Digital Marketing Software Market: Global Industry Analysis and Forecast (2021-2027)

The Digital Marketing Software Market was valued at US$ 40 Bn. in 2021. Global Digital Marketing Software Market size is expected to grow at a CAGR of 15 % through the forecast period.

Digital Marketing Software Market Overview:

To perform marketing of the product or service with the help of digital media is a digital marketing Software. There are various marketing strategies as well as ideas in the market considering all the marketing strategies the digital marketing strategy is one of the best and most powerful marketing strategies that attract the population. It is also known as web marketing, online marketing, includes advertisements through email, and social media websites. With the help of digital marketing various digital platforms are available for the companies to connect and build up their customer relationship with the help of social networking sites and instant messaging services. Digital Marketing Software Market To know about the Research Methodology:-Request Free Sample Report Additionally, the digital marketing Software display advertisement with any application or website, it generally occurs before, during, and/ or after a video stream on the internet. The report gives the detailed information about drivers, restraints, opportunities and segmentation by Software (Customer Relationship Management, Campaign Management, Video Advertising, Email Marketing Software, and Social Media Advertising) Deployment (Cloud-based, On-Premises) Organization size (Small and Medium-sized Enterprises, Large Enterprises). 2021 is considered as a base year to forecast the market from 2022 to 2027. 2020’s market size is estimated on real numbers and outputs of the key players and major players across the globe. Past five years' trends are considered while forecasting the market through 2027. 2020 is a year of exception and analysis especially with the impact of lockdown by region.

COVID-19 Impact:

The rise in the number of industry verticals adopting digital marketing Software during the outbreak of COVID-19 had a positive impact on the digital marketing Software market. Several businesses, particularly consumer products and media, have used broadcast and media technology to boost the data gathered. Since the increased use of various social media platforms among customers during the forecast period, the digital marketing Software market is expected to grow rapidly.

Digital Marketing Software Market Dynamics:

Market Drivers: In recent years, owing to the digitalization and increased number of internet browsers digital marketing Software is driving the growth of the market. In the present situation, social media is the key area to focus for marketers. In a very short time through social media platforms such as YouTube, Facebook, Skype, Instagram, Twitter, Google+ and LinkedIn a marketer is able to connect with a large number of customers in a very short time. In case after buying a product a customer has any problem, the social media platform offers an application or helpline number to the customer, thereby the problem is solved on an urgent basis. Owing to these the bond between the customer and marketer becomes strong. It is reported that people spend a lot of time on social networking sites; as a result, marketers are focused on developing new advertising products. In recent years video advertising, social advertising, and location-based advertising have gained significant traction owing to their increased subscribers and users. As a result, owing to all the factors the digital marketing Software is expected to grow during the forecast period. Market Restraints: In the digital marketing Software market while handling confidential data there is security and privacy concern that is hampering the market. The cloud and IoT are mostly used by various organizations. To avoid breaks organization would require more strong security and privacy. With the growing number of IoT- aided digital systems, the number of privacy and security are also expected to increase, and every sensor, endpoint, gateway, and smartphone it is a potential target for a hacker. The number of security and privacy vulnerabilities is likely to rise as the number of IoT-enabled digital systems grows, making every endpoint, gateway, sensor, and smartphone a possible target for hackers. Data privacy and security is a bottleneck that must be appropriately addressed. In cloud-based DMS, further security risks such as account hijacking, insider threats, malware injections, insecure Organization size Programming Interfaces (APIs), shared vulnerabilities, and data loss is more common. Enterprises have a vast data repository that contains critical consumer and business data; any cyber-attack on this repository can result in a significant loss for the company. These security vulnerabilities, which are related to unauthorized persons accessing data, could threaten the enterprise's data security and competitive business position. Market Opportunities: The next technological revolution that would affect how companies interact with data and business processes is considered as Artificial Intelligence (AI). In digital form, this technology builds data models and also collects the data from several resources and the information is used as a knowledge store, which finally leads to a precise prediction about consumer’s needs. AI is preferred by various organizations for improving customer experience and is impacting the digital marketing Software market. Additionally, with the help of artificial intelligence, dissatisfied customers are becoming loyal. For instance, CogniCor technologies use artificial intelligence technologies to solve customer problems, which resulted in the growing number of customer satisfaction. Cloud, IoT, and big data analytics apart from AI are other promising technologies that are expected to drive businesses in engaging better with customers and increase customer satisfaction. With the data generated through IoT devices and the growing adoption of IoT in several industry verticals, there is a need for extrapolating, creating, and utilizing actionable insights. To help optimize their brand experience and buying behavior this is offering numerous opportunities for marketers to better understand customers. As a result, during the forecast period, the marketers are offering AI, IoT, and big data analytics as chief functionality in their digital marketing Software products and are expected to witness higher adoption. Market Challenges: One such factor that defines integration is the users and clientele of the Software. On the integration capabilities of the Software with their application, the buyer’s choice is dependent. To gauge the consumer behaviour among various channels and consumer databases the integration helped the marketers. Additionally, the big giants in the digital marketing Software market, such as SAP, IBM, Salesforce, and Oracle are following the organic strategy of acquiring marketing technology organizations to deliver competing all-in-one marketing solutions. Budget limits prevent start-ups and smaller businesses from adopting this organic strategy; as a result, despite suppliers' best efforts, this issue continues to pose a barrier to the market.

Digital Marketing Software Market Segment Analysis:

Based on Software, the Customer Relationship Management segment held the largest market share of xx% in 2021. In any business process, the CRM plays the chief role, as it manages and holds the databases that is related to customers. With the help of CRM Software, customer behaviour is observed. Additionally CRM also helps in sending automated and personalized messages. The CRM Software handles the sales process starting from sales forecasting to sales tracking; additionally, the CRM Software takes care of the entire sales process such as qualification and lead generation, pipeline management, sales stage, and probability analysis, real-time forecasting, thereby converting prospects into sales opportunities. Marketers require this Software owing to this the CRM segment is driving the growth of the digital marketing Software. Digital Marketing Software Market Based on the Deployment, the cloud-based segment held the largest market share of xx% in 2021. Most of the organizations preferred the cloud-based deployment of the digital marketing Software solution which is expected to be the fastest-growing deployment model during the forecast period. The user of the cloud-based deployment model is able to access the Software from anywhere on any type of devices, such as smartphones, computers, laptops, and tablets. Additionally, it offers easy deployment, accessibility, and minimum cost and there is no requirement for an initial capital outlay for buying the Software. The facilities provided by the cloud-based deployment Software are useful as compared to the on-premises deployment Software. Owing to these factors the cloud-based deployment Software is adopted and preferred by various organizations such as Information Technology (IT), healthcare and life sciences, Banking Financial Services and Insurance (BFSI), energy and utilities, consumer goods and retail, and manufacturing are increasingly adopting cloud-based digital marketing software solutions. Based on Organization, the Small and Medium-sized Enterprises (SMEs) segment held the largest market share of xx% in 2021. During the forecast period, the Small and Medium-sized Enterprises (SME) segment is expected to grow at a faster CAGR. Small businesses can use the DMS solution to extend their customer base at a minimal cost, enhance conversion rates, and increase the return of investment from digital advertising. DMS solutions' capacity to establish brand recognition and quick interactions between customers and businesses considerably improves a company's ability to record growth. Digital Marketing Software Market

Digital Marketing Software Market Regional Insights:

The North America region dominated the market with xx % share in 2021. The North America region is expected to witness significant growth at a CAGR of xx% through the forecast period. In the region, major brands and businesses are discovering a broader target audience to support their content and sell their services and products online. The region's growing propensity for online shopping is expected to provide opportunities for advertisers to offer their services and products online. Various organizations and associations in the United States, such as the National Cloud Technologists Association and the Cloud Native Computing Foundation, are promoting the use of cloud computing for the deployment of various high-tech solutions on cloud platforms, such as content management, and marketing automation, and CRM. During the forecast period, the Asia Pacific region is expected to increase significantly. A high population density, the proliferation of smartphones, and the ongoing construction of high-speed data networks characterise the region. Additionally, a substantial percentage of smartphone users in the region utilize their phones to access social media. As a result, the region provides various options for online advertising. Promotional events, such as the Digital Marketing Summit Asia, give market players a chance to show off their digital marketing Software solutions in the Asia Pacific region. As a result, is expected to boost the region's digital marketing software market. The objective of the report is to present a comprehensive analysis of the Global Digital Marketing Software Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Digital Marketing Software Market dynamic, structure by analyzing the market segments and projecting the Digital Marketing Software Market size. Clear representation of competitive analysis of key players by Vehicle type, price, financial position, product portfolio, growth strategies, and regional presence in the Digital Marketing Software Market make the report investor’s guide.

Digital Marketing Software Market Scope: Inquire before buying

Global Digital Marketing Software Market
Report Coverage Details
Base Year: 2021 Forecast Period: 2022-2027
Historical Data: 2017 to 2021 Market Size in 2021: US $ 40 Bn.
Forecast Period 2022 to 2027 CAGR: 15% Market Size in 2027: US $ 92.52 Bn.
Segments Covered: by Software • Customer Relationship Management • Campaign Management • Video Advertising • Email Marketing Software • Social Media Advertising
by Deployment • Cloud-based • On-Premises
by Organization size • Small and Medium-sized Enterprises (SMEs) • Large Enterprises

Digital Marketing Software Market by Region

• North America • Europe • Asia Pacific • South America • Middle East and Africa

Digital Marketing Software Market Key Players

Sailthru • Vivial • Keap • IBM • SAP SE • Microsoft • SimplyCast • Act-On Software • Infor • Yesware • ThriveHive • Demandbase • WordStream • CAKE • Chetu • Adobe • Oracle • HubSpot • SAS Institute • HP Development Frequently Asked Questions: 1] What segments are covered in the Global Digital Marketing Software Market report? Ans. The segments covered in the Digital Marketing Software Market report are based on Software, deployment, and organization size. 2] Which region is expected to hold the highest share in the Global Digital Marketing Software Market? Ans. The North America region is expected to hold the highest share in the Digital Marketing Software Market. 3] What is the market size of the Global Digital Marketing Software Market by 2027? Ans. The market size of the Digital Marketing Software Market by 2027 is expected to reach US$ 92.52 Bn. 4] What is the forecast period for the Global Digital Marketing Software Market? Ans. The forecast period for the Digital Marketing Software Market is 2022-2027. 5] What was the market size of the Global Digital Marketing Software Market in 2021? Ans. The market size of the Digital Marketing Software Market in 2021 was valued at US$ 40 Bn.
1. Global Digital Marketing Software Market: Research Methodology 2. Global Digital Marketing Software Market: Executive Summary 2.1 Market Overview and Definitions 2.1.1. Introduction to Global Digital Marketing Software Market 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Digital Marketing Software Market: Competitive Analysis 3.1 MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2 Consolidation in the Market 3.2.1 M&A by region 3.3 Key Developments by Companies 3.4 Market Drivers 3.5 Market Restraints 3.6 Market Opportunities 3.7 Market Challenges 3.8 Market Dynamics 3.9 PORTERS Five Forces Analysis 3.10 PESTLE 3.11 Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • South America 3.12 COVID-19 Impact 4. Global Digital Marketing Software Market Segmentation 4.1 Global Digital Marketing Software Market, by Software (2021-2027) • Customer Relationship Management • Campaign Management • Video Advertising • Email Marketing Software • Social Media Advertising 4.2 Global Digital Marketing Software Market, by Deployment (2021-2027) • Cloud-based • On-Premises 4.3 Global Digital Marketing Software Market, by Organization size (2021-2027) • Small and Medium-sized Enterprises (SMEs) • Large Enterprises 5. North America Digital Marketing Software Market(2021-2027) 5.1 North America Digital Marketing Software Market, by Software (2021-2027) • Customer Relationship Management • Campaign Management • Video Advertising • Email Marketing Software • Social Media Advertising 5.2 North America Digital Marketing Software Market, by Deployment (2021-2027) • Cloud-based • On-Premises 5.3 North America Digital Marketing Software Market, by Organization size (2021-2027) • Small and Medium-sized Enterprises (SMEs) • Large Enterprises 5.4 North America Digital Marketing Software Market, by Country (2021-2027) • United States • Canada • Mexico 6. Europe Digital Marketing Software Market (2021-2027) 6.1. European Digital Marketing Software Market, by Software (2021-2027) 6.2. European Digital Marketing Software Market, by Deployment (2021-2027) 6.3. European Digital Marketing Software Market, by Organization size (2021-2027) 6.4. European Digital Marketing Software Market, by Country (2021-2027) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Digital Marketing Software Market (2021-2027) 7.1. Asia Pacific Digital Marketing Software Market, by Software (2021-2027) 7.2. Asia Pacific Digital Marketing Software Market, by Deployment (2021-2027) 7.3. Asia Pacific Digital Marketing Software Market, by Organization size (2021-2027) 7.4. Asia Pacific Digital Marketing Software Market, by Country (2021-2027) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. Middle East and Africa Digital Marketing Software Market (2021-2027) 8.1 Middle East and Africa Digital Marketing Software Market, by Software (2021-2027) 8.2. Middle East and Africa Digital Marketing Software Market, by Deployment (2021-2027) 8.3. Middle East and Africa Digital Marketing Software Market, by Organization size (2021-2027) 8.4. Middle East and Africa Digital Marketing Software Market, by Country (2021-2027) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Digital Marketing Software Market (2021-2027) 9.1. South America Digital Marketing Software Market, by Software (2021-2027) 9.2. South America Digital Marketing Software Market, by Deployment (2021-2027) 9.3. South America Digital Marketing Software Market, by Organization size (2021-2027) 9.4 South America Digital Marketing Software Market, by Country (2021-2027) • Brazil • Argentina • Rest Of South America 10. Company Profile: Key players 10.1 Sailthru 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2 Vivial 10.3 Keap 10.4 IBM 10.5 SAP SE 10.6 Microsoft 10.7 SimplyCast 10.8 Act-On Software 10.9 Infor 10.10 Yesware 10.11 ThriveHive 10.12 Demandbase 10.13 WordStream 10.14 CAKE 10.15 Chetu 10.16 Adobe 10.17 Oracle 10.18 HubSpot 10.19 SAS Institute 10.20 HP Development

About This Report

Report ID 20799
Category Information Technology & Telecommunication
Published Date April 2021
Updated Date June 2022
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