Deodorant Stick Market – Industry Analysis and Forecast (2024-2030) by Type, Packaging and Regions

The Deodorant Stick Market size was valued at USD 2.04 Billion in 2023 and the total Deodorant Stick revenue is expected to grow at a CAGR of 7.3% from 2024 to 2030, reaching nearly USD 3.35 Billion.
Deodorant Stick Market Overview:
Consumer awareness of personal hygiene and sanitation is expanding, which is driving up sales of personal care goods. In addition, the popularity of natural ingredients and scents in personal care products has changed the shape of the deodorant stick market. As a result, demand for alcohol-free deodorant sticks, particularly among women, is expected to rise in the coming years. Aside from that, customers are becoming more conscious of the negative consequences of deodorant containing alcohol and chemicals.

The deodorant stick market is expected to reach a value of USD 3.35 Billion by the end of 2030, thanks to the aforementioned factors. According to the report, the deodorant stick market is predicted to account for 5% to 8% of global deodorant sales.

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Aromatic personal care goods like deodorant, perfume, and body lotions are extremely popular among millennials and Generation Z. Deodorant, in particular, has grown in popularity as a result of its long-lasting smell on the body.

Leading personal care firms are introducing natural and alcohol-free deodorant pocket size sticks to capitalise on this demand. Because of the large choice of products available on internet platforms, consumers are gravitating toward convenient and budget-friendly deodorant sticks.
Deodorant Stick Market Dynamics:
The growing number of dual-income households around the world has resulted in higher living standards. Consumers are increasingly adopting luxury personal care items as their disposable income rises around the world. Furthermore, social media's effect has improved sales of personal care goods by emphasizing personal grooming. In the next years, these factors are expected to boost deodorant stick sales.

In addition, major personal care companies have implemented digital marketing tactics and promotional efforts to boost their brand awareness. This has led people to seek out high-quality items, such as deodorant sticks. Because of the fierce competition in the industry, leading firms are focusing on providing high-quality deodorant sticks made with natural components in order to boost profits and entice customers. All of the aforementioned variables are projected to boost market demand.

Deodorants contain various substances that might cause skin sensitivities, including cyclomethicone, aluminium compounds, and others. Deodorant also contains alcohol-based compounds, which might induce an allergic reaction in people with sensitive skin. As a result, customers are adopting more organic personal care products to avoid such problems, which is reducing the sales of deodorant sticks containing alcohol. This will most certainly limit market expansion.
Deodorant Stick Market Segment Analysis:
Based on Type, the Deodorant Stick Market is segmented into With-Alcohol and Alcohol-Free Deodorants. Alcohol-Free Deodorant Sticks are expected to grow at an annual rate of 8.9% through forecast period. The alcohol-free deodorant stick segment is expected to dominate market growth in terms of product. Natural personal grooming products are becoming increasingly popular around the world. The demand for alcohol-free deodorant sticks is being fueled by the harmful effects and growth of skin allergies caused by the chemical and alcohol content in deodorant sticks. As a result, leading brands are launching products including plant-based and natural components like eucalyptus, jasmine cocoa butter, and others.



Based on Packaging, the Deodorant Stick Market is segmented into Glass, Metal and Plastic. Currently, Metal segment is dominating the market for Deodorant Sticks, but Glass Deodorant Sticks are expected to grow at a higher CAGR through the forecasted period. In terms of distribution channel, sales of deodorant sticks via online platforms are predicted to grow at a rapid pace during the evaluation period. The emergence of e-commerce platforms and the widespread use of social media have provided market participants with lucrative expansion potential. The convenience of door-delivery and the availability of a large choice of products are pushing consumers to shop online. Furthermore, the ability to personalize packaging and growing environmental concerns have prompted significant firms to create environmentally friendly products. As a result, the glass packaging material sector of the deodorant stick market is predicted to rise significantly through 2023. The negative impact of single-stick plastic and other materials on the environment is driving the adoption of glass packaging materials.
Deodorant Stick Market Regional Insights:
North America is likely to grow rapidly throughout the forecast period, accounting for a 2nd largest dominating segment of the entire market. This region's strong growth can be linked to the birth of the novel packaging concept, particularly in the United States, as well as a growing focus on self-grooming and a higher level of living.

The United States will have the largest proportion of the North American deodorant stick market. Because of the substantial presence of prominent personal care companies in the United States, sales are likely to expand. To improve sales, these businesses engage heavily on promotional campaigns and marketing methods. They're also introducing organic products with a variety of flavours and ingredients to entice customers. To achieve a competitive advantage, major corporations in the United States are working on improving their product perspective and package quality. For example, in April 2021, Dove announced the debut of its first refillable deodorant in the United States, with a stainless-steel pack instead of plastic packaging. These deodorants were made accessible in retailers around the United States, including Target and Walmart, as well as online.

Between 2017 and 2021, Europe held the greatest share of the deodorant stick market, and this trend is expected to continue over the forecast period. One of the primary factors driving demand in the region is the growing usage of natural components in personal care products. The United Kingdom is thought to be the most profitable deodorant stick market in Europe. The surge in demand for organic hygiene products is primarily responsible for the expansion. Consumers in the country are gravitating toward environmentally responsible and skin-friendly products. As a result, major businesses in the United Kingdom are launching deodorant sticks in glass packaging. They are also concentrating on manufacturing products that contain natural skin-beneficial substances such as jojoba, coconut oil, shea butter, and others.

The objective of the report is to present a comprehensive analysis of the Deodorant Stick market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analysed, which will give a clear futuristic view of the industry to the decision-makers.

The report also helps in understanding the market dynamics, structure by analyzing the market segments and project the Deodorant Stick market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the market make the report investor’s guide.
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Global Deodorant Stick Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2021:
USD 2.04 Bn.


Forecast Period 2024 to 2030 CAGR:
7.3%
Market Size in 2027:
USD 3.35 Bn.


 Segments Covered:
by Type
With-Alcohol
Alcohol-Free


by Packaging
Glass
Metal
Plastic



Deodorant Stick Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Deodorant Stick Market Key Players
1.The Estée Lauder Companies Inc. (U.S.)
2.Unilever PLC (U.K.)
3.L’Oréal S.A. (France)
4. Procter & Gamble (U.S.)
5.Beiersdorf AG (Germany)
6. Colgate-Palmolive Company (U.S.)
7. Mandom Corporation (Japan)
8. Lion Corporation (Japan)
9. The Body Shop International Ltd. (U.K.)
10.Knowlton Development Corporation (Canada)

Frequently Asked Questions:

1. What is the forecast period considered for the Deodorant Stick market report?
Ans. The forecast period for the Deodorant Stick market is 2024-2030.

2. What segments are covered in the Deodorant Stick Market Report?
Ans. The Deodorant Stick Market is segmented by Type, Packaging and Regions.

3. What was the Global Deodorant Stick Market size in 2023?
Ans: The Global Deodorant Stick Market size was USD 2.04 Billion in 2023.

4. Which is the dominating segment by type in the Deodorant Stick market?
Ans. Alcohol-Free Segment is dominated segment type.

5. Which country is expected to hold the largest share in Deodorant Stick market?
Ans. U.K. is expected to hold the largest share in Deodorant Stick market