Direct-to-Consumer (DTC) Genetic Testing Market size was valued at US$ 2.02 Bn in 2023 and the total revenue is expected to grow at 13.1% through 2024 to 2030, reaching nearly US$ 4.79 Bn.Direct-to-Consumer (DTC) Genetic Testing Market Overview:
The Global Direct-to-Consumer (DTC) Genetic Testing Market is valued at 2.02 Billion by 2023. The Global Direct-to-Consumer (DTC) Genetic Testing Market is expected to reach US$ 4.79 Billion by 2030 at the CAGR (compound annual growth rate) of 13.1 % in the given forecast period 2024-2030. The global Direct-To-Shopper (DTC) Testing market sector is relied upon to high population combined with the growing prevalence of chronic disorders. Further growing people awareness about Direct-To-Customer (DTC)Testing and the increasing prevalence of chronic diseases have brought about ascending in medical services use are factors driving the market's growth. Moreover, demand for Direct-To-Shopper (DTC) testing increases for early conclusion of different diseases are powering the growth of the Direct-To-Buyer (DTC) testing Market.To know about the Research Methodology :- Request Free Sample ReportDirect-to-Consumer (DTC) Genetic Testing Market Dynamics:
The factor driving the growth of the direct-to-consumer (DTC) genetic testing market is raising public awareness. The general public's awareness of the availability of direct-to-consumer genetic testing in both developed and developing countries is continuously increasing. Well-known industry players such as 23andMe and Ancestry have focused on developing high-quality direct-to-consumer genetic testing solutions. These tests ensure that effective and accurate genetic test results are provided. The increasing awareness of racial testing among Americans and Europeans has increased the demand for direct-to-consumer genetic testing. The restraints factor affecting market growth are the high cost of DTC genetic testing and defects in the DTC testing kits.Direct-to-Consumer (DTC) Genetic Testing Market Segment Analysis:
The global direct-to-consumer (DTC) genetic testing market is segmented into test type, distribution channel, and application. Based on test type, the direct-to-consumer (DTC) genetic testing market is sub-segmented into Carrier Testing, Predictive Testing, Ancestry & Relationship Testing, and Others. The Ancestry & Relationship Testing segment held the largest share of xx% in 2023, owing to the growing demand for ancestry tests. Ancestry & Relationship Testing are easy to use, it gives an accurate count of the heartbeats, it provides personalized information about your health, disease risk, and other traits. Direct-to-consumer genetic testing promotes awareness of genetic diseases. Ancestry and relationship tests segment are now approved in major developed countries like Europe and Asia. On the basis of distribution channels, the market is sub-segmented into Online-platform, Over-the-counter. The online platform segment held the largest share xx% of the global market in 2023, owing to increase internet penetration, changing lifestyle, increased use of smartphones. Over-the-counter is the second dominated segment in the market. The over-the-counter segment held the share of xx% of the global market in 2023. Owing to offering a large number of products to its customers in one place that’s why the demand of this market segment increases. On the basis of an application, the market is sub-segmented into Targeted analysis, Single Nucleotide Polymorphism Chip (SNP), Whole Genome Sequence (WGS). Single Nucleotide Polymorphism Chip (SNP) segment held the largest shares xx% in 2023, owing to the flexibility and fast data provide management convenience. Increasing investments in research activities and rising demand for next-generation and advanced genetic disorder diagnosis and detection tools are attributed to the growth of the market. The rising adoption of SNP chips in applications such as gene expression profiling, to identify novel drugs, to discover the dissimilarities in gene expression levels in cells, and detect the mutations in specific genes is expected to improve the growth of the market during the forecast period.Direct-to-Consumer (DTC) Genetic Testing Market Regional Insights:
North America has the biggest market in the world, owing to the increasing number of patients and a favourable reimbursement scenario. Regional growth is attribute to changing standpoint of consumers towards generic testing and growing use. The abundant measure of income allows the consumer to spend more on direct-to-consumer genetic testing. According to WHO, 48 million people in North America are suffering from Genetic disorder in 2022 and the number is expected to reach 54 million by 2030. APAC held second-largest market share xx% in 2023. Factors attributing to growth of region are increasing awareness in the people about the health and the new technologies available in the market, which is rising the new infrastructure of the hospitals and new healthcare facilities.Direct-to-Consumer (DTC) Genetic Testing Market Recent development:
• In November 2021, Helix launched a DNA discovery kit and it help for increasing the market growth. • In May 2021, MyHeritate Ltd. declared the introduction of the MyHeritate health test and it also help in increasing the market growth. The objective of the report is to present a comprehensive analysis of the global market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analysed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the global market dynamics, structure by analyzing the market segments and project the global market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global market make the report investor’s guide.Direct-to-Consumer (DTC) Genetic Testing Market Scope: Inquire before buying
Direct-to-Consumer (DTC) Genetic Testing Market Report Coverage Details Base Year: 2023 Forecast Period: 2024-2030 Historical Data: 2018 to 2023 Market Size in 2023: US $ 2.02 Bn. Forecast Period 2024 to 2030 CAGR: 13.1% Market Size in 2030: US $ 4.79 Bn. Segments Covered: by Test Type Carrier Testing Predictive Testing Ancestry & Relationship Testing Others by Distribution channel Online-platform Over-the-counter by Application Targeted analysis Single Nucleotide Polymorphism Chip(SNP) Whole Genome Sequence(WGS) Direct-to-Consumer (DTC) Genetic Testing Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (Brazil, Argentina Rest of South AmericaDirect-to-Consumer (DTC) Genetic Testing Market, Key Players:
1. Ancestry.com, LLC 2. 23andMe 3. Any Lab Test Now 4. Color Genomics, Inc. 5. Direct Laboratory Services, LLC 6. Easy DNA 7. Full Genomes Corporation, Inc. 8. Gene by Gene, Ltd. 9. Genesis Healthcare 10. Helix OpCo LLC 11. IDENTIGENE, LLC 12. Laboratory Corporation of America® Holdings 13. Living DNA 14. Mapmygenome India Limited 15. MyHeritage 16. Pathway Genomics 17. Positive Bioscience, Inc. 18. Quest Diagnostics, Inc. 19. Request A Test, Ltd. 20. Sonora Quest Laboratories LLC 21. Xcode Life SciencesFrequently Asked Questions:
1. Which region has largest share in direct-to-consumer (DTC) genetic testing Market? Ans: North America holds highest share in 2023. 2. What is the growth rate of direct-to-consumer (DTC) genetic testing Market? Ans: The direct-to-consumer (DTC) genetic testing Market is growing at a CAGR of 13.1% during forecasting period 2024-2030. 3. What segments are covered in Market? Ans: Global market is segmented based on Test type, distribution channel and application. 4. Who are the key players in direct-to-consumer (DTC) genetic testing Market? Ans: The important key players in the diabetes diagnostics market are Ancestry.com, LLC, Any Lab Test Now, Color Genomics, Inc., Direct Laboratory Services, LLC, Easy DNA, Full Genomes Corporation, Inc., Gene by Gene, Ltd., Genesis Healthcare, Helix OpCo LLC, IDENTIGENE, LLC, 5. What is the study period of this market? Ans: The direct-to-consumer (DTC) genetic testing Market is studied from 2023 - 2030.
1.Preface 1.1. Market Definition and Key Research Objectives 1.2. Research Highlights 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Direct-to-Consumer (DTC) Genetic Testing Market Size, by Market Value (US$ Mn) 3.1. Global Market Segmentation 3.2. Global Market Segmentation Share Analysis, 2023 3.2.1. Global 3.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 3.3. Geographical Snapshot of the Direct-to-Consumer (DTC) Genetic Testing Market 3.4. Geographical Snapshot of the Direct-to-Consumer (DTC) Genetic Testing Market, By Manufacturer share 4. Global Direct-to-Consumer (DTC) Genetic Testing Market Overview, 2023-2030 4.1. Market Dynamics 4.1.1. Drivers 4.1.1.1. Global 4.1.1.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.2. Restraints 4.1.2.1. Global 4.1.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.3. Opportunities 4.1.3.1. Global 4.1.3.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.4. Challenges 4.1.4.1. Global 4.1.4.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.5. Industry Trends and Emerging Technologies 4.1.6. Porters Five Forces Analysis 4.1.6.1. Threat of New Entrants 4.1.6.2. Bargaining Power of Buyers/Consumers 4.1.6.3. Bargaining Power of Suppliers 4.1.6.4. Threat of Substitute Products 4.1.6.5. Intensity of Competitive Rivalry 4.1.7. Value Chain Analysis 4.1.8. Technological Roadmap 4.1.9. Regulatory landscape 4.1.10. Impact of the Covid-19 Pandemic on the Global Direct-to-Consumer (DTC) Genetic Testing Market 5. Supply Side and Demand Side Indicators 6. Global Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecast, 2023-2030 6.1. Global Direct-to-Consumer (DTC) Genetic Testing Market Size & Y-o-Y Growth Analysis. 7. Global Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 7.1. Market Size (Value) Estimates & Forecast By Test-type, 2023-2030 7.1.1. Carrier Testing 7.1.2. Predictive Testing 7.1.3. Ancestry & Relationship Testing 7.1.4. Others 7.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 7.2.1. Online-platform 7.2.2. Over-the-counter 7.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 7.3.1. Targeted analysis 7.3.2. Single Nucleotide Polymorphism Chip(SNP) 7.3.3. Whole Genome Sequence(WGS) 8. Global Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, By Region 8.1. Market Size (Value) Estimates & Forecast By Region, 2023-2030 8.1.1. North America 8.1.2. Europe 8.1.3. Asia-Pacific 8.1.4. Middle East & Africa 8.1.5. South America 9. North America Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 9.1. Market Size (Value) Estimates & Forecast By Test-type, 2023-2030 9.1.1. Carrier Testing 9.1.2. Predictive Testing 9.1.3. Ancestry & Relationship Testing 9.1.4. Others 9.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 9.2.1. Online-platform 9.2.2. Over-the-counter 9.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 9.3.1. Targeted analysis 9.3.2. Single Nucleotide Polymorphism Chip(SNP) 9.3.3. Whole Genome Sequence(WGS) 10. North America Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, By Country 10.1. Market Size (Value) Estimates & Forecast By Country, 2023-2030 10.1.1. US 10.1.2. Canada 10.1.3. Mexico 11. U.S. Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 11.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 11.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 11.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 12. Canada Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 12.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 12.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 12.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 13. Mexico Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 13.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 13.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 13.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 14. Europe Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 14.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 14.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 14.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 15. Europe Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, By Country 15.1. Market Size (Value) Estimates & Forecast By Country, 2023-2030 15.1.1. U.K 15.1.2. France 15.1.3. Germany 15.1.4. Italy 15.1.5. Spain 15.1.6. Sweden 15.1.7. CIS Countries 15.1.8. Rest of Europe 16. U.K. Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 16.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 16.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 16.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 17. France Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 17.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 17.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 17.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 18. Germany Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 18.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 18.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 18.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 19. Italy Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 19.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 19.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 19.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 20. Spain Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 20.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 20.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 20.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 21. Sweden Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 21.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 21.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 21.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 22. CIS Countries Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 22.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 22.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 22.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 23. Rest of Europe Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 23.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 23.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 23.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 24. Asia Pacific Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 24.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 24.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 24.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 25. Asia Pacific Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, by Country 25.1. Market Size (Value) Estimates & Forecast By Country, 2023-2030 25.1.1. China 25.1.2. India 25.1.3. Japan 25.1.4. South Korea 25.1.5. Australia 25.1.6. ASEAN 25.1.7. Rest of Asia Pacific 26. China Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 26.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 26.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 26.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 27. India Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 27.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 27.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 27.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 28. Japan Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 28.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 28.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 28.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 29. South Korea Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 29.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 29.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 29.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 30. Australia Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 30.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 30.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 30.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 31. ASEAN Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 31.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 31.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 31.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 32. Rest of Asia Pacific Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 32.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 32.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 32.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 33. Middle East Africa Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 33.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 33.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 33.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 34. Middle East Africa Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, by Country 34.1. Market Size (Value) Estimates & Forecast by Country, 2023-2030 34.1.1. South Africa 34.1.2. GCC Countries 34.1.3. Egypt 34.1.4. Nigeria 34.1.5. Rest of ME&A 35. South Africa Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 35.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 35.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 35.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 36. GCC Countries Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 36.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 36.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 36.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 37. Egypt Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 37.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 37.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 37.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 38. Nigeria Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 38.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 38.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 38.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 39. Rest of ME&A Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 39.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 39.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 39.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 40. South America Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 40.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 40.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 40.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 41. South America Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, by Country 41.1. Market Size (Value) Estimates & Forecast by Country, 2023-2030 41.1.1. Brazil 41.1.2. Argentina 41.1.3. Rest of South America 42. Brazil Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 42.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 42.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 42.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 43. Argentina Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 43.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 43.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 43.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 44. Rest of South America Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Forecasts, 2023-2030 44.1. Market Size (Value) Estimates & Forecast By Test type, 2023-2030 44.2. Market Size (Value) Estimates & Forecast By Distribution channel, 2023-2030 44.3. Market Size (Value) Estimates & Forecast By Application, 2023-2030 45. Competitive Landscape 45.1. Geographic Footprint of Major Players in the Global Direct-to-Consumer (DTC) Genetic Testing Market 45.2. Competition Matrix 45.2.1. Competitive Benchmarking of Key Players By Price, Presence, Market Share, Applications and R&D Investment 45.2.2. New Product Launches and Product Enhancements 45.2.3. Market Consolidation 45.2.3.1. M&A by Regions, Investment and Verticals 45.2.3.2. M&A, Forward Integration and Backward Integration 45.2.3.3. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements 45.3. Company Profile : Key Players 45.3.1. Ancestry.com, LLC 45.3.1.1. Company Overview 45.3.1.2. Financial Overview 45.3.1.3. Geographic Footprint 45.3.1.4. Product Portfolio 45.3.1.5. Business Strategy 45.3.1.6. Recent Developments 45.3.2. 23andMe 45.3.3. Any Lab Test Now 45.3.4. Color Genomics, Inc. 45.3.5. Direct Laboratory Services, LLC 45.3.6. Easy DNA 45.3.7. Full Genomes Corporation, Inc. 45.3.8. Gene by Gene, Ltd. 45.3.9. Genesis Healthcare 45.3.10. Helix OpCo LLC 45.3.11. IDENTIGENE, LLC 45.3.12. Laboratory Corporation of America® Holdings 45.3.13. Living DNA 45.3.14. Mapmygenome India Limited 45.3.15. MyHeritage 45.3.16. Pathway Genomics 45.3.17. Positive Bioscience, Inc. 45.3.18. Quest Diagnostics, Inc. 45.3.19. Request A Test, Ltd. 45.3.20. Sonora Quest Laboratories LLC 45.3.21. Xcode Life Sciences 46. Primary Key Insights