Fruit Beer Market: Global Industry Analysis and Forecast (2023-2029)

Fruit Beer Market size was valued at US$ 772 Bn. in 2022. On-Trade, one of the segments reviewed in our reports dominated the Fruit Beer Market.
Fruit Beer Market Overview:
Fruit beer is a non-alcoholic beer made by fermenting fruits such as raspberries and strawberries instead of grains. The low alcohol content (ABV) of fruit beer is a major factor behind its popularity as it can be consumed by all age groups. A cool revolution between millennials is also a major factor in concentrating millennials on fruit beer. This millennial trend is driven mainly by the fast-growing wellness movement and growing interest in social rather than alcohol.To know about the Research Methodology :- Request Free Sample Report
Fruit Beer Market Dynamics:
Consumers choose fruit beer because it is rich in vitamins, folic acid, minerals, and fiber, and is not only tasty but also nutritious. Consumers are increasingly demanding flavourful and innovative non-alcoholic beverages as they are willing to experiment and try new flavors. Growing health consciousness, drinkers around the world are beginning to switch to low-alcohol beverages such as fruit beer. These factors are driving the demand for fruit beer in the market.

Belgian fruit beer has become popular in other parts of the world. In comparison to traditional beer products, these fruit drinks are considered to be less harmful to the human body and rarely damage the liver or kidneys. These health benefits offered by fruit beer, along with its fruity aromatic flavor properties are driving consumers to buy these fruit beverages in the coming years.

With increasing consumer awareness, consumer trends are shifting to low-alcohol or non-alcoholic beer. Fruit beer market suppliers are launching a variety of flavors of non-alcoholic beverages to meet the growing demand for low-alcohol or non-alcoholic beer.

Products in attractive packaging may continue to be one of the most important purchasing criteria for consumers when buying fruit beer. Industry contributors are expected to spend more on launching products through social media sites such as Instagram and Facebook to extend the reach of buyers. Improvements in the global Internet infrastructure have paved the way for beverage marketers to reach buyers using e-commerce channels. These factors are expected to drive the market growth through the forecast period.

The fruit beer market is growing significantly due to factors such as increased consumer preference for alcoholic beverage products and increased acceptance of Western culture. The combination of the health-enhancing properties of fruit beer with its aromatic, fruity taste and texture has led consumers to turn their attention to them. The availability of a wide variety of fruit beers has fuelled fruit beer consumption.

Fruit beer market suppliers are launching a variety of flavours of non-alcoholic beverages to meet the growing demand for low-alcohol or non-alcoholic beer. In June 2021, AnheuserBusch InBev and Heineken launched non-alcoholic beer in India. It competes with beverage manufacturers such as The Coca-Cola Company and Pepsi Coin in stationary shops and restaurants.

Market trends and challenges are analyzed and compiled in the report. The data of 2022 is considered for a better understanding of the client. Moreover, Analytics of the market is based on real numbers of past years from 2018 to 2022 with market forecast until 2029.
Fruit Beer Market Segment Analysis:
By Product, The raspberry segment dominated the market with a 33 % share in 2022. This fruit beer variety is expected to continue to be one of the consumer's favorite products due to the excellent nutritional benefits of raspberries, including low calories, high levels of fiber, vitamins, and minerals. The extraordinary taste characteristics of raspberries encourage consumers to purchase the product. These factors are driving the growth of the segment in the market.

Cherry Segment is expected to grow at a CAGR of 6 % through the forecast period. This fruit flavor is so popular with female consumers and consumer demand for sour flavored beer is increasing. These factors are expected to drive the market growth of the segment through the forecast period.

By Distribution Channel, the On-Trade segment dominated the market with 67 % share in 2022. The increasing tendency of young consumers to meet in pubs, bars, and liquor lounges, the increase in the number of craft breweries and breweries The increase in the number of restaurants and cafes is driving the growth of the segment. Demographic changes, young consumers, and the availability of beer options also contribute to the sale of fruit beer through on-trade distribution channels. These factors are driving the market growth of the segment.

The off-Trade segment is expected to grow at a CAGR of 7.1 % through the forecast period. Increasing product awareness in supermarkets and hypermarkets is a major factor driving the demand for fruit drinks through off-trade channels. Flavors such as raspberries, cherries, mangoes, and grapes are constantly occupying the shelves of supermarkets and hypermarkets due to the growing demand for non-alcoholic beer among health-conscious consumers. These factors are expected to drive the market through the forecast period.
Regional Insights:
Europe region dominated the fruit beer market with a 41 % share in 2022. The presence of numerous craft breweries and the increasing demand for non-alcoholic beverages among consumers in countries such as France and the United Kingdom and beer production is regarded as a highly and traditionally supported industry in Europe. These factors are driving the market growth in the region.

Asia Pacific region is expected to grow at a CAGR of 8 % through the forecast period. Beer is gaining popularity in countries such as India, China, and Japan and increasing consumer awareness of the harmful effects of alcohol on the human body is a major factor expected to drive demand for non-alcoholic beer. Changes in eating habits and increasing sociable tendencies in bars, pubs, and liquor lounges in India and China. These factors are expected to drive the market growth in this region.

 

The objective of the report is to present a comprehensive analysis of the Fruit Beer market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The report also helps in understanding the Fruit Beer market dynamics, structure by analyzing the market segments and project the Fruit Beer market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Fruit Beer market make the report investor’s guide.
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Fruit Beer Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 772 Bn.


Forecast Period 2023 to 2029 CAGR:
9 %
Market Size in 2029:
US $ 1411.7 Bn.


 Segments Covered:
by Flavor
1. Peach
2. Raspberry
3. Cherry
4. Apricot
5. Other


by Distribution Channel
1. On- Trade
2. Off-Trade


by Sales Channel
1.1. On-Trade
1. Pubs
2. Bars
3. Restaurants
1.2. Others (Cafes, Institutions)
1. Off-Trade
2. Supermarkets/ Hypermarkets
3. Specialty Stores



Fruit Beer Market, by Region
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
North America (United States, Canada and Mexico)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Key Players are:
1. Jester King
2. New Glarus Brewing Company
3. Allagash Brewing Company
4. SIREN CRAFT BREW
5. Founders Brewing Co.
6. New Belgium Brewing Company
7. Anchor Brewing
8. The Golden Road
9. SIXPOINT BREWERY
10. All Saints’ Brewery
11. Unibroue
12. Lindemans Brewery
13. Wells & Young’s Ltd
14. Magic Hat Brewing Company
15. Brewery Ommegang
16. Joseph James Brewing Company, Inc
17. Pyramid Breweries, Inc
FAQ:
1] What segments are covered in the Fruit Beer Market report?
Ans. The segments covered in the Fruit Beer Market report are based on the Product and Distribution Channel.

2] Which region is expected to hold the highest share in the Fruit Beer Market?
Ans. Asia Pacific Region is expected to hold the highest share in the Fruit Beer Market.

3] What is the market size of Fruit Beer Market by 2029?
Ans. The market size of Fruit Beer Market by 2029 is US $ 1411.7 Bn.

4] Who are the top key players in the Fruit Beer Market?
Ans. Jester King, New Glarus Brewing Company, Allagash Brewing Company, SIREN CRAFT BREW, Founders Brewing Co., New Belgium Brewing Company, Anchor Brewing, The Golden Road, SIXPOINT BREWERY, All Saints’ Brewery, Unibroue, Lindemans Brewery, Wells & Young’s Ltd, Magic Hat Brewing Company, Brewery Ommegang, Joseph James Brewing Company, Inc, Pyramid Breweries, Inc.

5] What was the market size of Fruit Beer Market in 2022?
Ans. The market size of Fruit Beer Market in 2022 was US $ 772 Bn.