In a recent research report by Maximize Market Research, the Global Digital Video Advertising Market is expected to surpass US $261.7 Billion by the year 2027, from US $23.5 Billion in 2020.

The Digital Video Advertising Market Trends:

Global Digital video advertising is a sort of video advertising that is viewed on network-connected devices such as smartphones, desktops, and tablets to promote a certain product or service. A corporation can use digital video advertising as part of an interactive marketing plan to raise brand awareness for a certain product or service. The rise in the number of individuals utilising connected devices, as well as the spread of internet connectivity, is driving the global growth of digital video advertising.

Despite a huge decline in the sales of products during the initial phase of pandemic spread and lockdown restrictions all over the region, the market is observed to pick up a quick pace for registering a CAGR of almost more than 41.1%, during the tenure of 2021 – 2027.

The increased use of OTT platforms by an increasing number of people around the world has given advertisers a better chance to get into the digital video advertising market. The increasing desire for subscription-free content distribution and the availability of high-speed internet at affordable costs are giving marketers more ways to advance their reach and generate income. The flexibility to use several types of advertising, such as pre-roll, mid-roll, and post-roll advertising, as well as the ability to avoid skipping ads by closing ad windows gives brands and agencies more opportunities to communicate with consumers. Furthermore, in-banner digital video advertisements and companion ads allow advertisers to move on with their marketing initiatives while ensuring that viewers’ viewing experiences are not harmed, indicating that there is still room for growth.

The report published by Maximize encompasses the market dynamics, which could affect the market growth of Digital Video Advertising in the region, the Value – Chain analysis, and the PORTER’s analysis for the Digital Video Advertising market at a global level.

The study is consolidated on the basis of segments and further into sub-segments by type (Desktop, Mobile) industry (Retail, Automotive, Financial Services, Telecom, Consumer Goods & Electronics, Media & Entertainment, Others)

Digital Video Advertising Market 5Lastly, the market research report provides a regional comparison and a complete country level analysis for the latest trends, along with the major key players – Verizon Communications, Tremor International , RTL Group S.A.,  Publicis Groupe,, PubMatic , Viant Technology, ZypMedia, Inc., JW Player, Inc., Chocolate, Inc., Conversant LLC, Longtail Ad Solutions, Verizon Media, Google LLC,  Facebook, Inc.,, Inc., Netflix, Inc., Snap Inc., Twitter, Inc.,  Apple Inc., Hulu LLC, Youku Tudou, Inc.

You can browse the market data Tables and Figures spread through a comprehensive research report and in-depth TOC on “Global Digital Video Advertising Market.”



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