Cloud-based Video Processing and Delivery Platform Market: Global Industry Analysis And Forecast (2023-2029)

Global Cloud-based Video Processing and Delivery Platform Market size was valued at US$ 5.97 Bn. in 2022 and the total Cloud-based Video Processing and Delivery Platform revenue is expected to grow by 14.8% from 2023 to 2029, reaching nearly US$ 15.69 Bn.
Cloud-based Video Processing and Delivery Platform Market Overview:
When it comes to meeting your video content requirements, cloud-based video processing has a lot to offer. Cloud-based processes may be the key to scaling up business operations to deliver more webinars, multisite hybrid events, on-demand content, or whatever a business requires. The advantages of cloud computing for video processing and transmission are similar to those of many other cloud computing applications, with the addition of advantages for video hosting and streaming media services. In terms of memory and bandwidth, cloud computing can scale up nearly instantly and drop down just as rapidly.To know about the Research Methodology :- Request Free Sample Report

Cloud-based Video Processing and Delivery Platform Market Report Scope:

The Cloud-based Video Processing and Delivery Platform market is segmented based on Organization Size, Deployment, Application, Industry Vertical and Region. The growth of various segments helps our clients in acquiring knowledge of the many growth factors expected to be prevalent throughout the market and develop different strategies to help identify core application areas and the gap in the target market. The report provides an in-depth analysis of the market and contains meaningful insights, facts, historical data, and statistically supported and industry-validated market statistics. It also includes estimates based on an appropriate set of assumptions and methodologies.

The bottom-up approach has been used to estimate the market size. Major Key Players in the Cloud-based Video Processing and Delivery Platform market are identified through secondary research and their market revenues are determined through primary and secondary research. Secondary research included a review of annual and financial reports of leading manufacturers, while primary research included interviews with important opinion leaders and industry experts such as skilled front-line personnel, entrepreneurs, and marketing professionals. Some of the leading key players in the global Cloud-based Video Processing and Delivery Platform market include Akamai, Imagine Communications, MediaKind and Kaltura. They are continuously strategizing on mergers and acquisitions, strategic alliances, joint ventures and partnerships for the growth of their market shares.
Cloud-based Video Processing and Delivery Platform Market Dynamics:
A major driver of market growth is that transcoding is becoming increasingly important to reach the greatest number of end consumers.

Transcoding is the practice of compressing video files as much as possible without sacrificing quality to express information with less data. Video transcoding online is the process of converting a video file from one format to a better-compressed one so that users may watch information without buffering and at the greatest possible quality. It is a video processing technique in which a video in any format is converted to a new one. Transcoding also allows for the incorporation of dynamic overlays such as logos, watermarks, sports scores, and other visuals into movies. It enables content producers to reach a larger number of end viewers with their films. Transcoding eliminates format and bitrate issues. It also aids in changing the bitrate.

When a business wishes to conduct a live webinar, it may capture the video and audio using a flash-based desktop program, creating a 1080p H.264 video, which is then transmitted to viewers on the internet, utilizing transcoding to cater to a large number of end users. If the webinar is directly streamed to end consumers, they may encounter various issues, such as buffering if they have insufficient bandwidth.

A transcoder can fix all of these issues. A transcoder creates several time-aligned video streams, each with its frame size, bitrate, and audio format. These video streams may be packaged and provided in a variety of adaptive streaming formats, allowing businesses to cater to any viewing device.

The high cost of content development and the possibility of content piracy is a major restraint in the market growth.

The desire for exclusive material is increasing all the time. Companies spend money on the different stages of video processing, which causes them to invest more than is necessary for video creation. Video content duplication has become a frequent practice in content development across geographies and sectors. Such issues also raise the total cost structure. Piracy of video content is at an all-time high. The internet's structure makes it even more difficult to identify pirated content since the servers that leak it are distributed over the world and might be housed in numerous countries under different authorities. Video content distributors are constantly threatened with compromising the video material. Piracy of video material causes economic losses for content creators and suppliers by lowering earnings.

The complexity of video processing is a major challenge in the market growth.

The video processing environment's massive growth and changes have compelled video processing platform suppliers to alter their services. Video processing necessitates a large number of complicated hardware and software requirements. Processing digital video necessitates a substantial amount of computer power, which makes video processing difficult. Also, with the media business always growing and new advancements appearing, video processing may be a difficult process. However, video processing suppliers provide platforms and solutions to meet all of a customer's video processing needs. A few of them also provide support and consulting services to help customers better grasp the product.
Cloud-based Video Processing and Delivery Platform Market Segment Analysis:
By Application, the video transcoding and processing segment are expected to grow at a CAGR of 4.3% during the forecast period. Platforms for video processing combine capabilities like fast IP conversion, high-density transcoding, adaptive bitrate packaging, decryption, and streaming into a modular and visible solution. These systems provide broadcasters with a cost-effective means to provide online video solutions, including live streaming and video-on-demand. Several video processing technologies on the market offer provide personalized video experiences based on factors such as website activity, geography, and demographics, as well as hyper-personalized films with specifics such as preference settings and language options.

The increasing popularity of video management software may be due to features such as enhanced search capabilities, which simplify video indexing when dealing with huge video files. The video analytics category, on the other hand, is predicted to grow at the fastest rate during the forecast period. The continued developments in video reporting structures, such as video consumption patterns, geographical reach, campaign engagement, and a comprehensive picture of ROI, can be ascribed to the emergence of video analytics platforms.

By End-User, the media and entertainment segment is expected to grow at a CAGR of 8.1% during the forecast period. The segment has grown significantly as a result of increasing mobile internet access and global expenditures on enhancing OTT infrastructure. Also, the increase in investments in live streaming sports events is anticipated to play a significant role in the development of the media and entertainment business.

In terms of revenue, education will be the second-largest end-user category at the end of the forecast period. The segment is also anticipated to grow at the fastest rate over the forecast period. Keeping track of learning progress and live engagement has gotten considerably easier with the development of powerful learning analytics dashboards on e-learning systems. The rising availability of such sophisticated analytics tools is anticipated to benefit the global adoption of e-learning systems during the forecast period.
Cloud-based Video Processing and Delivery Platform Market Regional Insights:
North America accounted for the largest revenue share in 2022. The region's promising growth is forecast to continue in the forecast period with the advent of superior 5G network technology, which will make online video platforms considerably faster and more agile. Also, a rising number of US businesses are adopting online video platforms to market their products and services to strengthen their brand identification. Meanwhile, the European region retained the second-largest market share in 2022 and is estimated to rise steadily due to the region's widespread availability of high-speed internet.

The Asia Pacific market, on the other hand, is expected to grow at the fastest CAGR throughout the forecast period. As internet penetration increases across the region, the regional market is likely to gain from the growing scope of video-on-demand and live streaming videos across online video platforms in the media & entertainment sector.

User-generated video material is becoming increasingly popular on free video hosting sites such as YouTube. The Asia Pacific region is likely to benefit the most from the trend since it has the world's largest population, and the region's increasing internet penetration is driving online video user numbers. Also, the accessibility of live video streaming services on social networking sites such as Facebook and LinkedIn is increasing the overall number of users on online video platforms.
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Global Cloud-based Video Processing and Delivery Platform Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 5.97 Bn.


Forecast Period 2023 to 2029 CAGR:
14.8 %
Market Size in 2029:
US $ 15.69 Bn.


 Segments Covered:
by Organization Size
Large Enterprises
SMEs


by Deployment
Public Cloud
Private Cloud
Hybrid


by Application
Video Upload And Ingestion
Video Transcoding And Processing
Content Distribution
Video Streaming And Delivery
Video Analytics
Others


by Industry Vertical
Banking, Financial Services & Insurance
IT & Telecommunications
Media and Entertainment
Retail
Food and Beverage
Others



Cloud-based Video Processing and Delivery Platform Market, by Region
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
North America (United States, Canada and Mexico)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Cloud-based Video Processing and Delivery Platform Market Key Players
1. Akamai
2. Imagine Communications
3. MediaKind
4. Kaltura
5. ATEME
6. Synamedia
7. SeaChange
8. Vantrix
9. NVIDIA
10. Pixel Power
11. Qumu
12. InPixal
13. Amagi
14. Apriorit
15. MediaMelon
16. Mux
17. Base Media Cloud
18. M2A Media
19. BlazeClan Technologies
20. JW Player
21. SSIMWAVE
22. Lightcast.com
23. Beamr

FAQs:

1. Which is the potential market for Cloud-based Video Processing and Delivery platforms in terms of the region?
Ans. APAC is the potential market for Cloud-based Video Processing and Delivery platforms in terms of the region.

2. What are the challenges for new market entrants?
Ans. The complexity of video processing is a major challenge in the market growth.

3. What is expected to drive the growth of the Cloud-based Video Processing and Delivery Platform market in the forecast period?
Ans. Transcoding is becoming increasingly important to reach the greatest number of end consumers.

4. What is the projected market size & growth rate of the Cloud-based Video Processing and Delivery Platform Market?
Ans. Cloud-based Video Processing and Delivery Platform Market size was valued at US$ 5.97 Bn. in 2022 and the total Cloud-based Video Processing and Delivery Platform revenue is expected to grow by 14.8% from 2023 to 2029, reaching nearly US$ 15.69 Bn.

5. What segments are covered in the Cloud-based Video Processing and Delivery Platform Market report?
Ans. The segments covered are Organization Size, Deployment, Application, Industry Vertical, and Region.