Global Customer Data Platform Market – Industry Analysis and Forecast (2019-2026) by Type, Application, Component, Organization Size, Delivery Mode, Industry Vertical, and Region

Global Customer Data Platform Market – Industry Analysis and Forecast (2019-2026) by Type, Application, Component, Organization Size, Delivery Mode, Industry Vertical, and Region

Market Scenario

Global Customer Data Platform Market is expected to reach the US $ XX Bn by 2026 at a CAGR of 29.2% during the forecast period. Global Customer Data Platform Market Customer data platforms (CDP) are used to integrate and consolidate customer data into one single database. Major growth drivers for the market include an increase in pressure on CMOs to deliver personalized content spurring the demand for real-time data availability, an increase in demand for actionable insights by marketers and omni-channel experience and effective tracking of customers to understand their behavior for target marketing activities. Major restraining factors include less knowledge and lack of awareness among marketers may affect the growth of the customer data platform market in the future. Customer data platform market is segmented by type, application, component, organization size, delivery mode, industry vertical, and region. While using type segment, the analytics segment is likely to reach at the XX% CAGR during the forecast period. An increase in demand for omni-channel experience and personalization by marketing executives to reduce customer churn rates and increase their revenues is a growth driver for the segment. Based on application segment, the personalized recommendation application is likely to have the larger customer data platform market share during the forecast period, owing to an increase in demand for retention, customer conversion, and engagement. In the customer data platform market by components, the services segment is expected to be the fastest growing region during the forecast period, owing to an increase in technology advancements and investments in start-ups. While using delivery mode, the customer data platform market is classified into a cloud customer data platform segment and on-premises customer data platform segment. The cloud customer data platform segment is estimated to have a large market size during the forecast period, as it has the scalable solution and it is cost-effective. By organization size, the small and medium-sized enterprises (SMEs) segment is likely to reach at the highest CAGR during the forecast period, owing to an increase in demand for the cost-effective and scalable solution. Among regions, North America is estimated to hold larger customer data platform market share during the forecast period, due to the presence of many customer data platform vendors for delivering personalized customer experience. The Asia Pacific is likely to record the highest growth rate during the forecast period. An increase in heavy investments made by public and private sectors for enhancing their marketing technologies is a factor expected to increase the growth of customer data platform market during 2018-2026. Key Players Profiled and Analyzed in the Report Oracle, SAP, Nice, Adobe, Tealium, BlueConic, Ascent360, Lytics, AgilOne, ActionIQ, and Evergage etc. The objective of the report is to present comprehensive analysis of Global Customer Data Platform market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with analysis of complicated data in simple language. The report covers all the aspects of industry with dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give clear futuristic view of the industry to the decision makers. The report also helps in understanding Global Customer Data Platform market dynamics, structure by analyzing the market segments, and project the Global Customer Data Platform market size. Clear representation of competitive analysis of key players by type, price, financial position, product portfolio, growth strategies, and regional presence in the Global Customer Data Platform market make the report investor’s guide.

Scope of the Global Customer Data Platform Market

Global Customer Data Platform Market, by Type

• Access • Analytics • Engagement

Global Customer Data Platform Market, by Application

• Marketing Data Segmentation • Personalized Recommendation • Predictive Analytics • Campaign Management • Customer Engagement and Retention • Security Management • Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics)

Global Customer Data Platform Market, by Component

• Solutions o Software Tools o Platforms • Services o Consulting Services o Support and Maintenance Services

Global Customer Data Platform Market, by Organization Size

• Small and Medium-sized Enterprises (SMEs) • Large Enterprises

Global Customer Data Platform Market, by Delivery Mode

• Cloud • On-premises

Global Customer Data Platform Market, by Industry Vertical

• BFSI • Retail and eCommerce • Media and Entertainment • IT and Telecommunication • Travel and Hospitality • Energy and Utilities • Automobile • Healthcare and Life Sciences • Others (Agriculture, Government, and Education)

Global Customer Data Platform Market, by Region

• North America • Asia Pacific • Europe • Middle East and Africa • Latin America

Key Players in Global Customer Data Platform Market

• Salesforce • SAS Institute • Oracle • SAP • Nice • Adobe • Tealium • BlueConic • Ascent360 • Lytics • mParticle • Amperity • Reltio • Ensighten • Fospha • SessionM • RedPoint Global • Segment • Zaius • AgilOne • ActionIQ • Evergage • NGDATA • IgnitionOne • Signal • Usermind Route Optimization Software Market

Table of Contents

Global Customer Data Platform Market

1. Preface 1.1 Report Scope and Market Segmentation 1.2 Research Highlights 1.3 Research Objectives 1.4 Key Questions Answered 2. Assumptions and Research Methodology 2.1 Report Assumptions 2.2 Abbreviations Used 2.3 Research Methodology 3. Executive Summary 3.1 Customer Data Platform Market Size, by Market Value (US$ Mn) and Market, by Region 4. Market Overview 4.1 Introduction 4.2 Market Indicator 4.3 Drivers and Restraints Snapshot Analysis 4.3.1 Drivers 4.3.2 Restraints 4.3.3 Opportunities 4.3.4 Porter’s Analysis 4.3.5 Value Chain Analysis 4.3.6 SWOT Analysis 5. Global Customer Data Platform Market Analysis and Forecast 5.1 Customer Data Platform Market Analysis and Forecast 5.2 Customer Data Platform Market Size & Y-o-Y Growth Analysis 5.2.1 North America 5.2.2 Europe 5.2.3 Asia Pacific 5.2.4 Middle East & Africa 5.2.5 Latin America 6. Global Customer Data Platform Market Analysis and Forecast, by Type 6.1 Introduction and Definition 6.2 Key Findings 6.3 Customer Data Platform Market Value Share Analysis, by Type 6.4 Customer Data Platform Market Size (US$ Mn) Forecast, by Type 6.5 Customer Data Platform Market Analysis, by Type 6.6 Customer Data Platform Market Attractiveness Analysis, by Type 7. Global Customer Data Platform Market Analysis and Forecast, by Application 7.1 Introduction and Definition 7.2 Key Findings 7.3 Customer Data Platform Market Value Share Analysis, by Application 7.4 Customer Data Platform Market Size (US$ Mn) Forecast, by Application 7.5 Customer Data Platform Market Analysis, by Application 7.6 Customer Data Platform Market Attractiveness Analysis, by Application 8 Customer Data Platform Market Analysis and Forecast, by Component 8.1 Introduction and Definition 8.2 Key Findings 8.3 Customer Data Platform Market Value Share Analysis, by Component 8.4 Customer Data Platform Market Size (US$ Mn) Forecast, by Component 8.5 Customer Data Platform Market Analysis, by Component 8.6 Customer Data Platform Market Attractiveness Analysis, by Component 9 Global Customer Data Platform Market Analysis and Forecast, by Delivery Mode 9.1 Introduction and Definition 9.2 Key Findings 9.3 Customer Data Platform Market Value Share Analysis, by Delivery Mode 9.4 Customer Data Platform Market Size (US$ Mn) Forecast, by Delivery Mode 9.5 Customer Data Platform Market Analysis, by Delivery Mode 9.6 Customer Data Platform Market Attractiveness Analysis, by Delivery Mode 10 Global Customer Data Platform Market Analysis and Forecast, by Organization Size 10.1 Introduction and Definition 10.2 Key Findings 10.3 Customer Data Platform Market Value Share Analysis, by Organization Size 10.4 Customer Data Platform Market Size (US$ Mn) Forecast, by Organization Size 10.5 Customer Data Platform Market Analysis, by Organization Size 10.6 Customer Data Platform Market Attractiveness Analysis, by Organization Size 11 Global Customer Data Platform Market Analysis and Forecast, by Industry Vertical 11.1 Introduction and Definition 11.2 Key Findings 11.3 Customer Data Platform Market Value Share Analysis, by Industry Vertical 11.4 Customer Data Platform Market Size (US$ Mn) Forecast, by Industry Vertical 11.5 Customer Data Platform Market Analysis, by Industry Vertical 11.6 Customer Data Platform Market Attractiveness Analysis, by Industry Vertical 12 Global Customer Data Platform Market Analysis, by Region 12.1 Key Findings 12.2 Customer Data Platform Market Value Share Analysis, by Region 12.3 Customer Data Platform Market Size (US$ Mn) Forecast, by Region 12.4 Customer Data Platform Market Analysis, by Region 12.5 Customer Data Platform Market Attractiveness Analysis, by Region 13 North America Customer Data Platform Market Analysis 13.1 Key Findings 13.2 North America Customer Data Platform Market Overview 13.3 North America Customer Data Platform Market Value Share Analysis, by Type 13.4 North America Customer Data Platform Market Forecast, by Type 13.4.1 Access 13.4.2 Analytics 13.4.3 Engagement 13.5 North America Customer Data Platform Market Value Share Analysis, by Application 13.6 North America Customer Data Platform Market Forecast, by Application 13.6.1 Marketing Data Segmentation 13.6.2 Personalized Recommendation 13.6.3 Predictive Analytics 13.6.4 Campaign Management 13.6.5 Customer Engagement and Retention 13.6.6 Security Management 13.6.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 13.7 North America Customer Data Platform Market Value Share Analysis, by Component 13.8 North America Customer Data Platform Market Forecast, by Component 13.8.1 Solutions 13.8.1.1 Software Tools 13.8.1.2 Platforms 13.8.2 Services 13.8.2.1 Consulting Services 13.8.2.2 Support and Maintenance Services 13.9 North America Customer Data Platform Market Value Share Analysis, by Delivery Mode 13.10 North America Customer Data Platform Market Forecast, by Delivery Mode 13.10.1 Cloud 13.10.2 On-Premises 13.11 North America Customer Data Platform Market Value Share Analysis, by Organization Size 13.12 North America Customer Data Platform Market Forecast, by Organization Size 13.12.1 Large Enterprises 13.12.2 Small and Medium Sized Enterprises 13.13 North America Customer Data Platform Market Value Share Analysis, by Industry Vertical 13.14 North America Customer Data Platform Market Forecast, by Industry Vertical 13.14.1 BFSI 13.14.2 Retail and eCommerce 13.14.3 Media and Entertainment 13.14.4 IT and Telecommunication 13.14.5 Travel and Hospitality 13.14.6 Energy and Utilities 13.14.7 Automobile 13.14.8 Healthcare and Life Sciences 13.14.9 Others (Agriculture, Government, and Education) 13.15 North America Customer Data Platform Market Value Share Analysis, by Country 13.16 North America Customer Data Platform Market Forecast, by Country 13.16.1 U.S. 13.16.2 Canada 13.17 North America Customer Data Platform Market Analysis, by Country 13.18 U.S Customer Data Platform Market Forecast, by Type 13.18.1 Access 13.18.2 Analytics 13.18.3 Engagement 13.19 U.S Customer Data Platform Market Forecast, by Application 13.19.1 Marketing Data Segmentation 13.19.2 Personalized Recommendation 13.19.3 Predictive Analytics 13.19.4 Campaign Management 13.19.5 Customer Engagement and Retention 13.19.6 Security Management 13.19.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 13.20 U.S Customer Data Platform Market Forecast, by Component 13.20.1 Solutions 13.20.1.1 Software Tools 13.20.1.2 Platforms 13.20.2 Services 13.20.2.1 Consulting Services 13.20.2.2 Support and Maintenance Services 13.21 U.S Customer Data Platform Market Forecast, by Delivery Mode 13.21.1 Cloud 13.21.2 On-Premises 13.22 U.S Customer Data Platform Market Forecast, by Organization Size 13.22.1 Large Enterprises 13.22.2 Small and Medium Sized Enterprises 13.23 U.S Customer Data Platform Market Forecast, by Industry Vertical 13.23.1 BFSI 13.23.2 Retail and eCommerce 13.23.3 Media and Entertainment 13.23.4 IT and Telecommunication 13.23.5 Travel and Hospitality 13.23.6 Energy and Utilities 13.23.7 Automobile 13.23.8 Healthcare and Life Sciences 13.23.9 Others (Agriculture, Government, and Education) 13.24 Canada Optimization Software Market Forecast, by Type 13.24.1 Access 13.24.2 Analytics 13.24.3 Engagement 13.25 Canada Customer Data Platform Market Forecast, by Application 13.25.1 Marketing Data Segmentation 13.25.2 Personalized Recommendation 13.25.3 Predictive Analytics 13.25.4 Campaign Management 13.25.5 Customer Engagement and Retention 13.25.6 Security Management 13.25.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 13.26 Canada Customer Data Platform Market Forecast, by Component 13.26.1 Solutions 13.26.1.1 Software Tools 13.26.1.2 Platforms 13.26.2 Services 13.26.2.1 Consulting Services 13.26.2.2 Support and Maintenance Services 13.27 Canada Customer Data Platform Market Forecast, by Delivery Mode 13.27.1 Cloud 13.27.2 On-Premises 13.28 Canada Customer Data Platform Market Forecast, by Organization Size 13.28.1 Large Enterprises 13.28.2 Small and Medium Sized Enterprises 13.29 Canada Customer Data Platform Market Forecast, by Industry Vertical 13.29.1 BFSI 13.29.2 Retail and eCommerce 13.29.3 Media and Entertainment 13.29.4 IT and Telecommunication 13.29.5 Travel and Hospitality 13.29.6 Energy and Utilities 13.29.7 Automobile 13.29.8 Healthcare and Life Sciences 13.29.9 Others (Agriculture, Government, and Education) 13.30 North America Customer Data Platform Market Attractiveness Analysis 13.30.1 Type 13.30.2 Application 13.30.3 By Component 13.30.4 By Delivery Mode 13.30.5 By Organization Size 13.30.6 By Industry Vertical 13.31 PEST Analysis 14 Europe Customer Data Platform Market Analysis 14.1 Key Findings 14.2 Europe Customer Data Platform Market Overview 14.3 Europe Customer Data Platform Market Value Share Analysis, by Type 14.4 Europe Customer Data Platform Market Forecast, by Type 14.4.1 Access 14.4.2 Analytics 14.4.3 Engagement 14.5 Europe Customer Data Platform Market Value Share Analysis, by Application 14.6 Europe Customer Data Platform Market Forecast, by Application 14.6.1 Marketing Data Segmentation 14.6.2 Personalized Recommendation 14.6.3 Predictive Analytics 14.6.4 Campaign Management 14.6.5 Customer Engagement and Retention 14.6.6 Security Management 14.6.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 14.7 Europe Customer Data Platform Market Value Share Analysis, by Component 14.8 Europe Customer Data Platform Market Forecast, by Component 14.8.1 Solutions 14.8.1.1 Software Tools 14.8.1.2 Platforms 14.8.2 Services 14.8.2.1 Consulting Services 14.8.2.2 Support and Maintenance Services 14.9 Europe Customer Data Platform Market Value Share Analysis, by Delivery Mode 14.10 Europe Customer Data Platform Market Forecast, by Delivery Mode 14.10.1 Cloud 14.10.2 On-Premises 14.11 Europe Customer Data Platform Market Value Share Analysis, by Organization Size 14.12 Europe Customer Data Platform Market Forecast, by Organization Size 14.12.1 Large Enterprises 14.12.2 Small and Medium Sized Enterprises 14.13 Europe America Customer Data Platform Market Value Share Analysis, by Industry Vertical 14.14 Europe Customer Data Platform Market Forecast, by Industry Vertical 14.14.1 BFSI 14.14.2 Retail and eCommerce 14.14.3 Media and Entertainment 14.14.4 IT and Telecommunication 14.14.5 Travel and Hospitality 14.14.6 Energy and Utilities 14.14.7 Automobile 14.14.8 Healthcare and Life Sciences 14.14.9 Others (Agriculture, Government, and Education) 14.15 Europe Customer Data Platform Market Forecast, by Country 14.15.1 Germany 14.15.2 U.K. 14.15.3 France 14.15.4 Italy 14.15.5 Spain 14.15.6 Rest of Europe 14.16 Europe Customer Data Platform Market Analysis, by Country 14.17 Germany Customer Data Platform Market Forecast, by Type 14.17.1 Access 14.17.2 Analytics 14.17.3 Engagement 14.18 Germany Customer Data Platform Market Forecast, by Application 14.18.1 Marketing Data Segmentation 14.18.2 Personalized Recommendation 14.18.3 Predictive Analytics 14.18.4 Campaign Management 14.18.5 Customer Engagement and Retention 14.18.6 Security Management 14.18.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 14.19 Germany Customer Data Platform Market Forecast, by Component 14.19.1 Solutions 14.19.1.1 Software Tools 14.19.1.2 Platforms 14.19.2 Services 14.19.2.1 Consulting Services 14.19.2.2 Support and Maintenance Services 14.20 Germany Customer Data Platform Market Forecast, by Delivery Mode 14.20.1 Cloud 14.20.2 On-Premises 14.21 Germany Customer Data Platform Market Forecast, by Organization Size 14.21.1 Large Enterprises 14.21.2 Small and Medium Sized Enterprises 14.22 Germany Customer Data Platform Market Forecast, by Industry Vertical 14.22.1 BFSI 14.22.2 Retail and eCommerce 14.22.3 Media and Entertainment 14.22.4 IT and Telecommunication 14.22.5 Travel and Hospitality 14.22.6 Energy and Utilities 14.22.7 Automobile 14.22.8 Healthcare and Life Sciences 14.22.9 Others (Agriculture, Government, and Education) 14.23 U.K Optimization Software Market Forecast, by Type 14.23.1 Access 14.23.2 Analytics 14.23.3 Engagement 14.24 U.K Customer Data Platform Market Forecast, by Application 14.24.1 Marketing Data Segmentation 14.24.2 Personalized Recommendation 14.24.3 Predictive Analytics 14.24.4 Campaign Management 14.24.5 Customer Engagement and Retention 14.24.6 Security Management 14.24.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 14.25 U.K Customer Data Platform Market Forecast, by Component 14.25.1 Solutions 14.25.1.1 Software Tools 14.25.1.2 Platforms 14.25.2 Services 14.25.2.1 Consulting Services 14.25.2.2 Support and Maintenance Services 14.26 U.K Customer Data Platform Market Forecast, by Delivery Mode 14.26.1 Cloud 14.26.2 On-Premises 14.27 U.K Customer Data Platform Market Forecast, by Organization Size 14.27.1 Large Enterprises 14.27.2 Small and Medium Sized Enterprises 14.28 U.K Customer Data Platform Market Forecast, by Industry Vertical 14.28.1 BFSI 14.28.2 Retail and eCommerce 14.28.3 Media and Entertainment 14.28.4 IT and Telecommunication 14.28.5 Travel and Hospitality 14.28.6 Energy and Utilities 14.28.7 Automobile 14.28.8 Healthcare and Life Sciences 14.28.9 Others (Agriculture, Government, and Education) 14.29 France Customer Data Platform Market Forecast, by Type 14.29.1 Access 14.29.2 Analytics 14.29.3 Engagement 14.30 France Customer Data Platform Market Forecast, by Application 14.30.1 Marketing Data Segmentation 14.30.2 Personalized Recommendation 14.30.3 Predictive Analytics 14.30.4 Campaign Management 14.30.5 Customer Engagement and Retention 14.30.6 Security Management 14.30.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 14.31 France Customer Data Platform Market Forecast, by Component 14.31.1 Solutions 14.31.1.1 Software Tools 14.31.1.2 Platforms 14.31.2 Services 14.31.2.1 Consulting Services 14.31.2.2 Support and Maintenance Services 14.32 France Customer Data Platform Market Forecast, by Delivery Mode 14.32.1 Cloud 14.32.2 On-Premises 14.33 France Customer Data Platform Market Forecast, by Organization Size 14.33.1 Large Enterprises 14.33.2 Small and Medium Sized Enterprises 14.34 France Customer Data Platform Market Forecast, by Industry Vertical 14.34.1 BFSI 14.34.2 Retail and eCommerce 14.34.3 Media and Entertainment 14.34.4 IT and Telecommunication 14.34.5 Travel and Hospitality 14.34.6 Energy and Utilities 14.34.7 Automobile 14.34.8 Healthcare and Life Sciences 14.34.9 Others (Agriculture, Government, and Education) 14.35 Italy Customer Data Platform Market Forecast, by Type 14.35.1 Access 14.35.2 Analytics 14.35.3 Engagement 14.36 Italy Customer Data Platform Market Forecast, by Application 14.36.1 Marketing Data Segmentation 14.36.2 Personalized Recommendation 14.36.3 Predictive Analytics 14.36.4 Campaign Management 14.36.5 Customer Engagement and Retention 14.36.6 Security Management 14.36.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 14.37 Italy Customer Data Platform Market Forecast, by Component 14.37.1 Solutions 14.37.1.1 Software Tools 14.37.1.2 Platforms 14.37.2 Services 14.37.2.1 Consulting Services 14.37.2.2 Support and Maintenance Services 14.38 Italy Customer Data Platform Market Forecast, by Delivery Mode 14.38.1 Cloud 14.38.2 On-Premises 14.39 Italy Customer Data Platform Market Forecast, by Organization Size 14.39.1 Large Enterprises 14.39.2 Small and Medium Sized Enterprises 14.40 Italy Customer Data Platform Market Forecast, by Industry Vertical 14.40.1 BFSI 14.40.2 Retail and eCommerce 14.40.3 Media and Entertainment 14.40.4 IT and Telecommunication 14.40.5 Travel and Hospitality 14.40.6 Energy and Utilities 14.40.7 Automobile 14.40.8 Healthcare and Life Sciences 14.40.9 Others (Agriculture, Government, and Education) 14.41 Spain Customer Data Platform Market Forecast, by Type 14.41.1 Access 14.41.2 Analytics 14.41.3 Engagement 14.42 Spain Customer Data Platform Market Forecast, by Application 14.42.1 Marketing Data Segmentation 14.42.2 Personalized Recommendation 14.42.3 Predictive Analytics 14.42.4 Campaign Management 14.42.5 Customer Engagement and Retention 14.42.6 Security Management 14.42.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 14.43 Spain Customer Data Platform Market Forecast, by Component 14.43.1 Solutions 14.43.1.1 Software Tools 14.43.1.2 Platforms 14.43.2 Services 14.43.2.1 Consulting Services 14.43.2.2 Support and Maintenance Services 14.44 Spain Customer Data Platform Market Forecast, by Delivery Mode 14.44.1 Cloud 14.44.2 On-Premises 14.45 Spain Customer Data Platform Market Forecast, by Organization Size 14.45.1 Large Enterprises 14.45.2 Small and Medium Sized Enterprises 14.46 Spain Customer Data Platform Market Forecast, by Industry Vertical 14.46.1 BFSI 14.46.2 Retail and eCommerce 14.46.3 Media and Entertainment 14.46.4 IT and Telecommunication 14.46.5 Travel and Hospitality 14.46.6 Energy and Utilities 14.46.7 Automobile 14.46.8 Healthcare and Life Sciences 14.46.9 Others (Agriculture, Government, and Education) 14.47 Rest of Europe Customer Data Platform Market Forecast, by Type 14.47.1 Access 14.47.2 Analytics 14.47.3 Engagement 14.48 Rest of Europe Customer Data Platform Market Forecast, by Application 14.48.1 Marketing Data Segmentation 14.48.2 Personalized Recommendation 14.48.3 Predictive Analytics 14.48.4 Campaign Management 14.48.5 Customer Engagement and Retention 14.48.6 Security Management 14.48.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 14.49 Rest of Europe Customer Data Platform Market Forecast, by Component 14.49.1 Solutions 14.49.1.1 Software Tools 14.49.1.2 Platforms 14.49.2 Services 14.49.2.1 Consulting Services 14.49.2.2 Support and Maintenance Services 14.50 Rest of Europe Customer Data Platform Market Forecast, by Delivery Mode 14.50.1 Cloud 14.50.2 On-Premises 14.51 Rest of Europe Customer Data Platform Market Forecast, by Organization Size 14.51.1 Large Enterprises 14.51.2 Small and Medium Sized Enterprises 14.52 Rest of Europe Customer Data Platform Market Forecast, by Industry Vertical 14.52.1 BFSI 14.52.2 Retail and eCommerce 14.52.3 Media and Entertainment 14.52.4 IT and Telecommunication 14.52.5 Travel and Hospitality 14.52.6 Energy and Utilities 14.52.7 Automobile 14.52.8 Healthcare and Life Sciences 14.52.9 Others (Agriculture, Government, and Education) 14.53 Europe Customer Data Platform Market Attractiveness Analysis 14.53.1 By Type 14.53.2 Application 14.53.3 By Component 14.53.4 By Delivery Mode 14.53.5 By Organization Size 14.53.6 By Industry Vertical 14.54 PEST Analysis 15 Asia Pacific Customer Data Platform Market Analysis 15.1 Key Findings 15.2 Asia Pacific Customer Data Platform Market Overview 15.3 Asia Pacific Customer Data Platform Market Value Share Analysis, by Type 15.4 Asia Pacific Customer Data Platform Market Forecast, by Type 15.4.1 Access 15.4.2 Analytics 15.4.3 Engagement 15.5 Asia Pacific Customer Data Platform Market Value Share Analysis, by Application 15.6 Asia Pacific Customer Data Platform Market Forecast, by Application 15.6.1 Marketing Data Segmentation 15.6.2 Personalized Recommendation 15.6.3 Predictive Analytics 15.6.4 Campaign Management 15.6.5 Customer Engagement and Retention 15.6.6 Security Management 15.6.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 15.7 Asia Pacific Customer Data Platform Market Value Share Analysis, by Component 15.8 Asia Pacific Customer Data Platform Market Forecast, by Component 15.8.1 Solutions 15.8.1.1 Software Tools 15.8.1.2 Platforms 15.8.2 Services 15.8.2.1 Consulting Services 15.8.2.2 Support and Maintenance Services 15.9 Asia Pacific Customer Data Platform Market Value Share Analysis, by Delivery Mode 15.10 Asia Pacific Customer Data Platform Market Forecast, by Delivery Mode 15.10.1 Cloud 15.10.2 On-Premises 15.11 Asia Pacific Customer Data Platform Market Value Share Analysis, by Organization Size 15.12 Asia Pacific Customer Data Platform Market Forecast, by Organization Size 15.12.1 Large Enterprises 15.12.2 Small and Medium Sized Enterprises 15.13 Asia Pacific America Customer Data Platform Market Value Share Analysis, by Industry Vertical 15.14 Asia Pacific Customer Data Platform Market Forecast, by Industry Vertical 15.14.1 BFSI 15.14.2 Retail and eCommerce 15.14.3 Media and Entertainment 15.14.4 IT and Telecommunication 15.14.5 Travel and Hospitality 15.14.6 Energy and Utilities 15.14.7 Automobile 15.14.8 Healthcare and Life Sciences 15.14.9 Others (Agriculture, Government, and Education) 15.15 Asia Pacific Customer Data Platform Market Value Share Analysis, by Country 15.16 Asia Pacific Customer Data Platform Market Forecast, by Country 15.16.1 China. 15.16.2 India. 15.16.3 Japan. 15.16.4 ASEAN. 15.16.5 Rest of Asia Pacific. 15.17 Asia Pacific Customer Data Platform Market Analysis, by Country/ Sub-region 15.18 China Customer Data Platform Market Forecast, by Type 15.18.1 Access 15.18.2 Analytics 15.18.3 Engagement 15.19 China Customer Data Platform Market Forecast, by Application 15.19.1 Marketing Data Segmentation 15.19.2 Personalized Recommendation 15.19.3 Predictive Analytics 15.19.4 Campaign Management 15.19.5 Customer Engagement and Retention 15.19.6 Security Management 15.19.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 15.20 China Customer Data Platform Market Forecast, by Component 15.20.1 Solutions 15.20.1.1 Software Tools 15.20.1.2 Platforms 15.20.2 Services 15.20.2.1 Consulting Services 15.20.2.2 Support and Maintenance Services 15.21 China Customer Data Platform Market Forecast, by Delivery Mode 15.21.1 Cloud 15.21.2 On-Premises 15.22 China Customer Data Platform Market Forecast, by Organization Size 15.22.1 Large Enterprises 15.22.2 Small and Medium Sized Enterprises 15.23 China Customer Data Platform Market Forecast, by Industry Vertical 15.23.1 BFSI 15.23.2 Retail and eCommerce 15.23.3 Media and Entertainment 15.23.4 IT and Telecommunication 15.23.5 Travel and Hospitality 15.23.6 Energy and Utilities 15.23.7 Automobile 15.23.8 Healthcare and Life Sciences 15.23.9 Others (Agriculture, Government, and Education) 15.24 India Customer Data Platform Market Forecast, by Type 15.24.1 Access 15.24.2 Analytics 15.24.3 Engagement 15.25 India Customer Data Platform Market Forecast, by Application 15.25.1 Marketing Data Segmentation 15.25.2 Personalized Recommendation 15.25.3 Predictive Analytics 15.25.4 Campaign Management 15.25.5 Customer Engagement and Retention 15.25.6 Security Management 15.25.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 15.26 India Customer Data Platform Market Forecast, by Component 15.26.1 Solutions 15.26.1.1 Software Tools 15.26.1.2 Platforms 15.26.2 Services 15.26.2.1 Consulting Services 15.26.2.2 Support and Maintenance Services 15.27 India Customer Data Platform Market Forecast, by Delivery Mode 15.27.1 Cloud 15.27.2 On-Premises 15.28 India Customer Data Platform Market Forecast, by Organization Size 15.28.1 Large Enterprises 15.28.2 Small and Medium Sized Enterprises 15.29 India Customer Data Platform Market Forecast, by Industry Vertical 15.29.1 BFSI 15.29.2 Retail and eCommerce 15.29.3 Media and Entertainment 15.29.4 IT and Telecommunication 15.29.5 Travel and Hospitality 15.29.6 Energy and Utilities 15.29.7 Automobile 15.29.8 Healthcare and Life Sciences 15.29.9 Others (Agriculture, Government, and Education) 15.30 Japan Customer Data Platform Market Forecast, by Type 15.30.1 Access 15.30.2 Analytics 15.30.3 Engagement 15.31 Japan Customer Data Platform Market Forecast, by Application 15.31.1 Marketing Data Segmentation 15.31.2 Personalized Recommendation 15.31.3 Predictive Analytics 15.31.4 Campaign Management 15.31.5 Customer Engagement and Retention 15.31.6 Security Management 15.31.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 15.32 Japan Customer Data Platform Market Forecast, by Component 15.32.1 Solutions 15.32.1.1 Software Tools 15.32.1.2 Platforms 15.32.2 Services 15.32.2.1 Consulting Services 15.32.2.2 Support and Maintenance Services 15.33 Japan Customer Data Platform Market Forecast, by Delivery Mode 15.33.1 Cloud 15.33.2 On-Premises 15.34 Japan Customer Data Platform Market Forecast, by Organization Size 15.34.1 Large Enterprises 15.34.2 Small and Medium Sized Enterprises 15.35 Japan Customer Data Platform Market Forecast, by Industry Vertical 15.35.1 BFSI 15.35.2 Retail and eCommerce 15.35.3 Media and Entertainment 15.35.4 IT and Telecommunication 15.35.5 Travel and Hospitality 15.35.6 Energy and Utilities 15.35.7 Automobile 15.35.8 Healthcare and Life Sciences 15.35.9 Others (Agriculture, Government, and Education) 15.36 ASEAN Customer Data Platform Market Forecast, by Type 15.36.1 Access 15.36.2 Analytics 15.36.3 Engagement 15.37 ASEAN Customer Data Platform Market Forecast, by Application 15.37.1 Marketing Data Segmentation 15.37.2 Personalized Recommendation 15.37.3 Predictive Analytics 15.37.4 Campaign Management 15.37.5 Customer Engagement and Retention 15.37.6 Security Management 15.37.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 15.38 ASEAN Customer Data Platform Market Forecast, by Component 15.38.1 Solutions 15.38.1.1 Software Tools 15.38.1.2 Platforms 15.38.2 Services 15.38.2.1 Consulting Services 15.38.2.2 Support and Maintenance Services 15.39 ASEAN Customer Data Platform Market Forecast, by Delivery Mode 15.39.1 Cloud 15.39.2 On-Premises 15.40 ASEAN Customer Data Platform Market Forecast, by Organization Size 15.40.1 Large Enterprises 15.40.2 Small and Medium Sized Enterprises 15.41 ASEAN Customer Data Platform Market Forecast, by Industry Vertical 15.41.1 BFSI 15.41.2 Retail and eCommerce 15.41.3 Media and Entertainment 15.41.4 IT and Telecommunication 15.41.5 Travel and Hospitality 15.41.6 Energy and Utilities 15.41.7 Automobile 15.41.8 Healthcare and Life Sciences 15.41.9 Others (Agriculture, Government, and Education) 15.42 Rest of Asia Pacific Customer Data Platform Market Forecast, by Type 15.42.1 Access 15.42.2 Analytics 15.42.3 Engagement 15.43 Rest of Asia Pacific Customer Data Platform Market Forecast, by Application 15.43.1 Marketing Data Segmentation 15.43.2 Personalized Recommendation 15.43.3 Predictive Analytics 15.43.4 Campaign Management 15.43.5 Customer Engagement and Retention 15.43.6 Security Management 15.43.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 15.44 Rest of Asia Pacific Customer Data Platform Market Forecast, by Component 15.44.1 Solutions 15.44.1.1 Software Tools 15.44.1.2 Platforms 15.44.2 Services 15.44.2.1 Consulting Services 15.44.2.2 Support and Maintenance Services 15.45 Rest of Asia Pacific Customer Data Platform Market Forecast, by Delivery Mode 15.45.1 Cloud 15.45.2 On-Premises 15.46 Rest of Asia Pacific Customer Data Platform Market Forecast, by Organization Size 15.46.1 Large Enterprises 15.46.2 Small and Medium Sized Enterprises 15.47 Rest of Asia Pacific Customer Data Platform Market Forecast, by Industry Vertical 15.47.1 BFSI 15.47.2 Retail and eCommerce 15.47.3 Media and Entertainment 15.47.4 IT and Telecommunication 15.47.5 Travel and Hospitality 15.47.6 Energy and Utilities 15.47.7 Automobile 15.47.8 Healthcare and Life Sciences 15.47.9 Others (Agriculture, Government, and Education) 15.48 Asia Pacific Customer Data Platform Market Attractiveness Analysis 15.48.1 By Type 15.48.2 Application 15.48.3 By Component 15.48.4 By Delivery Mode 15.48.5 By Organization Size 15.48.6 Industry Vertical 15.49 PEST Analysis 16 Middle East & Africa Customer Data Platform Market Analysis 16.1 key Findings 16.2 Middle East & Africa Customer Data Platform Market Overview 16.3 Middle East & Africa Customer Data Platform Market Value Share Analysis, by Type 16.4 Middle East and Africa Customer Data Platform Market Forecast, by Type 16.4.1 Access 16.4.2 Analytics 16.4.3 Engagement 16.5 Middle East & Africa Customer Data Platform Market Value Share Analysis, by Application 16.6 Middle East and Africa Customer Data Platform Market Forecast, by Application 16.6.1 Marketing Data Segmentation 16.6.2 Personalized Recommendation 16.6.3 Predictive Analytics 16.6.4 Campaign Management 16.6.5 Customer Engagement and Retention 16.6.6 Security Management 16.6.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 16.7 Middle East & Africa Customer Data Platform Market Value Share Analysis, by Component 16.8 Middle East & Africa Customer Data Platform Market Forecast, by Component 16.8.1 Solutions 16.8.1.1 Software Tools 16.8.1.2 Platforms 16.8.2 Services 16.8.2.1 Consulting Services 16.8.2.2 Support and Maintenance Services 16.9 Middle East & Africa Customer Data Platform Market Value Share Analysis, by Delivery Mode 16.10 Middle East & Africa Customer Data Platform Market Forecast, by Delivery Mode 16.10.1 Cloud 16.10.2 On-Premises 16.11 Middle East & Africa Customer Data Platform Market Value Share Analysis, by Organization Size 16.12 Middle East & Africa Customer Data Platform Market Forecast, by Organization Size 16.12.1 Large Enterprises 16.12.2 Small and Medium Sized Enterprises 16.13 Middle East & Africa America Customer Data Platform Market Value Share Analysis, by Industry Vertical 16.14 Middle East & Africa Customer Data Platform Market Forecast, by Industry Vertical 16.14.1 BFSI 16.14.2 Retail and eCommerce 16.14.3 Media and Entertainment 16.14.4 IT and Telecommunication 16.14.5 Travel and Hospitality 16.14.6 Energy and Utilities 16.14.7 Automobile 16.14.8 Healthcare and Life Sciences 16.14.9 Others (Agriculture, Government, and Education) 16.15 Middle East & Africa Customer Data Platform Market Value Share Analysis, by Country 16.16 Middle East & Africa Customer Data Platform Market Forecast, by Country 16.16.1 GCC. 16.16.2 South Africa. 16.16.3 Rest of Middle East & Africa. 16.17 Middle East & Africa Customer Data Platform Market Analysis, by Country/ Sub-region 16.18 GCC Customer Data Platform Market Forecast, by Type 16.18.1 Access 16.18.2 Analytics 16.18.3 Engagement 16.19 GCC Customer Data Platform Market Forecast, by Application 16.19.1 Marketing Data Segmentation 16.19.2 Personalized Recommendation 16.19.3 Predictive Analytics 16.19.4 Campaign Management 16.19.5 Customer Engagement and Retention 16.19.6 Security Management 16.19.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 16.20 GCC Customer Data Platform Market Forecast, by Component 16.20.1 Solutions 16.20.1.1 Software Tools 16.20.1.2 Platforms 16.20.2 Services 16.20.2.1 Consulting Services 16.20.2.2 Support and Maintenance Services 16.21 GCC Customer Data Platform Market Forecast, by Delivery Mode 16.21.1 Cloud 16.21.2 On-Premises 16.22 GCC Customer Data Platform Market Forecast, by Organization Size 16.22.1 Large Enterprises 16.22.2 Small and Medium Sized enterprises 16.23 GCC Customer Data Platform Market Forecast, by Industry Vertical 16.23.1 BFSI 16.23.2 Retail and eCommerce 16.23.3 Media and Entertainment 16.23.4 IT and Telecommunication 16.23.5 Travel and Hospitality 16.23.6 Energy and Utilities 16.23.7 Automobile 16.23.8 Healthcare and Life Sciences 16.23.9 Others (Agriculture, Government, and Education) 16.24 South Africa Customer Data Platform Market Forecast, by Type 16.24.1 Access 16.24.2 Analytics 16.24.3 Engagement 16.25 South Africa Customer Data Platform Market Forecast, by Application 16.25.1 Marketing Data Segmentation 16.25.2 Personalized Recommendation 16.25.3 Predictive Analytics 16.25.4 Campaign Management 16.25.5 Customer Engagement and Retention 16.25.6 Security Management 16.25.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 16.26 South Africa Customer Data Platform Market Forecast, by Component 16.26.1 Solutions 16.26.1.1 Software Tools 16.26.1.2 Platforms 16.26.2 Services 16.26.2.1 Consulting Services 16.26.2.2 Support and Maintenance Services 16.27 South Africa Customer Data Platform Market Forecast, by Delivery Mode 16.27.1 Cloud 16.27.2 On-Premises 16.28 South Africa Customer Data Platform Market Forecast, by Organization Size 16.28.1 Large Enterprises 16.28.2 Small and Medium Sized Enterprises 16.29 South Africa Customer Data Platform Market Forecast, by Industry Vertical 16.29.1 BFSI 16.29.2 Retail and eCommerce 16.29.3 Media and Entertainment 16.29.4 IT and Telecommunication 16.29.5 Travel and Hospitality 16.29.6 Energy and Utilities 16.29.7 Automobile 16.29.8 Healthcare and Life Sciences 16.29.9 Others (Agriculture, Government, and Education) 16.30 Rest of Middle East and Africa Customer Data Platform Market Forecast, by Type 16.30.1 Access 16.30.2 Analytics 16.30.3 Engagement 16.31 Rest of Middle East and Africa Customer Data Platform Market Forecast, by Application 16.31.1 Marketing Data Segmentation 16.31.2 Personalized Recommendation 16.31.3 Predictive Analytics 16.31.4 Campaign Management 16.31.5 Customer Engagement and Retention 16.31.6 Security Management 16.31.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 16.32 Rest of Middle East and Africa Customer Data Platform Market Forecast, by Component 16.32.1 Solutions 16.32.1.1 Software Tools 16.32.1.2 Platforms 16.32.2 Services 16.32.2.1 Consulting Services 16.32.2.2 Support and Maintenance Services 16.33 Rest of Middle East and Africa Customer Data Platform Market Forecast, by Delivery Mode 16.33.1 Cloud 16.33.2 On-Premises 16.34 Rest of Middle East and Africa Customer Data Platform Market Forecast, by Organization Size 16.34.1 Large Enterprises 16.34.2 Small and Medium Sized Enterprises 16.35 Rest of Middle East and Africa Customer Data Platform Market Forecast, by Industry Vertical 16.35.1 BFSI 16.35.2 Retail and eCommerce 16.35.3 Media and Entertainment 16.35.4 IT and Telecommunication 16.35.5 Travel and Hospitality 16.35.6 Energy and Utilities 16.35.7 Automobile 16.35.8 Healthcare and Life Sciences 16.35.9 Others (Agriculture, Government, and Education) 16.36 Middle East & Africa Customer Data Platform Market Attractiveness Analysis 16.36.1 By Type 16.36.2 Application 16.36.3 By Component 16.36.4 By Delivery Mode 16.36.5 By Organization Size 16.36.6 By Industry Vertical 16.37 PEST Analysis 17 Latin America Customer Data Platform Market Analysis 17.1 Key Findings 17.2 Latin America Customer Data Platform Market Overview 17.3 Latin America Customer Data Platform Market Value Share Analysis, by Type 17.4 Latin America Customer Data Platform Market Forecast, by Type 17.4.1 Access 17.4.2 Analytics 17.4.3 Engagement 17.5 Latin America Customer Data Platform Market Value Share Analysis, by Application 17.6 Latin America Customer Data Platform Market Forecast, by Application 17.6.1 Marketing Data Segmentation 17.6.2 Personalized Recommendation 17.6.3 Predictive Analytics 17.6.4 Campaign Management 17.6.5 Customer Engagement and Retention 17.6.6 Security Management 17.6.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 17.7 Latin America Customer Data Platform Market Value Share Analysis, by Component 17.8 Latin America Customer Data Platform Market Forecast, by Component 17.8.1 Solutions 17.8.1.1 Software Tools 17.8.1.2 Platforms 17.8.2 Services 17.8.2.1 Consulting Services 17.8.2.2 Support and Maintenance Services 17.9 Latin America Customer Data Platform Market Value Share Analysis, by Delivery Mode 17.10 Latin America Customer Data Platform Market Forecast, by Delivery Mode 17.10.1 Cloud 17.10.2 On-Premises 17.11 Latin America Customer Data Platform Market Value Share Analysis, by Organization Size 17.12 Latin America Customer Data Platform Market Forecast, by Organization Size 17.12.1 Large Enterprises 17.12.2 Small and Medium Sized Enterprises 17.13 Latin America Customer Data Platform Market Value Share Analysis, by Industry Vertical 17.14 Latin America Customer Data Platform Market Forecast, by Industry Vertical 17.14.1 BFSI 17.14.2 Retail and eCommerce 17.14.3 Media and Entertainment 17.14.4 IT and Telecommunication 17.14.5 Travel and Hospitality 17.14.6 Energy and Utilities 17.14.7 Automobile 17.14.8 Healthcare and Life Sciences 17.14.9 Others (Agriculture, Government, and Education) 17.15 Latin America Customer Data Platform Market Value Share Analysis, by Country 17.16 Latin America Customer Data Platform Market Forecast, by Country 17.16.1 Brazil. 17.16.2 Mexico. 17.16.3 Rest of Latin America. 17.17 Latin America Customer Data Platform Market Analysis, by Country/ Sub-region 17.18 Brazil Customer Data Platform Market Forecast, by Type 17.18.1 Access 17.18.2 Analytics 17.18.3 Engagement 17.19 Brazil Customer Data Platform Market Forecast, by Application 17.19.1 Marketing Data Segmentation 17.19.2 Personalized Recommendation 17.19.3 Predictive Analytics 17.19.4 Campaign Management 17.19.5 Customer Engagement and Retention 17.19.6 Security Management 17.19.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 17.20 Brazil Customer Data Platform Market Forecast, by Component 17.20.1 Solutions 17.20.1.1 Software Tools 17.20.1.2 Platforms 17.20.2 Services 17.20.2.1 Consulting Services 17.20.2.2 Support and Maintenance Services 17.21 Brazil Customer Data Platform Market Forecast, by Delivery Mode 17.21.1 Cloud 17.21.2 On-Premises 17.22 Brazil Customer Data Platform Market Forecast, by Organization Size 17.22.1 Large Enterprises 17.22.2 Small and Medium Sized Enterprises 17.23 Brazil Customer Data Platform Market Forecast, by Industry Vertical 17.23.1 BFSI 17.23.2 Retail and eCommerce 17.23.3 Media and Entertainment 17.23.4 IT and Telecommunication 17.23.5 Travel and Hospitality 17.23.6 Energy and Utilities 17.23.7 Automobile 17.23.8 Healthcare and Life Sciences 17.23.9 Others (Agriculture, Government, and Education) 17.24 Mexico Customer Data Platform Market Forecast, by Type 17.24.1 Access 17.24.2 Analytics 17.24.3 Engagement 17.25 Mexico Customer Data Platform Market Forecast, by Application 17.25.1 Marketing Data Segmentation 17.25.2 Personalized Recommendation 17.25.3 Predictive Analytics 17.25.4 Campaign Management 17.25.5 Customer Engagement and Retention 17.25.6 Security Management 17.25.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 17.26 Mexico Customer Data Platform Market Forecast, by Component 17.26.1 Solutions 17.26.1.1 Software Tools 17.26.1.2 Platforms 17.26.2 Services 17.26.2.1 Consulting Services 17.26.2.2 Support and Maintenance Services 17.27 Mexico Customer Data Platform Market Forecast, by Delivery Mode 17.27.1 Cloud 17.27.2 On-Premises 17.28 Mexico Customer Data Platform Market Forecast, by Organization Size 17.28.1 Large Enterprises 17.28.2 Small and Medium sized Enterprises 17.29 Mexico Customer Data Platform Market Forecast, by Industry Vertical 17.29.1 BFSI 17.29.2 Retail and eCommerce 17.29.3 Media and Entertainment 17.29.4 IT and Telecommunication 17.29.5 Travel and Hospitality 17.29.6 Energy and Utilities 17.29.7 Automobile 17.29.8 Healthcare and Life Sciences 17.29.9 Others (Agriculture, Government, and Education) 17.30 Rest of Latin America Customer Data Platform Market Forecast, by Type 17.30.1 Access 17.30.2 Analytics 17.30.3 Engagement 17.31 Rest of Latin America Customer Data Platform Market Forecast, by Application 17.31.1 Marketing Data Segmentation 17.31.2 Personalized Recommendation 17.31.3 Predictive Analytics 17.31.4 Campaign Management 17.31.5 Customer Engagement and Retention 17.31.6 Security Management 17.31.7 Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics) 17.32 Rest of Latin America Customer Data Platform Market Forecast, by Component 17.32.1 Solutions 17.32.1.1 Software Tools 17.32.1.2 Platforms 17.32.2 Services 17.32.2.1 Consulting Services 17.32.2.2 Support and Maintenance Services 17.33 Rest of Latin America Customer Data Platform Market Forecast, by Delivery Mode 17.33.1 Cloud 17.33.2 On-Premises 17.34 Rest of Latin America Customer Data Platform Market Forecast, by Organization Size 17.34.1 Large Enterprises 17.34.2 Small and Medium Sized Enterprises 17.35 Rest of Latin America Customer Data Platform Market Forecast, by Industry Vertical 17.35.1 BFSI 17.35.2 Retail and eCommerce 17.35.3 Media and Entertainment 17.35.4 IT and Telecommunication 17.35.5 Travel and Hospitality 17.35.6 Energy and Utilities 17.35.7 Automobile 17.35.8 Healthcare and Life Sciences 17.35.9 Others (Agriculture, Government, and Education) 17.36 Latin America Customer Data Platform Market Attractiveness Analysis 17.36.1 By Type 17.36.2 Application 17.36.3 By Component 17.36.4 By Delivery Mode 17.36.5 By Organization Size 17.36.6 By Industry Vertical 17.37 PEST Analysis 18 Company Profiles 18.1 Market Share Analysis, by Company 18.2 Competition Matrix 18.3 Company Profiles: Key Player 18.4 Company Overview 18.5 Salesforce 18.5.1 Financial Overview 18.5.2 Business Strategy 18.5.3 Recent Developments 18.5.4 Manufacturing Footprint 18.6 SAS Institute 18.7 Oracle 18.8 SAP 18.9 Nice 18.10 Adobe 18.11 Tealium 18.12 BlueConic 18.13 Ascent360 18.14 Lytics 18.15 mParticle 18.16 Amperity 18.17 Reltio 18.18 Ensighten 18.19 Fospha 18.20 SessionM 18.21 RedPoint Global 18.22 Segment 18.23 Zaius 18.24 AgilOne 18.25 ActionIQ 18.26 Evergage 18.27 NGDATA 18.28 IgnitionOne 18.29 Signal 18.30 Usermind 19 Primary Key Insights

About This Report

Report ID14397
Published Date
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