The Media Planning Software Market value is projected to reach US$ 1.35 Bn. at the end of the forecast period and it is expected to grow at the CAGR of 9.7%. The report covers the detailed analysis of the global media planning software industry with the classifications of the market on the basis of deployment, enterprise size, and region. Analysis of past market dynamics from 2018 to 2022 is given in the report, which will help readers to benchmark the past trends with current market scenarios with the key players contribution in it.To know about the Research Methodology :- Request Free Sample Report Media planning is generally outsourced to entail sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives. Choosing the right media or type of advertising to use can be challenging for enterprises, media planning software helps to manage media the planning process in an easy and fast way. The report has profiled major key players in the market from different regions. However, the report has considered all market leaders, followers, and new entrants with investors while analyzing the market and estimating the size of the same. The manufacturing environment in each region is different and focus is given on the regional impact on the cost of manufacturing, supply chain, availability of raw materials, labor cost, availability of advanced technology, trusted vendors are analyzed and the report has come up with recommendations for a future hot spot in North America region. Major country’s policies about manufacturing and its impact on market demand are covered in the report.
Market Overview of Global Media Planning Software
According to the most recent Digiday State of the Industry survey on the topic, more than 75 percent of media planners still use Microsoft Excel for creating their media plans as it is widely used to maintain data & records. But certain restraints of excel led enterprises to use media planning softwares as it helps an organization to manage the media planning process in easy way. The global media planning software market is expected to witness the highest growth of 9.7% during the forecast period. Demand for cloud-based media planning software, demand for better media planning, and penetration of internet and digital devices like smartphones, desktops, and tablets are the major drivers of the market growth. However, the development of advanced media planning software is expected to boost the market across the globe. Implementation of cloud-based and SaaS solutions by organizations are attributed to creating major opportunities for the global media planning software market.Segment Analysis of Global Media Planning Software Market
The cloud-based deployment segment is expected to achieve the largest market share of xx% of the global media planning software market. It is highly adopted by SMEs as it is easy to deploy, cost-effective, scalable, and affordable. Due to limited access and ensure data security it has become more popular among SMEs and large enterprises. Demand for cloud-based media planning software is one of the major key drivers of market growth. According to MMR report Large Enterprises segment held largest market share in 2022 and is expected to witness the highest growth at a CAGR of 9.7% during the forecast period. Media planning software is widely used in large enterprises for media planning process of their clients. The software is capable to create different layouts and business templates, which helps businesses to keep track of how much they are spending on media, where your messages have gone out, and how much attributable revenue has been generated from each source.Media Planning Software Market Regional Insights
North America is expected to holdlargest market shareof 9.7% by 2029 due to development of advanced technologies and implementation of latest technologies. Adoption of advanced media planning softwares & tools in countries such as US and Canada is expected to drive the market in North America. Asia pacific is expected to hold a large market share by 2029. Strong economic growth, wide presence of SMEs, and investment in media & advertisement in developing countries like India, China, and Singapore is supposed to create opportunities for the market growth in Asia pacific. The objective of the report is to present a comprehensive analysis of the global media planning software market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers, and new entrants. PORTER, SWOT, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding Global Market dynamics, structure by analyzing the market segments and project global market clear representation of competitive analysis of key players by price, financial position, by detection and equipment portfolio, growth strategies, and regional presence in the global media planning software market make the report investor’s guide.Scope of the Global Media Planning Software Market: Inquire before buying
Global Media Planning Software Market Report Coverage Details Base Year: 2022 Forecast Period: 2023-2029 Historical Data: 2018 to 2022 Market Size in 2022: US $ 0.70 Bn. Forecast Period 2023 to 2029 CAGR: 9.7% Market Size in 2029: US $ 1.35 Bn. Segments Covered: by Deployment On Premises Cloud Based by Enterprise Size SMEs Large Enterprises Media Planning Software Market, by Region:
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (Brazil, Argentina Rest of South America)Media Planning Software Market Key Players are:
1. Mediatool 2. Bionic Advertising Systems 3. SQAD Inc. 4. BluHorn LLC. 5. Remags GmbH 6. Strata Marketing Inc. 7. Centro Inc. 8. MediaLink Software 9. SAP 10.Comscore Inc. 11.Dassault Systemes 12.Telmar Group Inc. 13.mediaplan4 14.HeyOrca Inc. 15.Nielsen Media Planning Tool 16.eSilentpartner 17.Google Media PlanningFrequently Asked questions
1. What is the market size of the Global Media Planning Software Market in 2022? Ans. The market size Global Market in 2022 was US$ 0.70 Billion. 2. What are the different segments of the Global Media Planning Software Market? Ans. The Global Market is divided into Enterprise Size and Deployment. 3. What is the study period of this market? Ans. The Global Market will be studied from 2022 to 2029. 4. Which region is expected to hold the highest Global Market share? Ans. The Asia Pacific dominates the market share in the market. 5. What is the Forecast Period of Global Market? Ans. The Forecast Period of the market is 2023-2029 in the market.
1. Preface 1.1. Market Definition and Key Research Objectives 1.2. Research Highlights 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Media Planning Software Market Size, by Market Value (US$ Mn) 3.1. Global Market Segmentation 3.2. Global Market Segmentation Share Analysis, 2029 3.2.1. Global 3.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 3.3. Geographical Snapshot of the Media Planning Software Market 3.4. Geographical Snapshot of the Media Planning Software Market, By Manufacturer share 4. Global Media Planning Software Market Overview, 2022-2029 4.1. Market Dynamics 4.1.1. Drivers 4.1.1.1. Global 4.1.1.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.2. Restraints 4.1.2.1. Global 4.1.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.3. Opportunities 4.1.3.1. Global 4.1.3.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.4. Challenges 4.1.4.1. Global 4.1.4.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.5. Industry Trends and Emerging Technologies 4.1.6. Porters Five Forces Analysis 4.1.6.1. Threat of New Entrants 4.1.6.2. Bargaining Power of Buyers/Consumers 4.1.6.3. Bargaining Power of Suppliers 4.1.6.4. Threat of Substitute Products 4.1.6.5. Intensity of Competitive Rivalry 4.1.7. Value Chain Analysis 4.1.8. Technological Roadmap 4.1.9. Regulatory landscape 4.1.10. Impact of the Covid-19 Pandemic on the Global Media Planning Software Market 5. Supply Side and Demand Side Indicators 6. Global Media Planning Software Market Analysis and Forecast, 2022-2029 6.1. Global Media Planning Software Market Size & Y-o-Y Growth Analysis. 7. Global Media Planning Software Market Analysis and Forecasts, 2022-2029 7.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 7.1.1. On-premises 7.1.2. Cloud-based 7.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 7.2.1. SMEs 7.2.2. Large Enterprises 8. Global Media Planning Software Market Analysis and Forecasts, By Region 8.1. Market Size (Value) Estimates & Forecast By Region, 2022-2029 8.1.1. North America 8.1.2. Europe 8.1.3. Asia-Pacific 8.1.4. Middle East & Africa 8.1.5. South America 9. North America Media Planning Software Market Analysis and Forecasts, 2022-2029 9.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 9.1.1. On-premises 9.1.2. Cloud-based 9.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 9.2.1. SMEs 9.2.2. Large Enterprises 10. North America Media Planning Software Market Analysis and Forecasts, By Country 10.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 10.1.1. US 10.1.2. Canada 10.1.3. Mexico 11. U.S. Media Planning Software Market Analysis and Forecasts, 2022-2029 11.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 11.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 12. Canada Media Planning Software Market Analysis and Forecasts, 2022-2029 12.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 12.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 13. Mexico Media Planning Software Market Analysis and Forecasts, 2022-2029 13.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 13.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 14. Europe Media Planning Software Market Analysis and Forecasts, 2022-2029 14.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 14.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 15. Europe Media Planning Software Market Analysis and Forecasts, By Country 15.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 15.1.1. U.K 15.1.2. France 15.1.3. Germany 15.1.4. Italy 15.1.5. Spain 15.1.6. Sweden 15.1.7. CIS Countries 15.1.8. Rest of Europe 16. U.K. Media Planning Software Market Analysis and Forecasts, 2022-2029 16.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 16.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 17. France Media Planning Software Market Analysis and Forecasts, 2022-2029 17.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 17.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 18. Germany Media Planning Software Market Analysis and Forecasts, 2022-2029 18.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 18.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 19. Italy Media Planning Software Market Analysis and Forecasts, 2022-2029 19.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 19.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 20. Spain Media Planning Software Market Analysis and Forecasts, 2022-2029 20.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 20.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 21. Sweden Media Planning Software Market Analysis and Forecasts, 2022-2029 21.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 21.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 22. CIS Countries Media Planning Software Market Analysis and Forecasts, 2022-2029 22.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 22.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 23. Rest of Europe Media Planning Software Market Analysis and Forecasts, 2022-2029 23.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 23.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 24. Asia Pacific Media Planning Software Market Analysis and Forecasts, 2022-2029 24.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 24.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 25. Asia Pacific Media Planning Software Market Analysis and Forecasts, by Country 25.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 25.1.1. China 25.1.2. India 25.1.3. Japan 25.1.4. South Korea 25.1.5. Australia 25.1.6. ASEAN 25.1.7. Rest of Asia Pacific 26. China Media Planning Software Market Analysis and Forecasts, 2022-2029 26.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 26.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 27. India Media Planning Software Market Analysis and Forecasts, 2022-2029 27.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 27.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 28. Japan Media Planning Software Market Analysis and Forecasts, 2022-2029 28.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 28.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 29. South Korea Media Planning Software Market Analysis and Forecasts, 2022-2029 29.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 29.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 30. Australia Media Planning Software Market Analysis and Forecasts, 2022-2029 30.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 30.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 31. ASEAN Media Planning Software Market Analysis and Forecasts, 2022-2029 31.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 31.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 32. Rest of Asia Pacific Media Planning Software Market Analysis and Forecasts, 2022-2029 32.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 32.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 33. Middle East Africa Media Planning Software Market Analysis and Forecasts, 2022-2029 33.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 33.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 34. Middle East Africa Media Planning Software Market Analysis and Forecasts, by Country 34.1. Market Size (Value) Estimates & Forecast by Country, 2022-2029 34.1.1. South Africa 34.1.2. GCC Countries 34.1.3. Egypt 34.1.4. Nigeria 34.1.5. Rest of ME&A 35. South Africa Media Planning Software Market Analysis and Forecasts, 2022-2029 35.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 35.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 36. GCC Countries Media Planning Software Market Analysis and Forecasts, 2022-2029 36.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 36.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 37. Egypt Media Planning Software Market Analysis and Forecasts, 2022-2029 37.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 37.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 38. Nigeria Media Planning Software Market Analysis and Forecasts, 2022-2029 38.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 38.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 39. Rest of ME&A Media Planning Software Market Analysis and Forecasts, 2022-2029 39.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 39.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 40. South America Media Planning Software Market Analysis and Forecasts, 2022-2029 40.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 40.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 41. South America Media Planning Software Market Analysis and Forecasts, by Country 41.1. Market Size (Value) Estimates & Forecast by Country, 2022-2029 41.1.1. Brazil 41.1.2. Argentina 41.1.3. Rest of South America 42. Brazil Media Planning Software Market Analysis and Forecasts, 2022-2029 42.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 42.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 43. Argentina Media Planning Software Market Analysis and Forecasts, 2022-2029 43.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 43.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 44. Rest of South America Media Planning Software Market Analysis and Forecasts, 2022-2029 44.1. Market Size (Value) Estimates & Forecast By Deployment, 2022-2029 44.2. Market Size (Value) Estimates & Forecast By Enterprise Size, 2022-2029 45. Competitive Landscape 45.1. Geographic Footprint of Major Players in the Global Media Planning Software Market 45.2. Competition Matrix 45.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 45.2.2. New Product Launches and Product Enhancements 45.2.3. Market Consolidation 45.2.3.1. M&A by Regions, Investment and Applications 45.2.3.2. M&A Key Players, Forward Integration and Backward Integration 45.3. Company Profile –Mediatool 45.3.1. Company Overview 45.3.2. Financial Overview 45.3.3. Geographic Footprint 45.3.4. Product Portfolio 45.3.5. Business Strategy 45.3.6. Recent Developments 45.4. Bionic Advertising Systems 45.5. SQAD Inc. 45.6. BluHorn LLC. 45.7. Remags GmbH 45.8. Strata Marketing Inc. 45.9. Centro Inc. 45.10. MediaLink Software 45.11. SAP 45.12. Comscore Inc. 45.13. Dassault Systemes 45.14. Telmar Group Inc. 45.15. mediaplan4 45.16. HeyOrca Inc. 45.17. Nielsen Media Planning Tool 45.18. eSilentpartner 45.19. Google Media Planning 46. Primary Key Insights