Ascorbates Market size was valued at US$ 904.63 Mn. in 2022 and the total revenue is expected to grow at 4.4% through 2023 to 2029, reaching nearly US$ 1222.86 Mn.Ascorbates Market Overview:
Ascorbate is a synonym used for salts made by using Ascorbic Acid. Ascorbates are extracted from Ascorbic acid found in the cell walls of plants. Ascorbates act as a buffered alternative for Ascorbic Acid that is used on a large scale for its high content of Vitamin C. Ascorbates are organic in nature and hold a wide-scale application in the food and beverages industry. The presence of a rich source of Vitamin C in Ascorbates is used to manufacture food products and beverages along with medicines to treat Vitamin C deficiency. The presence of antioxidant properties is used in manufacturing and improving the shelf life of cosmetics and personal care products. The wide-scale application in the industrial sector has resulted in a boom in the Global Ascorbates Market. An increase in the number of people preferring a healthy lifestyle, rise in demand for healthy food products, and a wide-scale industrial application have resulted in a growth in the Global Ascorbates Market.Ascorbates Market Snapshot
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Global Ascorbates Market Dynamics:
Increased preference for nutrient-rich food products has resulted in increased demand for organic food additives that increase the nutritional value of the food products they are mixed with. Ascorbates are a rich source of Vitamin C, fiber, and Calcium that is used on a large scale in manufacturing different food products. Different salts made by using Ascorbates are used to provide the required texture and improve nutrient contents of supplementary food products. The preference for nutrient-rich food products, beverages, supplementary, and dietary food products has resulted in increased consumption of Ascorbates by the Food & Beverages and Nutraceutical industries. The presence of antioxidant properties has resulted in increased use of Ascorbates in the Cosmetics industry. Ascorbates provide emulsifying properties and increase the shelf life of the products it is mixed with. This has resulted in making Ascorbates an essential component of the cosmetics and personal care products manufacturing industries. Ascorbates come in the safe to use food additive categories and hold GRAS rating by the American Food and Drug Administration and Safe to consume rating by the European Food and Safety Association. Approval from renowned global institutions has resulted in increased consumption of Ascorbates around the world. A report by WHO published in 2015 states that 1 out of 20 people suffers from Vitamin C deficiency. Though the cases of Vitamin C deficiency are rare in developed countries, the region of Africa and Asia-Pacific holds a large number of people suffering from these issues. Ascorbates provide a safe to use and low-cost Vitamin C which is used in manufacturing medicines to fulfill the demand for it. Increased demand for Vitamin C supplementary medicines has resulted in increased use of Ascorbates by the Pharmaceutical industry. The increased concern for health by a large number of people is the major driving factor for the growth of the Global Ascorbates Market.Restraints:
Change in environmental conditions and its effect on plants has resulted in an impact on their nutritional contents. This is the major restraining factor here. The rising preference for low-cost synthetic alternatives is limiting the growth of the Global Ascorbates Market.Global Ascorbates Market Segment Analysis:
The Global Ascorbates Market is segmented on the basis of By Form, It is observed that more than 45% of the Ascorbates used by the Food & Beverages industry are in powdered form. More than 30% of the Ascorbates used by the Cosmetics industry are in crystal form. Ascorbates in the medicinal form is consumed by people on a regular scale to fulfill the requirement of Vitamin C are in tablet form. By Type, A wide-scale application in the food and beverages industry has resulted in a 7% increase in the consumption of Sodium Ascorbates. Calcium and Potassium Ascorbates are used on a wide scale by the Nutraceuticals industry. A rise of 3.5% has been observed in demand for the Calcium Ascorbates by the Pharmaceuticals Industry. Different other Ascorbates like Magnesium Ascorbates are used on a large scale by different industries. By End Use, It is observed that more than 30% of the Ascorbates manufactured are consumed by the Food and Beverages Industry. The Pharmaceuticals Industry accounts for more than 20% of the revenue generated by the Global Ascorbates Market. The Cosmetics Industry is the biggest consumer of Sodium Ascorbates. Increased demand for Citric-based personal care products has resulted in a 3% increase in demand for Ascorbates by the Personal Care Products industry. It is observed that increased consumption of food products around the world has resulted in a 3.7% increase in the consumption of Ascorbates by the Food & Beverages Industry. An increase in the number of people consuming external doses of Vitamin C regularly has resulted in a 3.2% increase in the consumption of Ascorbates by the Pharmaceuticals industry. The presence of antioxidant properties has resulted in a 2.6% increase in the consumption of Ascorbates by the Cosmetics industry. Increased demand for citric-based products around the world has resulted in a 2.4% increase in demand for Ascorbates by the Personal Care Products industry. The rising preference for nutrient-rich supplementary food products has resulted in a 3.1% increase in demand for Ascorbates by the Nutraceuticals industry. Different industries like chemical and animal husbandry use Ascorbates as per need.Global Ascorbates Market Regional Insights
Region-wise, Asia-Pacific is the biggest market for Ascorbates. The ever-rising population and increased consumption of food products have resulted in a 3.1% increase in the consumption of Ascorbates in this region. Increased preference for supplementary food products has resulted in a 2.1% increase in the consumption of Ascorbates by the Nutraceutical Industry present in this region. The preference for vitamin-rich food products by the people has resulted in a 2.3% increase in the consumption of Ascorbates in North America. The preference for tablets made by using Vitamin C to fulfill the daily requirement of it has resulted in a 3.1% increase in the consumption of Ascorbates by the Pharmaceutical industry present in this region. The preference for Ascorbates due to their antioxidant properties in manufacturing cosmetics and personal care products has resulted in a 3% increase in its consumption in Europe. An increase in health awareness has resulted in a 2.8% increase in the consumption of Ascorbates in South America. The Middle East and Africa’s Market is showing a growth rate of 2.5% and is expected to double its growth rate by 2030. The reason for this growth is the rise in preference for healthy food products and Vitamin C-based medicines especially in the countries like Egypt, Nigeria, Israel, Jordan, UAE, and Saudi Arabia. The objective of the report is to present a comprehensive analysis of the global Ascorbates market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the global Ascorbates market dynamics, structure by analyzing the market segments and Project the global Ascorbates market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Ascorbates market make the report investor’s guide.Global Ascorbates Market Scope: Inquire before buying
Global Ascorbates Market Report Coverage Details Base Year: 2022 Forecast Period: 2023-2029 Historical Data: 2018 to 2022 Market Size in 2022: US $ 904.63 Mn. Forecast Period 2023 to 2029 CAGR: 4.4% Market Size in 2029: US $ 1222.86 Mn. Segments Covered: by Form Crystal Powder Tablet Others by Type Sodium Ascorbates Calcium Ascorbates Potassium Ascorbates Others by End Use Food & Beverages Industry Pharmaceuticals Industry Cosmetics Industry Personal Care Products Industry Nutraceuticals Industry Others Ascorbates Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (Brazil, Argentina Rest of South America)Global Ascorbates Market, Key Players are
1. NOW Foods 2. Pfizer, Inc. 3. Koninklijke DSM N.V. 4. Nature’s Bounty Co., Ltd. 5. Foodchem International Corporation 6. Cytoplan Ltd. 7. Bronson Nutritionals LLC 8. Merck KGaA 9. Superior Supplement Manufacturing Inc. 10. Prinova Group 11. Suntran Industrial Group Ltd. 12. Beckmann-Kenko GmbH 13. Suzhou-Chem, Inc. 14. WEGO Chemical & Mineral Corp. 15. Zhengzhou Friend Biological Engineering Co., Ltd. Frequently Asked Questions: 1. Which region has the largest share in Global Ascorbates Market? Ans: Asia-Pacific region held the highest share in 2022. 2. What is the growth rate of Global Ascorbates Market? Ans: The Global Ascorbates Market is growing at a CAGR of 4.4% during forecasting period 2023-2029. 3. What is scope of the Global Ascorbates Market report? Ans: Global Ascorbates Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period. 4. Who are the key players in Global Ascorbates Market? Ans: The important key players in the Global Ascorbates Market are – NOW Foods, Pfizer, Inc., Koninklijke DSM N.V., Nature’s Bounty Co., Ltd., Foodchem International Corporation, Cytoplan Ltd., Bronson Nutritionals LLC, Merck KGaA, Superior Supplement Manufacturing Inc., Prinova Group, Suntran Industrial Group Ltd., Beckmann-Kenko GmbH, Suzhou-Chem, Inc., WEGO Chemical & Mineral Corp., Zhengzhou Friend Biological Engineering Co., and Ltd. 5. What is the study period of this Market? Ans: The Global Ascorbates Market is studied from 2022 to 2029.
1. Preface 1.1. Market Definition and Key Research Objectives 1.2. Research Highlights 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Ascorbates Market Size, by Market Value (US$ Bn.) 3.1. Global Market Segmentation 3.2. Global Market Segmentation Share Analysis, 2021 3.2.1. Global 3.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 3.3. Geographical Snapshot of the Ascorbates Market 3.4. Geographical Snapshot of the Ascorbates Market, By Manufacturer share 4. Global Ascorbates Market Overview, 2022-2029 4.1. Market Dynamics 4.1.1. Drivers 4.1.1.1. Global 4.1.1.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.2. Restraints 4.1.2.1. Global 4.1.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.3. Opportunities 4.1.3.1. Global 4.1.3.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.4. Challenges 4.1.4.1. Global 4.1.4.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.5. Industry Trends and Emerging Technologies 4.1.6. Porters Five Forces Analysis 4.1.6.1. Threat of New Entrants 4.1.6.2. Bargaining Power of Buyers/Consumers 4.1.6.3. Bargaining Power of Suppliers 4.1.6.4. Threat of Substitute Products 4.1.6.5. Intensity of Competitive Rivalry 4.1.7. Value Chain Analysis 4.1.8. Technological Roadmap 4.1.9. Regulatory landscape 4.1.10. Impact of the Covid-19 Pandemic on the Global Ascorbates Market 5. Supply Side and Demand Side Indicators 6. Global Ascorbates Market Analysis and Forecast, 2022-2029 6.1. Global Ascorbates Market Size & Y-o-Y Growth Analysis. 7. Global Ascorbates Market Analysis and Forecasts, 2022-2029 7.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 7.1.1. Crystal 7.1.2. Powder 7.1.3. Tablet 7.1.4. Others 7.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 7.2.1. Sodium Ascorbates 7.2.2. Calcium Ascorbates 7.2.3. Potassium Ascorbates 7.2.4. Others 7.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 7.3.1. Food & Beverages Industry 7.3.2. Pharmaceuticals Industry 7.3.3. Cosmetics Industry 7.3.4. Personal Care Products Industry 7.3.5. Nutraceuticals Industry 7.3.6. Others 8. Global Ascorbates Market Analysis and Forecasts, By Region 8.1. Market Size (Value) Estimates & Forecast By Region, 2022-2029 8.1.1. North America 8.1.2. Europe 8.1.3. Asia-Pacific 8.1.4. Middle East & Africa 8.1.5. South America 9. North America Ascorbates Market Analysis and Forecasts, 2022-2029 9.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 9.1.1. Crystal 9.1.2. Powder 9.1.3. Tablet 9.1.4. Others 9.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 9.2.1. Sodium Ascorbates 9.2.2. Calcium Ascorbates 9.2.3. Potassium Ascorbates 9.2.4. Others 9.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 9.3.1. Food & Beverages Industry 9.3.2. Pharmaceuticals Industry 9.3.3. Cosmetics Industry 9.3.4. Personal Care Products Industry 9.3.5. Nutraceuticals Industry 9.3.6. Others 10. North America Ascorbates Market Analysis and Forecasts, By Country 10.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 10.1.1. US 10.1.2. Canada 10.1.3. Mexico 11. U.S. Ascorbates Market Analysis and Forecasts, 2022-2029 11.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 11.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 11.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 12. Canada Ascorbates Market Analysis and Forecasts, 2022-2029 12.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 12.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 12.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 13. Mexico Ascorbates Market Analysis and Forecasts, 2022-2029 13.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 13.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 13.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 14. Europe Ascorbates Market Analysis and Forecasts, 2022-2029 14.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 14.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 14.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 15. Europe Ascorbates Market Analysis and Forecasts, By Country 15.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 15.1.1. U.K 15.1.2. France 15.1.3. Germany 15.1.4. Italy 15.1.5. Spain 15.1.6. Sweden 15.1.7. CIS Countries 15.1.8. Rest of Europe 16. U.K. Ascorbates Market Analysis and Forecasts, 2022-2029 16.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 16.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 16.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 17. France Ascorbates Market Analysis and Forecasts, 2022-2029 17.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 17.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 17.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 18. Germany Ascorbates Market Analysis and Forecasts, 2022-2029 18.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 18.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 18.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 19. Italy Ascorbates Market Analysis and Forecasts, 2022-2029 19.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 19.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 19.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 20. Spain Ascorbates Market Analysis and Forecasts, 2022-2029 20.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 20.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 20.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 21. Sweden Ascorbates Market Analysis and Forecasts, 2022-2029 21.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 21.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 21.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 22. CIS Countries Ascorbates Market Analysis and Forecasts, 2022-2029 22.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 22.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 22.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 23. Rest of Europe Ascorbates Market Analysis and Forecasts, 2022-2029 23.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 23.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 23.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 24. Asia Pacific Ascorbates Market Analysis and Forecasts, 2022-2029 24.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 24.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 24.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 25. Asia Pacific Ascorbates Market Analysis and Forecasts, by Country 25.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 25.1.1. China 25.1.2. India 25.1.3. Japan 25.1.4. South Korea 25.1.5. Australia 25.1.6. ASEAN 25.1.7. Rest of Asia Pacific 26. China Ascorbates Market Analysis and Forecasts, 2022-2029 26.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 26.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 26.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 27. India Ascorbates Market Analysis and Forecasts, 2022-2029 27.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 27.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 27.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 28. Japan Ascorbates Market Analysis and Forecasts, 2022-2029 28.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 28.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 28.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 29. South Korea Ascorbates Market Analysis and Forecasts, 2022-2029 29.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 29.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 29.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 30. Australia Ascorbates Market Analysis and Forecasts, 2022-2029 30.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 30.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 30.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 31. ASEAN Ascorbates Market Analysis and Forecasts, 2022-2029 31.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 31.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 31.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 32. Rest of Asia Pacific Ascorbates Market Analysis and Forecasts, 2022-2029 32.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 32.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 32.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 33. Middle East Africa Ascorbates Market Analysis and Forecasts, 2022-2029 33.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 33.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 33.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 34. Middle East Africa Ascorbates Market Analysis and Forecasts, by Country 34.1. Market Size (Value) Estimates & Forecast by Country, 2022-2029 34.1.1. South Africa 34.1.2. GCC Countries 34.1.3. Egypt 34.1.4. Nigeria 34.1.5. Rest of ME&A 35. South Africa Ascorbates Market Analysis and Forecasts, 2022-2029 35.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 35.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 35.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 36. GCC Countries Ascorbates Market Analysis and Forecasts, 2022-2029 36.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 36.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 36.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 37. Egypt Ascorbates Market Analysis and Forecasts, 2022-2029 37.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 37.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 37.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 38. Nigeria Ascorbates Market Analysis and Forecasts, 2022-2029 38.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 38.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 38.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 39. Rest of ME&A Ascorbates Market Analysis and Forecasts, 2022-2029 39.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 39.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 39.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 40. South America Ascorbates Market Analysis and Forecasts, 2022-2029 40.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 40.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 40.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 41. South America Ascorbates Market Analysis and Forecasts, by Country 41.1. Market Size (Value) Estimates & Forecast by Country, 2022-2029 41.1.1. Brazil 41.1.2. Argentina 41.1.3. Rest of South America 42. Brazil Ascorbates Market Analysis and Forecasts, 2022-2029 42.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 42.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 42.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 43. Argentina Ascorbates Market Analysis and Forecasts, 2022-2029 43.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 43.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 43.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 44. Rest of South America Ascorbates Market Analysis and Forecasts, 2022-2029 44.1. Market Size (Value) Estimates & Forecast By Form, 2022-2029 44.2. Market Size (Value) Estimates & Forecast By Type, 2022-2029 44.3. Market Size (Value) Estimates & Forecast By End Use, 2022-2029 45. Competitive Landscape 45.1. Geographic Footprint of Major Players in the Global Ascorbates Market 45.2. Competition Matrix 45.2.1. Competitive Benchmarking of Key Players By Price, Presence, Market Share, Applications and R&D Investment 45.2.2. New Product Launches and Product Enhancements 45.2.3. Market Consolidation 45.2.3.1. M&A by Regions, Investment and Verticals 45.2.3.2. M&A, Forward Integration and Backward Integration 45.2.3.3. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements 45.3. Company Profile : Key Players 45.3.1. NOW Foods 45.3.1.1. Company Overview 45.3.1.2. Financial Overview 45.3.1.3. Geographic Footprint 45.3.1.4. Product Portfolio 45.3.1.5. Business Strategy 45.3.1.6. Recent Developments 45.3.2. Pfizer, Inc. 45.3.3. Koninklijke DSM N.V. 45.3.4. Nature’s Bounty Co., Ltd. 45.3.5. Foodchem International Corporation 45.3.6. Cytoplan Ltd. 45.3.7. Bronson Nutritionals LLC 45.3.8. Merck KGaA 45.3.9. Superior Supplement Manufacturing 45.3.10. Prinova Group 45.3.11. Suntran Industrial Group Ltd. 45.3.12. Beckmann-Kenko GmbH 45.3.13. Suzhou-Chem, Inc. 45.3.14. WEGO Chemical & Mineral Corp. 45.3.15. Zhengzhou Friend Biological Engineering Co., Ltd. 46. Primary Key Insights