Pregnancy Pillow Market: Global Industry Analysis and Forecast (2022-2029)

Pregnancy Pillow Market was valued at US$ 609.89 Mn. in 2021. Global Pregnancy Pillow Market size is expected to grow at a CAGR of 3.15 % through the forecast period.

Pregnancy Pillow Market Overview:

A pregnancy pillow is a maternity pillow for pregnant women. The pregnancy pillow is used for supporting the alignment of the back and spine. It is one of the highly comfortable pillows that can be used during rest time and sleep. This pillow assists body position and changing counters for pregnant women. The pregnancy pillows also improve the blood circulation of pregnant women while sleeping. The surge in the rate of pregnancy is the reason for the significant demand for pregnancy pillows. It is one of the products that make the journey of pregnant women comfortable. There are many different types of pillows present in the market with various distinct forms and sizes. The market for pregnancy pillows is increasing, due to which the pregnant pillow industry is expected to rise through the forecast period. Pregnancy Pillow MarketTo know about the Research Methodology:-Request Free Sample Report The outbreak of the COVID 19 Pandemic caused unpredicted turns on world industries. However various global markets remain unchanged. The pregnancy pillow market showed significant growth in pandemics. In recent years, as the rate of pregnancy is increasing, the demand for the pregnancy pillow market is expected to, increase. Moreover, many pregnancy pillow promotions and target advertisements are driving the pregnancy pillows market through the forecast period. The memory foam pregnancy pillow segment showed huge demand during COVID 19 period. Thus the key players in the market are utilizing this opportunity to create various innovative products, leading to an increase in the demand for the pregnancy pillows market.

Pregnancy Pillow Market Dynamics:

Restless legs syndrome is one of the common problems during the pregnancy, which leads to result in the stillbirth of the newborn due to inaccurate sleeping positions in pregnant women, also there is huge awareness created among the people to reduce the restless legs syndrome, thus the demand for pregnancy pillows is growing every year. Also, it is one of the major market drivers in the pregnancy pillow market. The new developments and advanced technologies used for designing various kinds of products are one of the market drivers. The health benefits provided by pregnancy pillows include pain reduction, comfort and enhancement in blood circulation also support the market growth. Further, Pregnancy pillow Germany is one of the unique products that provide support for the back neck and knee regions. Also, pillows that come with organic fillings help in good sleep in pregnant women. All these factors are expected to create demand for pregnancy pillow market. The new advancements in technologies and developments in the products provide various opportunities in the market. The major market players are developing new products through the forecast period. Some of the innovative products are a Giant pregnancy pillow, a premium pregnancy pillow and lay on the belly. Also changing consumer behaviour to use modern and convenient products from conventional pregnancy products is expected to provide more growth opportunities in the pregnancy pillow market. Also, government initiatives about creating awareness about pregnancy products and promoting these products to help women in their pregnancy are one of the major opportunities that help to grow the pregnancy pillow market. Pregnancy pillows are one of the great comfort providing pillows for women. However, the premium pregnancy pillows are expensive compared to the standard pregnancy pillows and also the export pregnancy pillow in Germany is also expensive and some of the products in the range are also overpriced. These are the same factors that are expected to hamper the market through the forecast period. Many users some time exposed to overpriced products which discourage them to try out an affordable range of pregnancy pillows and hinder the growth of the pregnancy pillow market. Most buyers expect cost affective products with convenience and comfort. However, failure to meet the expectations of individuals decreases the demand for the product. The awareness of the pregnancy-related products is less among the people thus pregnancy pillows require promotional strategies for the related audience. Reaching the related audience is the difficult part of the market. Moreover, social media advertising is one of the best promotional methods to create awareness about the product. The Lack of awareness is one of the crucial challenges for the pregnancy pillow market. The rise in government promotions to increase the awareness about pregnancy-related products and endorsements by the celebrities increasing the demand for the pregnancy pillows .Also collaborations with various social media content creators as they have huge social media following supporting the pregnancy pillow market growth through the forecast period. Through this advertising strategy, key companies are promoting pregnancy pillow products. Pregnancy pillows are beneficial in reducing body aches and pains. As Pregnancy period increases body weight and puts stress on the hips, back and legs. Thus it is important to rest these body parts and that is possible only when one sleeps in a good position. In addition to it, these pillows are useful even after the baby is birth as to put the body in the right position for breastfeeding. Moreover, sleeping sideways is difficult for pregnant women. Owing to its soft and comfortable cushioning. These are some drivers that are supporting the pregnancy pillow market.

Pregnancy Pillow Market Segment Analysis:

By product type, the pregnancy pillow market is segmented into U shaped, C shaped, J shaped and others. U shaped pillow is one of the most dominant segments in the market for year 2021. As U shape offers Maximum flexibility as compared to the C shape. Thus consumers are preferring U shape over the C shape pillows. Also, Some Consumers also showing interest in the C shape as it comes with supportive polyester fill. Thus C shape segment is also growing significantly through the forecast period. By material type, the pregnancy pillow market is segmented into an Organic filling, Memory Foam and polyester Fiberfill. The polyester fiberfill is the dominant segment in the market. As these are cost-effective, durable and come with various textures and levels of firmness. Polyester fiberfill is comparatively inexpensive, easy to clean and Hypoallergenic. The memory foam segment is also showing significant growth in the market. As memory foam has excellent contouring properties. Moreover, memory foam can retain heat and stifle airflows. Thus it is reserved for smaller pregnancy pillows like wedges.

Pregnancy Pillow Market Regional Insights:

On the basis of regional analysis, the pregnancy pillow market is classified into North America, Asia Pacific, Europe, South America, Middle East and Africa. The North American region holds the largest market share and it is expected to dominate the pregnancy pillow market through the forecast period by holding a 41% share in the pregnancy pillow market. The US is the major key player in the North American region. Memory Foams and premium pillows are the most dominant segments used in the North American region as there is product awareness and purchasing power that are driving the market growth. Asia Pacific region is witnessing huge popularity for pregnancy pillows through the forecast period, as the increase in pregnancy rate and growing awareness about pregnancy-related products are the major market drivers. In the Europe region, the government is promoting pregnancy pillows as this region is experiencing a high rate of stillbirth. Thus Europe region is showing significant growth through the forecast period and it is the second-largest shareholder in the pregnancy pillow market. The objective of the report is to present a comprehensive analysis of the Global Pregnancy Pillow Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Pregnancy Pillow Market dynamic, structure by analyzing the market segments and projecting the Pregnancy Pillow Market size. Clear representation of competitive analysis of key players by Vehicle type, price, financial position, product portfolio, growth strategies, and regional presence in the Pregnancy Pillow Market make the report investor’s guide.

Pregnancy Pillow Market Scope: Inquire before buying

Global Pregnancy Pillow Market
Report Coverage Details
Base Year: 2021 Forecast Period: 2022-2029
Historical Data: 2017 to 2021 Market Size in 2021: US $ 609.89 Mn
Forecast Period 2022 to 2029 CAGR: 3.15% Market Size in 2029: US $ 781.63 Mn
Segments Covered: by Product Type • U shaped • C shaped • J shaped • others
by Material Type • Organic filling • Memory Foam • Polyester Fiberfill

Pregnancy Pillow Market by Region

• North America • Europe • Asia Pacific • South America • Middle East and Africa

Pregnancy Pillow Market Key Players

• Queen Rose (US) • Medela AG ( Switzerland ) • PharMeDoc (US) • Naomi Home (US) • Cozy Bump Corporation (US) • Pacific Coast Feather Company • BornFree • Theraline UK (Germany) • Boppy Company • Babymoov (France) • LLC, (US) • Leachco (US) • Easy grow AS (Norway) Frequently Asked Questions: 1] What segments are covered in the Global Pregnancy Pillow Market report? Ans. The segments covered in the Pregnancy Pillow Market report are based on Type and Material Type. 2] Which region is expected to hold the highest share in the Global Pregnancy Pillow Market? Ans. The North America region is expected to hold the highest share in the Pregnancy Pillow Market. 3] What is the market size of the Global Pregnancy Pillow Market by 2029? Ans. The market size of the Pregnancy Pillow Market by 2029 is expected to reach US$ 781.63 Mn. 4] What is the forecast period for the Global Pregnancy Pillow Market? Ans. The forecast period for the Pregnancy Pillow Market is 2022-2029. 5] What was the market size of the Global Pregnancy Pillow Market in 2021? Ans. The market size of the Pregnancy Pillow Market in 2021 was valued at US$ 609.89 Mn.
1. Global Pregnancy Pillow Market Size: Research Methodology 2. Global Pregnancy Pillow Market Size: Executive Summary 2.1. Market Overview and Definitions 2.1.1. Introduction to Global Pregnancy Pillow Market Size 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Pregnancy Pillow Market Size: Competitive Analysis 3.1. MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2. Consolidation in the Market 3.2.1 M&A by region 3.3. Key Developments by Companies 3.4. Market Drivers 3.5. Market Restraints 3.6. Market Opportunities 3.7. Market Challenges 3.8. Market Dynamics 3.9. PORTERS Five Forces Analysis 3.10. PESTLE 3.11. Regulatory Landscape by region • North America • Europe • Asia Pacific • Middle East and Africa • South America 3.12. COVID-19 Impact 4. Global Pregnancy Pillow Market Size Segmentation 4.1. Global Pregnancy Pillow Market Size, by Product Type (2021-2029) • U shaped • C shaped • J shaped • Others 4.2. Global Pregnancy Pillow Market Size, by Material Type (2021-2029) • Organic filling • Memory Foam • polyester Fiberfill 5. North America Pregnancy Pillow Market (2021-2029) 5.1. North America Pregnancy Pillow Market Size, by Product Type (2021-2029) • U shaped • C shaped • J shaped • Others 5.2. North America Pregnancy Pillow Market Size, by Material Type (2021-2029) • Organic filling • Memory Foam • polyester Fiberfill 5.3. North America Semiconductor Memory Market, by Country (2021-2029) • United States • Canada • Mexico 6. European Pregnancy Pillow Market (2021-2029) 6.1. European Pregnancy Pillow Market, by Product Type (2021-2029) 6.2. European Pregnancy Pillow Market, by Material Type (2021-2029) 6.3. European Pregnancy Pillow Market, by Country (2021-2029) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Pregnancy Pillow Market (2021-2029) 7.1. Asia Pacific Pregnancy Pillow Market, by Product Type (2021-2029) 7.2. Asia Pacific Pregnancy Pillow Market, by Material Type (2021-2029) 7.3. Asia Pacific Pregnancy Pillow Market, by Country (2021-2029) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. Middle East and Africa Pregnancy Pillow Market (2021-2029) 8.1. Middle East and Africa Pregnancy Pillow Market, by Product Type (2021-2029) 8.2. Middle East and Africa Pregnancy Pillow Market, by Material Type (2021-2029) 8.3. Middle East and Africa Pregnancy Pillow Market, by Country (2021-2029) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Pregnancy Pillow Market (2021-2029) 9.1. South America Pregnancy Pillow Market, by Product Type (2021-2029) 9.2. South America Pregnancy Pillow Market, by Material Type (2021-2029) 9.3. South America Pregnancy Pillow Market, by Country (2021-2029) • Brazil • Argentina • Rest Of South America 10. Company Profile: Key players 10.1. Queen Rose (US) 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Medela AG ( Switzerland ) 10.3. PharMeDoc (US) 10.4. Naomi Home (US) 10.5. Cozy Bump Corporation (US) 10.6. Pacific Coast Feather Company 10.7. BornFree 10.8. Theraline UK (Germany) 10.9. Boppy Company 10.10. Babymoov (France) 10.11. LLC, (US) 10.12. Leachco (US) 10.13. Easy grow AS (Norway)

About This Report

Report ID 149005
Category Consumer Goods & Services
Published Date Jan 2023
Updated Date
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