Millet Based Packaged Food Market: Emerging Trends, Healthy Snack Demand & Future Forecast Analysis

The Millet Based Packaged Food Market, valued at USD 47.95 Million in 2024, is projected to grow at a robust CAGR of 10.2% from 2025 to 2032, reaching nearly USD 104.30 Million by 2032, Boosting the demand due to rising demand for healthy, gluten-free, clean-label, and plant-based packaged food products worldwide.
Millet Based Packaged Food Market Overview:
The Millet Based Packaged Food Market is expanding rapidly as millets gain global recognition as nutri-cereals. More than 1.2 billion people worldwide consume millet-based foods each year, reflecting growing awareness of their nutritional benefits. Millets contain 3–5 times more dietary fiber than refined grains and offer 20–30% higher protein bioavailability, making them a preferred choice among health-conscious consumers. Their low glycemic index (GI 54 and below) has increased adoption among the 537 million global diabetic population, particularly in Asia-Pacific.

Millet cultivation spans over 36 million hectares globally, with India alone contributing over 41% of total global millet production. The International Year of Millets, more than 85 countries have launched millet promotion programs, and over 600 new millet-based packaged products were introduced by food companies across Asia, Europe, and North America. Millet-based snacks are witnessing strong growth: ready-to-eat millet snack sales increased by 18–22% annually, while millet bakery products grew by 14% in urban retail. Over 63% of urban consumers in Asia-Pacific prefer millet products for weight management, heart health, and gluten intolerance. E-commerce is a major catalyst, with online sales of millet-based packaged foods growing by 28% year-on-year. Additionally, 32% of global gluten-free product launches include millet as a primary ingredient due to its versatility and clean-label appeal in Millet Based Packaged Food Market.
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Millet Based Packaged Food Market Dynamics:
Increasing Demand for Healthy and Convenient Food Options

Millets contain 3–5x more dietary fiber than refined grains, 20–30% higher protein bioavailability, and nearly 2x more micronutrients such as iron, calcium, and B-complex vitamins. As global consumers shift toward clean-label foods, gluten-free diets, plant-based snacks, and functional foods, millet-based packaged products are witnessing strong adoption. Nearly 64% of health-conscious urban consumers in APAC and 52% in Europe now prefer millet-based packaged foods for weight management, digestive wellness, and sustained energy. Additionally, 1 in 4 packaged food shoppers worldwide actively seeks gluten-free alternatives, while the demand for high-fiber and natural foods has increased by 32% in the last three years, directly supporting millet product penetration in supermarkets and online retail channels.

Growing Understanding of Millets’ Health Advantages

The regular millet consumption can reduce the risk of:

• Type-2 diabetes by 12–15%
• Cardiovascular diseases by 18–20%
• Obesity by 8–10%
• Inflammatory conditions by 10–12%

Additionally, millets help lower cholesterol and stabilize blood sugar due to their low GI score (below 54). The rapidly growing global diabetic population (reaching 537 million in 2023 and projected to exceed 643 million by 2030) has contributed to a 28% rise in demand for low-GI, high-fiber millet breakfast cereals, porridges, energy bars, and snack products. Over 72% of nutritionists in India and Africa now recommend millet-based packaged foods for improved metabolic health.

Sustainability & Environmental Benefits

Millets require 70% less water than rice, 40–50% less water than wheat, and emit significantly lower greenhouse gases, making them among the world’s most sustainable grain crops. They thrive in temperatures above 45°C, require 30–40% fewer agrochemicals, and grow well in drought-prone and low-fertility soils, supporting global climate-resilient farming. During the International Year of Millets 2023, over 85 countries promoted millet adoption, leading to a 22% surge in global millet-based packaged food product launches. Governments in India, UAE, U.S., and Africa have introduced subsidies, renewable farming initiatives, and public nutrition campaigns, increasing millet visibility across retail and foodservice channels.
Millet Based Packaged Food Market Restraints
Limited Awareness & Consumer Acceptance

Despite strong momentum, awareness remains a major barrier. Over 48% of mainstream consumers in North America and Europe are unfamiliar with millet’s nutritional superiority. In emerging markets, 34% of consumers still associate millets with traditional or rural foods, limiting premium packaged food adoption. Survey data indicates that only 29% of global shoppers recognize millets as a gluten-free, nutrient-dense, and modern functional ingredient. Lack of large-scale branding, inconsistent marketing, and limited recipe awareness further slow the transition from traditional grains to millet-based products.
Supply Chain & Availability Challenges
Millets are predominantly grown in Asia (India, China) and Africa (Nigeria, Ethiopia), with India contributing 41% of global output. However, only 12–15% of total millet harvest is processed for packaged foods due to insufficient milling infrastructure. Processing inefficiencies, lack of cold chain facilities, and weak logistics result in 15–22% post-harvest losses. Inconsistent availability across regions also leads to 8–12% annual fluctuations in procurement prices. Limited large-scale mechanization and low farmer awareness about high-value millets further restrict market expansion.
Opportunities
Product Innovation & Premiumization in Millet Based Packaged Food Market

More than 600 new millet-based packaged foods were launched globally between 2022 and 2024, including millet-based chips, cookies, instant mixes, noodles, beverages, baby foods, and protein snacks. Millet snacks are growing at 18–22% annually, supported by rising demand for ready-to-eat healthy snacks. Premium millet categories such as organic mixes, probiotic millet cereals, keto-friendly millet snacks, and protein-fortified bars are witnessing double-digit growth across 19 major markets, especially in urban regions. Innovations such as flavored ragi chips, multigrain millet pasta, millet milk beverages, and high-fiber millet crackers are gaining shelf visibility in supermarkets, modern trade, and e-commerce.
Expansion into Untapped Global Millet Based Packaged Food Market

In North America, only 11% of consumers regularly purchase millet-based packaged foods, presenting large expansion potential. Meanwhile, European demand for gluten-free, high-fiber, clean-label, and sustainable foods is growing at 14–16%, opening opportunities in millet-based bakery, breakfast, and snack segments. The global organic food consumer base crossed 226 million in 2024, creating significant room for organic millet snacks, cereals, and baby foods. Middle Eastern markets are also witnessing a 19% annual rise in sales of millet-based functional foods due to increasing health-consciousness and higher purchasing power in Millet Based Packaged Food Market.



Trend Category
Key Trend
Description


Health & Nutrition Trends
Rising Demand for Gluten-Free & Low-GI Foods
Increasing adoption of gluten-free, diabetic-friendly, and low-glycemic millet foods due to rising lifestyle diseases and demand for functional nutrition.


Clean-Label & Natural Food Trend
Growth of Clean-Label, Organic Millet Products
Consumers prefer organic, non-GMO, preservative-free millet-based packaged foods, driving innovation in natural ingredients.


Convenience Food Trend
Expansion of Ready-to-Eat (RTE) Millet Snacks
Surge in demand for millet chips, puffs, granola bars, and instant mixes as convenient healthy snack alternatives.


Plant-Based Food Trend
Increasing Popularity of Millet Beverages
Growth of millet milk, millet smoothies, and dairy-free functional beverages as plant-based diets expand globally.


Premiumization Trend
Premium Millet Breakfast & Bakery Products
Rising interest in high-fiber breakfast cereals, protein-rich cookies, and gourmet millet baked goods among premium consumers.


Sustainability Trends
Shift Toward Climate-Resilient Crops
Millets require 70% less water and fewer agrochemicals, boosting their use in sustainable packaged foods.


Innovation Trend
Surge in Millet-Based Product Launches
Over 600 new millet-based packaged products launched globally (2022–2024), signaling rapid category expansion.


Digital & E-Commerce Trend
Fast Growth of Online Millet Food Sales
E-commerce and D2C channels drive 28% YoY growth, supported by digital marketing and subscription-based healthy food deliveries.



Challenges
Millet Based Packaged Food Market Price Competitiveness

Millet-based packaged foods are on average 18–30% more expensive than rice or wheat-based alternatives due to higher processing costs, specialized machinery, and low-volume production cycles. Yield variability and regional supply gaps cause procurement price fluctuations of 8–12% per year, impacting pricing stability for manufacturers. Premium millet categories such as organic and fortified products face even higher cost barriers, limiting adoption among price-sensitive consumers for Millet Based Packaged Food Market.

Market Fragmentation & Rising Competition

The millet-based packaged food industry is highly fragmented, with 1,200+ active small and medium-sized brands worldwide. Only a few companies hold more than 5% market share individually, making competitive differentiation challenging. Marketing, branding, and retail placement costs have increased by 15–18% as brands attempt to stand out in crowded supermarket aisles and online platforms. Limited brand recognition, inconsistent product quality, and lack of standardized labeling further hinder and long-term Millet Based Packaged Food Market growth.
Millet Based Packaged Food Market Segment Analysis:
Based on Product Type, the Millet Based Packaged Food Market is segmented into Millet-Based Snacks, Millet-Based Breakfast Cereals, Millet-Based Baked Goods, Millet-Based Pasta & Noodles, and Millet-Based Beverages. The Millet-Based Snacks segment dominated the market in 2024 and is projected to maintain its lead throughout the forecast period. Globally, More than 42% of health-conscious consumers now choose millet chips, puffs, and energy bars as their preferred healthy snacking option, with over 180 million units of millet snacks sold annually across various categories. Millet snacks, particularly ragi chips, multigrain puffs, and protein bars, have become popular among Gen Z and Millennials, who increasingly prioritize clean-label, gluten-free, and high-fiber snack alternatives. The rising trend of healthy snacking, along with growing demand for plant-based, low-GI, and functional foods, continues to strengthen the dominance of this category. Meanwhile, Millet-Based Breakfast Cereals including millet granola, muesli, and multigrain flakes are gaining strong momentum due to their convenience and nutritional density; these cereals account for nearly 28% of total millet-based packaged food purchases in urban markets.

Based on Distribution Channel, the Millet Based Packaged Food Market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others. The Supermarkets/Hypermarkets segment dominated the market in 2024, accounting for 55% of global sales, and is expected to maintain its leading position throughout the forecast period. Large-format retail outlets continue to serve as the primary shopping destination for consumers seeking healthy, gluten-free, and clean-label millet-based products, offering an extensive assortment ranging from millet snacks and breakfast cereals to millet bakery items and functional beverages. The availability of multiple brands, attractive promotional displays, and trust in certified quality further reinforce supermarket dominance, especially in urban regions of Asia-Pacific, Europe, and North America. Convenience Stores represent the second-most important channel, holding around 20% market share, driven by rapid, impulse-driven purchases of ready-to-eat millet snacks, granola bars, and single-serve packs. Their proximity to residential zones, transport hubs, and educational institutions makes them a preferred option for on-the-go consumers, particularly millennials and working professionals in Millet Based Packaged Food Market.
The Online Retail segment, with an 18% Millet Based Packaged Food Market share, is the fastest-growing distribution channel, fueled by rising e-commerce penetration, expanding D2C health-food brands, and strong consumer preference for doorstep delivery. Online platforms offer a wider variety of organic millet mixes, plant-based millet beverages, fortified cereals, and niche specialty items often unavailable in offline stores. The segment benefits significantly from digital marketing, influencer recommendations, and subscription-based healthy food models.
Regional Analysis:
The Asia-Pacific region dominated the Millet Based Packaged Food Market in 2024 and is expected to maintain its leading position throughout the forecast period. Countries such as India, China, Japan, and South Korea are the core growth engines, supported by a long cultural history of millet consumption and a rapidly increasing preference for healthy, gluten-free, and clean-label foods. Asia-Pacific accounts for the highest global millet production, with India alone contributing over 41%, ensuring strong raw material availability for packaged food manufacturers. Rising health consciousness, growing demand for low-GI functional foods, and government-backed initiatives such as India’s Millet Mission and millet inclusion in public nutrition programs further accelerate market growth. Urban consumers across the region are increasingly shifting toward millet snacks, breakfast cereals, fortified mixes, and plant-based beverages, driven by busy lifestyles and rising lifestyle disorders. With its large population, deep-rooted millet traditions, and strong retail expansion, Asia-Pacific is set to remain the dominant market for millet-based packaged foods.
Competitive Landscape
The competitive landscape of the millet based packaged food industry is dynamic, with a mix of established players and new entrants vying for market share. Among the established players, Soul full stands out as a prominent brand in India, offering a diverse range of millet-based breakfast cereals, snacks and meal options. They have gained recognition for their innovative products and flavors, such as millet-based ragi bites and flavored millet dosa mixes. Another key player in the United States is Ancient Harvest, known for their gluten-free millet-based pasta, cereal and flour options. These established players have established a strong presence and customer base. At the same time, new competitors are entering the market with innovative concepts and distinctive goods. A California-based firm called Rise Foods specialises in millet-based food and sells millet-based chips and puffs.
Recent Development:
On 22 September 2025, PepsiCo India launched Kurkure Jowar Puffs, marking its entry into the fast-growing millet-based packaged snack segment. This launch aligns with the company’s strategy to tap into India’s rising demand for healthy, gluten-free, and high-fiber snacks. Kurkure Jowar Puffs are made using jowar (sorghum), one of India’s leading climate-resilient millets, supporting the government’s millet initiative. The product targets urban millennials seeking clean-label, guilt-free snacking options that combine taste with nutrition. With this launch, PepsiCo strengthens its presence in the better-for-you snack category and responds to the increasing consumer shift toward millet-based convenient foods.

On 22 September 2025, ITC Limited announced a major expansion of its Mission Millets portfolio, introducing a range of millet-based snacks, cookies, noodles, and breakfast mixes. This initiative aligns with India’s national millet revival movement and supports consumers’ growing demand for gluten-free, clean-label, and functional packaged foods. ITC’s new millet products include ragi cookies, jowar noodles, millet chips, and fortified mixes designed for both kids and adults. By integrating millets into mainstream packaged foods, ITC aims to strengthen its leadership in the healthy convenience food segment, while addressing the rising shift toward nutrient-dense, low-GI meal solutions.

On 17 April 2024, Agrimax Foods LLP launched Bake&Co, a dedicated millet-based bakery brand offering a wide range of cookies, indulgence cookies, and healthy baked snacks. The launch targets the growing consumer movement toward wholesome, gluten-free, and fiber-rich bakery products. Bake&Co uses millets such as ragi, bajra, and jowar to create healthier alternatives to traditional baked goods. The brand aims to capture urban consumers and families looking for clean-label bakery options without compromising on taste. Bake&Co strengthens Agrimax’s presence in the natural foods segment and contributes to the rising popularity of millet-based packaged bakery foods.
Millet Based Packaged Food Market Scope: Inquire before buying



Millet Based Packaged Food Market


Report Coverage
Details


Base Year:
2024
Forecast Period:
2025-2032


Historical Data:
2019 to 2024
Market Size in 2024:
USD 47.95 Mn.


Forecast Period 2025 to 2032 CAGR:
10.2 %
Market Size in 2032:
USD 104.30 Mn.


 Segments Covered:
by Product Type
Millet-Based Snacks
Millet-Based Breakfast Cereals
Millet-Based Baked Goods
Millet-Based Pasta and Noodles
Millet-Based Beverages


by Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Stores
Others


by Demography
Kids
Adults



Millet Based Packaged Food Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Millet Based Packaged Food Market, Key players
1. Nature's Path Foods
2. Arrowhead Mills
3. Bob's Red Mill
4. Orgran Natural Foods
5. Ancient Harvest
6. Purely Elizabeth
7. Lundberg Family Farms
8. Pamela's Products
9. Enjoy Life Foods
10. KIND Snacks
11. Quinn Snacks
12. Nature's Earthly Choice
13. Back to Nature
14. Simply7 Snacks
15. 24 Mantra Organic
16. Samrat India
17. Kawan Food
18. Harinsa Qatar
19. Ardent Mills
20. Perk Foods
21. Vaghasia Foods
22. Sresta Natural Bioproducts (24 Mantra Organic)
23. Shiloh Farms
24. Imlak'esh Organics
25. Lark Ellen Farm
FAQs
1. How big is the Millet Based Packaged Food Market?
Ans: Millet Based Packaged Food Market was valued at USD 47.95 million in 2024.

2. What is the growth rate of the Millet Based Packaged Food Market?
Ans: The CAGR of the Millet Based Packaged Food Market is 10.2%.

3. What are the segments for the Millet Based Packaged Food Market?
Ans: There are primarily 4 segments – Product type, Distribution channel, Demography and Geography for the Millet Based Packaged Food

4. Which region has the highest market share in the Millet Based Packaged Food Market sector?
Ans: Asia-Pacific has the highest market share in the Millet Based Packaged Food Market sector.