Cognac and Brandy Market (2021 to 2027) – Market Size, Share, Trends, Demand, Growth Opportunities, and Forecasts

Cognac and Brandy Market is expected to grow at a CAGR of 6.75% over the forecast period. 2021 is considered as a base year to forecast the market from 2022 to 2027. 2021’s market size is estimated on real numbers and outputs of the key players and major players across the globe. The past five years' trends are considered while forecasting the market through 2027. 2020 is a year of exception and analysis, especially with the impact of lockdown by region.

Cognac and Brandy Market Overview:

Cognac and Brandy are the types of premium alcoholic spirits both obtained by fermenting and distilling grapes. Cognac is a specific type of brandy produced only in the Cognac region of France using white wine and has a 40% alcohol-by-volume (ABV) ratio. There is a certain variety of varietals used for cognac such as ugni blanc and colombard, which is twice distilled in copper pots stills and aged in French oak barrels. These features lead to the growth of these markets in the forecasted period. The demand for such high-end, super-premium spirits is budding amongst the consumers, especially the Gen Z and Millennial owing to the social acceptability of alcohol consumption and changing perspectives. Moreover, the wide variety available in the market and the limited-edition brands make it exclusive and give it an edge over the premium spirits. The cognac market is currently experiencing a revival in the world. After declining sales in the past decades, the cognac market is suddenly witnessing growth in some regions of the world. It is also known that, unlike other alcoholic beverages, cognac does not promote a headache. Brandy refers to a distilled spirit made from fermented juice such as apples, cherry, and plums other than using grapes, with a 35-65% ABV ratio. The demand for brandy in recent years has observed a decline due to the availability of other trending categories and products that are perceived as premium and more prestigious. According to International Wines and Spirits Recovered (IWSR) data, the brandy volumes fell by 3.35 million cases from 2017-to 2019, but it was now recovered its market by 35% in the acceptance by several regions like Asia-Pacific and Saudi-Arabia because they are shifting from whiskey to brandy because of the price factor. The brandy is trending in the markets because of the manufacturing process it is aged in oak barrels for 3-25 years with additional caramel coloring and flavors. As it contains anti-bacterial, anti-oxidant, and polyphenolic compounds, it moderates consumption and provides health benefits such as increased immunity, improved heart health, slowing aging, reducing cancer risk, and soothing cold and cough. It is widely consumed as a digestive and base spirit in cocktails and used in culinary arts to flavor soups, de-glaze pans, flambé desserts, and dishes, and also produce cakes, sauce, and pudding. The report explores the Cognac and Brandy Market's segments (Product type, Price, Distribution Channel, and Region). Data has been provided by market participants, and regions (North America, Asia Pacific, Europe, Middle East & Africa, and South America). This market report provides a thorough analysis of the rapid advances that are currently taking place across all industry sectors. Facts and figures, illustrations, and presentations are used to provide key data analysis for the historical period from 2017 to 2020. The report investigates the Cognac and Brandy Market’s drivers, limitations, prospects, and barriers. This MMR report includes investor recommendations based on a thorough examination of the Cognac and Brandy Market’s contemporary competitive scenario. Cognac and Brandy Market To know about the Research Methodology :- Request Free Sample Report

Cognac and Brandy Market Dynamics:

Adoption of Cognac and Brandy in Social Environment in all regions- the increased adoption in cocktail culture, as well as going popularity in premium and high-end spirits such as brandy & cognac leads the growth of these markets across the globe and it also influenced the consumers, which is the most driving factor of these industries. The availability of various other premium spirits in the markets such as wine, vodka, gin, and champagne might act as a restraining factor but, the benefits of cognac and brandy let the people consume more of them as compared to all the other spirits. According to the OEC data, the consumption of cognac is increasing every day because the price factor is influencing its market, and also they have increased its revenue by 25% in the year 2020 and is also estimated to improve its sale by 35% in the forecasted period. Macro Environment factors creating opportunities or threats to the market- The macroeconomic factors like banning the drinks like cognac and gift-living have also influenced the ups and downs of the cognac market, many other key players had announced that the consumer demand for cognac and brandy has outstripped their production capabilities, which is a clear indicator of the growth of the cognac and brandy market. The cognac and brandy Summit, an organization that was formed as a result of collaboration between Bureau National Interprofessional du Cognac (BNIC) and International bartenders, is a macroeconomic factor that is contributing to the revival of the cognac and brandy market, these organizations helping these market for making awareness to people for having the consumption of cognac and brandy, in a limit which helps the population to improve their immunity and also increase their heart health.

Cognac and Brandy Market Trends:

Premium Spirit creating a trend in these market- The demand for premium liquor continues to be on a tear, for the fact that premium alcohol varieties are not only infused with high-quality ingredients but also subjected to exhaustive distillation processes. Premium liquors are well popular for their fine-tuned viscosity & texture, which is a key reason they are perceived as investments worth the spending. This massive skew toward premium liquor is likely to give tailwinds to the sales of cognac in the coming years, with very special and very special old pale being in on-demand varieties. In addition, consumer interest in 'experiential drinking' is also a key reason for boosting the consumption of cognac, because new-age consumers value experience over products. Core Benefits of health influencing the market- Apart from the trend of premium drinking that has long been the core strengthens of the cognac market revenues; the budding appetite for brandy-based cocktails has benefited cognac scales by a wide margin. An increasing number of foodservice chains are promoting their redecorated menus with the addition of new brandy-based cocktails, which is a part of their strategy to boost in-store footfall. Cognac, by far remains one of the top-most choices for the preparation of brandy-infused cocktails, given that cognac offers a window of opportunities for the foodservice operators in terms of flavors and aesthetic experiments.

Cognac and Brandy Market Segment Analysis:

Based on Product Type, the Cognac and Brandy Market is segmented into Cognac and Brandy. Cognac and Brandy Market Cognac is covering the segment with the largest share by 55% and also increased its revenue by US$ 780 million in the year 2021 and is also expected to increase the revenue by 25% in a year for the forecasted period. The factors which are attributed to the benefits of cognac liquor come out a surprising heart supporter. In addition to reducing free radicals, cognac lowers the risk of blood clots and the strain that pumping has on our heart, which in turn lowers the risk for heart diseases. There are certainly great benefits, of its deep flavor, fruitiness, warmth, and complexity that make it kings of spirit. Brandy also covers most of the market but its market growth is slow as compared to cognac, but it is witnessed to have the future growth because of the factors like, brandy contains alcoholic beverages which have the high-calorie content. On a single shot if brandy contains 100 calories, but when mixed with other beverages it reduces the calories of sugar and benefits consumers. Based on Price, the Cognac and Brandy Market are segmented into Value, High-Premium, Super Premium, and Premium. The segments like high-end premium and super-premium segments capture the most of the market share and also generate revenue by 30% and 35% increase in the year 2020. The market is most demanding for these premium alcohols which is reflect that adult consumers' ongoing taste for higher-end distilled spirits products across most categories. For instance- Irish cognac and brandy grow in double digits, 11.3 in volumes, and 12.8 in value. The revenue for those price points increased by 7.1% and 6.2% respectively, and the super-premium demand increased by 45% in a year. The premium cognac and brandy alcohol are also capturing the market for the person who is always suited for the rare consumption of the alcoholic beverages in their whole life span. It witnessed the growth of this market by 25% in a year and terms of revenue it grows by 15.75% over the forecasted period. Based on Distribution Channel, the Cognac and Brandy Market are segmented into Off Trade and On Trade. On Trade is the segment which covers most of the market because it covers the market by 48%, it is attributed to the growth by covering various facilities as it refers to the on-premise consumption such as bars, restaurants, hotels, and nightclubs. While off-trade refers to the places like retail spirits for off-premise consumption such as supermarkets, off-license, shops, and online stores. Both the segments are continuously growing with a minimum percentage gap and both are witnessing the growth but the on-trade is growing more because more than 35% of the population across the globe like to go to several places for the consumption of alcohol for the enjoyment and to spend with their family and friends.

Cognac and Brandy Market Regional Insights:

The Cognac and Brandy Market region held the largest market share accounting for 42% in 2021 in the North-American region. North America is observing the significant growth in the market due to the increase in the consumption of distilled spirits in the countries like US and Canada, according to the Distilled Spirits Council of the U.S (DISCUS) said that the selling of distilled spirits sold in the US in 2021 was up by 5.45% and to reach $29.5 billion. Consumers are setting an uptrend in consuming premium and craft prints, which has led to an increase in demand. According to the most key players, it is said that the consumption of premium spirits in this region by 45% in the year 2021. Thus, these factors are expected to further boost the regional sales of cognac and brandy. Asia-Pacific is exhibiting the fastest growth in this market due to rapid urbanization and the growing inclination of consumers towards premium spirits. According to Bureau National Professional du Cognac (BNIC), the exports of the cognac in China rose by 8.2% in terms of volume, and 5.5% in terms of value for the year 2022-2027. China and India are the major potentials in the regions due to their larger consumer base and increasing disposable incomes of middle-income consumers. The objective of the report is to present a comprehensive analysis of the global Cognac and Brandy Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Cognac and Brandy Market dynamic, and structure by analyzing the market segments and projecting the Cognac and Brandy Market size. Clear representation of competitive analysis of key players by Design, price, financial position, product portfolio, growth strategies, and regional presence in the Cognac and Brandy Market make the report investor’s guide.

Cognac and Brandy Market Scope: Inquire before buying

Global Cognac and Brandy Market
Report Coverage Details
Base Year: 2021 Forecast Period: 2022-2027
Historical Data: 2017 to 2021 Market Size in 2021: US $ xx Bn.
Forecast Period 2022 to 2027 CAGR: 6.75% Market Size in 2027: US $ xx Bn.
Segments Covered: by Product Type • Cognac ( Very special, Very special Old pale, Extra Old) • Brandy ( Pisco, American Brandy, Spanish Brandy, Others)
by Price • Value • High-End Premium • Super Premium • Premium
by Distribution Channel • Off Trade • On Trade

Cognac and Brandy Market by Region:

• North America • Europe • Asia Pacific • The Middle East and Africa • South America

Cognac and Brandy Market Key Players:

Hennessy Company • Pernod Ricard • Novovino Wine Company • Branded Spirits • Maison Ferrand • Kelt International • Remy Central Group • EDV SAS • Thomas Hine & Co. • Beam Suntory, Inc. • Emperador Distillers, Inc. • Diageo Plc. • F. Korbell & Bros • Martell Specialty Brands • Courvoisier • E & J Gallo • Honey Bee • Old Admiral Frequently Asked Questions: Q.1 What is the CAGR for the cognac and brandy market? Ans. The Global Cognac and Brandy Market size is estimated to grow at a CAGR of 6.3% for the brandy market and 6.57% for the Cognac market over the forecast period. Q.2 What is the factor influencing the market? Ans. The increased adoption in cocktail culture, as well as going popularity in premium and high-end spirits such as brandy & cognac leads to the growth of these markets across the globe. Q.3 Which segment of product leads the market? Ans. Cognac is covering the segment with the largest share by 55% and also increased its revenue by US$ xx million in the year 2021. Q.4 What is the market size of this region? Ans. North America is observing significant growth in the market due to the increase in the consumption of distilled spirits in the countries like US and Canada.
1. Global Cognac and Brandy Market Size: Research Methodology 2. Global Cognac and Brandy Market Size: Executive Summary 2.1. Market Overview and Definitions 2.1.1. Introduction to Global Cognac and Brandy Market Size 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Cognac and Brandy Market Size: Competitive Analysis 3.1. MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2. Consolidation in the Market 3.2.1 M&A by region 3.3. Key Developments by Companies 3.4. Market Drivers 3.5. Market Restraints 3.6. Market Opportunities 3.7. Market Challenges 3.8. Market Dynamics 3.9. PORTERS Five Forces Analysis 3.10. PESTLE 3.11. Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • South America 3.12. COVID-19 Impact 4. Global Cognac and Brandy Market Size Segmentation 4.1. Global Cognac and Brandy Market Size, by Product Type(2021-2027) • Cognac • Brandy 4.2. Global Cognac and Brandy Market Size, by Price (2021-2027) • Value • High-End Premium • Super Premium • Premium 4.3. Global Cognac and Brandy Market Size, by Distribution Channel (2021-2027) • Off Trade • On Trade 5. North America Cognac and Brandy Market (2021-2027) 5.1. North America Cognac and Brandy Market Size, by Product Type(2021-2027) • Cognac • Brandy 5.2. North America Cognac and Brandy Market Size, by Price (2021-2027) • Value • High-End Premium • Super Premium • Premium 5.3. North America Cognac and Brandy Market Size, by Distribution Channel (2021-2027) • Off Trade • On Trade 5.4. North America Cognac and Brandy Market, by Country (2021-2027) • United States • Canada • Mexico 6. European Cognac and Brandy Market (2021-2027) 6.1. European Cognac and Brandy Market, by Product Type(2021-2027) 6.2. European Cognac and Brandy Market, by Price(2021-2027) 6.3. European Cognac and Brandy Market, by Distribution Channel (2021-2027) 6.4. European Cognac and Brandy Market, by Country (2021-2027) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Cognac and Brandy Market (2021-2027) 7.1. Asia Pacific Cognac and Brandy Market, by Product Type(2021-2027) 7.2. Asia Pacific Cognac and Brandy Market, by Price(2021-2027) 7.3. Asia Pacific Cognac and Brandy Market, by Distribution Channel (2021-2027) 7.4. Asia Pacific Cognac and Brandy Market, by Country (2021-2027) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. The Middle East and Africa Cognac and Brandy Market (2021-2027) 8.1. The Middle East and Africa Cognac and Brandy Market, by Product Type(2021-2027) 8.2. The Middle East and Africa Cognac and Brandy Market, by Price (2021-2027) 8.3. The Middle East and Africa Cognac and Brandy Market, by Distribution Channel (2021-2027) 8.4. The Middle East and Africa Cognac and Brandy Market, by Country (2021-2027) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Cognac and Brandy Market (2021-2027) 9.1. South America Cognac and Brandy Market, by Product Type(2021-2027) 9.2. South America Cognac and Brandy Market, by Price (2021-2027) 9.3. South America Cognac and Brandy Market, by Distribution Channel(2021-2027) 9.4. South America Cognac and Brandy Market, by Country (2021-2027) • Brazil • Argentina • Rest Of South America 10. Company Profile: Key players 10.1. Hennessy Company 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Pernod Ricard 10.3. Novovino Wine Company 10.4. Branded Spirits 10.5. Maison Ferrand 10.6. Kelt International 10.7. Remy Central Group 10.8. EDV SAS 10.9. Thomas Hine & Co. 10.10. Beam Suntory, Inc. 10.11. Emperador Distillers, Inc. 10.12. Diageo Plc. 10.13. F. Korbell & Bros 10.14. Martell Specialty Brands 10.15. Courvoisier 10.16. E & J Gallo 10.17. Honey Bee 10.18. Old Admiral
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