Global Automotive AR and VR Market : Industry Analysis and Forecast (2019-2026), By Type, Application, and Region.

Global Automotive AR and VR Market : Industry Analysis and Forecast (2019-2026), By Type, Application, and Region.

Market Scenario

Global Automotive AR and VR Market was valued US$ XXBn in 2018 and is expected to reach US$ XXBn by 2026, at a CAGR of around XX% during a forecast period. Technological advancement in connectivity primarily drive the growth of the automotive AR and VR market. Additionally, upsurge in need of augmented and virtual reality in automotive and cost effective benefits from the AR and VR based solutions are responsible for the growth of the automotive AR and VR market. Moreover, formation of mixed reality (MR) from combination of AR and VR and the development of HUD system to enhance safety ensures developing growth opportunities for this market. This is anticipated to boost the growth of the market in future.On the other hand, the serious threats to the physical and emotional wellbeing of the end-users and high dependency on internet connectivity are expected to hinder the growth of automotive AR and VR market. The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis. According to application segment, research &development accounted for a quarter of the global revenue in 2017. The segment is anticipated to continue the inclination during the forecast period and attain XX Billion by 2026, due to rise in the usage of both AR and VR in automotive R&D to develop concepts, identify problems, and test prototypes. Though, the product segment is expected to exhibit the fastest growth rate during the forecast period, a CAGR of XX %, due to the increased demand for autonomous vehicles that implement AR and VR as a product in their vehicle. The major key players in the automotive industry have adopted various strategies including collaborations, joint ventures, partnerships, expansions, mergers & acquisitions, and others to gain a strong position in the industry. Geographically, Asia-Pacific is projected to witness the highest CAGR of XX %, on account of significant rise in government investments and initiative in developing economies such as China and India for the adoption of AR & VR technology in automotive and digital manufacturing. Meanwhile, North America is expected to continue its dominance and occupy more a quarter of the global market throughout the forecast period, due to the wide usage of 4G in AR and VR application and the early launch of 5G connectivity. The report will help to forecaster and it demonstrates market dynamics which includes growth drivers, restraining factors and opportunities and trends spearheading existing nature and future status of this market. The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding global automotive AR and VR market dynamics, structure by identifying and analyzing the market segments and project the global market size. Further, the report also focuses on the competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER’s analysis, and SWOT analysis to address the question of shareholders to prioritizing the efforts and investment in the near future to the emerging segment in global automotive AR and VR market.

Scope of Global Automotive AR and VR Market

Global Automotive AR and VR Market, By Type

• Augmented Reality (AR) • Virtual Reality (VR)

Global Automotive AR and VR Market, By Application

• Research & Development • Manufacturing & Supply • Marketing & Sales • Aftersales • Support Functions • Product

Global Automotive AR and VR Market, By Region

• North America • Europe • Asia Pacific • Middle East & Africa • South America

Key Players Operating in Global Automotive AR and VR Market

• Continental • Microsoft • Visteon Corporation • Volkswagen • Unity • Bosch • DAQRI • HTC • Hyundai Motor • Wayray • NVIDIA • DENSO • Nippon Seiki Global Automotive Fabric Market

Table of Contents

Table of Content

1. Preface 1.1. Report Scope and Market Segmentation 1.2. Research Highlights 1.3. Research Objectives 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary : Global Automotive AR and VR Market, by Market Value (US$ Bn) 4. Market Overview 4.1. Introduction 4.2. Market Indicator 4.2.1. Drivers 4.2.2. Restraints 4.2.3. Opportunities 4.2.4. Challenges 4.3. Porter’s Analysis 4.4. Value Chain Analysis 4.5. Market Risk Analysis 4.6. SWOT Analysis 4.7. Industry Trends in Global Automotive AR and VR Market and Emerging Technologies 5. Supply Side and Demand Side Indicators 6. Global Automotive AR and VR Market Analysis and Forecast 6.1. Global Automotive AR and VR Market Size & Y-o-Y Growth Analysis 6.1.1. North America 6.1.2. Europe 6.1.3. Asia Pacific 6.1.4. Middle East & Africa 6.1.5. South America 7. Global Automotive AR and VR Market Analysis and Forecast, by Type 7.1. Introduction and Definition 7.2. Key Findings 7.3. Global Automotive AR and VR Market Value Share Analysis, by Type 7.4. Global Automotive AR and VR Market Size (US$ Bn) Forecast, by Type 7.5. Global Automotive AR and VR Market Analysis, by Type 7.6. Global Automotive AR and VR Market Attractiveness Analysis, by Type 8. Global Automotive AR and VR Market Analysis and Forecast, by Application 8.1. Introduction and Definition 8.2. Key Findings 8.3. Global Automotive AR and VR Market Value Share Analysis, by Application 8.4. Global Automotive AR and VR Market Size (US$ Bn) Forecast, by Application 8.5. Global Automotive AR and VR Market Analysis, by Application 8.6. Global Automotive AR and VR Market Attractiveness Analysis, by Application 9. Global Automotive AR and VR Market Analysis, by Region 9.1. Global Automotive AR and VR Market Value Share Analysis, by Region 9.2. Global Automotive AR and VR Market Size (US$ Bn) Forecast, by Region 9.3. Global Automotive AR and VR Market Attractiveness Analysis, by Region 10. North America Automotive AR and VR Market Analysis 10.1. Key Findings 10.2. North America Automotive AR and VR Market Overview 10.3. North America Automotive AR and VR Market Value Share Analysis, by Type 10.4. North America Automotive AR and VR Market Forecast, by Type 10.4.1. Augmented Reality (AR) 10.4.2. Virtual Reality (VR) 10.5. North America Automotive AR and VR Market Value Share Analysis, by Application 10.6. North America Automotive AR and VR Market Forecast, by Application 10.6.1. Research & Development 10.6.2. Manufacturing & Supply 10.6.3. Marketing & Sales 10.6.4. Aftersales 10.6.5. Support Functions 10.6.6. Product 10.7. North America Automotive AR and VR Market Value Share Analysis, by Country 10.8. North America Automotive AR and VR Market Forecast, by Country 10.8.1. U.S. 10.8.2. Canada 10.9. North America Automotive AR and VR Market Analysis, by Country 10.10. U.S. Automotive AR and VR Market Forecast, by Type 10.10.1. Augmented Reality (AR) 10.10.2. Virtual Reality (VR) 10.11. U.S. Automotive AR and VR Market Forecast, by Application 10.11.1. Research & Development 10.11.2. Manufacturing & Supply 10.11.3. Marketing & Sales 10.11.4. Aftersales 10.11.5. Support Functions 10.11.6. Product 10.12. Canada Automotive AR and VR Market Forecast, by Type 10.12.1. Augmented Reality (AR) 10.12.2. Virtual Reality (VR) 10.13. Canada Automotive AR and VR Market Forecast, by Application 10.13.1. Research & Development 10.13.2. Manufacturing & Supply 10.13.3. Marketing & Sales 10.13.4. Aftersales 10.13.5. Support Functions 10.13.6. Product 10.14. North America Automotive AR and VR Market Attractiveness Analysis 10.14.1. By Type 10.14.2. By Application 10.15. PEST Analysis 10.16. Key Trends 10.17. Key Development 11. Europe Automotive AR and VR Market Analysis 11.1. Key Findings 11.2. Europe Automotive AR and VR Market Overview 11.3. Europe Automotive AR and VR Market Value Share Analysis, by Type 11.4. Europe Automotive AR and VR Market Forecast, by Type 11.4.1. Augmented Reality (AR) 11.4.2. Virtual Reality (VR) 11.5. Europe Automotive AR and VR Market Value Share Analysis, by Application 11.6. Europe Automotive AR and VR Market Forecast, by Application 11.6.1. Research & Development 11.6.2. Manufacturing & Supply 11.6.3. Marketing & Sales 11.6.4. Aftersales 11.6.5. Support Functions 11.6.6. Product 11.7. Europe Automotive AR and VR Market Value Share Analysis, by Country 11.8. Europe Automotive AR and VR Market Forecast, by Country 11.8.1. Germany 11.8.2. U.K. 11.8.3. France 11.8.4. Italy 11.8.5. Spain 11.8.6. Rest of Europe 11.9. Europe Automotive AR and VR Market Analysis, by Country 11.10. Germany Automotive AR and VR Market Forecast, by Type 11.10.1. Augmented Reality (AR) 11.10.2. Virtual Reality (VR) 11.11. Germany Automotive AR and VR Market Forecast, by Application 11.11.1. Research & Development 11.11.2. Manufacturing & Supply 11.11.3. Marketing & Sales 11.11.4. Aftersales 11.11.5. Support Functions 11.11.6. Product 11.12. U.K. Automotive AR and VR Market Forecast, by Type 11.12.1. Augmented Reality (AR) 11.12.2. Virtual Reality (VR) 11.13. U.K. Automotive AR and VR Market Forecast, by Application 11.13.1. Research & Development 11.13.2. Manufacturing & Supply 11.13.3. Marketing & Sales 11.13.4. Aftersales 11.13.5. Support Functions 11.13.6. Product 11.14. France Automotive AR and VR Market Forecast, by Type 11.14.1. Augmented Reality (AR) 11.14.2. Virtual Reality (VR) 11.15. France Automotive AR and VR Market Forecast, by Application 11.15.1. Research & Development 11.15.2. Manufacturing & Supply 11.15.3. Marketing & Sales 11.15.4. Aftersales 11.15.5. Support Functions 11.15.6. Product 11.16. Italy Automotive AR and VR Market Forecast, by Type 11.16.1. Augmented Reality (AR) 11.16.2. Virtual Reality (VR) 11.17. Italy Automotive AR and VR Market Forecast, by Application 11.17.1. Research & Development 11.17.2. Manufacturing & Supply 11.17.3. Marketing & Sales 11.17.4. Aftersales 11.17.5. Support Functions 11.17.6. Product 11.18. Spain Automotive AR and VR Market Forecast, by Type 11.18.1. Augmented Reality (AR) 11.18.2. Virtual Reality (VR) 11.19. Spain Automotive AR and VR Market Forecast, by Application 11.19.1. Research & Development 11.19.2. Manufacturing & Supply 11.19.3. Marketing & Sales 11.19.4. Aftersales 11.19.5. Support Functions 11.19.6. Product 11.20. Rest of Europe Automotive AR and VR Market Forecast, by Type 11.20.1. Augmented Reality (AR) 11.20.2. Virtual Reality (VR) 11.21. Rest of Europe Automotive AR and VR Market Forecast, by Application 11.21.1. Research & Development 11.21.2. Manufacturing & Supply 11.21.3. Marketing & Sales 11.21.4. Aftersales 11.21.5. Support Functions 11.21.6. Product 11.22. Europe Automotive AR and VR Market Attractiveness Analysis 11.22.1. By Type 11.22.2. By Application 11.23. PEST Analysis 11.24. Key Trends 11.25. Key Development 12. Asia Pacific Automotive AR and VR Market Analysis 12.1. Key Findings 12.2. Asia Pacific Automotive AR and VR Market Overview 12.3. Asia Pacific Automotive AR and VR Market Value Share Analysis, by Type 12.4. Asia Pacific Automotive AR and VR Market Forecast, by Type 12.4.1. Augmented Reality (AR) 12.4.2. Virtual Reality (VR) 12.5. Asia Pacific Automotive AR and VR Market Value Share Analysis, by Application 12.6. Asia Pacific Automotive AR and VR Market Forecast, by Application 12.6.1. Research & Development 12.6.2. Manufacturing & Supply 12.6.3. Marketing & Sales 12.6.4. Aftersales 12.6.5. Support Functions 12.6.6. Product 12.7. Asia Pacific Automotive AR and VR Market Value Share Analysis, by Country 12.8. Asia Pacific Automotive AR and VR Market Forecast, by Country 12.8.1. China 12.8.2. India 12.8.3. Japan 12.8.4. ASEAN 12.8.5. Rest of Asia Pacific 12.9. Asia Pacific Automotive AR and VR Market Analysis, by Country 12.10. China Automotive AR and VR Market Forecast, by Type 12.10.1. Augmented Reality (AR) 12.10.2. Virtual Reality (VR) 12.11. China Automotive AR and VR Market Forecast, by Application 12.11.1. Research & Development 12.11.2. Manufacturing & Supply 12.11.3. Marketing & Sales 12.11.4. Aftersales 12.11.5. Support Functions 12.11.6. Product 12.12. India Automotive AR and VR Market Forecast, by Type 12.12.1. Augmented Reality (AR) 12.12.2. Virtual Reality (VR) 12.13. India Automotive AR and VR Market Forecast, by Application 12.13.1. Research & Development 12.13.2. Manufacturing & Supply 12.13.3. Marketing & Sales 12.13.4. Aftersales 12.13.5. Support Functions 12.13.6. Product 12.14. Japan Automotive AR and VR Market Forecast, by Type 12.14.1. Augmented Reality (AR) 12.14.2. Virtual Reality (VR) 12.15. Japan Automotive AR and VR Market Forecast, by Application 12.15.1. Research & Development 12.15.2. Manufacturing & Supply 12.15.3. Marketing & Sales 12.15.4. Aftersales 12.15.5. Support Functions 12.15.6. Product 12.16. ASEAN Automotive AR and VR Market Forecast, by Type 12.16.1. Augmented Reality (AR) 12.16.2. Virtual Reality (VR) 12.17. ASEAN Automotive AR and VR Market Forecast, by Application 12.17.1. Research & Development 12.17.2. Manufacturing & Supply 12.17.3. Marketing & Sales 12.17.4. Aftersales 12.17.5. Support Functions 12.17.6. Product 12.18. Rest of Asia Pacific Automotive AR and VR Market Forecast, by Type 12.18.1. Augmented Reality (AR) 12.18.2. Virtual Reality (VR) 12.19. Rest of Asia Pacific Automotive AR and VR Market Forecast, by Application 12.19.1. Research & Development 12.19.2. Manufacturing & Supply 12.19.3. Marketing & Sales 12.19.4. Aftersales 12.19.5. Support Functions 12.19.6. Product 12.20. Asia Pacific Automotive AR and VR Market Attractiveness Analysis 12.20.1. By Type 12.20.2. By Application 12.21. PEST Analysis 12.22. Key Trends 12.23. Key Development 13. Middle East & Africa Automotive AR and VR Market Analysis 13.1. Key Findings 13.2. Middle East & Africa Automotive AR and VR Market Overview 13.3. Middle East & Africa Automotive AR and VR Market Value Share Analysis, by Type 13.4. Middle East & Africa Automotive AR and VR Market Forecast, by Type 13.4.1. Augmented Reality (AR) 13.4.2. Virtual Reality (VR) 13.5. Middle East & Africa Automotive AR and VR Market Value Share Analysis, by Application 13.6. Middle East & Africa Automotive AR and VR Market Forecast, by Application 13.6.1. Research & Development 13.6.2. Manufacturing & Supply 13.6.3. Marketing & Sales 13.6.4. Aftersales 13.6.5. Support Functions 13.6.6. Product 13.7. Middle East & Africa Automotive AR and VR Market Value Share Analysis, by Country 13.8. Middle East & Africa Automotive AR and VR Market Forecast, by Country 13.8.1. GCC 13.8.2. South Africa 13.8.3. Rest of Middle East & Africa 13.9. Middle East & Africa Automotive AR and VR Market Analysis, by Country 13.10. GCC Automotive AR and VR Market Forecast, by Type 13.10.1. Augmented Reality (AR) 13.10.2. Virtual Reality (VR) 13.11. GCC Automotive AR and VR Market Forecast, by Application 13.11.1. Research & Development 13.11.2. Manufacturing & Supply 13.11.3. Marketing & Sales 13.11.4. Aftersales 13.11.5. Support Functions 13.11.6. Product 13.12. South Africa Automotive AR and VR Market Forecast, by Type 13.12.1. Augmented Reality (AR) 13.12.2. Virtual Reality (VR) 13.13. South Africa Automotive AR and VR Market Forecast, by Application 13.13.1. Research & Development 13.13.2. Manufacturing & Supply 13.13.3. Marketing & Sales 13.13.4. Aftersales 13.13.5. Support Functions 13.13.6. Product 13.14. Rest of Middle East & Africa Automotive AR and VR Market Forecast, by Type 13.14.1. Augmented Reality (AR) 13.14.2. Virtual Reality (VR) 13.15. Rest of Middle East & Africa Automotive AR and VR Market Forecast, by Application 13.15.1. Research & Development 13.15.2. Manufacturing & Supply 13.15.3. Marketing & Sales 13.15.4. Aftersales 13.15.5. Support Functions 13.15.6. Product 13.16. Middle East & Africa Automotive AR and VR Market Attractiveness Analysis 13.16.1. By Type 13.16.2. By Application 13.17. PEST Analysis 13.18. Key Trends 13.19. Key Development 14. South America Automotive AR and VR Market Analysis 14.1. Key Findings 14.2. South America Automotive AR and VR Market Overview 14.3. South America Automotive AR and VR Market Value Share Analysis, by Type 14.4. South America Automotive AR and VR Market Forecast, by Type 14.4.1. Augmented Reality (AR) 14.4.2. Virtual Reality (VR) 14.5. South America Automotive AR and VR Market Value Share Analysis, by Application 14.6. South America Automotive AR and VR Market Forecast, by Application 14.6.1. Research & Development 14.6.2. Manufacturing & Supply 14.6.3. Marketing & Sales 14.6.4. Aftersales 14.6.5. Support Functions 14.6.6. Product 14.7. South America Automotive AR and VR Market Value Share Analysis, by Country 14.8. South America Automotive AR and VR Market Forecast, by Country 14.8.1. Brazil 14.8.2. Mexico 14.8.3. Rest of South America 14.9. South America Automotive AR and VR Market Analysis, by Country 14.10. Brazil Automotive AR and VR Market Forecast, by Type 14.10.1. Augmented Reality (AR) 14.10.2. Virtual Reality (VR) 14.11. Brazil Automotive AR and VR Market Forecast, by Application 14.11.1. Research & Development 14.11.2. Manufacturing & Supply 14.11.3. Marketing & Sales 14.11.4. Aftersales 14.11.5. Support Functions 14.11.6. Product 14.12. Mexico Automotive AR and VR Market Forecast, by Type 14.12.1. Augmented Reality (AR) 14.12.2. Virtual Reality (VR) 14.13. Mexico Automotive AR and VR Market Forecast, by Application 14.13.1. Research & Development 14.13.2. Manufacturing & Supply 14.13.3. Marketing & Sales 14.13.4. Aftersales 14.13.5. Support Functions 14.13.6. Product 14.14. Rest of South America Automotive AR and VR Market Forecast, by Type 14.14.1. Augmented Reality (AR) 14.14.2. Virtual Reality (VR) 14.15. Rest of South America Automotive AR and VR Market Forecast, by Application 14.15.1. Research & Development 14.15.2. Manufacturing & Supply 14.15.3. Marketing & Sales 14.15.4. Aftersales 14.15.5. Support Functions 14.15.6. Product 14.16. South America Automotive AR and VR Market Attractiveness Analysis 14.16.1. By Type 14.16.2. By Application 14.17. PEST Analysis 14.18. Key Trends 14.19. Key Development 15. Company Profiles 15.1. Market Share Analysis, by Company 15.2. Competition Matrix 15.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 15.2.2. New Product Launches and Product Enhancements 15.2.3. Market Consolidation 15.2.3.1. M&A by Regions, Investment and Applications 15.2.3.2. M&A Key Players, Forward Integration and Backward 15.2.3.3. Integration 15.3. Company Profiles: Key Players 15.3.1. Continental 15.3.1.1. Company Overview 15.3.1.2. Financial Overview 15.3.1.3. Product Portfolio 15.3.1.4. Business Strategy 15.3.1.5. Recent Developments 15.3.1.6. Company Footprint 15.3.2. Microsoft 15.3.3. Visteon Corporation 15.3.4. Volkswagen 15.3.5. Unity 15.3.6. Bosch 15.3.7. DAQRI 15.3.8. HTC 15.3.9. Hyundai Motor 15.3.10. Wayray 15.3.11. NVIDIA 15.3.12. DENSO 15.3.13. Nippon Seiki 16. Primary Key Insights

About This Report

Report ID30020
Category Automotive and Transportation
Published DateMay 2019
No of Pages185
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