TV Analytics Market: Global Industry Analysis and Outlook, Market Share, Market Trends

TV Analytics Market size was valued at US$ 3.66 Bn. in 2022 and the total revenue is expected to grow at 17.9% through 2023 to 2029, reaching nearly US$ 11.62 Bn.
Global TV Analytics Market Overview:
TV analytics is a single platform that collects data from many sources such as network apps, devices, and incorporated third-party CDNs to tie viewer and network activity in real-time and over time. It enables broadcasters to have a better understanding of their audience and network, allowing them to increase return on content, meet consumer requests, and improve their TV delivery network. The increased use of analytics solutions has resulted from a growing requirement to control this data and gain relevant insights into customer behaviour and advertising preferences. Furthermore, using TV analytics software increases audience engagement accuracy, allowing TV operators to better identify effective levels and potential reach for individual advertising.To know about the Research Methodology :- Request Free Sample Report

2022 is considered as a base year to forecast the market from 2023 to 2029. 2022’s market size is estimated on real numbers and outputs of the key players and major players across the globe. Past five years trends are considered while forecasting the market through 2029. 2020 is a year of exception and analysed specially with the impact of lockdown by region.

COVID-19 Impact:

The COVID-19 outbreak caused a number of high-profile events and concerts to be cancelled, disrupting the TV analytics market. Consumers' usage patterns have shifted, and popular show production schedules have been disrupted, impacting the market. The increased viewership patterns exhibited on OTT platforms are expected to be helpful to the market when contrasted to athletic events. In the future, many producers may invest in the development of TV shows geared towards these audiences. Also, COVID-19 Ads exhaust viewers, with a large portion of the attention ratio dropping and parts becoming meaningless.
TV Analytics Market Dynamics:
Consumer rise of digital original series is increasing, and the trend of Subscription on Video Demand (SVoD) platforms is gaining traction. The growing popularity of various genres and plays available on OTT platforms such as Netflix and Amazon is helping to propel the business forward.

Nations that want to connect urban areas with rural ones may have to spend heavily in train infrastructure. The TV analytics market may be driven by the growth of rail road projects that provide as a solid backup for trade and are vital to logistics and supply chains. Government-sponsored bids and auctions to modernise trains can offer as an incentive for TV analytics companies.

As data becomes a more important part of television, it's more important than ever for operators to offer the appropriate programming to the right audience at the right time. To do so, OTT platforms, ad agencies, and broadcasters are using data-driven models to improve targeting, which are propelling the sector forward. Statistics capture technology has allowed the television industry to expand into new areas such as advertising, viewer data, and audience measurement across all platforms. In addition, to meet broadcasting issues, media organisations have established content strategies based on customer consumption habits. As a result, consumer interaction through social media platforms, reviews, and surveys has aided in improving viewers' real-time decisions.

The fuel burn premium for nitrogen oxide-emitting TV analytics may encourage train operators to use engines that run on other fuels like as diesel, LNG, or electricity. The market may benefit from the replacement of gasoline engines with diesel engines and the encouraging of brake thermal efficiency. The market has a lot of possibilities for fuel injection technologies to improve the performance of TV analytics engines.
TV Analytics Market Segment Analysis:
Based on the Transmission Type, the global TV Analytics market is sub-segmented into Cable TV, Satellite TV & DTH, IPTV and OTT. The Over-The-Top (OTT) segment held the largest market share of xx% in 2022. OTT content providers supply streaming media content via the internet, which is faster than other types of content available from service providers. Cookies are used to capture OTT material, which is then analysed utilising advanced machine learning and Artificial Intelligence (AI) platforms to gain a better understanding of consumers' viewing habits. Advanced analytics are used by OTT platform developers to assess user viewing habits and create specific programmes. Netflix employs a variety of AI and analytics techniques to better understand viewer demographics and deliver customised content.

Based on the Deployment Mode, the global TV Analytics market is sub-segmented into On-premises and Cloud. The On-premises segment held the largest market share of xx% in 2022. In regards of equipment setup and cabling infrastructure, on-premise solutions for OTT platforms are often cost-effective. Also, viewers are empowered to choose the type of content they want to see, giving them more autonomy. Despite their widespread use, on-premise solutions necessitate ongoing upgrades and maintenance.

As the audience's demand for entertainment and media is surging daily, cloud-based solutions are expected to gain high attention in the TV analytics market. Therefore, in order to respond to complex and random challenges according to their needs, cloud solutions provide a high degree of flexibility and scalability. With increasingly fierce competition among operators to provide the best content and entertainment, content creators are facing tremendous pressure to create and distribute unique content within a specified forecast period.
TV Analytics Market Regional Insights:
North America held the largest market share of xx% in 2022. Streaming businesses' increased spending in generating original content is estimated to drive market growth in the coming years. In addition, the demand for original material has compelled telecom service providers to provide appropriate digital content in their service offerings. Because they need to own and commercialize this information, they are increasingly using analytics to create ad content.

Asia Pacific is expected to grow at a highest CAGR of 24.1% in the global TV Analytics market during the forecast period. The market's significant growth in Asia Pacific may be attributed to the region's flexible financial environment, governments' industrialization and globalization-driven policies, and the region's growing digitalization. The region's highly competitive climate is likely to fuel the growth of the effective TV analytics industry, which will boost the overall return on investment for media and entertainment companies. Also, as consumers' appetite in global content rises, major OTT providers such as Netflix, Amazon Prime Video, and HotStar have sprouted up to provide publics with easy access to their preferred material, anywhere and at any time. All of these factors are anticipated to contribute to the growth of television analytics in Asian countries.

The objective of the report is to present a comprehensive analysis of the global TV Analytics Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also helps in understanding the global TV Analytics Market dynamic, structure by analyzing the market segments and project the global TV Analytics Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global TV Analytics Market make the report investor’s guide.
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Global TV Analytics Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 3.66 Bn.


Forecast Period 2023 to 2029 CAGR:
17.9%
Market Size in 2029:
US $ 11.62 Bn.


 Segments Covered:
by Transmission Type
Cable TV
Satellite TV & DTH
IPTV
OTT


by Application
Competitive intelligence
Churn prevention & behavior analysis
Customer lifetime management
Campaign management
Content development
Audience forecasting
Other Application


by Component
Software
Services


by Deployment Mode
On-premises
Cloud



TV Analytics Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
TV Analytics Market Key Players
1.IBM
2.Google
3.Nielsen
4.DC Analytics
5.Alphonso
6.Edgeware AB
7.Sambatv
8.Amobee
9.Clarivoy
10.Realytics
11.Tvsquared
12.Sorenson Media
13.Tvbeat
14.Fourthwall Media
15.Parrot Analytics
16.Ispot.TV
17.Conviva
18.IQ Media
19.Brightline
20.Zapr Media Labs
21.Analyticowl
22.H-Tech

Frequently Asked Questions:

1] What segments are covered in TV Analytics Market report?
Ans. The segments covered in TV Analytics Market report are based on Transmission Type, Application, Component and Deployment Mode.

2] Which region is expected to hold the highest share in the global TV Analytics Market?
Ans. North America is expected to hold the highest share in the global TV Analytics Market.

3] What is the market size of TV Analytics Market by 2029?
Ans. The market size of TV Analytics Market is expected to reach US $ 11.62 Bn. by 2029.

4] Who are the top key players in the global TV Analytics Market?
Ans. IBM, Google, Nielsen, DC Analytics, Alphonso, Edgeware AB and Sambatv are the top key players in the global TV Analytics Market.

5] What was the market size of TV Analytics Market in 2022?
Ans. The market size of TV Analytics Market in 2022 was US $ 3.66 Bn.