CRM Analytics Market: Global Industry Analysis and Forecast (2023-2029)

CRM Analytics Market size was valued at US$ 11.45 Bn. in 2022 and the total revenue is expected to grow at a CAGR of 12.9% through 2023 to 2029, reaching nearly US$ 26.79 Bn.
CRM Analytics Market Overview:
Sales performance, customer service, and marketing operations all benefit from CRM analytics. Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, and Web & Social Media Analytics are the types of the CRM Analytics. BFSI, Health Care, Retail, Telecom and IT, and Media and Entertainment are some of the end-users of the CRM Analytics.

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CRM Analytics Market Dynamics:
Due to its application to generate personalized business decisions in an organization, the CRM analytics market is expected to grow during the forecast period 2023-2029. CRM Analytics is also widely utilized to develop possible marketing strategies based on the important customer analysis data gathered by such solutions, making it in great demand in the industry. As the use of e-commerce platforms as a sales channel grows, so does the demand for CRM analytics to assist in the analysis of client demands and preferences. CRM software integrates email, social media, and other platforms to allow marketers to record and archive every conversation.

Sales analytics, customer analytics, contact center analytics, marketing analytics, and online & social media analytics are all market applications. Marketing analytics enables businesses to create a variety of customer-focused campaign initiatives. Due to the increased competition and the necessity to retain critical customers, the demand for the CRM Analytics is increasing day-by-day. Moreover, the rise of big data and having a sales vision, are the other key factors that boost the growth of the global market. These are the key major factors that are expected to drives the growth of the global CRM Analytics market during the forecast period 2023-2029.
CRM Analytics Market Segment Analysis:
Based on the Type, the market is segmented into Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, and Web & Social Media Analytics. The Marketing Analytics segment is expected to hold the largest market share of xx% by 2029. Marketing analytics software helps companies enhance their marketing tactics, particularly for customers who are connected to the digital ecosystem through online forums and social media networks, where purchase-related activity can be easily evaluated.

Marketing analytics enables businesses to create a variety of campaign programmes for customers, engage them one-on-one across channels, develop the sales pipeline, and show the impact of marketing investments in real time.

Based on the End User, the market is segmented into BFSI, Health Care, Retail, Telecom and IT, Media and Entertainment, and Other End Users. Retail segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. Many new companies are gaining traction and influencing the growth of the market in the retail industries. In the United States, the share of E-commerce sales in total retail sales was 9.7% in the 3rd quarter of 2018 and 9.6% in the 2nd quarter of 2018. During the forecast period 2023-2029, retail brands are expected to generate significant revenues in the market.
Regional Insights:
North America dominates the Global market during the forecast period 2023-2029. North America is expected hold the largest market share of xx% by 2029. This is primarily due to greater data collection and understanding of the need of retaining valuable customers. According to a 2018 US Census study, brick-and-mortar stores accounted for 90% of all retail purchases in the United States. In addition, 43% of millennials in the United States prefer to research companies and items online before shopping in-store. Retailers are focusing on online traffic, particularly during the holiday season, in order to entice these customers and secure their cash flows.

North America region is an entrepreneur in the adoption of cloud services, and it is home to some of the most well-known cloud-based marketing solutions providers, like IBM, Infor, and Salesforce, among others. This opens up a lot of possibilities for businesses looking to implement cloud-based solutions. These are the factors that are expected to drives the growth of the North America region in the Global market during the forecast period 2023-2029.

The objective of the report is to present a comprehensive analysis of the Global Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

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CRM Analytics Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 11.45 Bn.


Forecast Period 2023 to 2029 CAGR:
12.9%
Market Size in 2029:
US $ 26.79 Bn.


 Segments Covered:
by Type
Sales Analytics
Customer Analytics
Contact Center Analytics
Marketing Analytics
Web & Social Media Analytics


by Deployment
On-premise
Cloud


by End-User
BFSI
Health Care
Retail
Telecom and IT
Media and Entertainment
Other End Users



CRM Analytics Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (razil, Argentina Rest of South America)
Key Players:
1. Accenture
2. Angoss Software Corporation
3. IBM Corporation
4. Infor
5. Microsoft Corporation
6. Oracle Corporation
7. Salesforce.com, Inc.
8. SAP SE
9. SAS AB
10. Teradata Corporation
11. Adobe Systems
12. 1010data
13. Alpine Data Labs
14. Infosys Ltd
15. HubSpot
16. Maximizer

Frequently Asked Questions:

1] What segments are covered in Global CRM Analytics Market report?
Ans. The segments covered in Global CRM Analytics Market report are based on Type, Deployment, and End User.

2] Which region is expected to hold the highest share in the Global CRM Analytics Market?
Ans. North America is expected to hold the highest share in the Global CRM Analytics Market.

3] Who are the top key players in the Global CRM Analytics Market?
Ans. Accenture, Angoss Software Corporation, IBM Corporation, Infor, and Microsoft Corporation are the top key players in the Global CRM Analytics Market.

4] Which segment holds the largest market share in the Global CRM Analytics market by 2029?
Ans. Marketing Analytics segment hold the largest market share in the Global CRM Analytics market by 2029.

5] What is the market size of the Global CRM Analytics market by 2029?
Ans. The market size of the Global CRM Analytics market is US $ 26.79 Bn. by 2029.

6] What was the market size of the Global CRM Analytics market in 2022?
Ans. The market size of the Global CRM Analytics market was worth US $ 11.45 Bn. in 2022.