A2P SMS Market: Technology Trends, Opportunities, Competitive Analysis and Challenges for the manufacturers

A2P SMS Market was valued at USD 64.42 Billion in 2021, and it is expected to reach USD 84.18 Billion by 2029, exhibiting a CAGR of 3.43% during the forecast period (2022-2029)

A2P SMS is becoming more popular for communicating business to people through various corporate platforms, support services, and online reservation systems. The process of sending mobile messages from a business application to a mobile user, typically through an automated process for marketing or service reasons is known as A2P (app-to-person). A2P technology has been adopted by several significant industries, including retail, finance, communication, healthcare, and travel.

Companies that are implementing agile business are looking for marketing campaign solutions that may quickly reach out to potential clients without spending too much money. SMS is one of the best tools for assisting businesses in meeting their marketing objectives. SMS offers a greater response than other marketing channels like as phone calls, email, and Facebook, and nearly 50% of responders make a purchase. This figure shows that SMS has a considerably greater return On investment than other media. It is an efficient, cost-effective, and powerful tool that can reach more people and receive a greater response rate than other channels.To know about the Research Methodology :- Request Free Sample Report
A2P SMS Market Dynamics:
A2P SMS is a powerful medium for businesses in the communication market space to connect with mobile users. Businesses use text messaging to notify the users about updates for improving the user experience, which results in revenue growth for the industry. SMS also helps in generating leads, increasing sales, and building better customer relationships across a wide range of sectors such as BFSI, retail & eCommerce, travel & tourism, marketing, hyperlocal businesses, and healthcare. The A2P messaging is growing and maturing all around the globe and will continue to evolve with long-standing and fresh challenges faced by key players. MNOs are increasingly securing their networks and identifying the problems that grey routes present, while Over-The-Top (OTT) messaging applications are posing a new threat to the revenues of the A2P market.

Increase in the number of mobile subscribers

The A2P market has been fueled by the rising number of mobile subscribers. According to the GSMA Mobile Economy 2020 research, there were over 6.1 billion unique mobile subscribers in 2021, with smartphones accounting for 60% of connections. It is predicted that the number would reach 6.5 billion in 2025, with an 80% share of connections coming from smartphones. Enterprises, MNOs, and application developers now have the opportunity to communicate more effectively with their clients on a global scale thanks to the growth of the mobile subscriber base. By increasing their expenditures on A2P services, the MNOs aim to boost their revenue. Organizations may utilize this capability to send notifications, alerts, verifications, and promotional messages to their clients. Additionally, due to the constantly growing number of mobile subscribers, China and India now hold a majority of the market share for the A2P messaging service, which is expected to grow during the forecast period.

A2P SMS use in Healthcare Sector is boosting the Market

A2P SMS technology is being quickly used by both patients and healthcare organizations for a variety of patient reminder uses. The use of messaging apps has been shown to guarantee proper medication and convention adherence, patient observation after medical treatment, and behavior modification. A smartphone application called chemotherapy has an essential feature to convey SMS text messages with directions for taking care and emotional support for patients who going through chemotherapy or other procedures.

To find out how text messaging improves patient performance, the School Hospital (HE) of the Federal University of Pelotas (UFPel) conducted a survey. A total of 14 disease patients were taken into consideration for the review. Every single one of these patients received a routine text message on their mobile phone via applications with some instructions on empowered self-care and daily mental support. Patients revealed that the SMS text messages they received improved their outlook on their treatment, made them feel more upheld and supported, and helped them take better care of themselves. Additionally, patients said that the SMS text messages had helped remind them of daily routines and in raising their level of awareness of their health.

The health monitoring and text messages are sent through the app to the patient to keep track of their assessment and stay informed about their medication. As a result, the market for A2P SMS in the healthcare sector is growing during the forecast period.

Mobile marketing through messaging is becoming more popular.

Businesses may provide their clients with quick notifications, alerts, marketing messages, tickets, and promotions by using mobile marketing. Mobile marketing is a common practice in a variety of business sectors, including BFSI, media and entertainment, travel and tourism, retail, aerospace, insurance, and healthcare. This is because it is one of the simplest and most economical forms of communication for generating leads, boosting sales, and cultivating relationships with clients. 97% of all SMS messages are often read within three minutes, according to a survey conducted by one of the top telecom firms as people frequently keep their phones nearby. The immediate need to protect the data of their organizations as well as customers has emerged as one of the top priorities for enterprises because they are using SMS services to improve user experience. Mobile network operators and SMS aggregators are increasing their focus on A2P SMS to increase their revenue; for instance, when a mobile marketer uses A2P SMS, enterprises pay the telecom operator and SMS aggregator for their services. Mobile marketing is a key opportunity for the A2P SMS market to grow in an upward direction.

Stringent government regulations and policies may hamper the market growth

Government regulatory bodies are more concerned about addressing customer issues related to the security provided by enterprises in the A2P SMS space. There are several restrictions placed on enterprises over sending messages to the customer including limits on the number of messages delivered daily, time slots, and do-not-disturb activation by the user. To provide consumers with enterprise-grade messaging services, MNOs must adhere to various security standards and guidelines that are set out by various countries. Regulatory restrictions make it illegal for businesses to send bulk SMS  to their clients. Countries have different security standards and criteria that must follow in order to provide enterprise-grade messaging services to their clients. Industry governing bodies such as Cellular Telecommunications and Internet Association, National Regulatory Authorities, TRAI, and Federal Communications Commission have implemented complex rules and regulations on the use of text messaging. The degree of rules and regulations varies from country to country, which impacts the A2P SMS market.
A2P SMS Market Segment Analysis:
By Components, the platform segment held a revenue share of over 63% in 2021 and will witness a CAGR of 4.6% during the forecast period. The extensive use of the A2P SMS platform across a variety of verticals such as BFSI, travel and tourism, media and entertainment, and healthcare, may be attributed to the growth of the platform segment. The A2P platforms provide various updates and promotions related to products, especially for small and medium enterprises with the messaging app.

By Deployment Mode, the cloud segment held the highest revenue share of over 58% in 2021 and is expected to grow at a CAGR of 5.6% during the forecast period. Cloud solutions such as Cisco Cloud Care, Amazon Connect, and Genesys PureCloud, among others, offer easy deployment and scalability. Cloud-based A2P SMS provides an effective, integrated marketing campaign that supports increasing client interaction. Cloud-based platforms easily integrate SMS, MMS, phone, and other services and offer a secure mobile messaging experience which drives the growth cloud segment during the forecast period.

By Application, the authentication services segment is expected to grow at a CAGR of 6.2 % during the forecast period. The main purpose of authentication services is to send clients authenticating messages. The number of applications being utilized in the A2P SMS market as well as the number of users signing in and registering for messages is driving up the segment's growth rate.

By Vertical, the BFSI segment of the A2P SMS market is expected to hold a larger market size during the forecast period. Increasing the subscriber base brings an opportunity for the BFSI sector to engage with its consumers. A2P SMS systems allow them to connect and create strong relationships with customers. A2P SMS is witnessing huge growth in the BFSI sector due to constant growth in the number of internet users and the proliferation of smartphones.
A2P SMS Market Regional Insights
In the US, the A2P SMS Market is expected to register a significant CAGR of 3.8% during the forecast period owing to the developing preferences for digital advertisement, a flood in the number of internet subscribers, and the development of advanced technologies like IoT. Rapidly growing startups and small and medium enterprises in the region are embracing A2P SMS to create awareness and oversee their customer base. North America is implementing the 10DLC channel which can send SMS messages in a huge volume that have ranged in the form of shortcodes, and long codes, and are toll-free. It is a low-cost method of sending messages on a massive scale.

In APAC, the A2P SMS is estimated to hold the largest market share in 2021. The enterprises in this region are becoming more competitive and focusing on offering better customer service in A2P messaging solutions owing to the massive mobile subscriber base. The growing use of mobile technology in the business world has resulted in a surge in demand for A2P SMS services. In 2021, the transaction service accounted for more than 76% of the Asia Pacific A2P SMS market.
Research Methodology
The bottom-up approach has been used to estimate the market size of the global industry. A special focus has been given to each economy and arrived at a market estimate for region and global. Primary and secondary data collection methods have been used to collect the data. Secondary sources include paid sources, annual reports of key players, and manufacturing associations of industrial robotics. Detailed secondary sources are provided in the report. Primary interviews were carried out with stakeholders in the industry that including manufacturers, end users, and consultants. A combination of secondary and primary data collection made this report authentic. A micro-level approach to understanding the work culture by region and precedence of using robotics in manufacturing has helped reports to give local-level key insights about the future of robotics in manufacturing.
A2P SMS Market Scope: Inquire before buying



A2P SMS Market


Report Coverage
Details


Base Year:
2021
Forecast Period:
2022-2029


Historical Data:
2017 to 2021
Market Size in 2021:
US $ 64.42 Bn.


Forecast Period 2022 to 2029 CAGR:
3.43%
Market Size in 2029:
US $ 84.18 Bn.


 Segments Covered:
by Components
• Platform
• A2P Service


by Deployment Mode
• On-premises
• Cloud


by Application
• Authentication Services
• Promotional and Marketing Services
• Customer Relationship Management Services
• Pushed Content Services
• Interactive Messages
• Others


by Vertical
• Banking, Financial Services, and Insurance
• Retail and eCommerce
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Others



A2P SMS Market, by Region
• North America (United States, Canada and Mexico)
• Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC)
• Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
• South America (Brazil, Argentina and Rest of South America)
Leading Players in the A2P SMS Market are:
• Syniverse Technologies(US)
• AMD Telecom(Spain)
• Fortytwo Telecom(Malta)
• CLX Communications(Sweden)
• Ogangi Corporation(US)
• Silverstreet(UK)
• Tanla Solutions(Hyderabad)
• Symsoft AB(Sweden)
• Cybercomm(US)
• Infobip(UK)
• Route Mobile Limited( Mumbai)
• Angkor Data Communication Group(Cambodia)
• tyntec(Germany)
• nexmo(Germany)
• DIMOCO(Austria)
• Vodafone Group Plc.(UK)
• Bharti Airtel Limited(New Delhi)
• AT&T(US)
• Sinch(Sweden)
• Comviva(Gurugram)
• Bics(Belgium)
• Tata Communications (Mumbai)
• Genesys(US)
• Global Message Services(GMS)(Sweden)
• Monty Mobile(UK)
• China Mobile(China)

FAQs:

1. Which is the potential market for A2P SMS in terms of the region?
Ans. In the Asia Pacific region, The growing use of mobile technology in the business world has resulted in a surge in demand for A2P SMS services is expected to drive the market.

2. What is expected to drive the growth of the A2P SMS market in the forecast period?
Ans. A2P SMS use in Healthcare Sector is a major factor driving the market growth during the forecast period.

3. What is the projected market size & growth rate of the A2P SMS Market?
Ans. A2P SMS Market was valued at USD 64.42 Billion in 2021, and it is expected to reach USD 84.18 Billion by 2029, exhibiting a CAGR of 3.43% during the forecast period.

4. What segments are covered in the A2P SMS Market report?
Ans. The segments covered are Components, Deployment Mode, Application, Vertical, and region.