2020-2027) • Campaign Management • Search & Discovery • Analytics & Reporting • Influencer Management 4.2 Global Influencer Marketing Market, by Organization Size (2020-2027) • Large Enterprises • SMEs 4.3 Global Influencer Marketing Market, by End-User (2020-2027) • Food & Entertainment • Sports & Fitness • Travel & Holiday • Fashion & Lifestyle • Others 4.4 Global Influencer Marketing Market, by Component (2020-2027) • Solution • Services 5. North America Influencer Marketing Market (2020-2027) 5.1 Global Influencer Marketing Market, by Application (2020-2027) • Campaign Management • Search & Discovery • Analytics & Reporting • Influencer Management 5.2 Global Influencer Marketing Market, by Organization Size (2020-2027) • Large Enterprises • SMEs 5.3 Global Influencer Marketing Market, by End-User (2020-2027) • Food & Entertainment • Sports & Fitness • Travel & Holiday • Fashion & Lifestyle • Others 5.4 Global Influencer Marketing Market, by Component (2020-2027) • Solution • Services 5.5 North America Influencer Marketing Market, by Country (2020-2027) • United States • Canada • Mexico 6. Asia Pacific Influencer Marketing Market (2020-2027) 6.1. Asia Pacific Influencer Marketing Market, by Application (2020-2027) 6.2. Asia Pacific Influencer Marketing Market, by Organization Size (2020-2027) 6.3. Asia Pacific Influencer Marketing Market, by End-User (2020-2027) 6.4. Asia Pacific Influencer Marketing Market, by Component (2020-2027) 6.5. Asia Pacific Influencer Marketing Market, by Country (2020-2027) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 7. Middle East and Africa Influencer Marketing Market (2020-2027) 7.1 Middle East and Africa Influencer Marketing Market, by Application (2020-2027) 7.2. Middle East and Africa Influencer Marketing Market, by Organization Size (2020-2027) 7.3. Middle East and Africa Influencer Marketing Market, by End-User (2020-2027) 7.4. Middle East and Africa Influencer Marketing Market, by Component (2020-2027) 7.5. Middle East and Africa Influencer Marketing Market, by Country (2020-2027) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 8. Latin America Influencer Marketing Market (2020-2027) 8.1. Latin America Influencer Marketing Market, by Application (2020-2027) 8.2. Latin America Influencer Marketing Market, by Organization Size (2020-2027) 8.3. Latin America Influencer Marketing Market, by End-User (2020-2027) 8.4. Latin America Influencer Marketing Market, by Component (2020-2027) 8.5. Latin America Influencer Marketing Market, by Country (2020-2027) • Brazil • Argentina • Rest Of Latin America 9. European Influencer Marketing Market (2020-2027) 9.1. European Influencer Marketing Market, by Application (2020-2027) 9.2. European Influencer Marketing Market, by Organization Size (2020-2027) 9.3. European Influencer Marketing Market, by End-User (2020-2027) 9.4. European Influencer Marketing Market, by Component (2020-2027) 9.5. European Influencer Marketing Market, by Country (2020-2027) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 10. Company Profile: Key players 10.1. IZEA (US) 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. HYPR (US) 10.3. Traackr (US) 10.4. InfluencerDB (Germany) 10.5. Launchmetrics (US) 10.6. Julius (US) 10.7. Klear (US) 10.8. Upfluence (US) 10.9. AspireIQ (US) 10.10. Mavrck (US) 10.11. Onalytica (UK) 10.12. Lumanu (US) 10.13. Lefty (France) 10.14. Linqia (US) 10.15. Social Beat (India) 10.16. Quotient Technology Inc. 10.17. CreatorIQ

About This Report

Report ID63136
Category Information Technology & Telecommunication
Published DateMay 2020
Updated DateDec 2021
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