Premium Messaging Market – Global Industry Analysis and Forecast (2023-2029)

Premium Messaging Market was valued at US$ 64.46 Bn. in 2022 and is expected to reach US$ 91.08 Bn by 2029, at a CAGR of 5.06 % during a forecast period.

The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.To know about the Research Methodology:- Request Free Sample Report

The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding Global Premium Messaging Market dynamics, structure by identifying and analyzing the market segments and project the global market size.

Further, the report also focuses on the competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address the question of shareholders to prioritizing the efforts and investment in the near future to the emerging segment in the Global Premium Messaging Market.

An increasing use of mobile messages for a variety of marketing and communication activities by businesses and the continuously dropping costs of premium messages are some of the main driving factors significantly impacting the premium messaging market globally in a positive manner. Some of the other factors driving the demand for premium messaging services across the world include the compatibility of text messages on all kinds of mobile handsets and the user-friendly nature of text messages. The widening popularity of social messaging services is, however, predictable to restrain the market's growth to some extent.
Premium Messaging Market Segment Analysis:
The banking and financial institutions (BFSI) segment dominated the market in 2022, followed by the retail sector. Additionally, these segments collectively accounted for around 54% share of the overall market revenue in 2022, owing to rise in need for two-factor authentication messaging services and increase in popularity of premium messaging services for sales, marketing, and promotions. Furthermore, the market in the healthcare sector is expected to grow at the second highest CAGR.

The A2P segment is leading the premium messaging market followed by P2A. Application to person (A2P) & person to application (P2A) messages depending on the origin and destination of the messages. Premium A2P and P2A messaging is the communication amid a computer application and a mobile user and vice versa. In the recent business development, interacting and communicating with customers has become essential for enterprises, which has given an increase in the demand for premium A2P and P2A messaging.

Region-wise, The Asia Pacific to be the leading regional market owing to an ever-increasing population base. The fact that several customers are still using basic mobile phones that do not support messaging applications other than the facility of text messages is expected to benefit this regional market. North America, especially the US, will still play an important role which cannot be ignored. Any changes from the US might affect the development trend of Premium Messaging.
Premium Messaging Market, Key Highlights:
Global Premium Messaging Market analysis and forecast, in terms of value.

Comprehensive study and analysis of market drivers, restraints and opportunities influencing the growth of the Global Premium Messaging Market

Global Premium Messaging Market segmentation on the basis of type, source, end-user, and region (country-wise) has been provided.

Global Premium Messaging Market strategic analysis with respect to individual growth trends, future prospects along with the contribution of various sub-market stakeholders have been considered under the scope of study.

Global Premium Messaging Market analysis and forecast for five major regions namely North America, Europe, Asia Pacific, the Middle East & Africa (MEA) and Latin America along with country-wise segmentation.

Profiles of key industry players, their strategic perspective, market positioning and analysis of core competencies are further profiled.

Competitive developments, investments, strategic expansion and competitive landscape of the key players operating in the Global Premium Messaging Market are also profiled.
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Global Premium Messaging Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 64.46 Bn.


Forecast Period 2023 to 2029 CAGR:
5.06%
Market Size in 2029:
US $ 91.07 Bn.


 Segments Covered:
by Type
A2P SMS
A2P MMS
P2A SMS
P2A MMS


by Application
Shipping and Logistics
BFSI
Retail
Entertainment and Media
Outsourcing
Hospitality


by Tools
Cloud API messaging platform
Traditional and managed messaging services



Premium Messaging Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Premium Messaging Market, Key Players are
1. Aerialink Inc.
2. AMD Telecom SA
3. Angkor Data Communications Group Co. Ltd.
4. Beepsend AB
5. Dialogue Communications Ltd.
6.Infobip Plt.
7. Jinny Software Ltd.
8. Mavenir Systems
9. mBlox
10. Mobicage NV
11. M-sustain
12. Ogangi Corp.
13. PowerMe Mobile
14. Silverstreet BV
15. Symsoft AB
16. Syniverse Technologies LLC
17. Telsis Ltd.
18. V3Mobi Communications Pvt. Ltd.
19. Wavecell Pte., Ltd.

Frequently Asked Questions:

1] What segments are covered in the Market report?
Ans. The segments covered in the  market report are based on type and application.

2] Which region is expected to hold the highest share in the  Market ?
Ans. North America region is expected to hold the highest share in the  market.

3] What is the market size of the  Market by 2029?
Ans. The market size of the market by 2029 is US$ 91.07 Bn.

4] What is the forecast period for the  Market ?
Ans. The forecast period for the market is 2023-2029.

5] What was the market size of the  Market in 2022?
Ans. The market size of the  market in 2022 was US$ 64.46 Bn.