China Smartphone Market: Industry Analysis and Forecast (2023-2029), Key Trends, Sales Volume Analysis, Share, Size.

China Smartphone Market size was valued at US$ 359.71 Mn. in 2022 and the total revenue is expected to grow at a CAGR of 13.3% through 2022 to 2029, reaching nearly US$ 862.12 Mn.
China Smartphone Market Overview:
China is one of the leading smartphone manufacturing countries in the globe and is expected to be continued to grow rapidly in the forecast period 2029. Xiaomi, OnePlus, Oppo, Realme, Huawei, Honor, Vivo, and iQOO are the smartphones brands in China. Smartphone sales in China improved slightly in the third quarter of 2022, increasing by 6% QoQ. However, the country's smartphone market was still down 13.3% year over year, and it had yet to recover to pre-pandemic levels. Online and Offline are the two distribution channels of the China smartphone market.


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China Smartphone Market Dynamics:
The key factor for these Chinese smartphones' phenomenal sales is the price range they come in and the affordability they offer to entice users from all sorts of the spectrum. In the first quarter of 2022, Xiaomi released its first 5G phone, the Redmi (k305G), for $300. Apple attempted to follow in the footsteps of Xiaomi and other companies by releasing the iPhone 12 mini for $699, while Samsung attempted to do the same with the 'A' series, a mid-range phone series with prices ranging from $279 to $499.

Another factor is that, while Apple and Samsung only offer premium and ultra-premium phones that are released once a year, other companies sell mid-range and affordable phones with a wide range of features that are very comparable to those of the iPhone and Samsung.

China is among the global leaders in 5G adoption due to its fast deployment of the technology. In 2021, the region had gained more than 200 million 5G connections, giving it an 87% share of worldwide 5G connections. Aggressive network rollout and a robust device ecosystem are helping to drive 5G adoption in China. Despite the emergence of Covid-19, Chinese operators installed over 600,000 new 5G base stations in 2022 and have plans to install even more in 2022. Furthermore, 5G networks in Hong Kong and Taiwan now cover more than 90% of the population, ranking both markets among the first in the world to achieve this milestone.

Due to the rapid transition to 5G, 4G adoption in China has reached its pinnacle. In 2022, 4G adoption fell for the first time, and it is expected to continue to fall in the forecast period as consumers migrate to more abundant 5G services. Chinese consumers are keener to upgrade to 5G than consumers in any other market. This is supported by mainland China's growing percentage of 5G device sales: 163 million 5G handsets were sold in 2022, accounting for roughly 53% of total smartphone shipments.

In mainland China, the COVID-19 pandemic has been effectively suppressed, with only a few new cases recorded locally in the third quarter of 2021. China's GDP increased by 4.9% in Q3, up from a 6.8% decline in Q1 and a 3.2% growth in Q2. Despite the recent uptick in activity and a lower unemployment rate, local consumption in China has remained lackluster. In September 2022, the measured unemployed rate in China's city regions increased by 0.2% points, while the surveyed unemployment rate among college graduates aged 20 to 24 increased by 4% points. Despite smartphone OEMs' efforts to boost sales during the post-Covid-19 pandemic recovery period in the third quarter, total market demand in China remained static.

In China, OPPO and Vivo sales were down year over year, but up from the previous Q3 quarter of 2022, due to the strong performance of their new flagship series. The highlight was OPPO's Reno 4/Reno 4 Pro 5G, which had a 90% increase in sales in the first quarter compared to its predecessors. This is due to its strong performance, the OPPO Reno 4 5G looked to be the only 5G smartphone mentioned in China's top-selling smartphone list, except Huawei's.
China Smartphone Market Segment Analysis:
Based on the Distribution Channel, the market is segmented into Online and Offline. The online distribution channel segment is expected to hold the largest market share of xx% by 2029. China's smartphone online retail sales by units accounted for 31% of total market shipments in H1 2022. For the whole year, it is expected that online retail sales to be somewhat lower in 2022 than in 2021, but revenue to climb. From Q4 2022 through H1 2022, 5G-enabled handsets, including the Apple iPhone 12 series, overcome the market. However, the majority of the 5G users that were targeted had already upgraded their phones. With a 26-30 month smartphone replacement cycle in China, the market has reached near saturation.

The Chinese e-commerce business is entering a new era. In terms of viewership, Livestream sales have increased rapidly since H2 2022, and they are expected to continue to be highly essential to smartphone OEMs in 2022. In today's China, a smartphone OEM must have a modern and complete e-commerce channel plan. These are the key drivers that are expected to boost the growth of the online distribution channel segment in the China Smartphone market during the forecast period 2022-2029.
China Smartphone Market Regional Insights:
Huawei Smartphone Company which is located in Northeast China is leading the China Smartphone market in this region. Huawei maintained its market leadership with a 45% market share in the third quarter of 2022. Many Huawei 5G smartphones have received positive market feedback, driving them to the top of China's best-selling model's list, including the premium P40/P40 Pro 5G series, Mate 30 5G series, and the inexpensive premium Nova 7 5G series. These are the major factors that drive the growth of this region in the China Smartphone market during the forecast period 2022-2029.

The objective of the report is to present a comprehensive analysis of the China Smartphone Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also help in understanding the China Smartphone Market dynamic, structure by analyzing the market segments and project the China Smartphone Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the China Smartphone Market make the report investor’s guide.
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China Smartphone Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 359.71 Mn.


Forecast Period 2022 to 2029CAGR:
13.3%
Market Size in 2029:
US $ 862.12 Mn.


 Segments Covered:
by Operating System
Android
Windows
iOS


by Distribution Channel
Online
Offline



China Smartphone Market Key Players
1. Huawei
2. Apple
3. OPPO
4. Vivo
5. Xiaomi
6. Realme
7. Meizu
8. OnePlus
9. Lenovo
10.Honor
11.TECNO
12.ZTE
13.Others
Frequently Asked Questions:
1] What segments are covered in China Smartphone Market report?
Ans. The segments covered in China Smartphone Market report are based on Operating System, and Distribution Channel.

2] Which region is expected to hold the highest share in the China Smartphone Market?
Ans. Huawei Smartphone Company which is located in Northeast region of China is expected to hold the highest share in the China Smartphone Market.

3] Who are the top key players in the China Smartphone Market?
Ans. Huawei, Apple, OPPO, Vivo, Xiaomi, and Realme are the top key players in the China Smartphone Market.

4] Which segment holds the largest market share in the China Smartphone market by 2029?
Ans. Online distribution channel segment hold the largest market share in the China Smartphone market by 2029.

5] What is the market size of the China Smartphone market by 2029?
Ans. The market size of the China Smartphone market is expected to reach US $ 862.12 Mn. by 2029.

6] What was the market size of the China Smartphone market in 2022?
Ans. The market size of the China Smartphone market was worth US $ 359.71 Mn. in 2022.