Wi-Fi as a Service Market: Empowering Connectivity, Offering Global Insights and Forecasts into the Wi-Fi as a Service Market

Global Wi-Fi as a Service Market was valued at USD 7.73 Billion in 2023, and it is projected to touch USD 25.76 Billion by 2030, exhibiting a CAGR of 18.76 % during the forecast period (2024-2030).
Wi-Fi as a Service Market Overview:
The Wi-Fi as a Service market (WaaS) encompasses providers offering subscription-based access to Wi-Fi networking capabilities, typically managed and maintained remotely. It caters to organizations seeking scalable, cost-effective solutions for their wireless networking needs, with services including deployment, monitoring, and support. Due to its inherent strengths, Wi-Fi has proven to be a key driver of digital resilience and innovation, providing benefits for established and developing economies through Wi-Fi as a service market.

Wi-Fi as a service market value is expected to increase even more exponentially in years to come, provided that the economies studied gain access to the 6 GHz band. The combination of new technology and additional spectrum has enhanced the economic value of Wi-Fi as a service market thus far. Market penetration of Wi-Fi 6 and access to the 6 GHz band are drivers to economic value, and essential to meeting estimated value projections and Wi-Fi as a service demand. Regulators are seriously considering giving Wi-Fi access to all 1200 MHz in the 6 GHz band to leverage maximum benefits, both economic and innovative.

Future generations of Wi-Fi as a service market, bolstered by access to the 6 GHz spectrum, will result in

1. Broader scale IoT deployment: Juniper Research estimates the number of connected IoT sensors and devices will likely surpass 50 billion in 2022.
2. Great increases in video streaming: Cisco estimates video traffic will be 82 percent of total IP traffic in 2022 & Wi-Fi is expected to continue to handle more than half of all internet traffic for the foreseeable future.

China's 989 million internet users, India's 696 million, and the US's 312 million, indicate significant potential demand for Wi-Fi as a service market. Growth rates in internet adoption, such as Indonesia's 31% increase, and regional trends in Asia-Pacific and Europe underscore opportunities for Wi-Fi as a service market providers to target expanding digital infrastructure and connectivity needs globally.

Key Contributors to Economic Value of Wi-Fi as a Service Market:

1. United States: Wi-Fi as a service market adoption is extensive, supported by 33.5 million paid access points and 18.6 million free public Wi-Fi sites, as estimated by Cisco. 85% of broadband subscribers have Wi-Fi at home, and Wi-Fi is the preferred internet connection for mobile users over cellular networks more than 55% of the time. The robust manufacturing ecosystem and increasing enterprise integration contribute to Wi-Fi's economic value, which was $995 billion in 2021. With recent spectrum allocations in the 6 GHz band and the adoption of Wi-Fi 6, the market is projected to reach $1.58 trillion by 2025, indicating substantial growth potential in the Wi-Fi as a service market.

2. India: In recent years, Wi-Fi as a service has become a pervasive feature in the Indian telecommunications landscape. The economic value of Wi-Fi in India in 2021 is estimated at $131.3 billion. This value is forecast to reach $240.2 billion by 2025. Given that only 40 percent of Wi-Fi traffic is expected to rely on 6 GHz channels in 2025, the accelerated effect derived from new spectrum allocation and latest Wi-Fi technologies will continue to grow and still be far from reaching its maximum potential.

3. European Union: The 2021 economic value of Wi-Fi in the 27 European Union countries combined is estimated at $457.6 billion and is expected to grow to $637.2 billion by 2025.

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Global Wi-Fi as a Service Market Dynamics:
Wi-Fi 6 and Wi-Fi 6E to meet current connectivity demands and allow a steady rate of growth in the Wi-Fi as a service market

Wi-Fi 6 and Wi-Fi 6E adoption is accelerating the global Wi-Fi as a service market (WaaS) due to a number of influencing factors. For instance, these technologies promise considerable increases in speed and capacity to accommodate the growing number of connected devices in both residential and commercial environments. Consumers and companies alike are drawn to Wi-Fi 6 and Wi-Fi 6E because of their superior performance in heavily populated regions where several devices compete for connectivity. Furthermore, the technologies' effectiveness in managing IoT devices and applications, combined with their capacity to reduce latency, makes them appealing to industries like healthcare, education, and manufacturing. As businesses prioritize digital transformation and seamless connectivity, the robust capabilities of Wi-Fi 6 and Wi-Fi 6E are positioned to shape the future of wireless networking, driving Wi-Fi as a service market adoption globally.

The development momentum of Wi-Fi 6 and Wi-Fi 6E products:

1. In 2022, more than 2.3 billion Wi-Fi 6 products and 350 million Wi-Fi 6E products were expected to have entered the market, with more than 15% of all Wi-Fi 6 shipments also having Wi-Fi 6E.

2. Wi-Fi Alliance has certified Wi-Fi 6E, with more than 70 laptop models, dozens of consumer and enterprise access points, smartphones including marquee devices like Google Pixel 6 and 6 Pro, Samsung Galaxy S22 Ultra and, and smart televisions. By 2025, Wi-Fi 6 and Wi-Fi 6E are expected to surpass 80 % market share and dominate the smartphone market.

3. The benefits of Wi-Fi 6E, which brings the capabilities of Wi-Fi 6 into the 6 GHz band, were demonstrated in deployments across several verticals, including healthcare and education.

For instance, in 2023, The University of Michigan installed more than 15,000 Aruba AP-635 indoor model Wi-Fi 6E access points throughout its campus. The project cost USD 11 million.


Wi-Fi by the numbers 2024
The Rapid Surge in Cloud Infrastructure Spending: A Game-Changer for the Wi-Fi as a Service Market

As the digital ecosystem evolves, companies all over the world recognize the critical need for reliable and accessible cloud infrastructure, particularly in the Wi-Fi as a service market. This recognition arises from cost savings, flexibility, and improved data security. In an era of digitalization, businesses are progressively shifting their operations to the cloud in order to remain competitive and innovative. Cloud infrastructure provides the agility required to quickly adjust to changing market conditions, which is critical in the Wi-Fi as a service market.

The global shift toward remote work has fuelled demand for cloud-based solutions that enable seamless collaboration, data access, and productivity across scattered teams. The scalability of the Wi-Fi as a service market through cloud infrastructure enables enterprises to dynamically modify resources, avoiding the need for large upfront investments in physical gear. Furthermore, in response to growing data security concerns, cloud providers have made significant investments in advanced security processes, providing comprehensive protection that many enterprises find difficult to provide on their own. As a result, adopting cloud infrastructure is more than a trend, it is a strategic need for companies looking to remain competitive in the Wi-Fi as a service market.

For instance,

1. According to MMR, Cloud Managed Services Market generated US$ 68.53 Bn. in 2022, and is expected to reach USD 169.50 Bn by 2029.
2.In May 2023, Amazon Web Services (AWS) announced it plans to invest INR 1, 05,600 crores (US $12.7 billion) into cloud infrastructure in India by 2030 to meet growing customer demand for cloud services in India. This investment is estimated to contribute INR 1, 94,700 crores (USD 23.3 billion) to India’s total gross domestic product (GDP) by 2030.

Navigating market barriers, focusing on entry challenges in the global Wi-Fi as a service market

One of the major barriers to entering the global Wi-Fi as a service market is the significant initial expenditure necessary for infrastructure setup and technology deployment. Companies seeking to establish themselves in this industry have to invest substantial funding in hardware, software, and network infrastructure to ensure robust and dependable Wi-Fi service delivery. Furthermore, the complexity of connecting with current IT environments and ensuring connectivity with multiple devices and platforms creates new challenges.

In the Wi-Fi as a service market, regulatory compliance and security concerns are also major barriers to market entry and operation. Compliance with data protection standards such as GDPR in Europe or CCPA in California is critical since these laws set stringent requirements for the collection, storage, and processing of personal data. Companies that provide Wi-Fi services must have strong data privacy rules, secure data transmission methods, and mechanisms for getting user consent, which adds complexity and costs to their operations. Overall, effectively navigating these regulatory and security barriers is critical for companies looking to expand in the Wi-Fi as a service market.
Global Wi-Fi as a Service Market Segment Analysis:
Based on services, the professional services segment dominated the Wi-Fi as a Service market in 2023, accounting for the largest revenue share, and is expected to have strong development with a substantial growth rate during the forecast period. Professional Wi-Fi services in this sector are known for centrally managed, carrier-grade configurations that employ internet cloud infrastructure, which is delivered on a subscription basis by managed service providers. Concurrently, the managed services segment is expected to grow at the fastest CAGR, including extensive consultation, installation, training, maintenance, and support services. The approach enables enterprises to outsource network operations and management, resulting in proactive network management, a lower total cost of ownership (TCO), and packaged services that include WLAN infrastructure and secure access via wireless LAN controllers (WLC). Service providers who specialize in Wi-Fi as a service excel at network design, installation, configuration, and ongoing technical support, ensuring that Wi-Fi as a service solutions are customized and deployed efficiently to meet unique Wi-Fi as a service market demands.

For instance,

1. In May 2021, Aruba announced the 630 Series Campus Access Points (APs), the first Wi-Fi 6E enterprise solution on the market. Wi-Fi 6E, the latest innovation in Wi-Fi technology, refers to Wi-Fi devices operating at 6GHz-Bandwidth.

2. In March 2021, Cisco launched Cisco Plus, and Cisco Plus offers networking, security, computing, storage, applications, and observability solutions as-a-service with unified subscriptions that are easy to consume and simple to use.

3. In February 2024, The FCCC approved seven AFC service providers, including Federated Wireless, Broadcom, and Qualcomm, among others, enabling standard power 6 GHz Wi-Fi operation across the U.S.



Based on applications, The Banking, Financial Services, and Insurance (BFSI) sector of Wi-Fi as a service market held the largest market share in 2023 and is expected to continue during the forecast period. This is mostly driven by the vital requirement for safe and dependable connectivity to handle growing online transactions and customer service demands. The Wi-Fi as a service market provides solid security features, competitive benefits, and low latency, which are critical for sustaining operational efficiency and consumer trust in BFSI operations. Furthermore, the growth of smartphones and internet users has expedited WaaS adoption in the sector, which needs seamless and fast connectivity solutions.

Retail applications in the Wi-Fi as a Service market (WaaS) are expected to dominate due to their importance in improving customer engagement and operational efficiency. Major factors include the requirement for real-time analytics to measure sales, customer activity, and preferences, allowing for more customized marketing efforts. Wi-Fi as a service allows seamless mobile applications for promotions, social media interaction, and individualized customer experiences, revolutionizing retail operations and increasing adoption in the Wi-Fi as a service market. The Information Technology (IT) sector will dominate the Wi-Fi as a Service (WaaS) market due to its reliance on scalable and secure networking solutions for cloud services, IoT deployments, and digital transformation initiatives. WaaS offers flexibility, reliability, and enhanced connectivity essential for IT infrastructure modernization.

For instance,

1. In March 2023, Cambium Networks launched Wi-Fi 6/6E Tri-Band outdoor solution with future-proof performance for national government and defense markets. The XE3-4TN outdoor Wi-Fi 6/6E access point (AP) provides customers with complete flexibility in supporting the unlicensed 2.4, 5, and 6 GHz Wi-Fi bands

2. In January 2023, CommScope announced that it has entered into the Wi-Fi 7 retail market with the launch of the SURFboard G54 DOCSIS 3.1 quad-band Wi-Fi 7 cable modem. This flagship SURFboard G54 comes with significant enhancements in performance with the latest Wi-Fi 7 technology for its customers and service providers


Global Wi-Fi as a Service Market Regional Analysis:
The North American Wi-Fi as a Service market held the largest market share in 2023 and will continue its dominance during the forecast period, driven by advanced infrastructure and high adoption rates. In North America, companies like Cisco, Aruba Networks (HPE), and Extreme Networks lead in providing Wi-Fi as a service solutions, catering to robust demand from industries such as BFSI, healthcare, and retail.

Europe Wi-Fi as a service market follows closely, with companies such as Nokia, Ericsson, and Huawei playing significant roles, particularly in the government and education sectors.

Asia-Pacific emerges as a rapidly growing market, fuelled by increasing digitization efforts in countries like China, India, and Japan, with Huawei and ZTE as key players. The Middle East and Africa are also seeing growth, driven by investments in digital infrastructure, with companies like Cisco and Etisalat expanding their offerings in the Wi-Fi as a service market.

The top 3 Exporters of Wi-Fi are:

1. China with 321,522 shipments.
2. Vietnam with 136,470 shipments.
3. United States with 23,430 shipments.

The top 3 Importers of Wi-Fi are:

1. Vietnam with 244,138 shipments.
2. India with 125,809 shipments.
3. United States with 43,935 shipments.



Competitive Landscape of Wi-Fi as a Service Market:

Huawei, a global leader in telecommunications and networking equipment, has been strategically expanding its presence in the Wi-Fi as a Service (WaaS). Huawei has focused on leveraging its technological progress and global reach to capture significant market share.

Financial Matrix:

Huawei's financial strength has played a pivotal role in their Wi-Fi as a service market strategy. This financial stability has enabled Huawei to continue developing cutting-edge Wi-Fi as a service solutions and maintain competitive pricing strategies, sustaining their market position against global competitors.

1. Huawei's 10 Gbps Cloud Campus solution for smart campuses, this solution improved the campus network delivery efficiency by more than 30% and more than tripled the carrier's revenue.

2. Huawei leveraged the FTTR F30 solution's new capabilities such as whole-house coverage and beyond-gigabit to solve problems in indoor Wi-Fi coverage in Wi-Fi as a service market.

3. In 2023, Huawei's Wi-Fi 7 served customers in multiple industries, including education, healthcare, and public services. They received the

Best Enterprise Wi-Fi Network Award from the Wireless Broadband Alliance (WBA).
D-Link, a prominent player in networking and connectivity solutions, has focused on agility and specialization in the Wi-Fi as a service market. As a prominent competitor, D-Link has differentiated itself by offering tailored WaaS solutions that cater to specific market segments, such as small to medium-sized enterprises (SMEs) and residential markets.

Financial Matrix:

D-Link's financial strategy has been geared towards maintaining competitive pricing while investing in product development and customer service enhancements in Wi-Fi as a service market. Their agile financial approach has allowed D-Link to adapt quickly to market demands and technological advancements, supporting their expansion efforts in the competitive WaaS landscape.

1. In 2021, D-Link announced the worldwide 1st Wi-Fi 6 USB Adapter D-Link debuted Eagle Pro AI series product.

2. In 2020, D-Link exhibited its latest technologies and solutions, including 5G, AI, Mesh and 802.11ax (Wi-Fi 6).
Market Position Comparison

Huawei vs. D-Link:

Technology and Innovation: Huawei leads with advanced technologies like AI and 5G integration, appealing to large enterprises with complex networking needs. In contrast, D-Link focuses on affordability and ease of deployment, targeting SMEs and residential markets.
Financial Strength: Huawei's robust financial backing enables extensive R&D investments and global expansion efforts, bolstering its competitive edge against industry giants. Meanwhile, D-Link's agile financial strategy supports competitive pricing and targeted market expansion, particularly in niche segments.

In summary, Huawei and D-Link represent distinct strategies within the global Wi-Fi as a Service market. While Huawei leverages its technological prowess and financial strength to drive innovation and global expansion, D-Link focuses on agility, customer satisfaction, and targeted market segmentation to maintain competitiveness and cater to specific customer needs in Wi-Fi as a service market.


Wi-Fi as a Service Market Scope: Inquire before buying



Global Wi-Fi as a Service Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 7.73 Bn.


Forecast Period 2024 to 2030 CAGR:
18.76%
Market Size in 2030:
US $ 25.76 Bn.


 Segments Covered:
by Service
Professional Services
Managed Services


by Location Type
Indoor
Outdoor


by Organization
Large Enterprises
Small & Middle Enterprises (SMEs)


by Application
Banking, Financial Services, & Insurance (BFSI)
Retail
Information Technology
Manufacturing
Transportation & Logistics
Education
Healthcare & Life Sciences
Government
Others



Wi-Fi as a Service Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Wi-Fi as a Service Market, Key Players:
1. Cisco Systems Inc. (US)
2. Huawei Technologies Co. Ltd. (China)
3. Ericsson (Sweden)
4. Fujitsu (Japan)
5. Broadcom (US)
6. Dell Technologies (US)
7. Juniper Networks Inc. (US)
8. Fortinet (US)
9. Arista Networks (US)
10. TP-Link (China)
11. D-Link Corporation (Taiwan)
12. Extreme Networks (US)
13. Aruba Networks (US)
14. Cambium Networks (UK)
15. Commscope (US)
16. Panasonic (Japan)
17. Airtel (India)
18. Orange Business Services (Europe)
19. Comcast Corporation (US)
20. Telstra (Australia)
21. Singtel (Singapore)
22. Rogers Communication (Canada)
23. Superloop (Australia)
24. Lever Technology Group (UK)

Frequently Asked Questions:
1. What is the CAGR of the Wi-Fi as a Service Market?
Ans. The Wi-Fi as a service market is projected to have a CAGR of 18.76 % during the forecast period.

2. Which is the leading region in the Wi-Fi as a Service Market?
Ans. The North America Wi-Fi as a service market is the leading region and will continue during forecast period.

3. How much will the global Wi-Fi as a service market be worth by 2030?
Ans. According to Maximize Market Research, the Wi-Fi as a service market is expected to reach USD 25.76 billion by 2030.

4. What is the growth estimated for the Wi-Fi as a Service Market by 2030?
Ans. The Wi-Fi as a service market is predicted to grow to USD 25.76 billion by 2030.

5. Which segment leads in the Wi-Fi as a Service Market by Location Type?
Ans. Large enterprises lead the Wi-Fi as a service market.