CRM Analytics Market: Global Industry Analysis and Forecast (2021-2027), Technology Trends.

CRM Analytics Market size was valued at US$ 9.00 Bn. in 2020 and the total revenue is expected to grow at a CAGR of 12.9% through 2021 to 2027, reaching nearly US$ 21.04 Bn.

CRM Analytics Market Overview:

CRM Analytics is a group of tools for gathering and organising data about customer interactions. Sales performance, customer service, and marketing operations all benefit from CRM analytics. Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, and Web & Social Media Analytics are the types of the CRM Analytics. BFSI, Health Care, Retail, Telecom and IT, and Media and Entertainment are some of the end-users of the CRM Analytics. CRM Analytics Market To know about the Research Methodology :- Request Free Sample Report Though market forecasting through 2027 is based on real output, demand and supply of 2020, 2020 numbers are also estimated on real numbers published by key players as well all-important players across the world. Market forecasting till 2027 is done based on past data from 2016 to 2019 with the impact of global lock down on the market in 2020 and 2021.

CRM Analytics Market Dynamics:

Due to its application to generate personalized business decisions in an organization, the CRM analytics market is expected to grow during the forecast period 2021-2027. CRM Analytics is also widely utilized to develop possible marketing strategies based on the important customer analysis data gathered by such solutions, making it in great demand in the industry. As the use of e-commerce platforms as a sales channel grows, so does the demand for CRM analytics to assist in the analysis of client demands and preferences. CRM software integrates email, social media, and other platforms to allow marketers to record and archive every conversation. Sales analytics, customer analytics, contact center analytics, marketing analytics, and online & social media analytics are all CRM Analytics market applications. Marketing analytics enables businesses to create a variety of customer-focused campaign initiatives. Due to the increased competition and the necessity to retain critical customers, the demand for the CRM Analytics is increasing day-by-day. Moreover, the rise of big data and having a sales vision, are the other key factors that boost the growth of the global CRM analytics market. These are the key major factors that are expected to drives the growth of the global CRM Analytics market during the forecast period 2021-2027.

CRM Analytics Market Segment Analysis:

Based on the Type, the market is segmented into Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, and Web & Social Media Analytics. The Marketing Analytics segment is expected to hold the largest market share of xx% by 2027. Marketing analytics software helps companies enhance their marketing tactics, particularly for customers who are connected to the digital ecosystem through online forums and social media networks, where purchase-related activity can be easily evaluated. Marketing analytics enables businesses to create a variety of campaign programmes for customers, engage them one-on-one across channels, develop the sales pipeline, and show the impact of marketing investments in real time. Based on the End User, the market is segmented into BFSI, Health Care, Retail, Telecom and IT, Media and Entertainment, and Other End Users. Retail segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2021-2027. Many new companies are gaining traction and influencing the growth of the CRM analytics market in the retail industries. In the United States, the share of E-commerce sales in total retail sales was 9.7% in the 3rd quarter of 2018 and 9.6% in the 2nd quarter of 2018. During the forecast period 2021-2027, retail brands are expected to generate significant revenues in the market. CRM Analytics Market

CRM Analytics Market Regional Insights:

North America dominates the Global CRM Analytics market during the forecast period 2021-2027. North America is expected hold the largest market share of xx% by 2027. This is primarily due to greater data collection and understanding of the need of retaining valuable customers. According to a 2017 US Census study, brick-and-mortar stores accounted for 90% of all retail purchases in the United States. In addition, 43% of millennials in the United States prefer to research companies and items online before shopping in-store. Retailers are focusing on online traffic, particularly during the holiday season, in order to entice these customers and secure their cash flows. North America region is an entrepreneur in the adoption of cloud services, and it is home to some of the most well-known cloud-based marketing solutions providers, like IBM, Infor, and Salesforce, among others. This opens up a lot of possibilities for businesses looking to implement cloud-based solutions. These are the factors that are expected to drives the growth of the North America region in the Global CRM Analytics market during the forecast period 2021-2027. CRM Analytics MarketThe objective of the report is to present a comprehensive analysis of the Global CRM Analytics Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Global CRM Analytics Market dynamic, structure by analyzing the market segments and project the Global CRM Analytics Market size. Clear representation of competitive analysis of key players by Product Type, price, financial position, product portfolio, growth strategies, and regional presence in the Global CRM Analytics Market make the report investor’s guide.

Global CRM Analytics Market Scope: Inquiry Before Buying

Global CRM Analytics Market
Report Coverage Details
Base Year: 2020 Forecast Period: 2021-2027
Historical Data: 2016 to 2020 Market Size in 2020: US $ 59.95 Bn.
Forecast Period 2021 to 2027 CAGR: 12.9% Market Size in 2027: US $ 89.37 Bn.
Segments Covered: by Type • Sales Analytics • Customer Analytics • Contact Center Analytics • Marketing Analytics • Web & Social Media Analytics
by Deployment • On-premise • Cloud
by End-User • BFSI • Health Care • Retail • Telecom and IT • Media and Entertainment • Other End Users

Global CRM Analytics Market, by Region

• North America • Europe • Asia Pacific • South America • Middle East and Africa

Global CRM Analytics Market Key Players

Accenture • Angoss Software Corporation • IBM Corporation • Infor • Microsoft Corporation • Oracle Corporation • Salesforce.com, Inc. • SAP SE • SAS AB • Teradata Corporation • Adobe Systems • 1010data • Alpine Data Labs • Infosys Ltd • HubSpot • Maximizer Frequently Asked Questions: 1] What segments are covered in Global CRM Analytics Market report? Ans. The segments covered in Global CRM Analytics Market report are based on Type, Deployment, and End User. 2] Which region is expected to hold the highest share in the Global CRM Analytics Market? Ans. North America is expected to hold the highest share in the Global CRM Analytics Market. 3] Who are the top key players in the Global CRM Analytics Market? Ans. Accenture, Angoss Software Corporation, IBM Corporation, Infor, and Microsoft Corporation are the top key players in the Global CRM Analytics Market. 4] Which segment holds the largest market share in the Global CRM Analytics market by 2027? Ans. Marketing Analytics segment hold the largest market share in the Global CRM Analytics market by 2027. 5] What is the market size of the Global CRM Analytics market by 2027? Ans. The market size of the Global CRM Analytics market is US $21.04 Bn. by 2027. 6] What was the market size of the Global CRM Analytics market in 2020? Ans. The market size of the Global CRM Analytics market was worth US $9.00 Bn. in 2020.
1. Global CRM Analytics Market: Research Methodology 2. Global CRM Analytics Market: Executive Summary 2.1 Market Overview and Definitions 2.1.1. Introduction to Global CRM Analytics Market 2.2. Summary 2.1.1. Key Findings 2.1.2. Recommendations for Investors 2.1.3. Recommendations for Market Leaders 2.1.4. Recommendations for New Market Entry 3. Global CRM Analytics Market: Competitive Analysis 3.1 MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2 Consolidation in the Market 3.2.1 M&A by region 3.3 Key Developments by Companies 3.4 Market Drivers 3.5 Market Restraints 3.6 Market Opportunities 3.7 Market Challenges 3.8 Market Dynamics 3.9 PORTERS Five Forces Analysis 3.10 PESTLE 3.11 Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • Latin America 3.12 COVID-19 Impact 4. Global CRM Analytics Market Segmentation 4.1 Global CRM Analytics Market, by Type (2020-2027) • Sales Analytics • Customer Analytics • Contact Center Analytics • Marketing Analytics • Web & Social Media Analytics 4.2 Global CRM Analytics Market, by Deployment (2020-2027) • On-premise • Cloud 4.3 Global CRM Analytics Market, by End-User (2020-2027) • BFSI • Health Care • Retail • Telecom and IT • Media and Entertainment • Other End Users 5. North America CRM Analytics Market (2020-2027) 5.1 Global CRM Analytics Market, by Type (2020-2027) • Sales Analytics • Customer Analytics • Contact Center Analytics • Marketing Analytics • Web & Social Media Analytics 5.2 Global CRM Analytics Market, by Deployment (2020-2027) • On-premise • Cloud 5.3 Global CRM Analytics Market, by End-User (2020-2027) • BFSI • Health Care • Retail • Telecom and IT • Media and Entertainment • Other End Users 5.4 North America CRM Analytics Market, by Country (2020-2027) • United States • Canada • Mexico 6. Asia Pacific CRM Analytics Market (2020-2027) 6.1. Asia Pacific CRM Analytics Market, by Type (2020-2027) 6.2. Asia Pacific CRM Analytics Market, by Deployment (2020-2027) 6.3. Asia Pacific CRM Analytics Market, by End-User (2020-2027) 6.4. Asia Pacific CRM Analytics Market, by Country (2020-2027) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 7. Middle East and Africa CRM Analytics Market (2020-2027) 7.1 Middle East and Africa CRM Analytics Market, by Type (2020-2027) 7.2. Middle East and Africa CRM Analytics Market, by Deployment (2020-2027) 7.3. Middle East and Africa CRM Analytics Market, by End-User (2020-2027) 7.4. Middle East and Africa CRM Analytics Market, by Country (2020-2027) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 8. Latin America CRM Analytics Market (2020-2027) 8.1. Latin America CRM Analytics Market, by Type (2020-2027) 8.2. Latin America CRM Analytics Market, by Deployment (2020-2027) 8.3. Latin America CRM Analytics Market, by End-User (2020-2027) 8.4. Latin America CRM Analytics Market, by Country (2020-2027) • Brazil • Argentina • Rest Of Latin America 9. European CRM Analytics Market (2020-2027) 9.1. European CRM Analytics Market, by Type (2020-2027) 9.2. European CRM Analytics Market, by Deployment (2020-2027) 9.3. European CRM Analytics Market, by End-User (2020-2027) 9.4. European CRM Analytics Market, by Country (2020-2027) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 10. Company Profile: Key players 10.1. Accenture 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Angoss Software Corporation 10.3. IBM Corporation 10.4. Infor 10.5. Microsoft Corporation 10.6. Oracle Corporation 10.7. Salesforce.com, Inc. 10.8. SAP SE 10.9. SAS AB 10.10. Teradata Corporation 10.11. Adobe Systems 10.12. 1010data 10.13. Alpine Data Labs 10.14. Infosys Ltd 10.15. HubSpot 10.16. Maximizer

About This Report

Report ID 66433
Category Information Technology & Telecommunication
Published Date July 2020
Updated Date Dec 2021
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