Global Email Marketing Market – Global Industry Analysis and Forecast (2022-2027) Trends, Statistics, Dynamics, Segmentation by Application, End User, and Region

Global Email Marketing Market was valued at US$ 8.6 Bn. in 2021. The Global Email Marketing Market size is estimated to grow at a CAGR of 14.5% over the forecast period.

Global Email Marketing Market Overview:

Email marketing is a digital marketing technique that uses emails to advertise items or services. In marketing channels, it is the technique for developing effective relationships with potential customers or clients. Email marketing is fully paperless, and it targets a specific customer to provide numerous benefits and keep them informed and updated. Therefore, Email Marketing can help corporates by selectively targeting a small segment of their overall customer base, thereby driving conversions. Email Marketing Market To know about the Research Methodology:-Request Free Sample Report The global email marketing market is driven by rising internet usage and penetration. Email marketing has various advantages for both large and small firms, resulting in greater adoption. Due to factors such as an increase in the number of email marketing and hosted service providers, the worldwide email marketing market is predicted to develop significantly through the forecast period. During the Covid-19 Pandemic, Email Marketing emerged to be an effective tool to drive marketing campaigns, which can be attributed to increased screen times and work-from-home environments. The continuation of these trends promises the continued efficiency of the tool to drive marketing ventures for organizations. Over the next few years, emerging trends such as mobile marketing, fueled by the proliferation of smartphones, are likely to boost market demand. Smartphone use gives customers access to a rich pool of data or information, which opens up new market opportunities. Factors such as increased internet penetration, combined with rising smartphone usage, as well as lower tariff costs and a greater acceptance of digital literacy and awareness, have given the email marketing market a boost. Furthermore, all industries, including information technology, telecommunications, banking and finance, and fast-moving consumer goods, place a high value on email marketing to retain customers and give individualized customer service. As a result, the worldwide email marketing market is predicted to expand rapidly in the future years. 2021 is considered as a base year to forecast the market from 2021 to 2027. 2021’s market size is estimated on real numbers and outputs of the key players and major players across the globe. Past five years' trends are considered while forecasting the market through 2027. 2021 is a year of exception and analysis, especially with the impact of lockdown by region.

Global Email Marketing Market Dynamics:

Increased digitization, connectivity and adaptation of smartphones are the key factors that drive the growth of the Email Marketing Market. Targeting customization: A key feature of Email Marketing is its ability to be customized to target both a wide range of consumers for spray-and-pray marketing, as well as precisely focused funnels. Email marketing success hinges on sending relevant content to the right prospect or client. A greeting sequence is an example of targeted mail because it sends different messages to different addresses. Many firms are supplementing their marketing efforts with automated postal marketing systems that target potential clients. The market has grown due to increased demand from customer-centric businesses to deliver customized emails to specific customers. Therefore, Email Marketing is increasingly being adopted to be the tool of choice for many corporates and SMEs to pursue their customers, contributing to the growth of the Email Marketing Market. Rising demand for customized bulk mail: Bulk email marketing is a dependable, simple, and scalable method of providing scaled and personalized messages. Bulk email marketing aids in the development of existing customer connections as well as software uptake. It enables users to send relevant information to a huge number of individuals. In scenarios like e-commerce sites, promotions, newsletters, and other re-marketing activities, bulk emails are more likely to be employed as a marketing tool. Furthermore, the market is expected to be fueled by the software's versatility, feature set, and integration possibilities. Lack of infrastructure likely to hinder growth: Lack of infrastructure, especially in emerging economies, may offer a hindrance to the expansion of the email marketing sector. Market growth is also projected to be hampered by constantly improving technologies and rising security concerns. User data privacy policies that are too strict may stifle market growth. Several e-mail marketing organisations are facing a severe threat from the increased adoption of social media platforms as a marketing medium. As a result, service providers concentrate on providing cutting-edge web solutions.

Email Marketing Market Segment Analysis:

Based on Application, the Email Marketing Market is segmented into Lead Generation, Sales Reporting, Customer Management and Analytics and Reporting. Email lead generation sales are predicted to have the biggest market share over the forecast period. This can be linked to attributes such as a strong customer retention rate and customer engagement. Thousands of customers are reached through electronic mail marketing during various product purchase cycles. During the forecast period, other segments such as customer management, sales reporting, and reporting & analytics are expected to grow at a considerable CAGR. Email Marketing Market Based on the End User, the Email Marketing Market is segmented into Retail, Healthcare, IT & Telecom, Banking Financial service and Insurance (BFSI), Travel and Transportation, and Consumer Goods. Due to the sheer number of end-users in the IT and telecom sectors, IT and Telecom is expected to dominate the market throughout the forecast period. For professional communication, these end-users show a strong preference for electronic mail marketing. Because of the rise in the number of start-ups and SMEs around the world, the IT and telecommunications industries are rapidly adopting email marketing software. With the progress of technology, healthcare is evolving to provide better medical services to its patients and is expected to grow significantly in market share during the forecast period. Electronic mail marketing allows patients to be targeted with personalised emails depending on their interests and medical problems.

Email Marketing Market Regional Insights:

During the forecast period, North America is expected to lead the market. North America is a leader in the active use of mail for professional, business, and personal communication. As a consequence, marketers in the United States have begun to use email marketing platforms to better their ad campaigns. The presence of a large number of small and medium firms will also aid market growth. Because of the vast number of end-users in countries like China, India, and others, Asia Pacific is expected to develop at the fastest rate in the market. The region's expanding use of broadband internet services has connected a huge section of the population, which is expected to fuel demand for marketing software. Countries in the region, including as China, India, and Japan, have increased their IT investment, which is projected to promote market growth. Further, corporates in key countries in the Middle East and Africa are increasingly adopting Emails as a medium to drive growth and increase customer retention. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Global Email Marketing Market dynamic, structure by analyzing the market segments and projecting the Global Email Marketing Market size. Clear representation of competitive analysis of key players by Application, End User, financial position, product portfolio, growth strategies, and regional presence in the Global Email Marketing Market make the report investor’s guide.

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Global Email Marketing Market
Report Coverage Details
Base Year: 2021 Forecast Period: 2022-2027
Historical Data: 2017 to 2021 Market Size in 2021: US $ 8.6 Bn.
Forecast Period 2022 to 2027 CAGR: 14.5% Market Size in 2027: US $ 19.35 Bn.
Segments Covered: by  Application • Lead Generation • Sales Reporting • Customer Management • Reporting and Analytics
by End User • Retail • Healthcare • IT & Telecom • Banking Financial service and Insurance (BFSI) • Travel and Transportation • Consumer Goods

Global Email Marketing Market by Region

• North America • Europe • Asia Pacific • South America • The Middle East and Africa

Global Email Marketing Market Key Players

• AWeber Communications (US) • Salesforce.com, Inc. (US) • Sendinblue (France) • Campaign Monitor Pty Ltd. (US) • HubSpot, Inc. (US) • Constant Contact, Inc. (US) • Benchmark Internet Group (US) • ConvertKit LLC (US) • Jivox Corporation (US) • j2 Global, Inc. (US) • BlueVenn (US) • Bronto Software (UK) • Emailcenter UK Limited (UK) • Epsilon Data Management, LLC (US) • GetResponse (Poland) Frequently Asked Questions: 1] What segments are covered in the Global Global Email Marketing Market report? Ans. The segments covered in the Global Email Marketing Market report are based on Application and End User. 2] Which region is expected to hold the highest share in the Global Global Email Marketing Market? Ans. The North America region is expected to hold the highest share in the Global Email Marketing Market. 3] What is the market size of the Global Global Email Marketing Market by 2027? Ans. The market size of the Global Email Marketing Market by 2027 is expected to reach US$19.35 Bn. 4] What is the forecast period for the Global Global Email Marketing Market? Ans. The forecast period for the Global Email Marketing Market is 2022-2027. 5] What was the market size of the Global Global Email Marketing Market in 2021? Ans. The market size of the Global Email Marketing Market in 2021 was valued at US$ 8.6 Bn.
1. Global Email Marketing Market Size: Research Methodology 2. Global Email Marketing Market Size: Executive Summary 2.1. Market Overview and Definitions 2.1.1. Introduction to Global Email Marketing Market Size 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Email Marketing Market Size: Competitive Analysis 3.1. MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2. Consolidation in the Market 3.2.1 M&A by region 3.3. Key Developments by Companies 3.4. Market Drivers 3.5. Market Restraints 3.6. Market Opportunities 3.7. Market Challenges 3.8. Market Dynamics 3.9. PORTERS Five Forces Analysis 3.10. PESTLE 3.11. Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • Latin America 3.12. COVID-19 Impact 4. Global Email Marketing Market Size Segmentation 4.1. Global Email Marketing Market Size, by Application (2021-2027) • Lead Generation • Sales Reporting • Customer Management • Reporting and Analytics 4.2. Global Email Marketing Market Size, by End User (2021-2027) • Retail • Healthcare • IT & Telecom • Banking Financial service and Insurance (BFSI) • Travel and Transportation • Consumer Goods 5. North America Global Email Marketing Market (2021-2027) 5.1. North America Global Email Marketing Market Size, by Application (2021-2027) • Lead Generation • Sales Reporting • Customer Management • Reporting and Analytics 5.2. North America Global Email Marketing Market Size, by End User (2021-2027) • Retail • Healthcare • IT & Telecom • Banking Financial service and Insurance (BFSI) • Travel and Transportation • Consumer Goods 5.3. North America Global Email Marketing Market, by Country (2021-2027) • United States • Canada • Mexico 6. European Global Email Marketing Market (2021-2027) 6.1. European Global Email Marketing Market, by Application (2021-2027) 6.2. European Global Email Marketing Market, by End User (2021-2027) 6.3. European Global Email Marketing Market, by Country (2021-2027) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Global Email Marketing Market (2021-2027) 7.1. Asia Pacific Global Email Marketing Market, by Application (2021-2027) 7.2. Asia Pacific Global Email Marketing Market, by End User (2021-2027) 7.3. Asia Pacific Global Email Marketing Market, by Country (2021-2027) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. The Middle East and Africa Global Email Marketing Market (2021-2027) 8.1. The Middle East and Africa Global Email Marketing Market, by Application (2021-2027) 8.2. The Middle East and Africa Global Email Marketing Market, by End User (2021-2027) 8.3. The Middle East and Africa Global Email Marketing Market, by Country (2021-2027) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Global Email Marketing Market (2021-2027) 9.1. South America Global Email Marketing Market, by Application (2021-2027) 9.2. South America Global Email Marketing Market, by End User (2021-2027) 9.3. South America Global Email Marketing Market, by Country (2021-2027) • Brazil • Argentina • Rest Of Latin America 10. Company Profile: Key players 10.1. AWeber Communications (US) 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Salesforce.com, Inc. (US) 10.3. Sendinblue (France) 10.4. Campaign Monitor Pty Ltd. (US) 10.5. HubSpot, Inc. (US) 10.6. Constant Contact, Inc. (US) 10.7. Benchmark Internet Group (US) 10.8. ConvertKit LLC (US) 10.9. Jivox Corporation (US) 10.10. j2 Global, Inc. (US) 10.11. BlueVenn (US) 10.12. Bronto Software (UK) 10.13. Emailcenter UK Limited (UK) 10.14. Epsilon Data Management, LLC (US) 10.15. GetResponse (Poland)

About This Report

Report ID 31834
Category Information Technology & Telecommunication
Published Date June 2019
Updated Date May 2022
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