Contextual Advertising Market: Global Industry Analysis and Forecast 2021-2027: By Type, Deployment, Industry, and Region

Contextual advertising Market is expected to reach USD 332.95 billion by 2027, with a CAGR of 13.3 % between 2021 and 2027. Contextual advertising is advertising that is shown on a website and is relevant to the page's content. Advertising is often presented by automated systems, and the content of the ads is closely tied to the content of the web page being seen by the user. Ads are chosen depending on keyword targeting. Contextual advertising, also known as in-context technology or in-text advertising, is a sort of targeted advertising that is controlled by language factors. This advertising system scans website content for keywords and then sends adverts to the webpage based on those keywords. The advertisements display as pop-ups. The presentation of ticket vendors and memorabilia dealers to people visiting sports websites is an example of contextual advertising. Contextual Advertising Market To know about the Research Methodology :- Request Free Sample Report In the report, 2021 is considered a base year however 2021’s numbers are on the real output of the companies in the market. Special attention is given to 2021 and the effect of lockdown on the demand and supply, and also the impact of lockdown for the next two years on the market. Some companies have done well in lockdown also and a specific strategic analysis of those companies is done in the report.

Contextual Advertising Market Dynamics

Due to the need for display advertising in this era of social media and predictive and consumer behavior analytics, the Contextual Advertising Market is expected to rise at a quicker rate in the forecast period. Mobile devices are expected to dominate the Contextual Advertising Market since mobile advertising requires a central emphasis because buyers may access any specific brand product or service through their phones. Advertisers may also target specific individuals based on their interests, cookies, and browser history, and tailor their ads appropriately. This is sometimes referred to as activity-based marketing. Activity-based advertising is gaining the most market share as the number of internet users grows. However, varied regulatory rules and the selection of applicable digital techniques and vendors are some of the challenges that might hamper the market's progress. Solution for Contextual Marketing Market Trends Target Advertising's Growing Adoption: Target advertising can assist customers by lowering the cost of access to websites. Advertisers benefit from targeted advertising since it enhances the likelihood that the adverts will result in a purchase. The benefits of targeted advertising encourage businesses to gather personal information about their clients. Keywords typed into search engines, prior purchases, current browser history, and email themes are all examples of personal data used for targeting. A website that can effectively target its adverts would earn more per-viewer income and attract more visitors. As a result, as target advertising becomes more popular, the market for contextual marketing solutions expands.

Contextual Advertising Market Segmentation Analysis

Activity-based advertising has a potential growth rate of nearly 18.6%. Because of the shifting forces that underpin this development, it's vital for enterprises in this segment to stay on top of the market's pulse. Activity-based Advertising will bring in strong increases, contributing considerable impetus to global growth, with a market value of approximately US$166.2 billion expected by 2027. Contextual Advertising Market

Contextual Advertising Market Regional Insight

North America dominated the global contextual marketing solution market share in terms of value in 2021. North America is fast evolving, with mobile advertising accounting for a growing share of advertising spending. By introducing their services and products to consumers, advertising assists merchants and manufacturers in generating sales. Consumers are informed about the many product options available in the marketplace through advertising. The market in South Asia and the Pacific, on the other hand, is expected to grow at the fastest rate over the forecast period. Increased smartphone penetration, increased customer attention to rich content, and increased digital advertising spending are likely to boost market growth. The market in the United States is expected to reach $57.1 billion in 2021, while China is expected to reach $45.4 billion by 2027. The country presently holds 32.76 percent of the global market share. China, the world's second-biggest economy, is expected to reach a market size of US$45.4 billion in 2027, representing a CAGR of 16.3% over the forecast period. Japan and Canada are two additional significant geographic markets, with forecasted growth rates of 11.3 percent and 11.8 percent, respectively, throughout the forecast period. Within Europe, Germany is expected to grow at a CAGR of around 12.4%, while the rest of the European market (as defined in the research) will reach $52.1 billion. Report Objectives: • Landscape analysis of the Contextual Advertising Market • competitive benchmarking • Past and current status of the industry with the forecasted market size and trends • Evaluation of potential key players that include market leaders, followers, and new entrants • Technology trends • The potential impact of micro-economic factors on the market • External and Internal factors affecting the market have been analyzed The report also helps in understanding the Contextual Advertising Market dynamics, structure by analysing the market segments project the Contextual Advertising Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Contextual Advertising Market make the report investor’s guide.

Contextual Advertising Market Scope: Inquiry Before Buying

Contextual Advertising Market
Report Coverage Details
Base Year: 2021 Forecast Period: 2022-2027
Historical Data: 2017 to 2021 Market Size in 2021: US $ 157.40 Bn.
Forecast Period 2022 to 2027 CAGR: 13.3 % Market Size in 2027: US $ 332.95 Bn.
Segments Covered: by Type • Activity-based Advertising • Location-based Advertising • Others
by Deployment • Mobile Devices • Desktops • Digital Billboards
by Industry • Consumer Goods, Retail, and Restaurants • Telecom and IT • Banking, Financial Services, and Insurance (BFSI) • Media and Entertainment • Travel, Transportation, and Automobile • Healthcare • Academia and Government • Others

Contextual Advertising Market by Region

• North America • Europe • Asia pacific • The Middle East and Africa • South America

Contextual Advertising Market: Key Players

• Google LLC • Media.net • Microsoft • AOL • Yahoo • IAC • Amobee • Facebook Inc. • Twitter, Inc. • Amazon.com Inc. • Act-On Software Inc. • Adobe Systems • Amobee Inc. • SimplyCast • Infolinks • Millennial Media LLC • Flurry • SAP • Marketo Frequently Asked Questions 1. What is the projected market size & growth rate of the Contextual Advertising Market? Ans- The Contextual Advertising Market was valued at USD 157.40 billion in 2021 and is projected to reach USD 332.95 billion by 2027, growing at a CAGR of 13.3 % during the forecast period. 2. What are the key driving factors for the growth of the Contextual Advertising Market? Ans- Due to the need for display advertising in this era of social media and predictive and consumer behavior analytics, the Contextual Advertising Market is expected to rise at a quicker rate in the forecast period. 3. Which Region accounted for the largest Contextual Advertising Market share? Ans- North America dominated the global contextual marketing solution market share in terms of value in 2021. 4. What makes the Asia Pacific a Lucrative Market for Contextual Advertising Market? Ans- Increased smartphone penetration, increased customer attention to rich content, and increased digital advertising spending is likely to boost the market growth. 5. What are the top players operating in the Contextual Advertising Market? Ans- Google LLC, Media.net, Microsoft, AOL, Yahoo, and IAC.
1. Global Contextual Advertising Market: Research Methodology 2. Global Contextual Advertising Market: Executive Summary 2.1 Market Overview and Definitions 2.1.1. Introduction to the Global Contextual Advertising Market 2.2. Summary 2.1.1. Key Findings 2.1.2. Recommendations for Investors 2.1.3. Recommendations for Market Leaders 2.1.4. Recommendations for New Market Entry 3. Global Contextual Advertising Market: Competitive Analysis 3.1 MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2 Consolidation in the Market 3.2.1 M&A by region 3.3 Key Developments by Companies 3.4 Market Drivers 3.5 Market Restraints 3.6 Market Opportunities 3.7 Market Challenges 3.8 Market Dynamics 3.9 PORTERS Five Forces Analysis 3.10 PESTLE 3.11 Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • Latin America 3.12 COVID-19 Impact 4. Global Contextual Advertising Market Segmentation 4.1 Global Contextual Advertising Market, by Type (2021-2027) • Activity-based Advertising • Location-based Advertising • Others 4.2 Global Contextual Advertising Market, by Deployment (2021-2027) • Mobile Devices • Desktops • Digital Billboards 4.3 Global Contextual Advertising Market, by Industry (2021-2027) • Consumer Goods, Retail, and Restaurants • Telecom and IT • Banking, Financial Services, and Insurance (BFSI) • Media and Entertainment • Travel, Transportation, and Automobile • Healthcare • Academia and Government • Others 5. North America Contextual Advertising Market (2021-2027) 5.1 North American Contextual Advertising Market, by Type (2021-2027) • Activity-based Advertising • Location-based Advertising • Others 5.2 North America Contextual Advertising Market, by Deployment (2021-2027) • Mobile Devices • Desktops • Digital Billboards 5.3 North America Contextual Advertising Market, by Industry (2021-2027) • Consumer Goods, Retail, and Restaurants • Telecom and IT • Banking, Financial Services, and Insurance (BFSI) • Media and Entertainment • Travel, Transportation, and Automobile • Healthcare • Academia and Government • Others 5.4. North America Contextual Advertising Market, by Country (2021-2027) • United States • Canada • Mexico 6. European Contextual Advertising Market (2021-2027) 6.1. European Contextual Advertising Market, by Type (2021-2027) 6.2. European Contextual Advertising Market, by Deployment (2021-2027) 6.3 European Contextual Advertising Market, by Industry (2021-2027) 6.4. European Contextual Advertising Market, by Country (2021-2027) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Contextual Advertising Market (2021-2027) 7.1. Asia Pacific Contextual Advertising Market, by Type (2021-2027) 7.2. Asia Pacific Contextual Advertising Market, by Deployment (2021-2027) 7.3 Asia Pacific Contextual Advertising Market, by Industry (2021-2027) 7.4. Asia Pacific Contextual Advertising Market, by Country (2021-2027) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. The Middle East and Africa Contextual Advertising Market (2021-2027) 8.1. Middle East and Africa Contextual Advertising Market, by Type (2021-2027) 8.2. Middle East and Africa Contextual Advertising Market, by Deployment (2021-2027) 8.3 Middle East and Africa Contextual Advertising Market, by Industry (2021-2027) 8.4. Middle East and Africa Contextual Advertising Market, by Country (2021-2027) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. Latin America Contextual Advertising Market (2021-2027) 9.1. Latin America Contextual Advertising Market, by Type (2021-2027) 9.2. Latin America Contextual Advertising Market, by Deployment (2021-2027) 9.3 Latin America Contextual Advertising Market, by Industry (2021-2027) 9.4. Latin America Contextual Advertising Market, by Country (2021-2027) • Brazil • Argentina • Rest Of Latin America 10. Company Profile: Key players 10.1. Google LLC 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Google LLC 10.3. Media.net 10.4. Microsoft 10.5. AOL 10.6. Yahoo 10.7. IAC 10.8. Amobee 10.9. Facebook Inc. 10.10. Twitter, Inc. 10.11. Amazon.com Inc. 10.12. Act-On Software Inc. 10.13. Adobe Systems 10.14. Amobee Inc. 10.15. SimplyCast 10.16. Infolinks 10.17. Millennial Media LLC 10.18. Flurry 10.19. SAP 10.20. Marketo

About This Report

Report ID 84163
Category Information Technology & Telecommunication
Published Date March 2021
Updated Date April 2022
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