Ecotourism Market – Global Industry Analysis And Forecast (2024-2030)

Ecotourism Market was valued at US$ 295.10 Bn. in 2023 and is estimated to reach a value of US$ 761.39 Bn. in 2030. The Global Ecotourism Market size is estimated to grow at a CAGR of 14.5% over the forecast period.
Ecotourism Market Overview:
Ecotourism is a type of travel that emphasises the preservation and preservation of nature. This type of tourism falls under the umbrella of sustainable tourism, which tries to have as little detrimental impact on the natural environment as possible. National parks, wildlife sanctuaries, homestays, and eco-tours are examples of ecotourism. The ecotourism industry is quickly expanding and has established itself as one of the most important segments of the global tourism industry.To know about the Research Methodology:-Request Free Sample Report

Ecotourism is visiting a remote and pristine location where the flora and animals, as well as culture and heritage, are the main attractions. Travel and tourism to unique areas has grown in popularity around the world. Unique eco-destination tourism is becoming increasingly popular in Iceland, Kenya, Palau, and Nepal. The expansion of the ecotourism market is attributed to an increase in environmental protection consciousness, attractive travel packages, sustainable development, and inexpensive rates. Traveling to natural regions sustainably conserves the ecosystem. It benefits the localhost financially, and these characteristics are linked to market growth as well as major potential for travel agents and tourist operators around the world.

Ecotourism also contributes to the preservation of natural regions, the well-being of residents, and interpretation and education. It is supported by an international network of individuals and institutions dedicated to educating travellers and tourism professionals about environmental issues. It provides effective and cost-effective incentives for increasing bio-cultural diversity while also benefiting local and private businesses. Because of the expanding travel and tourist industry, it is currently gaining ground on traditional mass tourism. Ecotourism is a type of tourism that focuses on conserving and preserving the environment. It is part of the sustainable tourism philosophy, which aims to have as little negative impact on the natural environment as possible.

The Global Ecotourism Network(GEN) defines the growth of these markets because it acts as responsible travel to natural areas that conserves the environment sustains the well-being of the local people, and creates knowledge and understanding through interpretation and education of all involved like visitors and visited.

According to OEC, tourism is an economically important sector for the economy across the globe and also for every local area of the world. It contributes 4.4% of GDP for every country, provides 6.9% of employment opportunities across the globe, and opportunities for the service sector by 21.6%.

The report explores the Ecotourism Market's segments (Traveler Type, Age-Group, Sales Channel, and Region). Data has been provided by market participants, and regions (North America, Asia Pacific, Europe, Middle East & Africa, and South America). This market report provides a thorough analysis of the rapid advances that are currently taking place across all industry sectors. Facts and figures, illustrations, and presentations are used to provide key data analysis for the historical period from 2018 to 2023. The report investigates the Ecotourism Market's drivers, limitations, prospects, and barriers. This MMR report includes investor recommendations based on a thorough examination of the Ecotourism Market's contemporary competitive scenario.
Ecotourism Market Dynamics:
Ecotourism involves traveling to remote and unique hotspots where the heritage is termed the most important growth for this market. Developing countries like India, Thailand, the Philippines, Egypt, Morocco, and Jordan have launched a campaign program to promote natural reserves, raise environmental awareness, and support sustainable travel. The natural ecotourism type segment held over 25.4% share in 2023 of the Asia-Pacific region. The urban population in several regions is growing exponentially. Hence, the need to travel to natural areas for relaxation and reduce stress is inevitable. Natural attractions include bird-watching, hiking, and reef living; therefore, these activities tend to be more physically demanding, whereas typical tourism is less physical and more comfortable.

Conserving natural resources and accommodating many tourists with minimal impact on nature and the environment remains the objective for the key stakeholder. These initiatives by major stakeholders are propelling the global demand for the ecotourism market.

Due to the growing awareness about the adverse impacts of tourism, such as soil erosion, increasing population, and natural habits loss, ecotourism is emerging as a new trend. Moreover, growing traveler's interest in the field of tropical ecology, ethnobotany, primate ecology, and the archaeology of ancient civilizations have augmented the expansion of the global ecotourism market. The concerns about ecotourism regarding the degree of social fairness act as a major restraint for the market as well.

On the contrary, the growing propensity of people towards ecotravel to experience foreign culture and the way of living to break the monotony of daily life, provide growth opportunities for the ecotourism industry. Ecotourism is considered at an initial stage and is expected to witness widespread adoption in upcoming years. According to Statistic Group, globally ecotourism generates US$ 77 billion in revenue and makes up 5-7%of the overall travel and tourism market. It is considered one of the fastest-growing sectors of the industry.

Ecotourism Market Trends:

The rising popularity of immersive travel, solo trips, and outdoor recreational activities on account of rapid urbanization and increasing income levels is also contributing to the market growth. Apart from this, the leading hospitality providers are adopting unique and innovative strategies to create camps and eco-loges and design trails and tours, and invest in marketing campaigns via social media platforms. Besides evaluating environmental and cultural factors of ecotourism, they are also undertaking initiatives that promote recycling and focus on energy efficiency and water reuse, which further assist in offering economic opportunities to the local communities. This, in turn, is stimulating market growth. Additionally, governing agencies of numerous countries are supporting ecotourism through marketing, education, information services, and collaboration with private enterprises, which is anticipated for the growth of ecotourism markets.

Major factors are attributed to the countries which gave the growth factors are like Nepal is the trending hotspot in unique eco-tourism destinations across the globe, it witnessed a monumental 24% growth in travelers in 2023 with 1,172,052 travelers at the end of the year. Similarly, Kenya's 2023 tourist arrivals increased by 35.7% crossing the two million mark. The countries like, Costa Rica, the Galapagos Islands, and Panama are now becoming cynosure about eco-tourism.

The other growth factors are governments around the world are adopting various initiatives to support the safety and security of tourists enhancing the scope of tourism by boosting the number of visits from tourists from across the globe.

Ecotourism Market Challenges:

Inadequate support infrastructure at ecotourism destinations like inadequate air, rail, and road connectivity to various ecotourism destinations in developing and underdeveloped countries are the major challenges to the proliferation of ecotourism. The low availability along with limited availability of quality and hygienic restaurants, food outlets, and hotels at the destination hampers the growth of the ecotourism tourist’s arrival particularly in developing countries. In addition, the monopoly of few tourist guides along with insufficient availability of certified trained guides aggravate the risk of exploitation of tourists.
Ecotourism Market Segment Analysis:
Based on Traveller Type, the Ecotourism Market is segmented into Solo and Group.

In this segment, group trips are contributing to the growth because more than 50% of the population across the globe is always going to any place in a group or two people. The segment is continuously growing because the culture and heritage of every country are always describing the attitudes of persons for traveling is starts with finding groups for their exploring of place for the ecotourism. Many countries are contributing more towards the group trips. For instance, the market growth of group trips is increased by 10-15% in a year and this is an opportunity for the key players to arrange some packages for groups for their trips ecotourism.

On the other hand, the solo traveler segment is also growing because of the trend leads in the market of having solo trips. There is a significant growth of solo trips from 2021 to 2022 by 5-15% and also it encourages travel companies as well as travel agents to provide facilities not only for groups as well as for people who travel alone.

Based on the Age Group, the Ecotourism Market is segmented into Generation X, Generation Y, and Generation Z.

In this segment, Generation Y is holding the highest market because they are contributing more than 15-20% of their per capita income to the exploration of the eco-destination and these generations are those generations that are considered the experimental and energetic in terms of working as well as going for the trips like these. According to the International Tourism Association (ITA), they stated that more than 70% of this generation is moving to have ecotourism travels every 4-6 months and it comes with groups as well as solo.

The other generation Z is also growing because it is attributed that generation Y is the parents of this generation but mostly it will grow at a normal pace only. On the other hand, generation X holds the market when they come under generation Y now that they are in the age that their priorities are more on their health it was not able to go for these ecotourism trips but also there is many people of these are passionate about these trips and they explore such places.

Based on Sales Channel, the Ecotourism Market is segmented into Travel Agents and Direct.

The direct travelers are dominant in this segment because, nowadays, every people has the technological advancement for themselves and they also try to save the cost by exploring more by searching in that place only according to their requirements and the visitors also do not have to restrict themselves by having only one option for themselves, these are the main reasons why these segment is continuously growing but there is an opportunity for the players of these market is to provide a platform to all by giving them numerous options and all to fulfill the all requirement at the same place with the convent cost.

Travel Agents segment is growing rapidly but now having the technological changes and awareness among prices and options to the travelers is restraining the segment to grow but they have the specialized trained tourist's guide which requires the greater exposure of the destination will lead the market growth, major key players providing the digital platform to them for having the trained person with them for the exploration of major ecotourism destinations.
Ecotourism Market Regional Insights:
The Ecotourism region held the largest market share accounting for 35% in 2023 in the North American region.

North America is the region that is dominating these markets by having a CAGR of 16.8% in 2023 and is estimated to have a growth of 8.9% every year over the forecasted period. A large number of environmentally conscious traveler and the rapid use of digital media to search for the travel to new destinations is the major factors that are helping to estimate the growth of this region in the market. According to OEC, the United States is considered as having the largest market share of the tourism industry by generating revenue of US$ 212 Billion in 2023 from its 77 million international tourists.

Asia-Pacific region is holding the second largest market share of these ecotourism markets by generating revenue of more than 25% in 2023 as compared to the previous year. The major reason of having the growth of this region is having millions of ecotourism places to explore and numerous numbers of visitors to this region for the traveling leads these segments.

The objective of the report is to present a comprehensive analysis of the global Ecotourism Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also help in understanding the Ecotourism Market dynamic and structure by analyzing the market segments and projecting the Ecotourism Market size. Clear representation of competitive analysis of key players by Design, price, financial position, product portfolio, growth strategies, and regional presence in the Ecotourism Market make the report investor’s guide.
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Global Ecotourism Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 295.10 Bn.


Forecast Period 2024 to 2030 CAGR:
14.5%
Market Size in 2030:
US $ 761.39 Bn.


 Segments Covered:
by Traveller Type
Solo
Group


by Age- Group
Generation X
Generation Y
Generation Z


by Sales Chanel
Travel Agents
Direct



Ecotourism Market by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Ecotourism Market Key Players:
North America
Kind Traveler(U.S.)
Steppes Travel Group(U.S.)
Travel Leader Group, LLC(U.S.)
Discover Corps (U.S.)
ROW Adventures (U.S.)
Natural Habitat Adventures (U.S.)
Arcari Travel(U.S.)
Frosch International Travel, Inc.(U.S.)
G.Adventure (Canada)

Europe
Responsible Travel(U.K.)
Rickshaw Travel Group (U.K.)
Undiscovered Mountains Ltd(U.K.)
Black Kite tour PLC(U.K.)

Asia Pacific
Intrepid Group Limited (Australia)
Small World Journeys Pty Ltd (Australia)
Intrepid Travel (Australia)
Gondwana Ecotours(Australia)
Adventure Alternative Ltd (New Zealand)
Cheesemans’ Ecology Safaris (New Zealand)

Middle East and Africa
Beyond (South Africa)

Frequently Asked Questions

Q.1 What is the growth factor of these markets.?
Ans. The rising popularity of immersive travel, solo trips, and outdoor recreational activities on account of rapid urbanization and increasing income levels is also contributing to the market growth.

Q.2 How much growth in CAGR reflect in the forecasted year?
Ans. The Global Ecotourism Market size is estimated to grow at a CAGR of 14.5% over the forecast period

Q.3 What is the main restraining factor for these markets?
Ans. The low availability along with limited availability of quality and hygienic restaurants, food outlets, and hotels at destination hampers the growth of the ecotourism tourists.

Q.4 How much growth in the North American region in 2023?
Ans. North America is the region that is dominating these markets by having a CAGR of 14.5% in 2023.

Q.5 Which segment of the age group leads the market?
Ans. In this segment, Generation Y is holding the highest market because they are contributing more than 15-20% of their per capita income to the exploration of the eco-destination.