Data Monetization Market: Industry Analysis and Forecast (2023-2029), Technological Trends, Key Trends, Sales Volume, Market Share, Industry Share, Market Size.

Data Monetization Market size was valued at US$ 3.404 Bn. in 2022 and the total revenue is expected to grow at a CAGR of 21.7% through 2023 to 2029, reaching nearly US$ 13.46Bn.
Data Monetization Market Overview:
The process of leveraging data to gain quantifiable economic value is known as data monetization. Using data to make demonstrable business performance improvements and guide choices are examples of internal or indirect strategies. One of the most important factors driving the adoption of data monetization tools and services across regions is the increase in the volume of data generated and the decreased cost of data storage. Data monetization suppliers are projected to benefit from factors such as the growing need to extract insights from large amounts of data and the growing adoption of AI for data processing.


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COVID-19 Influence on Global Market:
The recent COVID-19 pandemic is expected to limit data monetization tool and service use, particularly in 2022. COVID-19 has an impact on the global economy as well as the healthcare industry. COVID-19 tracker dashboards from IBM, Microsoft, covidvisualizer.com, and the Center for Systems Science and Engineering (CSSE) at Johns Hopkins University, among others, are being used by government agencies to track and limit the development of the COVID-19 outbreak.

Streaming services are benefiting from a surge in global demand for media and entertainment. Netflix, for example, has doubled its expected number of new subscribers, while Disney+ has attracted 22 million. However, data streaming companies are facing a challenging scenario due to a mix of network slowdowns (and outages) and analytics tactics that fail to monetize additional traffic leads. Massive data flow is causing problems with data analysis. India's internet consumption has increased by 13% since the statewide lockdown was implemented to combat the spread of Covid-19, according to the Department of Telecommunications.
Data Monetization Market Dynamics:
To increase sales and marketing performance, data is used. Digital technologies today collect a large quantity of data, such as consumer demographics, preferred products, and sales performance, which is utilised to apply predictive business intelligence, hence enhancing efficiency and building customer relationships. In the not-too-distant future, 5G technology will be widely deployed. It has more computational power, but it will generate a massive amount of data that can be leveraged to develop useful insights.

The massive volume of data produced opens up new business possibilities. Because of the rise of the Internet of Things (IoT) and other linked devices, every organisation may now collect and exploit data. According to a McKinsey analysis, data transfer across international borders increased global GDP by USD 2.8 trillion in 2014.

The lower cost of data storage is another factor driving market growth, as it adds value and encourages companies to use data monetization solutions in the forecast period. Companies are expected to use data monetization to cope with massive amounts of data and extract critical business information.

Employees should be able to access collaborative and refined data based on the privileges granted to them for assisting them in generating important insights. Regulatory agencies are implementing new regulation policies in order to incorporate them into the normal operations of businesses. Employees may have access to certain types of information while being barred from accessing others. When combining data from several sources and making it available to employees, companies should use extreme caution. This process might take a long time, and authorities must be informed of any policy changes.
Data Monetization Market Segment Analysis:
The Global Data Monetization Market is segmented by Component, Data Type, Business Function, Deployment Type, Selling Type, Organization Size, and Industry.

Based on the Component, the market is segmented into Tools, and Services. Tools segment is expected to hold the largest market shares of xx% by 2029. In the analytics phase, data monetization tools are integrated into business applications to improve their capabilities and derive insights from business data, assisting enterprises in making business choices. The data monetization platform provides IT developers with a complete application development environment in which they can design, build, deploy, and execute applications that meet business needs.

Based on the Deployment Type, the market is segmented into Cloud, and On-premises. On-premises segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. Customers' in-house server and computer equipment are used to install and run software or solutions in an on-premises delivery model. Companies' Capital Expenditure (CAPEX) includes the expense of implementing on-premises solutions. This strategy is most commonly used in applications that process sensitive or confidential data. These are the key driver that boosts the growth of this segment in the Global Market during the forecast period 2023-2029.



Based on the Organization Size, the market is segmented into Large Enterprise, and SMEs. Large Enterprise segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. The Large enterprises are classified as organizations with more than 1,000 employees. Large enterprises have a vast corporate network as well as numerous revenue streams. As a result, they generate a large volume of data. These businesses prefer to implement tools and services on their own servers. This form of implementation can help them increase profitability while ensuring data security.
Regional Insights:
Asia Pacific dominates the Global Data Monetization market during the forecast period 2023-2029. Asia Pacific is expected to hold the largest market shares of xx% by 2029. The advanced and dynamic adoption of new technologies has occurred in Asia Pacific, which is expected to have the largest CAGR during the forecast period. The region's adoption of data monetization tools and services is expected to be driven by the commercialization of big data, AI, and IoT technologies, as well as the need for additional developments to effectively exploit these technologies. Asia Pacific is made up of key markets including Australia, China, Japan, Singapore, and India, all of which are expected to grow rapidly in the data monetization market.

The objective of the report is to present a comprehensive analysis of the Global Data Monetization Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also help in understanding the Global Data Monetization Market dynamic, structure by analyzing the market segments and project the Global Data Monetization Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Data Monetization Market make the report investor’s guide.
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Global Data Monetization Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 3.404 Bn.


Forecast Period 2023 to 2029 CAGR:
21.7%
Market Size in 2029:
US $ 13.46 Bn.


 Segments Covered:
by Component
Tools
Services


by Data Type
Quantitative
Qualitative


by Business Function
Finance
Marketing
Operations
Logistics
Others


by Deployment Type
Cloud
On-premises


by Selling Type
Direct
Indirect


by Organization Size
Large Enterprise
SMEs


by Industry
BFSI
Telecom
Retail
Defense
Transportation
Healthcare
Energy
Manufacturing
Others



Data Monetization Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest)
Data Monetization Market Key Players
1. Dawex
2. Reltio
3. Cisco
4. SAP
5. Accenture
6. Gemalto
7. Monetize Solutions
8. Narrative
9. IBM
10. Adastra
11. Infosys
12. NETSCOUT
13. Paxata
14. NESS
15. Google
16. SAS
17. Elevondata
18. Openwave Mobility
19. Optiva
20. Mahindra Comviva
21. Virtusa
Frequently Asked Questions:
1] What segments are covered in Global Data Monetization Market report?
Ans. The segments covered in Global Data Monetization Market report are based on Component, Data Type, Business Function, Deployment Type, Selling Type, Organization Size, and Industry.

2] Which region is expected to hold the highest share in the Global Data Monetization Market?
Ans. Asia Pacific is expected to hold the highest share in the Global Data Monetization Market.

3] Who are the top key players in the Global Data Monetization Market?
Ans. Dawex, Reltio, Cisco, SAP, and Accenture are the top key players in the Global Data Monetization Market.

4] Which segment holds the largest market share in the Global Data Monetization market by 2029?
Ans. Data Monetization Tools segment hold the largest market share in the Global Data Monetization market by 2029.

5] What is the market size of the Global Data Monetization market by 2029?
Ans. The market size of the Global Data Monetization market is US $ 13.46Bn. by 2029.

6] What was the market size of the Global Data Monetization market in 2022?
Ans. The market size of the Global Data Monetization market was worth US $ 3.404 Bn. in 2022.