Retail Media Networks Market – Global Industry Analysis and Forecast (2022-2027) Trends, Statistics, Dynamics, Segmentation by Type, Application, and Region

Retail Media Networks Market was valued at US$ 17.69 Bn. in 2021. Global Retail Media Networks Market size is expected to grow at a CAGR of 6.39 % through the forecast period.

Retail Media Networks Market Overview:

The retail media network refers to the channels that merchants employ to market their goods or services to customers at or around the point of purchase. Online advertising, in-store advertising, loyalty cards, and vouchers are some of the strategies utilized in retail media. As a result, retail media businesses are now targeting audiences for product selection based on their geography, income, and behavior patterns. Due to increased consumer household income and e-commerce businesses in the market, the retail media network is constantly growing. Every retailer and grocer's marketing strategy, as well as their total income profile, is including retail media networks. It improves overall customer experiences and allows for closer ties between retailers and brands, as well as retailers and category leaders. Our media and marketing skills, innovative technology, and sales and support organization are all part of our retail media network solutions. Retail Media Networks Market To know about the Research Methodology:-Request Free Sample Report 2021 is considered as a base year to forecast the market from 2022 to 2027. 2020’s market size is estimated on real numbers and outputs of the key players and major players across the globe. Past five years' trends are considered while forecasting the market through 2027. 2020 is a year of exception and analysis especially with the impact of lockdown by region.

Retail Media Networks Market Dynamics:

The rising popularity of online shopping is likely to fuel market growth through the forecast period. Also, through the forecast period, rising technical improvements in mobile devices and adoption of the internet of things (IoT) are likely to boost market growth. As cellphones and the internet become more widely used, e-commerce has emerged as the primary platform for customers to do online shopping through companies such as Amazon.com, Inc. and Walmart. E-commerce has been quickly developing in the United States, and it is likely to fuel the retail media network market growth through the forecast period. Retail e-commerce sales in the United States climbed from 274,530 million in 2017 to 419,720 million in 2021. Various mobile shopping applications, developing payment options, and smartphone purchasing are some of the reasons that make online buying easier and more comfortable for customers. Furthermore, as the internet's reach has grown, online retail advertising is emerging as a powerful communication platform for promoting competitor brands or items, as opposed to traditional print media tactics. The number of smartphone users is rising. Smartphone penetration is expected to increase from 2.79 billion in 2018 to 3.79 billion in 2020. Furthermore, retail organizations use smartphone web-based apps to not only create leads, but also to better analyze consumer behavior. As a result, merchants are concentrating on delivering web-based advertising, which is forecasted to fuel market growth throughout the forecast period. To continue to develop connection points all the way to the moment of purchase, it's critical to contact consumers with appropriate advertising at the correct time, wherever they are. More marketers are turning to retail media networks to help them reach customers with appropriate advertising throughout the buying process and track the efficacy of that advertising. It's critical to emphasize that there is no one-size-fits-all strategy for companies to interact with their target audience. Brands must evaluate which merchants their target consumers prefer and develop an effective plan that fits their company goals. Advertisers prefer the visibility of results afforded by closed-loop measurement capabilities the ability to trace a media campaign back to omni-channel sales which is why retail media is so successful. Other sectors, such as travel and car, are increasing their investment in this area as a result of its success as a commercial potential and a marketing medium.

Retail Media Networks Market Segment Analysis:

Based on Type, Search ads are advertisements in which consumers search for particular keywords, search advertising is one of the most common kinds of advertising in which advertisers pay (using an auction-based mechanism) to have their adverts shown above and below organic search engine results. The primary distinction between Google search advertisements and display ads is that search ads are "pull" ads, whereas display ads are "push" ads. Search advertisements are paid placements that appear based on numerous targeting characteristics, whereas display ads are paid placements that appear to individuals who are already searching for your product or service. The average conversion rate for search campaigns is 4.40 % across all industries, whereas the average conversion rate for display advertisements is only 0.57 %. Display advertising have a lower average conversion rate and a lower average cost per click. The average Google Advertisements CPC for search network ads is $2.41, whereas display network ads are just $0.59. Retail Media Networks Market

Retail Media Networks Market Regional Insights:

The North America region dominated the market with 40 % share in 2021. Because of the presence of prominent companies such as Walmart, Costco Wholesale Corporation, and The Kroger Co. in the area, North America is likely to account for the greatest market share through the forecast period. Most businesses deliver things to customers' doorsteps, making it more convenient for them. In March, Walmart, for example, has grown its online grocery pickup service to over 100 metro regions throughout the United States. Customers may purchase groceries online and have them delivered to their doorsteps with this service. In the United States, for example, there were 152 thousand convenience stores and 49 thousand supermarkets. E-commerce has been quickly developing in the United States, and it is likely to fuel the retail media network market growth throughout the forecast period. According to a survey, retail e-commerce sales in the United States climbed from 274,530 million in 2017 to 419,720 million in 2021. The APAC region is expected to witness significant growth at a CAGR of 6.39% through the forecast period. Due to increased disposable income, increasing smartphone penetration, and different government efforts for the development of the retail business, Asia Pacific is forecasted to grow significantly throughout the forecast period. According to the National Bureau of Statistics (NBS), rural and urban per capita disposable income in China increased to $5,658.45 in 2021 from $2,107.2 in 2020. In addition, the Indian government has promised changes to foreign direct investment (FDI) in the retail media sector. For example, the Indian government allowed 51 percent FDI in multi-brand retail and 100 percent FDI in single-brand retail in 2019, which is likely to help India's e-commerce business flourish. The retail media network market in India is forecast to develop as India's population grows. The retail market in India is forecast to grow from US$ 13.51 billion in 2016 to US$ 26.67 billion in 2021. The objective of the report is to present a comprehensive analysis of the Retail Media Networks Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Retail Media Networks Market dynamic, structure by analyzing the market segments and forecasting the Retail Media Networks Market size. Clear representation of competitive analysis of key players by Vehicle type, price, financial position, product portfolio, growth strategies, and regional presence in the Retail Media Networks Market make the report investor’s guide

Retail Media Networks Market Scope: Inquire before buying

Global Retail Media Networks Market
Report Coverage Details
Base Year: 2021 Forecast Period: 2022-2027
Historical Data: 2017 to 2021 Market Size in 2021: US $ 17.69 Bn.
Forecast Period 2022 to 2027 CAGR: 6.39% Market Size in 2027: US $ 25.65 Bn.
Segments Covered: by Type • Search Ads • Display Ads
by Application • Consumer Goods • Catering

Retail Media Networks Market by Region

• North America • Europe • Asia Pacific • South America • Middle East and Africa

Retail Media Networks Market Key Players

Walmart • Costco Wholesale Corporation • The Kroger Co. • Walgreens Boots Alliance Inc. • TESCO PLC • Amazon.com Inc. • METRO • Home Depot Product Authority LLC. • Target Brands Inc. • Best Buy • Inter IKEA Systems B.V • Carrefour SA • eBay Inc. Frequently Asked Questions: 1] What segments are covered in the Global Retail Media Networks Market report? Ans. The segments covered in the Retail Media Networks Market report are based on Type and Application. 2] Which region is expected to hold the highest share in the Global Retail Media Networks Market? Ans. The North America region is expected to hold the highest share in the Retail Media Networks Market. 3] What is the market size of the Global Retail Media Networks Market by 2027? Ans. The market size of the Retail Media Networks Market by 2027 is expected to reach US$ 25.65 Bn. 4] What is the forecast period for the Global Retail Media Networks Market? Ans. The forecast period for the Retail Media Networks Market is 2022-2027. 5] What was the market size of the Global Retail Media Networks Market in 2021? Ans. The market size of the Retail Media Networks Market in 2021 was valued at US$ 17.69 Bn.
1. Global Retail Media Networks Market Size: Research Methodology 2. Global Retail Media Networks Market Size: Executive Summary 2.1. Market Overview and Definitions 2.1.1. Introduction to Global Retail Media Networks Market Size 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Retail Media Networks Market Size: Competitive Analysis 3.1. MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2. Consolidation in the Market 3.2.1 M&A by region 3.3. Key Developments by Companies 3.4. Market Drivers 3.5. Market Restraints 3.6. Market Opportunities 3.7. Market Challenges 3.8. Market Dynamics 3.9. PORTERS Five Forces Analysis 3.10. PESTLE 3.11. Regulatory Landscape by region • North America • Europe • Asia Pacific • Middle East and Africa • South America 3.12. COVID-19 Impact 4. Global Retail Media Networks Market Size Segmentation 4.1. Global Retail Media Networks Market Size, by Type (2021-2027) • Search Ads • Display Ads 4.2. Global Retail Media Networks Market Size, by Application (2021-2027) • Catering • Consumer Goods 5. North America Retail Media Networks Market (2021-2027) 5.1. North America Retail Media Networks Market Size, by Type (2021-2027) • Search Ads • Display Ads 5.2. North America Retail Media Networks Market Size, by Application (2021-2027) • Catering • Consumer Goods 5.3. North America Semiconductor Memory Market, by Country (2021-2027) • United States • Canada • Mexico 6. European Retail Media Networks Market (2021-2027) 6.1. European Retail Media Networks Market, by Type (2021-2027) 6.2. European Retail Media Networks Market, by Application (2021-2027) 6.3. European Retail Media Networks Market, by Country (2021-2027) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Retail Media Networks Market (2021-2027) 7.1. Asia Pacific Retail Media Networks Market, by Type (2021-2027) 7.2. Asia Pacific Retail Media Networks Market, by Application (2021-2027) 7.3. Asia Pacific Retail Media Networks Market, by Country (2021-2027) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. Middle East and Africa Retail Media Networks Market (2021-2027) 8.1. Middle East and Africa Retail Media Networks Market, by Type (2021-2027) 8.2. Middle East and Africa Retail Media Networks Market, by Application (2021-2027) 8.3. Middle East and Africa Retail Media Networks Market, by Country (2021-2027) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Retail Media Networks Market (2021-2027) 9.1. South America Retail Media Networks Market, by Type (2021-2027) 9.2. South America Retail Media Networks Market, by Application (2021-2027) 9.3. South America Retail Media Networks Market, by Country (2021-2027) • Brazil • Argentina • Rest Of South America 10. Company Profile: Key players 10.1. Walmart 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Costco Wholesale Corporation 10.3. The Kroger Co. 10.4. Walgreens Boots Alliance Inc. 10.5. TESCO PLC 10.6. Amazon.com Inc. 10.7. METRO 10.8. Home Depot Product Authority LLC. 10.9. Target Brands Inc. 10.10. Best Buy 10.11. Inter IKEA System B.V 10.12. Carrefour SA 10.13. eBay Inc.

About This Report

Report ID 147754
Category Information Technology & Telecommunication
Published Date May 2022
Updated Date
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