Variable Data Printing Market: Global Industry Analysis and Forecast 2023-2029

Variable Data Printing Market is expected to reach USD 71.06 billion by 2029, with a CAGR of 15.61 % between 2023 and 2029.

Variable data printing, also known as variable imaging (VI) or variable information printing (VIP), is a type of digital printing that allows components such as graphics, pictures, and texts to be altered from one printed item to another. To know about the Research Methodology :- Request Free Sample Report
Variable Data Printing Market Dynamics
The growing use of barcodes for invoice production and large-volume inventory management is projected to propel the global variable data printing market forward. In addition, the rising usage of these printing labels to create serialized numbers and product information in less time and at a lower cost is likely to drive the market forward in the coming years. Furthermore, a growing focus on inventive printing and product appeal, as well as developing industries such as food & drinks, pharmaceuticals, and others, are expected to boost target market growth.

In the years ahead, the growing trend of purchasing on E-commerce websites is likely to help the market grow significantly.

The high cost of raw materials, on the other hand, is a factor limiting the global market's growth. Secondly, packaging and printing rules in many nations are another element that may limit the target market's growth during the forecast period.
Covid-19 Impact:

The COVID-19 pandemic poses a significant threat to the corporate environment in the aftermath of the outbreak. Lockdowns have been established by governments throughout the world to prevent the spread of the illness. For tracing the use of digital printing, many organizations are implementing variable data printing software and solutions to increase e-commerce during the COVID-19 pandemic era.

During the COVID-19 epidemic, variable data printing was widely used by businesses such as healthcare, food, beverage, and pharmaceuticals in both developing and developed nations to improve production and efficiency by using variable data printing for packaging and labeling. As a result, the need for variable data printing is projected to rise during the epidemic. During the epidemic, QR codes, printed barcodes, sequential numbers for serialization, trademark protection, and anti-counterfeiting are all becoming more popular.
Variable Data Printing Market Segmentation Analysis
In 2022, the release liner of variable data printing represented almost 57 percent of the global market for variable data printing. During the forecast period, linerless had the greatest CAGR of nearly 19% in the market. Because of its cost-effectiveness, linerless is commonly used.

The market has been split into food & beverage, healthcare, and other end-use industries. The food and beverage segment has the biggest market share, accounting for more than 40% of the entire market in 2022. The increased need for product differentiation and adding aesthetic appeal to products in the food and beverage sector in emerging countries such as India, China, and Malaysia are the primary reasons driving this segment's growth.
Variable Data Printing Market Regional Insight
In 2022, Asia-Pacific held almost 38% of the global market and is likely to continue to do so during the forecast period. One of the primary driving factors for the region in the global market is the fast growth of the food and beverage industry in rising economies such as China and India. Major corporations are making significant investments in Asian countries. During the forecast period, Europe is expected to have the highest CAGR in the global market.

In 2022, the global market was dominated by North America. Because of growth in the rate of adoption of variable data printing for creating customized product information and serialized number printing at low cost and in less time, the United States is a significant market in the area. Similarly, the presence of well-known firms that provide variable data printing is expected to boost the market in North America.

Report Objectives:

Landscape analysis of the Market
competitive benchmarking
Past and current status of the industry with the forecasted market size and trends
Evaluation of potential key players that include market leaders, followers, and new entrants
Technology trends
The potential impact of micro-economic factors on the market
External and Internal factors affecting the market have been analyzed

The report also helps in understanding the market dynamics, and structure by analyzing the market segments to project the market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the market make the report investor’s guide.
Variable Data Printing Market Scope: Inquiry Before Buying



Variable Data Printing Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 25.74 Bn.


Forecast Period 2023 to 2029 CAGR:
15.61 %
Market Size in 2029:
US $ 71.06 Bn.


 Segments Covered:
by Type
Release Liner
Linerless


by Composition
Facestock
Topcoat


by Printing Technology
Thermal Transfer
Direct Thermal
Electrophotography
Inkjet


by End-use Industry
Food & Beverage
Pharmaceuticals
Cosmetic & Personal Care
Consumer Goods
Others


by Application
Successive barcodes
Advertising labels with personalized images or text
QR codes
Use buy/sell by dates
Instant redeemable coupons
Sports tickets
Others



Variable Data Printing Market by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Variable Data Printing Market Key Players:
1. Mondi
2. HP Inc.
3. R.R. Donnelley & Sons Company
4. Xerox Corporation
5. Canon Inc.
6. 3M Company
7. HP Inc.
8. Quad/Graphics Inc.
9. Cenveo, Inc. (U.S.)
10. Avery Dennison Company
11. WS Packaging Group, Inc.
12. FusionPro Creator
13. Esko-Graphics BV
14. DesignMerge
15. Printing Partners

Frequently Asked Questions

1. What is the projected market size & growth rate of the Variable Data Printing Market?
Ans- The variable data printing Market is expected to reach USD 71.06 billion by 2029, with a CAGR of 15.61 % between 2023 and 2029.

2. What are the key driving factors for the growth of the Variable Data Printing Market?
Ans- The growing use of barcodes for invoice production and large-volume inventory management is projected to propel the global variable data printing market forward.

3. Which Region accounted for the largest Variable Data Printing Market share?
Ans- In 2022, the global variable data printing market was dominated by North America.

4. What makes Asia Pacific a Lucrative Market for Variable Data Printing Market?
Ans- One of the primary driving factors for the region in the global market is the fast growth of the food and beverage industry.

5. What are the top players operating in the Variable Data Printing Market?
Ans- Mondi, HP Inc., R.R. Donnelley & Sons Company, Xerox Corporation, and Canon Inc.