Biscuits Market: Sugar-Free, Vegan, Gluten-Free & Premium Biscuit Growth Insights (2025-2032)

Global Biscuits Market size was valued at USD 129.11 Billion in 2024, and the total Biscuits Market revenue is expected to grow at a CAGR of 5 % from 2024 to 2032, reaching nearly USD 190.75 Billion.
Biscuits Market Overview:
The Global Biscuits Market is witnessing strong and consistent growth due to shifting consumer preferences toward convenient, nutritious, and indulgent bakery snacks. consumed by more than 4.2 billion people worldwide, continues to grow as consumers shift toward convenient, nutritious, and indulgent bakery snacks. In 2024, global biscuit consumption exceeded 62 million tons, driven by rising demand for low-calorie biscuits, sugar-free biscuits, multigrain biscuits, whole-grain biscuits, oat biscuits, and high-fiber biscuits. Health-focused biscuit categories now account for nearly 28% of global sales, while the vegan biscuits market and gluten-free biscuits market have over 250 million consumers across major regions.

Traditional categories, including plain biscuits, cookies, wafer biscuits, and sandwich biscuits remain dominant, with cookies alone contributing 32% of worldwide revenue. The premiumization trend is strong: more than 40% of millennials regularly purchase premium biscuits and gourmet cookies, boosting demand for products made with exotic ingredients, chocolate coatings, and luxury packaging. Retail distribution is expanding rapidly, with supermarkets, hypermarkets, convenience stores, and e-commerce platforms accounting for over 68% of all biscuit purchases. Online biscuit sales have grown by more than 18% annually, supported by widespread digital adoption.

To know about the Research Methodology :- Request Free Sample Report
Biscuits Market Dynamics
Rising Health-Conscious Demand, Premiumization & Digital Retail Expansion Driving The Biscuits Market Share

The Global Biscuits Market is experiencing sustained growth as consumers increasingly shift toward convenient, nutritious, and indulgent snacking options. Biscuits have become a core component of the global packaged food industry due to their affordability, long shelf life, and wide flavor variety. With rising awareness about health and wellness, the biscuits market trends show a clear move toward healthy biscuits, sugar-free biscuits, multigrain biscuits, digestive biscuits, clean-label biscuits, vegan biscuits, gluten-free biscuits, oat biscuits, and plant-based biscuits. Manufacturers in the biscuits manufacturing industry are responding by reformulating products using natural ingredients, whole grains, and functional nutrients, which is further accelerating the growth of the healthy biscuits market. As a result, the biscuits market size is expanding across both developed and developing regions, supported by product innovation, digital retail penetration, and premium category diversification.

A major driver of the Global Biscuits Market growth is the rising consumer focus on health, nutrition, and clean-label food products. Increasing awareness about lifestyle-related diseases such as diabetes, obesity, and heart issues has encouraged consumers to adopt low-calorie biscuits, low-fat biscuits, sugar-free biscuits, high-fibre biscuits, whole-grain biscuits, protein-fortified biscuits, and organic biscuits. The rising popularity of the functional biscuits market—including fortified, immunity-boosting, and digestive health biscuits—has also strengthened demand. Companies like Britannia, Parle, Oreo (Mondelez), Nestlé, and McVitie’s are expanding their portfolios to include millet biscuits, antioxidant-rich biscuits, and plant-based offerings, reflecting a global trend toward healthier snacking alternatives. This evolution aligns with the rapidly growing clean-label biscuits market, where transparency, natural ingredients, and preservative-free formulas are considered essential.

Supporting the growth of the biscuits market is the rapid growth of modern retail and e-commerce channels. Supermarkets, hypermarkets, convenience stores, and premium retail chains have improved product accessibility and increased exposure to new biscuit varieties. Online shopping platforms have become especially influential, driving the visibility of niche categories such as vegan biscuits, gluten-free biscuits, gourmet cookies, artisanal biscuits, and premium biscuits. Digital promotions, influencer marketing, subscription models, and exclusive online flavors have significantly contributed to rising sales volumes within the global biscuits industry. As premium retailers like Marks & Spencer introduce luxury biscuit assortments, the premium biscuits market is growing rapidly, particularly among urban consumers seeking indulgence and gifting options.

Innovation in product formulations, flavours, packaging, and branding remains a powerful driver of biscuits market trends. Manufacturers are offering biscuits with exotic ingredients, regional flavors, seed blends, fruit infusions, chocolate layers, and mixed-grain compositions. Attractive packaging—such as biodegradable materials, resealable packs, portion-control packs, and gift tins—enhances brand identity and consumer engagement. The booming gourmet biscuits market and luxury cookies market, led by brands like Walkers and Godiva, continues to reshape premium snacking behavior globally. With higher disposable incomes and aspirational purchasing habits, millennials and working professionals are key contributors to this trend.
Biscuits Market Restraints Impacting the Biscuits Industry: Price Fluctuations, Nutritional Scrutiny & Alternative Snacking Terrorizations
Despite strong growth, the Global Biscuits Market faces notable challenges, mainly stemming from the fluctuation in raw material prices. Essential ingredients such as wheat, sugar, palm oil, butter, and cocoa are highly sensitive to agricultural conditions, global trade uncertainties, inflation, and geopolitical instability. These variations significantly elevate the cost of production for biscuit manufacturers. Since biscuits are consumed heavily in price-sensitive markets, frequent increases in raw material costs can compress margins and slow the growth of traditional biscuit categories. For smaller companies operating in local markets, these fluctuations pose additional operational challenges. As a result, price volatility remains a major restraint on the growth trajectory of the biscuits industry.

Intense competition is a key restraint affecting the biscuits market size. With numerous global, regional, and private-label brands competing for consumer attention, manufacturers face constant pressure to innovate while maintaining competitive pricing. Additionally, increasing scrutiny of nutritional labels—especially regarding sugar content, artificial additives, trans fats, and preservatives has impacted consumer preference for conventional biscuits. Global shifts toward healthier diets mean that traditional biscuits must continuously evolve to remain relevant. Regulatory challenges related to food safety, labeling transparency, and environmental compliance further add to production and operational costs within the biscuit manufacturing industry. Moreover, consumers today have wider access to alternative snacking options such as energy bars, granola bars, crackers, baked chips, protein bars, and artisanal snacks. These competing products often promote superior nutritional profiles, reducing the demand for traditional mass-market biscuit varieties. This diversification of the global snacking landscape presents a restraint for brands that lag in innovation or fail to adopt healthier formulations.

High-Growth Opportunities in the Biscuits Market: Vegan, Organic, Gourmet & Digitally Driven Product Innovation

Global Biscuits Market creates substantial opportunities driven by innovation, changing consumer preferences, and evolving retail channels. One of the most promising growth areas is the rising demand for plant-based biscuits, vegan biscuits, gluten-free biscuits, organic biscuits, keto-friendly biscuits, and functional biscuits. As more consumers shift toward sustainable and plant-based diets, manufacturers have the opportunity to introduce allergen-free, nutrition-rich, and eco-friendly biscuit formulations. The fast-growing vegan biscuits market and gluten-free biscuits market are particularly attractive segments for investment and new product development.

The rapid economic expansion of emerging markets such as India, China, Indonesia, Brazil, Nigeria, and Vietnam creates strong prospects for biscuit brands. In these regions, biscuits are increasingly viewed as a substitute for traditional breakfast and snack items, making them a staple food category. Affordable single-serve packs, region-specific flavors, and mass-market pricing strategies can help manufacturers capture substantial market share. With urbanisation and rising disposable income, these markets are expected to drive a significant portion of global growth for the biscuits industry.

Premiumization is an opportunity, as consumers are increasingly willing to pay for premium biscuits, gourmet cookies, artisanal biscuits, European speciality biscuits, and luxury gift packs. The rise of corporate and festive gifting, as well as personalised biscuit boxes, has expanded the scope of the premium biscuits market. Limited-edition flavours, celebrity-endorsed launches, and co-branded collaborations are also emerging growth strategies. Digital transformation continues to unlock opportunities for the biscuits market. Direct-to-consumer (D2C) models, brand-owned online stores, and influencer-driven digital campaigns allow manufacturers to reach niche audiences at lower marketing costs. E-commerce analytics enable brands to track consumer behaviour, personalise product recommendations, and optimize inventory planning. Personalisation such as customised flavour assortments, special-edition tins, engraved gift boxes, and diet-specific biscuits driving the Biscuit Market Growth.
Biscuits Market Segment Analysis:
Based on Product Type, the Global Biscuits Market is segmented into Plain Biscuits, Cookies, Sandwich Biscuits, Wafer Biscuits, and Others. The Cookies segment dominated the market in 2024 and is projected to maintain its lead throughout the forecast period. Cookies have gained strong traction globally due to their indulgent flavors, wide variety, and premium positioning. It is estimated that cookies account for more than 40% of global biscuit consumption, with over 10 billion cookie packs sold annually across chocolate chip, butter, cream-filled, and specialty variants. Consumers increasingly prefer cookies as an all-day snacking option, elevating demand for gourmet, artisanal, and soft-baked formats. Premium cookies—especially those with chocolate coatings, exotic flavors, or clean-label formulations—are expected to drive substantial revenue growth.
The Plain Biscuits segment remains significant, particularly in Asia and Africa, where they are often consumed as a breakfast substitute or tea-time staple. Known for affordability and wide accessibility, plain biscuits continue to account for a large portion of mass-market sales, especially in India, Indonesia, and Nigeria. Their long shelf life and low price points make them essential in price-sensitive regions.

Sandwich Biscuits show strong momentum driven by youth and children’s preferences. These biscuits, available in cream-filled varieties such as vanilla, chocolate, and strawberry, are witnessing rising demand due to product innovations including multi-layer fillings, new flavor pairings, and eye-catching packaging. They contribute significantly to the impulse buying category across modern retail stores.

Wafer Biscuits represent another rapidly growing segment, supported by their lightweight texture, variety of shapes, and suitability for gifting and premium assortments. Wafer biscuits have gained notable traction in European and Middle Eastern markets, where premium wafer brands are increasingly popular.

The Others segment, which includes gluten-free biscuits, artisanal biscuits, and limited-edition variants, benefits from rising consumer experimentation, health awareness, and seasonal demand. This segment is expected to be one of the fastest-growing due to niche innovations and evolving dietary preferences.

Based on Ingredients, the Biscuits Market is segmented into Wheat-based Biscuits, Oat-based Biscuits, Multigrain Biscuits, Protein-fortified Biscuits, and Organic Biscuits. The Wheat-based Biscuits segment dominated the market in 2024, accounting for the largest share due to their global availability, affordability, and consumer familiarity. Wheat remains the most widely used raw material in biscuit production, particularly across Asia-Pacific and Africa, where it forms the foundation for mainstream biscuit categories. Every day tea-time biscuits, economy packs, and mass-market snack products rely extensively on wheat-based formulations.
The Oat-based Biscuits segment is expanding rapidly as consumers seek healthier alternatives. Oats are rich in fibre and endorsed by nutritionists for heart health and digestive benefits, making oat biscuits highly appealing to health-conscious consumers. Markets in Europe, North America, and Australia show particularly strong adoption of oat-based formulations.

Multigrain Biscuits represent one of the fastest-growing categories as consumer demand shifts toward whole grains, seed blends, and high-nutrient content snacks. These biscuits typically combine wheat, oats, barley, millets, and quinoa, making them attractive to urban populations seeking functional nutrition. Brands increasingly position multigrain biscuits as guilt-free snacks, contributing to double-digit growth in this segment.

The Protein-fortified Biscuits segment is also gaining momentum, driven by rising interest in fitness, weight management, and high-protein diets. These biscuits often contain whey, pea protein, or soy isolates and are marketed as energy-boosting snacks for active individuals. Protein biscuits have gained popularity among millennials, gym-goers, and young professionals seeking portable, nutritious snack options.

Organic Biscuits cater to a niche yet fast-growing consumer base focused on clean-label, chemical-free, and preservative-free products. Increasing awareness of pesticide-free farming and sustainability has supported the growth of organic biscuits, especially in North America and Europe. As more consumers choose organic packaged foods, this segment is expected to witness steady expansion during the forecast period.
Biscuit Market Regional Analysis:
The Asia-Pacific region dominated the Global Biscuits Market in 2024 and continues to be the fastest-growing region due to rising demand for healthy biscuits, premium biscuits, multigrain biscuits, and affordable mass-market products. High population density, rapid urbanisation, and strong retail penetration in India, China, Indonesia, Vietnam, and Japan contribute significantly to the biscuits industry growth. India is one of the largest consumers, driven by increasing adoption of gluten-free biscuits, plant-based biscuits, and digestive biscuits alongside traditional tea-time varieties. Expanding e-commerce platforms and convenient on-the-go pack formats strengthen Asia-Pacific’s leadership.

Europe held the second-largest share, powered by a long-standing culture of cookie and biscuit consumption. The region shows strong demand for organic biscuits, clean-label biscuits, vegan biscuits, and premium gourmet cookies, supported by leading brands such as McVitie’s, Bahlsen, and Walkers. Europe also leads in luxury biscuits, artisanal biscuits, and specialty wafer biscuits, reflecting premiumization trends.
Competitive Landscape:
The Global Biscuits Market is highly competitive, characterized by the presence of multinational corporations, regional leaders, and fast-growing niche players. Key global biscuit manufacturers such as Nestlé, Mondelez International, Ferrero Group, Kellogg’s, General Mills, PepsiCo, Danone, and Pladis Global dominate the premium biscuits and cookies market with extensive product portfolios, strong brand loyalty, and aggressive global distribution networks. Brands like Oreo, Chips Ahoy!, BelVita, and LU continue to lead in innovation, launching new plant-based biscuits, gluten-free biscuits, and clean-label offerings to meet evolving consumer demand. In emerging markets, companies such as Parle Products, Britannia Industries, ITC Sunfeast, Mayora Indah, Arcor, and Gullón play a crucial role due to their strong distribution channels, affordable pricing, and deep understanding of local tastes. Britannia, Parle-G, and Sunfeast dominate India’s mass-market biscuit category, one of the world’s largest.

European leaders such as Lotus Bakeries, Bahlsen GmbH, Walkers Shortbread, Burton’s Biscuit Company, Dr Gerard, Annas Pepparkakor, and Tunnock’s drive the premium and artisanal biscuits segment, benefiting from demand for gourmet and specialty cookies. Asian brands like Lotte Confectionery, Orion Confectionery, Haitai Confectionery, Bourbon Corporation, and Sanritsu continue to gain traction through flavor innovation and youth-focused marketing. The competitive landscape is further diversified by private labels and emerging D2C biscuit brands, intensifying market competition.
Recent Developments:
1. In 2024, Mondelez International will extend its Oreo Thins product range with new flavors and packaging possibilities. The business introduced Oreo Thins Extra Stuf, a thinner cookie with a double layer of cream that appeals to customers who prefer a combination of crispness and creaminess. This move is consistent with Mondelez's objective to innovate within its popular brands and cater to changing consumer preferences.

2. In 2023, Nestlé entered the plant-based snacks market with the launch of a range of plant-based biscuits under its Garden Gourmet brand. These biscuits are made with plant-based ingredients and meet the growing demand for vegetarian and vegan products. The launch is part of Nestlé’s broader strategy to expand its plant-based operations and meet growing consumer demand for sustainable and ethical food products.

3. Britannia Industries, a market leader in Indian biscuits, have introduced NutriChoice Seeds Biscuits, a new product under its health-focused NutriChoice brand, in 2023. These cookies are enhanced with a blend of five seeds, including chia and pumpkin seeds, and are aimed at health-conscious consumers seeking nutritious snack options. This announcement underscores Britannia's commitment to broadening its product portfolio to include additional health-related products.
Biscuits Market Scope: Inquire before buying



Global Biscuits Market


Report Coverage
Details


Base Year:
2024
Forecast Period:
2025-2032


Historical Data:
2019 to 2024
Market Size in 2024:
USD 129.11 Bn.


Forecast Period 2025 to 2032 CAGR:
5%
Market Size in 2032:
USD 190.75 Bn.


 Segments Covered:
by Based on Product Type
Plain biscuits
Cookies
Sandwich
Biscuits
Wafer biscuits
Others


by Based on Ingredients
Wheat-based biscuits
Oat-based biscuits
Multigrain biscuits
Protein-fortified biscuits
Organic biscuits


by Based on Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Specialty Stores
Online Retail



Biscuits Market, by Region
North America (United States, Canada, and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and the Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria, and the Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Biscuits Market, Key players
1. Nestlé
2. Parle Products.
3. Britannia Industries
4. ITC Sunfeast
5. Mondelez International
6. Ferrero Group
7. Kellogg’s
8. General Mills
9. PepsiCo
10. Lotus Bakeries
11. United Biscuits
12. Burton’s Biscuit Company
13. Pladis Global
14. Danone
15. Bahlsen GmbH
16. Walkers Shortbread Ltd
17. Annas Pepparkakor
18. Arcor
19. Gullón
20. Dr Gerard
21. Chipita
22. Yildiz Holding
23. Orion Confectionery
24. Lotte Confectionery
25. Tunnock’s
26. Haitai Confectionery
27. Mayora Indah
28. Bourbon Corporation
29. Sanritsu Confectionery
30. Campa.
FAQ
1] What is the growth rate of the Global Biscuits Market?
Ans: The Global Biscuits Market is growing at a significant CAGR of 5.28% during the forecast period (2025–2032). Growth is driven by rising demand for healthy biscuits, plant-based biscuits, gluten-free biscuits, multigrain biscuits, and premium cookies, along with expanding modern retail and e-commerce penetration.

2] Which region is expected to dominate the Global Biscuits Market?
Ans: The Asia-Pacific region is expected to dominate the Global Biscuits Market, supported by high consumption in India, China, Indonesia, and Vietnam. Strong demand for affordable biscuits, tea-time snacks, and premium cookies, along with rapid urbanization and large population size, ensures Asia-Pacific’s continued leadership.

3] What is the expected Global Biscuits Market size by 2032?
Ans: The Global Biscuits Market size is projected to reach USD 190.75 Bn by 2032, driven by rising consumption of healthy biscuits, organic biscuits, sugar-free biscuits, and increasing innovation in premium and gourmet biscuit categories worldwide.

4] Who are the top players in the Global Biscuits Market?
Ans: Major key players include Nestlé, Parle Products, Britannia Industries, ITC Sunfeast, Mondelez International, Ferrero Group, Kellogg’s, General Mills, PepsiCo, Lotus Bakeries, United Biscuits, Pladis Global, Bahlsen GmbH, Walkers Shortbread, Mayora Indah, Lotte Confectionery, Orion Confectionery, and Arcor.

5] Which factors are expected to drive the Global Biscuits Market growth by 2032?
Ans: Key growth drivers include increasing demand for healthy, clean-label, and functional biscuits, rapid expansion of e-commerce and modern retail, product innovation in vegan, gluten-free, protein-fortified, and premium biscuits, and rising disposable income in emerging markets such as India and Southeast Asia.