The Digital Marketing Software Market size was valued at USD 68.93 Billion in 2023 and the total Digital Marketing Software market size is expected to grow at a CAGR of 15.52% from 2024 to 2030, reaching nearly USD 189.24 Billion by 2030.Digital Marketing Software Market Overview
Platforms for planning, creating, executing, and tracking digital marketing campaigns are often referred to as digital marketing software. It includes a broad range of tools that support companies in organising, and carrying out their digital marketing initiatives across several internet platforms and channels. By automating processes and workflows, it optimises marketing operations and saves time and resources. Digital Marketing Software makes it easier to create and manage email campaigns, with features like performance tracking, A/B testing (Split testing), and personalised message.To know about the Research Methodology:-Request Free Sample Report Digital marketing software that optimise content for voice search is growing in popularity as speech-activated gadgets and virtual assistants become more commonplace. The industry is growing because of part to the growing need for software that makes video creation, editing, and dissemination easier. Over half the world's population uses the internet, in fact, there are 5.34 Billion internet users in the world and 5.04 Billion internet users use social media, which makes digital marketing crucial for the business.
Digital Marketing Software Market Dynamics
Drivers For Digital Marketing Software Market As businesses pivot towards online channels for advertising and commerce, the demand for digital marketing software rises, facilitating effective outreach across social media, search engines, email, and websites. With the use of analytics-driven decision-making and actionable data insights from digital marketing solutions, firms improve returns on investment, streamline resource allocation, and hone their plans. The use of digital marketing platforms, which enable automated campaign execution, cross-channel messaging, and seamless customer involvement, is driven by the requirement for a holistic management of marketing operations across several channels. Because of the intense competition in the digital space, companies are adopting new marketing solutions to increase their competitiveness by enabling faster campaign execution, precise targeting, and agility in reaction to changing market dynamics. Restrains For Digital Marketing Software Market The expense of digital marketing software provide a substantial obstacle for small and medium-sized businesses (SMBs) with restricted budgets, particularly for complex and advanced solutions. Adoption discouraged by high initial expenditures and recurring membership fees, especially for companies with narrow profit margins. Certain digital marketing software solutions are difficult to set up and run; they call for specialised knowledge and resources to configure, integrate with current systems, and maintain continuously. SMBs without specialised IT departments or marketing teams with adequate technical expertise find the complexity daunting. Companies reluctant to implement solutions that require gathering and handling private client information because of the possible consequences of non-compliance and harm to their brand. Challenges In Digital Marketing Software Market With so many platforms, channels, and technologies at their disposal, marketers find themselves in a highly fragmented world when it comes to digital marketing. It is difficult to manage and integrate these different tools and systems, which result in data silos, inefficiencies, and fragmented consumer experiences. Digital marketers face problems because of the proliferation of ad-blocking software and growing concerns around user permission and data protection. Regulations like the Central Consumer Protection Authority (CCPA) and General Data Protection Regulation (GDPR) place limitations on tracking, targeting, and personalised advertising. These restrictions make it necessary to comply with tight data privacy guidelines and reduce the efficacy of conventional marketing strategies. It is getting more and harder to draw in and keep the interest of an audience as more content is available on digital platforms. Businesses and consumers are at risk from cyber security threats like malware infections, phishing attacks, and data breaches. Robust cyber security procedures and proactive risk management techniques are critical for marketers to protect sensitive customer data, safeguard digital assets, and uphold trust in digital channels. Opportunities In Digital Marketing Software Market For digital marketers, the need for customised experiences offers a big opportunity. In order to create highly personalised content, offers, and suggestions based on individual tastes and behaviours, advanced digital marketing software make use of data analytics and AI-driven insights. These increases consumer engagement and loyalty. Mobile marketing is a profitable possibility for organisations because of the widespread use of smartphones and other mobile devices. Businesses efficiently reach and engage mobile audiences by utilising digital marketing software that has mobile-specific features like geo targeting, mobile app analytics, and SMS marketing capabilities. Digital marketers take advantage of the growth of e-commerce by utilising integrated marketing and sales solutions. Businesses optimise customer acquisition, conversion, and retention tactics across online storefronts using digital marketing software that effortlessly connects with e-commerce platforms like Shopify, Magento, and WooCommerce. With the speed at which technologies like artificial intelligence (AI), machine learning, augmented reality (AR), and virtual reality (VR) are developing, there are more opportunities for innovative digital marketing. By utilising these technologies, digital marketing software help firms stand out from the competition and stay ahead of the curve. Businesses effectively use social media to increase their brand visibility, interact with audiences, and increase conversions by utilising digital marketing software that offers strong social media administration, monitoring, and advertising features.Digital Marketing Software Market Segment Analysis
Based on solution provided, market is divided into Campaign management, Email marketing, Social media, Search marketing, Content management, Marketing automation, and Customer relationship management (CRM). The customer relationship management, or CRM, has the biggest market share because businesses utilise it extensively to maintain and grow their connections and interactions with current and potential clients. Furthermore, it enables companies to keep and handle comprehensive client data, such as contact information, past purchases, preferences, and correspondence. Teams schedule follow-ups, monitor interactions, anticipate sales performance, and track leads as they go through the sales funnel with its assistance. In addition, it facilitates quicker transaction closure, increased conversion rates, and more productive work for sales teams. It also automates procedures, centralises customer data, reduces human labour, and boosts overall operational effectiveness.Based on the deployment type, it is divided into On-premise and Cloud-based type. Cloud-based type holds the largest share of the market. Because cloud-based technology gives organisations the flexibility and scalability they need to effectively manage their marketing campaigns, it accounted for the largest market sector. Furthermore, it let users use web browsers or mobile apps to access software and data from any location with an internet connection. In addition, cloud-based solutions are very scalable, meaning that companies simply add or remove users, services, or storage capacity as needed. These allows organisations to adapt their resource utilisation to changing needs. In addition, it securely maintains and archives marketing material, campaign assets, and customer data. Furthermore, it provides strong reporting and analytics features that give insights into customer behaviour, campaign performance, and return on investment (ROI).
Digital Marketing Software Market Regional Insights
The region with the highest number of industrial and commercial sectors is North America. The nation's growing economy and better infrastructure are the main factors driving manufacturers and product creators to choose Digital Marketing Software solutions to accelerate their company's growth. The capabilities offered by the digital marketing software solutions give the marketers a comprehensive picture of all of the company's statistics. The instruments also continuously track the market's current trend. Business leads make better decisions based on the information provided by a comprehensive sheet with marketing tasks and campaign timetables on data driven system. All these factors driving the growth of digital marketing software market in the region.Asia-Pacific is predicted to develop significantly, because of its dense population and the enormous demand for digital marketing services created by smartphones. As a result of more companies realising how crucial digital marketing is for connecting and interacting with consumers, the industry is growing. The region's growing e-commerce industry is encouraging more people to use digital marketing tools in an effort to take advantage of the trend of online buying. Digital Marketing Software Market Competitive Landscapes
1. May 2022- Lupin goes live with SAP S/4 HANA on HPE GreenLake to drive digital transformation.
2. May 2022- Microsoft Future Ready Industry Week highlights key trends accelerating digital transformation, enabling business models, and delivery excellence in the ITES sector.
3. May 2022- Salesforce and Amazon Web Services Partner on Open-Source Technology to Help Non-profits Accelerate Impact.
4. January 2021 - Bloomreach announced a USD 150 million investment and the acquisition of a CDP (Consumer Data Platform) and Marketing Automation Provider Exponea. Bloomreach majors in commerce experience, with deep product data and AI to help people find the right product and deliver great experiences on e-commerce sites. The astonishing growth of e-commerce and digital marketing over 2020 led to this decision.
Digital Marketing Software Market Scope: Inquire before buying
Digital Marketing Software Market Report Coverage Details Base Year: 2023 Forecast Period: 2024-2030 Historical Data: 2018 to 2023 Market Size in 2023: US $ 68.93 Bn. Forecast Period 2024 to 2030 CAGR: 15.52% Market Size in 2030: US $ 189.24 Bn. Segments Covered: by Deployment Type On-Premise Cloud-Based by Service Professional Services Managed Services by Solution Provided CRM Software Email Marketing Social Media Search Marketing Marketing Automation Campaign Management Others Digital Marketing Software Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe) Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (Brazil, Argentina, Columbia and Rest of South America)Digital Marketing Software Market Key Players
1. Sailthru 2. Vivial Connect 3. Keap 4. IBM 5. SAP SE 6. Microsoft 7. SimplyCast 8. Act-On Software 9. Infor 10. Yesware 11. ThriveHive 12. Demandbase 13. WordStream 14. CAKE 15. Chetu 16. Adobe 17. Oracle 18. HubSpot 19. SAS Institute 20. HP Development FAQs: 1. What is the growth rate for the market? Ans: Growth rate for Digital Marketing Software Market is 15.52%. 2. Which region has the largest market share of the Market? Ans: North America has the largest market share in Market. 3. Which region has the highest growth rate in the Market? Ans: Asia Pacific region has the highest growth rate in the Market. 4. What was the market size of market in 2023? Ans: The market size of market in 2023 was 68.93 Billion. 5. Who are the key players in Global market? Ans: The important key players in the Global Market are – Sailthru, Vivial, Keap, IBM, SAP SE, Microsoft, SimplyCast, Act-On Software, Infor, Yesware, ThriveHive, Demandbase, WordStream, CAKE, Chetu, Adobe, Oracle, HubSpot, SAS Institute, and HP Development.
1. Digital Marketing Software Market Introduction 1.1. Study Assumption and Market Definition 1.2. Scope of the Study 1.3. Executive Summary 2. Digital Marketing Software Market: Dynamics 2.1. Digital Marketing Software Market Trends by Region 2.1.1. North America Digital Marketing Software Market Trends 2.1.2. Europe Digital Marketing Software Market Trends 2.1.3. Asia Pacific Digital Marketing Software Market Trends 2.1.4. Middle East and Africa Digital Marketing Software Market Trends 2.1.5. South America Digital Marketing Software Market Trends 2.2. Digital Marketing Software Market Dynamics by Region 2.2.1. North America 2.2.1.1. North America Digital Marketing Software Market Drivers 2.2.1.2. North America Digital Marketing Software Market Restraints 2.2.1.3. North America Digital Marketing Software Market Opportunities 2.2.1.4. North America Digital Marketing Software Market Challenges 2.2.2. Europe 2.2.2.1. Europe Digital Marketing Software Market Drivers 2.2.2.2. Europe Digital Marketing Software Market Restraints 2.2.2.3. Europe Digital Marketing Software Market Opportunities 2.2.2.4. Europe Digital Marketing Software Market Challenges 2.2.3. Asia Pacific 2.2.3.1. Asia Pacific Digital Marketing Software Market Drivers 2.2.3.2. Asia Pacific Digital Marketing Software Market Restraints 2.2.3.3. Asia Pacific Digital Marketing Software Market Opportunities 2.2.3.4. Asia Pacific Digital Marketing Software Market Challenges 2.2.4. Middle East and Africa 2.2.4.1. Middle East and Africa Digital Marketing Software Market Drivers 2.2.4.2. Middle East and Africa Digital Marketing Software Market Restraints 2.2.4.3. Middle East and Africa Digital Marketing Software Market Opportunities 2.2.4.4. Middle East and Africa Digital Marketing Software Market Challenges 2.2.5. South America 2.2.5.1. South America Digital Marketing Software Market Drivers 2.2.5.2. South America Digital Marketing Software Market Restraints 2.2.5.3. South America Digital Marketing Software Market Opportunities 2.2.5.4. South America Digital Marketing Software Market Challenges 2.3. PORTER’s Five Forces Analysis 2.4. PESTLE Analysis 2.5. Technology Roadmap 2.6. Regulatory Landscape by Region 2.6.1. North America 2.6.2. Europe 2.6.3. Asia Pacific 2.6.4. Middle East and Africa 2.6.5. South America 2.7. Key Opinion Leader Analysis For Digital Marketing Software Industry 2.8. Analysis of Government Schemes and Initiatives For Digital Marketing Software Industry 2.9. Digital Marketing Software Market Trade Analysis 2.10. The Global Pandemic Impact on Digital Marketing Software Market 3. Digital Marketing Software Market: Global Market Size and Forecast by Segmentation by Demand and Supply Side (by Value in USD Million) 2023-2030 3.1. Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 3.1.1. On-Premise 3.1.2. Cloud-Based 3.2. Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 3.2.1. Professional Services 3.2.2. Managed Services 3.3. Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 3.3.1. CRM Software 3.3.2. Email Marketing 3.3.3. Social Media 3.3.4. Search Marketing 3.3.5. Marketing Automation 3.3.6. Campaign Management 3.3.7. Others 3.4. Digital Marketing Software Market Size and Forecast, by Region (2023-2030) 3.4.1. North America 3.4.2. Europe 3.4.3. Asia Pacific 3.4.4. Middle East and Africa 3.4.5. South America 4. North America Digital Marketing Software Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 4.1. North America Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 4.1.1. On-Premise 4.1.2. Cloud-Based 4.2. North America Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 4.2.1. Professional Services 4.2.2. Managed Services 4.3. North America Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 4.3.1. CRM Software 4.3.2. Email Marketing 4.3.3. Social Media 4.3.4. Search Marketing 4.3.5. Marketing Automation 4.3.6. Campaign Management 4.3.7. Others 4.4. North America Digital Marketing Software Market Size and Forecast, by Country (2023-2030) 4.4.1. United States 4.4.1.1. United States Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 4.4.1.1.1. On-Premise 4.4.1.1.2. Cloud-Based 4.4.1.2. United States Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 4.4.1.2.1. Professional Services 4.4.1.2.2. Managed Services 4.4.1.3. United States Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 4.4.1.3.1. CRM Software 4.4.1.3.2. Email Marketing 4.4.1.3.3. Social Media 4.4.1.3.4. Search Marketing 4.4.1.3.5. Marketing Automation 4.4.1.3.6. Campaign Management 4.4.1.3.7. Others 4.4.2. Canada 4.4.2.1. Canada Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 4.4.2.1.1. On-Premise 4.4.2.1.2. Cloud-Based 4.4.2.2. Canada Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 4.4.2.2.1. Professional Services 4.4.2.2.2. Managed Services 4.4.2.3. Canada Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 4.4.2.3.1. CRM Software 4.4.2.3.2. Email Marketing 4.4.2.3.3. Social Media 4.4.2.3.4. Search Marketing 4.4.2.3.5. Marketing Automation 4.4.2.3.6. Campaign Management 4.4.2.3.7. Others 4.4.3. Mexico 4.4.3.1. Mexico Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 4.4.3.1.1. On-Premise 4.4.3.1.2. Cloud-Based 4.4.3.2. Mexico Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 4.4.3.2.1. Professional Services 4.4.3.2.2. Managed Services 4.4.3.3. Mexico Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 4.4.3.3.1. CRM Software 4.4.3.3.2. Email Marketing 4.4.3.3.3. Social Media 4.4.3.3.4. Search Marketing 4.4.3.3.5. Marketing Automation 4.4.3.3.6. Campaign Management 4.4.3.3.7. Others 5. Europe Digital Marketing Software Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 5.1. Europe Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 5.2. Europe Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 5.3. Europe Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 5.4. Europe Digital Marketing Software Market Size and Forecast, by Country (2023-2030) 5.4.1. United Kingdom 5.4.1.1. United Kingdom Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 5.4.1.2. United Kingdom Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 5.4.1.3. United Kingdom Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 5.4.2. France 5.4.2.1. France Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 5.4.2.2. France Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 5.4.2.3. France Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 5.4.3. Germany 5.4.3.1. Germany Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 5.4.3.2. Germany Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 5.4.3.3. Germany Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 5.4.4. Italy 5.4.4.1. Italy Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 5.4.4.2. Italy Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 5.4.4.3. Italy Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 5.4.5. Spain 5.4.5.1. Spain Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 5.4.5.2. Spain Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 5.4.5.3. Spain Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 5.4.6. Sweden 5.4.6.1. Sweden Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 5.4.6.2. Sweden Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 5.4.6.3. Sweden Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 5.4.7. Austria 5.4.7.1. Austria Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 5.4.7.2. Austria Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 5.4.7.3. Austria Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 5.4.8. Rest of Europe 5.4.8.1. Rest of Europe Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 5.4.8.2. Rest of Europe Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 5.4.8.3. Rest of Europe Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6. Asia Pacific Digital Marketing Software Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 6.1. Asia Pacific Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.2. Asia Pacific Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.3. Asia Pacific Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6.4. Asia Pacific Digital Marketing Software Market Size and Forecast, by Country (2023-2030) 6.4.1. China 6.4.1.1. China Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.4.1.2. China Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.4.1.3. China Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6.4.2. S Korea 6.4.2.1. S Korea Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.4.2.2. S Korea Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.4.2.3. S Korea Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6.4.3. Japan 6.4.3.1. Japan Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.4.3.2. Japan Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.4.3.3. Japan Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6.4.4. India 6.4.4.1. India Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.4.4.2. India Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.4.4.3. India Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6.4.5. Australia 6.4.5.1. Australia Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.4.5.2. Australia Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.4.5.3. Australia Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6.4.6. Indonesia 6.4.6.1. Indonesia Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.4.6.2. Indonesia Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.4.6.3. Indonesia Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6.4.7. Malaysia 6.4.7.1. Malaysia Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.4.7.2. Malaysia Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.4.7.3. Malaysia Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6.4.8. Vietnam 6.4.8.1. Vietnam Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.4.8.2. Vietnam Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.4.8.3. Vietnam Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6.4.9. Taiwan 6.4.9.1. Taiwan Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.4.9.2. Taiwan Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.4.9.3. Taiwan Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 6.4.10. Rest of Asia Pacific 6.4.10.1. Rest of Asia Pacific Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 6.4.10.2. Rest of Asia Pacific Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 6.4.10.3. Rest of Asia Pacific Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 7. Middle East and Africa Digital Marketing Software Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 7.1. Middle East and Africa Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 7.2. Middle East and Africa Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 7.3. Middle East and Africa Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 7.4. Middle East and Africa Digital Marketing Software Market Size and Forecast, by Country (2023-2030) 7.4.1. South Africa 7.4.1.1. South Africa Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 7.4.1.2. South Africa Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 7.4.1.3. South Africa Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 7.4.2. GCC 7.4.2.1. GCC Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 7.4.2.2. GCC Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 7.4.2.3. GCC Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 7.4.3. Nigeria 7.4.3.1. Nigeria Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 7.4.3.2. Nigeria Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 7.4.3.3. Nigeria Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 7.4.4. Rest of ME&A 7.4.4.1. Rest of ME&A Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 7.4.4.2. Rest of ME&A Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 7.4.4.3. Rest of ME&A Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 8. South America Digital Marketing Software Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 8.1. South America Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 8.2. South America Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 8.3. South America Digital Marketing Software Market Size and Forecast, by Solution Provided(2023-2030) 8.4. South America Digital Marketing Software Market Size and Forecast, by Country (2023-2030) 8.4.1. Brazil 8.4.1.1. Brazil Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 8.4.1.2. Brazil Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 8.4.1.3. Brazil Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 8.4.2. Argentina 8.4.2.1. Argentina Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 8.4.2.2. Argentina Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 8.4.2.3. Argentina Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 8.4.3. Rest Of South America 8.4.3.1. Rest Of South America Digital Marketing Software Market Size and Forecast, by Deployment Type (2023-2030) 8.4.3.2. Rest Of South America Digital Marketing Software Market Size and Forecast, by Service (2023-2030) 8.4.3.3. Rest Of South America Digital Marketing Software Market Size and Forecast, by Solution Provided (2023-2030) 9. Global Digital Marketing Software Market: Competitive Landscape 9.1. MMR Competition Matrix 9.2. Competitive Landscape 9.3. Key Players Benchmarking 9.3.1. Company Name 9.3.2. Business Segment 9.3.3. End-user Segment 9.3.4. Revenue (2022) 9.3.5. Company Locations 9.4. Leading Digital Marketing Software Market Companies, by market capitalization 9.5. Market Structure 9.5.1. Market Leaders 9.5.2. Market Followers 9.5.3. Emerging Players 9.6. Mergers and Acquisitions Details 10. Company Profile: Key Players 10.1. Sailthru 10.1.1. Company Overview 10.1.2. Business Portfolio 10.1.3. Financial Overview 10.1.4. SWOT Analysis 10.1.5. Strategic Analysis 10.1.6. Scale of Operation (small, medium, and large) 10.1.7. Details on Partnership 10.1.8. Regulatory Accreditations and Certifications Received by Them 10.1.9. Awards Received by the Firm 10.1.10. Recent Developments 10.2. Vivial Connect 10.3. Keap 10.4. IBM 10.5. SAP SE 10.6. Microsoft 10.7. SimplyCast 10.8. Act-On Software 10.9. Infor 10.10. Yesware 10.11. ThriveHive 10.12. Demandbase 10.13. WordStream 10.14. CAKE 10.15. Chetu 10.16. Adobe 10.17. Oracle 10.18. HubSpot 10.19. SAS Institute 10.20. HP Development 11. Key Findings 12. Industry Recommendations 13. Digital Marketing Software Market: Research Methodology 14. Terms and Glossary