Business Analytics Market – Global Industry Analysis and Forecast 2024 to 2030

Business Analytics Market size was valued at USD 84.36 Bn. in 2023 and the total revenue is expected to grow at 7.5% through 2024 to 2030, reaching nearly USD 139.96 Bn.
Business Analytics Market Overview:
The global Business Analytics market was estimated at USD 84.36 Billion in 2023, and it is expected to reach USD 139.96 Billion by 2030, growing at a CAGR of 7.5% over the forecasting period of 2024-2030. The continuous and scientific study of organizational data using statistical and operational analysis is known as business analytics (BA). Data aggregation, data mining, text mining, data visualization, association, and sequence identification are some of the techniques used.

Organizations employ BA analytical tools to execute query reporting, predictive analysis, location intelligence, content analysis, data warehousing, and enterprise performance evaluation, as well as to analyse complex data sets, core trends, and micro-segment data. To give an accurate analysis, they also include principles of information systems, deep learning, and artificial intelligence (AI).To know about the Research Methodology :- Request Free Sample Report
Business Analytics Market Dynamics:
Currently, in contemporary business analytics market, firms generate massive amounts of structured and unstructured data as a result of their day-to-day operations, resulting in big data trends. These data are linked to customers', products', and opponents' operations, as well as business's different digital platforms. All of these reasons have contributed to a rise in company demand for insights from all types of big data in order to provide customers with digitalized and personalised experiences. Analytics aids businesses in driving growth by providing deeper consumer insights and product and service innovation, as well as improving cost management through the optimization of operations, the reduction of errors, and improved financial performance monitoring. Furthermore, it aids firms in risk management by improving regulatory compliance and internal risk control. As a result, business analytics gives companies the ability to visualise, analyse, and make business choices based on vast amounts of data from a variety of sources in real time.

Advanced data cataloguing solutions are gaining appeal as hosted BI platforms and IoT devices flood out various types of data. For example, Alation, a startup focusing on cataloguing data in the enterprise, debuted an analytics tool within its Data Catalog service in December 2019 to provide greater stewardship and governance for its customers. One of the most important trends in the business analytics market is visualisation and exploratory data analysis for business users. Business analytics is also being used by a number of key sectors to make critical business decisions.

Because traditional business analytics solutions lacked good data storage and visualisation features, new ML-powered business analytics platforms improve data visibility and comprehension. Furthermore, growing data has allowed startups to compete with blue-chip firms by developing personalised and superior analytics offerings. This is obvious in the fact that huge corporations have been known to buy startups. Startups have also altered data management methods in order to automate data circulation and improve the course of future research.

Changes in the corporate environment, the growing use of big data, and the growing demand for customer analytics are all drivers driving the business analytics market. High installation costs and apprehension about using business analytics are two main roadblocks to the market's growth. Rising demand for mobile analytics, as well as changing trends in analytics implementation, will provide new chances for providers to stay in this market for longer. Marketers in the ecosystem have a fundamental challenge: incompatibility across technologies spanning cross-organizational competences.
Business Analytics Market Segment Analysis:
The Business Analytics Market is segmented by Deployment Type, Software, Enterprise Size and Application.

Based on the Enterprise Size, the global Business Analytics market is sub-segmented into Large Enterprises and SMBs. The SMBs segment held the largest market share of xx% in 2023. Instead of using spreadsheet modelling and manual computations, these businesses are using advanced tools like descriptive, diagnostic, and predictive BA. Furthermore, the growing use of BA by finance-based security agencies for inspection, monitoring, and avoiding fraudulent activities involving high-value accounts is expected to propel the market even further.

Based on the Application, the global Business Analytics market is sub-segmented into Banking, Financial Services, and Insurance (BFSI), Education, Government, Retail, Healthcare, Media and Entertainment, Manufacturing and Telecom, and IT. The Banking, Financial Services, and Insurance (BFSI) segment held the largest market share of xx% in 2023. The banking and financial industries are undergoing significant changes as a result of technological advancements. With increased internet usage and the proliferation of mobile devices and apps, today's financial institutions face increased competition, shifting customer needs, and stringent control and risk management in a highly dynamic market. At the same time, technological advancements have resulted in the development of strong business analytics tools. Business analytical tools that the banking and finance industry can employ to mine client data for insights that can lead to more effective management and better business decisions.
Business Analytics Market Regional Insights:
North America held the largest market share of xx% in 2023. Microsoft, Oracle, and Salesforce.com, to mention a few, are all headquartered in the region. Models permitted the same example of data to support batch analytics, interactive analytics, global messaging, database, and file-based models in various sorts of businesses in the United States as rapid computation grew. According to a 2019 Alteryx analysis of 350 retailers and brand makers, nearly 81 percent of respondents are obtaining shopper information. While 76 percent believe that insight are crucial to their sales/revenue success. A simple data collection, on the other hand, is insufficient.

Europe will eventually follow North America in offering extensive market solutions for business analytics in its region. The Asia Pacific and MEA areas are in the middle of their development cycles, and business analytics usage is on the rise. Latin America is still in the early stages of technological development.

The objective of the report is to present a comprehensive analysis of the global Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also helps in understanding the global Business Analytics Market dynamic, structure by analyzing the market segments and project the global Business Analytics Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Business Analytics Market make the report investor’s guide.
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Business Analytics Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
USD 84.36 Bn.


Forecast Period 2024 to 2030 CAGR:
7.5%
Market Size in 2030:
USD 139.96 Bn.


 Segments Covered:
by Deployment Type
Cloud
On-Premises


by Software
Search And Altering
Advanced And Predictive Analytics
Other


by Enterprise Size
Large Enterprises
SMBs


by Application
Banking, Financial Services, and Insurance (BFSI)
Education
Government
Retail
Healthcare
Media and Entertainment
Manufacturing
Telecom and IT



Business Analytics Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Business Analytics Market Key Players are:
1. IBM
2. Infor
3. Tibco Software, Inc.
4. Microsoft Corporation
5. Microstrategy Incorporated
6. Oracle Corporation
7. QLIK Technologies, Inc.
8. SAP SE
9. SAS Institute, Inc.
10.Tableau Software, Inc.
11.Adobe Systems Incorporated
12.International Business Machines Corporation
13.Fair Isaac Corporation
14.Amazon Web Services
15.Teradata Corporation
16.Salesforce.com Inc.
17.Cloudability, Inc.
18.Densify, Inc.
19.Maxpanel Inc.
Frequently Asked Questions:
1] What segments are covered in Business Analytics Market report?
Ans. The segments covered in Business Analytics Market report are based on Deployment Type, Software, Enterprise Size and Application.

2] Which region is expected to hold the highest share in the global Business Analytics Market?
Ans. North America is expected to hold the highest share in the global Business Analytics Market.

3] What is the market size of global Business Analytics Market by 2030?
Ans. The market size of global Business Analytics Market by 2030 is USD 139.96 Bn.

4] Who are the top key players in the global Business Analytics Market?
Ans. IBM, Infor, Tibco Software, Inc., Microsoft Corporation, Micro strategy Incorporated, Oracle Corporation, QLIK Technologies, Inc., SAP SE are the top key players in the global Business Analytics Market.

5] What was the market size of global Business Analytics Market in 2023?
Ans. The market size of global Business Analytics Market in 2023was US $ 84.36 Bn.