Global Premium Messaging Market: Industry Analysis and Forecast (2018-2026) –by Type, Application and Region.

Global Premium Messaging Market: Industry Analysis and Forecast (2018-2026) –by Type, Application and Region.

Market Scenario

Global Premium Messaging Market was valued at US$ 55.6Bn in 2017 and is expected to reach US$ 82.5Bn by 2026, at a CAGR of 5.06 % during a forecast period. Global Premium Messaging Market The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding Global Premium Messaging Market dynamics, structure by identifying and analyzing the market segments and project the global market size. Further, the report also focuses on the competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address the question of shareholders to prioritizing the efforts and investment in the near future to the emerging segment in the Global Premium Messaging Market. An increasing use of mobile messages for a variety of marketing and communication activities by businesses and the continuously dropping costs of premium messages are some of the main driving factors significantly impacting the premium messaging market globally in a positive manner. Some of the other factors driving the demand for premium messaging services across the world include the compatibility of text messages on all kinds of mobile handsets and the user-friendly nature of text messages. The widening popularity of social messaging services is, however, predictable to restrain the market's growth to some extent. The banking and financial institutions (BFSI) segment dominated the market in 2017, followed by the retail sector. Additional, these segments collectively accounted for around 54% share of the overall market revenue in 2017, owing to rise in need for two-factor authentication messaging services and increase in popularity of premium messaging services for sales, marketing, and promotions. Furthermore, the market in the healthcare sector is expected to grow at the second highest CAGR. The A2P segment is leading the premium messaging market followed by P2A. Application to person (A2P) & person to application (P2A) messages depending on the origin and destination of the messages. Premium A2P and P2A messaging is the communication amid a computer application and a mobile user and vice versa. In the recent business development, interacting and communicating with customers has become essential for enterprises, which has given an increase in the demand for premium A2P and P2A messaging. Region-wise, The Asia Pacific to be the leading regional market owing to an ever-increasing population base. The fact that several customers are still using basic mobile phones that do not support messaging applications other than the facility of text messages is expected to benefit this regional market. North America, especially the US, will still play an important role which cannot be ignored. Any changes from the US might affect the development trend of Premium Messaging.

Scope of Global Premium Messaging Market

Global Premium Messaging Market, by Type

• A2P SMS • A2P MMS • P2A SMS • P2A MMS

Global Premium Messaging Market, by Application

• Shipping and Logistics • BFSI • Retail • Entertainment and Media • Outsourcing • Hospitality

Global Premium Messaging Market, by Region

• North America • Europe • Asia Pacific • Middle East and Africa • South America

Key Trends operating in Global Premium Messaging Market

• Aerialink Inc. • AMD Telecom SA • Angkor Data Communications Group Co. Ltd. • Beepsend AB • Dialogue Communications Ltd. • Infobip Plt. • Jinny Software Ltd. • Mavenir Systems • mBlox • Mobicage NV • M-sustain • Ogangi Corp. • PowerMe Mobile • Silverstreet BV • Symsoft AB • Syniverse Technologies LLC • Telsis Ltd. • V3Mobi Communications Pvt. Ltd. • Wavecell Pte., Ltd. Global Mobile Photo Printer Market

Table of Contents

Global Premium Messaging Market

1. Preface 1.1. Report Scope and Market Segmentation 1.2. Research Highlights 1.3. Research Objectives 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Premium Messaging Market Size, by Market Value (US$ Bn) 4. Market Overview 4.1. Introduction 4.2. Market Indicator 4.2.1. Drivers 4.2.2. Restraints 4.2.3. Opportunities 4.2.4. Challenges 4.3. Porter’s Analysis 4.4. Value Chain Analysis 4.5. Market Risk Analysis 4.6. SWOT Analysis 4.7. Global Premium Messaging Market Industry Trends and Emerging Technologies 4.8. Patent Registration 4.9. Global Premium Messaging Market Competitive Landscape 5. Supply Side and Demand Side Indicators 6. Global Premium Messaging Market Analysis and Forecast 6.1. Global Premium Messaging Market Size & Y-o-Y Growth Analysis 6.1.1. North America 6.1.2. Europe 6.1.3. Asia Pacific 6.1.4. Middle East & Africa 6.1.5. South America 7. Global Premium Messaging Market Analysis and Forecast, by Application 7.1. Introduction and Definition 7.2. Key Findings 7.3. Global Premium Messaging Market Value Share Analysis, by Application 7.4. Global Premium Messaging Market Size (US$ Bn) Forecast, by Application 7.5. Global Premium Messaging Market Analysis, by Application 7.6. Global Premium Messaging Market Attractiveness Analysis, by Application 8. Global Premium Messaging Market Analysis and Forecast, by Type 8.1. Introduction and Definition 8.2. Key Findings 8.3. Global Premium Messaging Market Value Share Analysis, by Type 8.4. Global Premium Messaging Market Size (US$ Bn) Forecast, by Type 8.5. Global Premium Messaging Market Analysis, by Type 8.6. Global Premium Messaging Market Attractiveness Analysis, by Type 9. Global Premium Messaging Market Analysis, by Region 9.1. Global Premium Messaging Market Value Share Analysis, by Region 9.2. Global Premium Messaging Market Size (US$ Bn) Forecast, by Region 9.3. Global Premium Messaging Market Attractiveness Analysis, by Region 10. North America Premium Messaging Market Analysis 10.1. Key Findings 10.2. North America Premium Messaging Market Overview 10.3. North America Premium Messaging Market Value Share Analysis, by Application 10.4. North America Premium Messaging Market Forecast, by Application 10.4.1. Shipping and Logistics 10.4.2. BFSI 10.4.3. Retail 10.4.4. Entertainment and Media 10.4.5. Outsourcing 10.4.6. Hospitality 10.5. North America Premium Messaging Market Value Share Analysis, by Type 10.6. North America Premium Messaging Market Forecast, by Type 10.6.1. A2P SMS 10.6.2. A2P MMS 10.6.3. P2A SMS 10.6.4. P2A MMS 10.7. North America Premium Messaging Market Value Share Analysis, by Country 10.8. North America Premium Messaging Market Forecast, by Country 10.8.1. U.S. 10.8.2. Canada 10.9. North America Premium Messaging Market Analysis, by Country 10.10. U.S. Premium Messaging Market Forecast, by Application 10.10.1. Shipping and Logistics 10.10.2. BFSI 10.10.3. Retail 10.10.4. Entertainment and Media 10.10.5. Outsourcing 10.10.6. Hospitality 10.11. U.S. Premium Messaging Market Forecast, by Type 10.11.1. A2P SMS 10.11.2. A2P MMS 10.11.3. P2A SMS 10.11.4. P2A MMS 10.12. Canada Premium Messaging Market Forecast, by Application 10.12.1. Shipping and Logistics 10.12.2. BFSI 10.12.3. Retail 10.12.4. Entertainment and Media 10.12.5. Outsourcing 10.12.6. Hospitality 10.13. Canada Premium Messaging Market Forecast, by Type 10.13.1. A2P SMS 10.13.2. A2P MMS 10.13.3. P2A SMS 10.13.4. P2A MMS 10.14. North America Premium Messaging Market Attractiveness Analysis 10.14.1. By Application 10.14.2. By Type 10.15. PEST Analysis 10.16. Key Trends 10.17. Key Development 11. Europe Premium Messaging Market Analysis 11.1. Key Findings 11.2. Europe Premium Messaging Market Overview 11.3. Europe Premium Messaging Market Value Share Analysis, by Application 11.4. Europe Premium Messaging Market Forecast, by Application 11.4.1. Shipping and Logistics 11.4.2. BFSI 11.4.3. Retail 11.4.4. Entertainment and Media 11.4.5. Outsourcing 11.4.6. Hospitality 11.5. Europe Premium Messaging Market Value Share Analysis, by Type 11.6. Europe Premium Messaging Market Forecast, by Type 11.6.1. A2P SMS 11.6.2. A2P MMS 11.6.3. P2A SMS 11.6.4. P2A MMS 11.6.5. Europe Premium Messaging Market Value Share Analysis, by Country 11.7. Europe Premium Messaging Market Forecast, by Country 11.7.1. Germany 11.7.2. U.K. 11.7.3. France 11.7.4. Italy 11.7.5. Spain 11.7.6. Rest of Europe 11.8. Europe Premium Messaging Market Analysis, by Country 11.9. Germany Premium Messaging Market Forecast, by Application 11.9.1. Shipping and Logistics 11.9.2. BFSI 11.9.3. Retail 11.9.4. Entertainment and Media 11.9.5. Outsourcing 11.9.6. Hospitality 11.10. Germany Premium Messaging Market Forecast, by Type 11.10.1. A2P SMS 11.10.2. A2P MMS 11.10.3. P2A SMS 11.10.4. P2A MMS 11.11. U.K. Premium Messaging Market Forecast, by Application 11.11.1. Shipping and Logistics 11.11.2. BFSI 11.11.3. Retail 11.11.4. Entertainment and Media 11.11.5. Outsourcing 11.11.6. Hospitality 11.12. U.K. Premium Messaging Market Forecast, by Type 11.12.1. A2P SMS 11.12.2. A2P MMS 11.12.3. P2A SMS 11.12.4. P2A MMS 11.13. France Premium Messaging Market Forecast, by Application 11.13.1. Shipping and Logistics 11.13.2. BFSI 11.13.3. Retail 11.13.4. Entertainment and Media 11.13.5. Outsourcing 11.13.6. Hospitality 11.14. France Premium Messaging Market Forecast, by Type 11.14.1. A2P SMS 11.14.2. A2P MMS 11.14.3. P2A SMS 11.14.4. P2A MMS 11.15. Italy Premium Messaging Market Forecast, by Application 11.15.1. Shipping and Logistics 11.15.2. BFSI 11.15.3. Retail 11.15.4. Entertainment and Media 11.15.5. Outsourcing 11.15.6. Hospitality 11.16. Italy Premium Messaging Market Forecast, by Type 11.16.1. A2P SMS 11.16.2. A2P MMS 11.16.3. P2A SMS 11.16.4. P2A MMS 11.17. Spain Premium Messaging Market Forecast, by Application 11.17.1. Shipping and Logistics 11.17.2. BFSI 11.17.3. Retail 11.17.4. Entertainment and Media 11.17.5. Outsourcing 11.17.6. Hospitality 11.18. Spain Premium Messaging Market Forecast, by Type 11.18.1. A2P SMS 11.18.2. A2P MMS 11.18.3. P2A SMS 11.18.4. P2A MMS 11.19. Rest of Europe Premium Messaging Market Forecast, by Application 11.19.1. Shipping and Logistics 11.19.2. BFSI 11.19.3. Retail 11.19.4. Entertainment and Media 11.19.5. Outsourcing 11.19.6. Hospitality 11.20. Rest of Europe Premium Messaging Market Forecast, by Type 11.20.1. A2P SMS 11.20.2. A2P MMS 11.20.3. P2A SMS 11.20.4. P2A MMS 11.21. Europe Premium Messaging Market Attractiveness Analysis 11.21.1. By Application 11.21.2. By Type 11.22. PEST Analysis 11.23. Key Trend 11.24. Key Development 12. Asia Pacific Premium Messaging Market Analysis 12.1. Key Findings 12.2. Asia Pacific Premium Messaging Market Overview 12.3. Asia Pacific Premium Messaging Market Value Share Analysis, by Application 12.4. Asia Pacific Premium Messaging Market Forecast, by Application 12.4.1. Shipping and Logistics 12.4.2. BFSI 12.4.3. Retail 12.4.4. Entertainment and Media 12.4.5. Outsourcing 12.4.6. Hospitality 12.5. Asia Pacific Premium Messaging Market Value Share Analysis, by Type 12.6. Asia Pacific Premium Messaging Market Forecast, by Type 12.6.1. A2P SMS 12.6.2. A2P MMS 12.6.3. P2A SMS 12.6.4. P2A MMS 12.7. Asia Pacific Premium Messaging Market Value Share Analysis, by Country 12.8. Asia Pacific Premium Messaging Market Forecast, by Country 12.8.1. China 12.8.2. India 12.8.3. Japan 12.8.4. ASEAN 12.8.5. Rest of Asia Pacific 12.9. Asia Pacific Premium Messaging Market Analysis, by Country 12.10. China Premium Messaging Market Forecast, by Application 12.10.1. Shipping and Logistics 12.10.2. BFSI 12.10.3. Retail 12.10.4. Entertainment and Media 12.10.5. Outsourcing 12.10.6. Hospitality 12.11. China Premium Messaging Market Forecast, by Type 12.11.1. A2P SMS 12.11.2. A2P MMS 12.11.3. P2A SMS 12.11.4. P2A MMS 12.12. India Premium Messaging Market Forecast, by Application 12.12.1. Shipping and Logistics 12.12.2. BFSI 12.12.3. Retail 12.12.4. Entertainment and Media 12.12.5. Outsourcing 12.12.6. Hospitality 12.13. India Premium Messaging Market Forecast, by Type 12.13.1. A2P SMS 12.13.2. A2P MMS 12.13.3. P2A SMS 12.13.4. P2A MMS 12.14. Japan Premium Messaging Market Forecast, by Application 12.14.1. Shipping and Logistics 12.14.2. BFSI 12.14.3. Retail 12.14.4. Entertainment and Media 12.14.5. Outsourcing 12.14.6. Hospitality 12.15. Japan Premium Messaging Market Forecast, by Type 12.15.1. A2P SMS 12.15.2. A2P MMS 12.15.3. P2A SMS 12.15.4. P2A MMS 12.16. ASEAN Premium Messaging Market Forecast, by Application 12.16.1. Shipping and Logistics 12.16.2. BFSI 12.16.3. Retail 12.16.4. Entertainment and Media 12.16.5. Outsourcing 12.16.6. Hospitality 12.17. ASEAN Premium Messaging Market Forecast, by Type 12.17.1. A2P SMS 12.17.2. A2P MMS 12.17.3. P2A SMS 12.17.4. P2A MMS 12.18. Rest of Asia Pacific Premium Messaging Market Forecast, by Application 12.18.1. Shipping and Logistics 12.18.2. BFSI 12.18.3. Retail 12.18.4. Entertainment and Media 12.18.5. Outsourcing 12.18.6. Hospitality 12.19. Rest of Asia Pacific Premium Messaging Market Forecast, by Type 12.19.1. A2P SMS 12.19.2. A2P MMS 12.19.3. P2A SMS 12.19.4. P2A MMS 12.20. Asia Pacific Premium Messaging Market Attractiveness Analysis 12.20.1. By Application 12.20.2. By Type 12.21. PEST Analysis 12.22. Key Trend 12.23. Key Development 13. Middle East & Africa Premium Messaging Market Analysis 13.1. Key Findings 13.2. Middle East & Africa Premium Messaging Market Overview 13.3. Middle East & Africa Premium Messaging Market Value Share Analysis, by Application 13.4. Middle East & Africa Premium Messaging Market Forecast, by Application 13.4.1. Shipping and Logistics 13.4.2. BFSI 13.4.3. Retail 13.4.4. Entertainment and Media 13.4.5. Outsourcing 13.4.6. Hospitality 13.5. Middle East & Africa Premium Messaging Market Value Share Analysis, by Type 13.6. Middle East & Africa Premium Messaging Market Forecast, by Type 13.6.1. A2P SMS 13.6.2. A2P MMS 13.6.3. P2A SMS 13.6.4. P2A MMS 13.7. Middle East & Africa Premium Messaging Market Value Share Analysis, by Country 13.8. Middle East & Africa Premium Messaging Market Forecast, by Country 13.8.1. GCC 13.8.2. South Africa 13.8.3. Rest of Middle East & Africa 13.9. Middle East & Africa Premium Messaging Market Analysis, by Country 13.10. GCC Premium Messaging Market Forecast, by Application 13.10.1. Shipping and Logistics 13.10.2. BFSI 13.10.3. Retail 13.10.4. Entertainment and Media 13.10.5. Outsourcing 13.10.6. Hospitality 13.11. GCC Premium Messaging Market Forecast, by Type 13.11.1. A2P SMS 13.11.2. A2P MMS 13.11.3. P2A SMS 13.11.4. P2A MMS 13.12. South Africa Premium Messaging Market Forecast, by Application 13.12.1. Shipping and Logistics 13.12.2. BFSI 13.12.3. Retail 13.12.4. Entertainment and Media 13.12.5. Outsourcing 13.12.6. Hospitality 13.13. South Africa Premium Messaging Market Forecast, by Type 13.13.1. A2P SMS 13.13.2. A2P MMS 13.13.3. P2A SMS 13.13.4. P2A MMS 13.14. Rest of Middle East & Africa Premium Messaging Market Forecast, by Application 13.14.1. Shipping and Logistics 13.14.2. BFSI 13.14.3. Retail 13.14.4. Entertainment and Media 13.14.5. Outsourcing 13.14.6. Hospitality 13.15. Rest of Middle East & Africa Premium Messaging Market Forecast, by Type 13.15.1. A2P SMS 13.15.2. A2P MMS 13.15.3. P2A SMS 13.15.4. P2A MMS 13.16. Middle East & Africa Premium Messaging Market Attractiveness Analysis 13.16.1. By Application 13.16.2. By Type 13.17. PEST Analysis 13.18. Key Trend 13.19. Key Development 14. South America Premium Messaging Market Analysis 14.1. Key Findings 14.2. South America Premium Messaging Market Overview 14.3. South America Premium Messaging Market Value Share Analysis, by Application 14.4. South America Premium Messaging Market Forecast, by Application 14.4.1. Shipping and Logistics 14.4.2. BFSI 14.4.3. Retail 14.4.4. Entertainment and Media 14.4.5. Outsourcing 14.4.6. Hospitality 14.5. South America Premium Messaging Market Value Share Analysis, by Type 14.6. South America Premium Messaging Market Forecast, by Type 14.6.1. A2P SMS 14.6.2. A2P MMS 14.6.3. P2A SMS 14.6.4. P2A MMS 14.7. South America Premium Messaging Market Value Share Analysis, by Country 14.8. South America Premium Messaging Market Forecast, by Country 14.8.1. Brazil 14.8.2. Mexico 14.8.3. Rest of South America 14.9. Brazil Premium Messaging Market Forecast, by Application 14.9.1. Shipping and Logistics 14.9.2. BFSI 14.9.3. Retail 14.9.4. Entertainment and Media 14.9.5. Outsourcing 14.9.6. Hospitality 14.10. Brazil Premium Messaging Market Forecast, by Type 14.10.1. A2P SMS 14.10.2. A2P MMS 14.10.3. P2A SMS 14.10.4. P2A MMS 14.11. Mexico Premium Messaging Market Forecast, by Application 14.11.1. Shipping and Logistics 14.11.2. BFSI 14.11.3. Retail 14.11.4. Entertainment and Media 14.11.5. Outsourcing 14.11.6. Hospitality 14.12. Mexico Premium Messaging Market Forecast, by Type 14.12.1. A2P SMS 14.12.2. A2P MMS 14.12.3. P2A SMS 14.12.4. P2A MMS 14.13. Rest of South America Premium Messaging Market Forecast, by Application 14.13.1. Shipping and Logistics 14.13.2. BFSI 14.13.3. Retail 14.13.4. Entertainment and Media 14.13.5. Outsourcing 14.13.6. Hospitality 14.14. Rest of South America Premium Messaging Market Forecast, by Type 14.14.1. A2P SMS 14.14.2. A2P MMS 14.14.3. P2A SMS 14.14.4. P2A MMS 14.15. South America Premium Messaging Market Attractiveness Analysis 14.15.1. By Application 14.15.2. By Type 14.16. PEST Analysis 14.17. Key Trend 14.18. Key Development 15. Company Profiles 15.1. Market Share Analysis, by Company 15.2. Competition Matrix 15.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 15.2.2. New Product Launches and Product Enhancements 15.2.3. Market Consolidation 15.2.3.1. M&A by Regions, Investment and Applications 15.2.3.2. M&A Key Players, Forward Integration and Backward Integration 15.3. Company Profiles: Key Players 15.3.1. Aerialink Inc. 15.3.1.1. Company Overview 15.3.1.2. Financial Overview 15.3.1.3. Product Portfolio 15.3.1.4. Business Strategy 15.3.1.5. Recent Developments 15.3.1.6. Manufacturing Footprint 15.3.2. AMD Telecom SA 15.3.3. Angkor Data Communications Group Co. Ltd. 15.3.4. Beepsend AB 15.3.5. Dialogue Communications Ltd. 15.3.6. Infobip Plt. 15.3.7. Jinny Software Ltd. 15.3.8. Mavenir Systems 15.3.9. mBlox 15.3.10. Mobicage NV 15.3.11. M-sustain 15.3.12. Ogangi Corp. 15.3.13. PowerMe Mobile 15.3.14. Silverstreet BV 15.3.15. Symsoft AB 15.3.16. Syniverse Technologies LLC 15.3.17. Telsis Ltd. 15.3.18. V3Mobi Communications Pvt. Ltd. 15.3.19. Wavecell Pte., Ltd. 16. Primary Key Insights

About This Report

Report ID28134
Published DateMarch 2019
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