Email Marketing Market: Global Industry Analysis and Forecast (2022-2029) Trends, Statistics, Dynamics, Segmentation

Email Marketing Market was valued at US$ 1.34 Bn. in 2022. Global Email Marketing Market size is expected to grow at a CAGR of 9.47 % through the forecast period.

Email Marketing Market Overview:

One of the quick and simple ways to quickly reach a broader audience is through Email marketing. The market strategies are evolving along with digitalization, supporting Email Marketing Market Trends across many Businesses. Sending emails to people for marketing purposes is simply one aspect of email marketing. Planning, observing, and arranging marketing efforts benefits the organization. Knowing the audience's preferences aids in generating more leads. Email marketing does, however, have significant drawbacks, such as spam and hacking. The market will, however, benefit from several additional aspects, such as improving the consumer experience. It is one of the efficient communication channels that is Projected to grow through the forecast period. Email Marketing Market To know about the Research Methodology:-Request Free Sample Report 2021 is considered as a base year to forecast the market from 2022 to 2029. 2021’s market size is estimated on real numbers and outputs of the key players and major players across the globe. Past five years' trends are considered while forecasting the market through 2029. 2021 is a year of exception and analysis especially with the impact of lockdown by region.

Email Marketing Market Dynamics:

Email Marketing Market Covid 19 Insight: The email marketing market is estimated to grow significantly during the forecast period. Since the pandemic started, it has had a significant influence on several industries. Reaching out to individuals and introducing them to new services and products became simpler with the help of email marketing. IT and telecom companies utilize email marketing to raise brand awareness, particularly in the finance and banking sector. Even when the epidemic is gone, the email marketing sector will experience significant growth due to the growing desire for personalization and fresh and creative concepts. Telecom Services Market was valued at US$ 1657.7 Bn in 2021. The Telecom Services Market size is expected to grow at a CSGR of 5.4 % through the forecast period. Email Marketing Market Email Marketing Market Drivers: The email marketing market is expected to grow faster due to several advantages. It is one of the fastest-growing and most effective forms of communication amongst sectors for informing clients about their offerings. The market is being significantly driven by the expanding digitalization of growing numbers of internet users. For distributing scalable and customized communications, bulk email marketing is regarded as a dependable, straightforward, and scalable channel. Bulk email marketing promotes software uptake and the growth of existing customer relationships. It enables users to disseminate pertinent information to a big audience. When it comes to e-commerce sites, promotions, newsletters, and other re-marketing initiatives, bulk emails are more frequently used as a marketing strategy. The flexibility, feature-richness, and integrating skills of this software are also expected to be key market drivers. Increasing demand for targeting and personalized communication to boost the market growth. Success in email marketing depends on sending pertinent content to the right client or prospect. Targeted mail includes things like greeting sequences, which send different messages to different addresses. By concentrating on potential clients, many organizations are employing automated mail marketing systems to support their marketing initiatives. The market has grown as a result of an increase in demand from customer-focused businesses to send customized emails to particular customers. For every dollar spent on marketing, email marketing software offers a large return on investment. For instance, email marketing software and solutions generated about USD 42 for every dollar spent in 2021. It is the most efficient solution for business Growth because it may deliver an amazing ROI of 4,000 percent. Email Marketing Market Restraints: With a variety of approaches, several limitations are expected to impede the growth of the email marketing field. For instance, a lack of understanding of how to increase profits through email marketing. Digitalization has been seen to grow rapidly, particularly during the pandemic era. However, individuals still don't understand the methods and other details, which would constrain the email marketing sector. Email Marketing Market Challenges: Challenges A few obstacles are expected to impede the growth and advancement of the email marketing market. Spam and security risks associated with email marketing are one of the main obstacles. Data security, lack of understanding, and a lack of key infrastructures, such as modern network connectivity, are major issues. Email Marketing Market Opportunities: Both corporate organizations and consumers now have more new opportunities because of digitalization. Its applications across a range of industries make it easier to serve clients and understand their needs and preferences. It aids clients in learning everything there is to know about the business and its prospective activities. It further enhances its presence and builds trust. As a result, the Email Market will experience simultaneous openings of new opportunities all through the forecast period.

Email Marketing Market Segment Analysis:

Based on Channel, High B2C marketer adoption to support the Email marketing software market. The highest CAGR is expected for business-to-business (B2B) growth during the forecast period. Marketers design mails for business-to-business (B2B) communications that emphasize quality, service, commercial value, and trust. To better understand client challenges and develop a solution to meet them, email marketing offers an analytics platform that tracks and analyses data. Email marketing is a tool that marketers can use to highlight goods and services as a remedy for company issues. B2C marketers utilize email marketing systems and solutions to automatically respond to customers depending on their preferences and habits. Email Marketing Market Based on the Deployment Analysis, The Cloud segment support market growth. The market is split into on-premises and cloud solutions according to deployment. Cloud is expected to increase at the highest CAGR through the forecast period. Growth in the cloud-based market is expected to be fuelled by the cloud model's flexibility in modifying processing and storage capacity. IDC Predictions estimate that investment on cloud IT infrastructure cloud deployment environments would reach USD 105.6 billion by 2024, up from roughly USD 37.70 billion in 2021. Due to the restricted flexibility and scalability of on-premise marketing approaches, customers are moving more and more toward cloud architecture. Based on Enterprise Size, Growing SMEs and start-ups support market Growth. The market is segmented by enterprise size into large and small and medium-sized businesses (SMEs). Large businesses are expected to rule the market during the forecast period. Significant businesses use marketing software at the highest rate due to their large marketing spending for platforms like social media marketing, video-based advertising, and others. Small and medium-sized businesses are expected to grow at the highest CAGR during the forecast period. Small and medium-sized businesses (SMEs) have seen extraordinary economic growth. The cloud-based, cost-efficient, subscription-based technique of email marketing is what propels small and medium-sized organizations. Based on Application, Email lead-generating sales is expected to command the greatest market share during the forecast period. This is mostly attributable to its traits, which include a high rate of client retention and customer engagement. Thousands of consumers are involved during the various product purchasing cycles by using electronic mail marketing. Other segments including customer management, sales reporting, template management, and reporting & analytics are growing at a sizable CAGR during the forecast period. Based on Industry Type, The healthcare sector is expected to have the highest CAGR during the forecast period. Healthcare, IT & telecom, banking, financial services, and insurance (BFSI), retail, information technology-enabled service (ITeS), consumer goods, travel and transportation, and others are the different sectors of the market according to the sector. Due to the end-users in the IT and telecom sectors, these two are expected to dominate the market during the forecast period. These end consumers significantly prefer using email marketing for business communications. Due to the rise in startups and SMEs, the IT and telecommunications industries are embracing email marketing software at a rapid rate. Healthcare is changing to provide patients with better medical services as a result of increased technological breakthroughs. Electronic mail marketing allows for the customized distribution of emails to patients depending on their interests and health issues. BFSI is expected to grow at a significant CAGR during the forecast period. In the financial sector, email marketing is essential for building relationships with potential clients while utilizing a low customer acquisition cost strategy.

Email Marketing Market Regional Insights:

North America is likely to dominate the market during the forecast period. The Email Marketing Market in North America was valued at US$ 393.2 Bn in 2021. In terms of active mail use for business, commerce, and personal communication, North America is at the forefront. Because of this, American marketers have started using email marketing platforms to enhance their advertising campaigns. The existence of a sizable number of small and medium-sized firms will help support market Growth. Examples include Constant Contact, Inc., Benchmark Internet Group, Mallijet Group, ConvertKit LLC, Jivox Corporation, Salesforce, Hubspot Inc., j2 Global, Inc., and other service providers in the United States and Canada. These participants have a big impact on the world market. Due to the presence of several end consumers in nations like China, India, and others, the Asia Pacific region is expected to have the quickest growth in the market. A considerable section of the local population is already online thanks to the region's growing use of broadband internet services, which is expected to increase demand for marketing software. Countries in the area like China, India, and Japan have increased their IT spending, which is accepted to fuel market growth. Additionally, businesses in the Middle East and African nations are embracing mail as an effective medium for advertising and campaigning, including Saudi Arabia, the UAE, and South Africa. The objective of the report is to present a comprehensive analysis of the global Email Marketing Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Email Marketing Market dynamic, structure by analyzing the market segments and projecting the Email Marketing Market size. Clear representation of competitive analysis of key players by Product type, price, financial position, product portfolio, growth strategies, and regional presence in the Email Marketing Market make the report investor’s guide.

Email Marketing Market Scope: Inquire before buying

Global Email Marketing Market
Report Coverage Details
Base Year: 2021 Forecast Period: 2022-2029
Historical Data: 2017 to 2021 Market Size in 2021: US $ 1.34 Bn.
Forecast Period 2022 to 2029 CAGR: 9.47% Market Size in 2029: US $ 2.11 Bn.
Segments Covered: by Channel • Business to Business (B2B) • Business to Customer (B2C)
by Deployment • Cloud • On-Premises
by Enterprise Size • SMEs • Large Scale
by Application • Email lead generation • Sales reporting • Customer Management • Template management • Reporting and analytics • Others
by Industry • Banking Finance security and insurance • IT and telecommunications • Retail • Information Technology enabled service • Health Care • Consumer goods • Travel • Transportation • Other

Email Marketing Market by Region

• North America • Europe • Asia Pacific • South America • Middle East and Africa

Email Marketing Market Key Players

• Campaigns (US) • Active Campaign, LLC (US) • SendinBlue (France) • Constant Contact Inc. (US) • GetResponse (Poland) • Malijet (France) • Campaign Monitor (US) • Pinpointe On-Demand Inc. (US) • HubSpot Inc. (US) • Otraport (US) • Klaviyo (US) • Kevy (US) • com Inc. (US) • AWeber Communications (US) Frequently Asked Questions: 1] What segments are covered in the Global Email Marketing Market report? Ans. The segments covered in the Email Marketing Market report are based on Channel, Deployment, Enterprise Size, Application, and Industry. 2] Which region is expected to hold the highest share in the Global Email Marketing Market? Ans. The North America region is expected to hold the highest share in the Email Marketing Market. 3] What is the market size of the Global Email Marketing Market by 2029? Ans. The market size of the Email Marketing Market by 2029 is expected to reach US$ 2.11 Bn. 4] What is the forecast period for the Global Email Marketing Market? Ans. The forecast period for the Email Marketing Market is 2022-2029. 5] What was the market size of the Global Email Marketing Market in 2022? Ans. The market size of the Email Marketing Market in 2022 was valued at US$ 1.34 Bn.
1. Global Market Size: Research Methodology 2. Global Email Marketing Market Size: Executive Summary 2.1. Market Overview and Definitions 2.1.1. Introduction to Global Email Marketing Market Size 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Email Marketing Market Size: Competitive Analysis 3.1. MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2. Consolidation in the Market 3.2.1 M&A by region 3.3. Key Developments by Companies 3.4. Market Drivers 3.5. Market Restraints 3.6. Market Opportunities 3.7. Market Challenges 3.8. Market Dynamics 3.9. PORTERS Five Forces Analysis 3.10. PESTLE 3.11. Regulatory Landscape by region • North America • Europe • Asia Pacific • Middle East and Africa • South America 3.12. COVID-19 Impact 4. Global Email Marketing Market Size Segmentation 4.1. Global Email Marketing Market Size, by Channel (2022-2029) • Business to Business • Business to Customer 4.2. Global Email Marketing Market Size, by Deployment (2022-2029) • Cloud • On-Premises 4.3. Global Email Marketing Market Size, by Enterprise Size (2022-2029) • SMEs • Large Scale 4.4. Global Email Marketing Market Size, by Application(2022-2029) • Email lead generation • Sales reporting • Customer Management • Template management • Reporting and analytics • Others 4.5. Global Email Marketing Market Size, by Industry (2022-2029) • Banking Finance security and insurance • IT and telecommunications • Retail • Information Technology enabled service • Health Care • Consumer goods • Travel • Transportation • Other 5. North America Email Marketing Market (2022-2029) 5.1. North America Email Marketing Market Size, by Channel(2022-2029) • Business to Business • Business to Customer 5.2. North America Email Marketing Market Size, by Deployment (2022-2029) • Cloud • On-Premises 5.3. North America Email Marketing Market Size, by Enterprise Size (2022-2029) • SMEs • Large Scale 5.4. North America Email Marketing Market Size, by Application(2022-2029) • Email lead generation • Sales reporting • Customer Management • Template management • Reporting and analytics • Others 5.5. North America Email Marketing Market Size, by Industry (2022-2029) • Banking Finance security and insurance • IT and telecommunications • Retail • Information Technology enabled service • Health Care • Consumer goods • Travel • Transportation • Other 5.6. North America Email Marketing Market, by Country (2022-2029) • United States • Canada • Mexico 6. European Email Marketing Market (2022-2029) 6.1. European Email Marketing Market, by Channel (2022-2029) 6.2. European Email Marketing Market, by Deployment (2022-2029) 6.3. European Email Marketing Market, by Enterprise Size(2022-2029) 6.4. European Email Marketing Market, by Application(2022-2029) 6.5. European Email Marketing Market, by Industry(2022-2029) 6.6. European Email Marketing Market, by Country (2022-2029) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Email Marketing Market (2022-2029) 7.1. Asia Pacific Email Marketing Market, by Channel (2022-2029) 7.2. Asia Pacific Email Marketing Market, by Deployment (2022-2029) 7.3. Asia Pacific Email Marketing Market, by Enterprise Size(2022-2029) 7.4. Asia Pacific Email Marketing Market, by Application(2022-2029) 7.5. Asia Pacific Email Marketing Market, by Industry(2022-2029) 7.6. Asia Pacific Email Marketing Market, by Country (2022-2029) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. Middle East and Africa Email Marketing Market (2022-2029) 8.1. Middle East and Africa Email Marketing Market, by Channel (2022-2029) 8.2. Middle East and Africa Email Marketing Market, by Deployment (2022-2029) 8.3. Middle East and Africa Email Marketing Market, by Enterprise Size(2022-2029) 8.4. Middle East and Africa Email Marketing Market, by Application(2022-2029) 8.5. Middle East and Africa Email Marketing Market, by Industry(2022-2029) 8.6. Middle East and Africa Email Marketing Market, by Country (2022-2029) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Email Marketing Market (2022-2029) 9.1. South America Email Marketing Market, by Channel (2022-2029) 9.2. South America Email Marketing Market, by Deployment (2022-2029) 9.3. South America Email Marketing Market, by Enterprise Size(2022-2029) 9.4. South America Email Marketing Market, by Application(2022-2029) 9.5. South America Email Marketing Market, by Industry(2022-2029) 9.6. South America Email Marketing Market, by Country (2022-2029) • Brazil • Argentina • Rest Of South America 10. Company Profile: Key players 10.1. Campaigns (US) 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Active Campaign, LLC (US) 10.3. SendinBlue (France) 10.4. Constant Contact Inc. (US) 10.5. GetResponse (Poland) 10.6. Malijet (France) 10.7. Campaign Monitor (US) 10.8. Pinpointe On-Demand Inc. (US) 10.9. HubSpot Inc. (US) 10.10. Otraport (US) 10.11. Klaviyo (US) 10.12. Kevy (US) 10.13. com Inc. (US) 10.14. AWeber Communications (US)

About This Report

Report ID 31834
Category Information Technology & Telecommunication
Published Date June 2022
Updated Date
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