Mascara Applicators Market – Global Industry Analysis and Forecast (2023-2029)

Global Mascara Applicators Market size was valued at US$ 31.19 Mn. in 2022 and the total revenue is expected to grow at 5% through 2023 to 2029, reaching nearly US$ 43.89 Mn.
Mascara Applicators Market Overview:
Mascara Applicators Market was valued at USD 31.19 million in 2022, and is predicted to grow at a CAGR of 5 percent to USD 43.89 million by 2029.

The market is studied by segments like Type (Disposable Mascara Applicator, Reusable Mascara Applicator), Distribution Channel (Supermarket, Specialty Stores, Online Stores, Others) and Region (North America, Europe, Asia-Pacific, and Rest of the World). The report consists of the Trend, Forecast, Competitive Analysis, and Growth Opportunities of the market.

For the forecast period of 2023 to 2029, the report provides a complete analysis that reflects today's market realities and future market prospects. To provide a comprehensive perspective of the market, the research segments and analyses it in great detail. The key data and observations offered in the study can help market participants and investors identify low-hanging fruit in the market and build growth strategies.

COVID-19 Impact on Mascara Applicators Market

The COVID-19 pandemic is having a negative effect on the cosmetics sector as a whole. Global cosmetics companies are moving production lines to manufacture crucial health and hygiene items in order to reduce losses caused by the COVID-19 pandemic. Cosmetics merchants are prioritizing stocking necessary products like food and beverages, as well as a variety of sizes and SKUs from other product categories. The global corona virus crisis has had a significant impact on consumer buying behavior by changing consumer buying patterns and prioritizing products.

The COVID-19 pandemic has forced the closure of retail establishments and shops that sell mascara and other cosmetics. It has also harmed the supply chain, resulting in a demand-supply imbalance. The temporary shutdown of numerous cosmetic enterprises owing to COVID-19 regulations has also slowed the production of mascara as well as other beauty goods. In the midst of the current chaos caused by the COVID-19 epidemic, online e-commerce enterprises are having difficulty reducing the damage because mascara is a non-necessary commodity, and therefore only essential products are allowed to sell through online channels. However, once the global lockdown restrictions loosen and the supply of non-essential products resumes, the global mascara industry is expected to grow.To know about the Research Methodology:-Request Free Sample Report
Market Dynamics:
The market for mascara applicators will rise as the cosmetics industry develops and new types of mascara become available. Furthermore, increased demand has resulted in advancements in mascara applicators. Several South Korean and French companies have recently introduced new mascara applicators to the market. Applicators created for newly released products emphasize maximal application effect with a simple interface. A research initiative is also ongoing to generate soft as well as even bristles for mascara applicators. However, having access to such innovative items in the local communities is critical.

With rising disposable incomes and a growth in the use of cosmetics by millennials around the world, market for mascara applicators is expected to rise in the coming years.
Global demand for organic micro brushes has been fueled by rising sales of makeup including branded mascara products. In order to be more competitive on the market, businesses are also developing items to reach consumers at more affordable costs. The need for mascara applicators in the marketplace has increased with the number of wellness and beauty websites which continue to grow.

Applicator designs that are innovative, simple to use, and trendy, as well as technological advancements, will contribute to further market advances for various types of applicators. For example, Estee Lauder and Lancome, as well as Givenchy, have released their own vibrating mascaras that has a brush which vibrates at 125 micropulses per second.

The market need mascara applicators has expanded as the market demand for products such as voluminous eyelash brushes has grown. However, when it comes to developing mascara applicators for the market, these brushes have a number of drawbacks. Due to an increase in the frequency of and eye infections and skin irritations, the popularity of mascaras has declined recently, reducing the appeal of mascara applicators on the market.

In recent years, the threat of microbiological organisms has grown, as has the widespread use of chemicals on plastic bristles, increasing the possibility of infection. Makeup applicator technologies have safety concerns and the potential to harm the eyes. As a result, the mascara applicators market is expected to face considerable growth challenges in the coming years.
Mascara Applicators Market Segment Analysis:
Based on type, the mascara applicators market is classified into Disposable Mascara Applicator and Reusable Mascara Applicator. Although reusable mascara applicators have a significant demand, the reusable mascara applicator market dominates the segment. This is due to increased awareness about recycling and reusing products to reduce wastage, lower cost as constantly buying disposable mascara could be costly.

Based on distribution channel, the market is classified into Supermarket, Specialty Stores, Online Stores and Others. Online stores lead the market followed by specialty stores pertaining to the great deals receives through online shopping and also convenience.
Regional Insights:
According to the report, Europe and East Asia is the largest market for mascara applicators and is projected to grow at a constant high rate over the forecast period. The ease with which this product can be found on the web will be a major driver of mascara applicator sales in this region. By 2022, Europe is estimated to account for 35 percent of worldwide mascara applicator sales.

The mascara applicators market in this region has exploded due to the growing number of cosmetics companies in these regions, as well as the expanding number of manufacturers. Furthermore, technical developments in brush production are promoting market expansion. As a result, mascara applicators are becoming more popular in this region.

During the projected period, the market in Asia Pacific is expected to grow at a rapid pace. The rising demand for personal development, as well as an increase of beauty bloggers in all these areas, has led to a significant market expansion for mascara applicators. From 2022 to 2029, the region is expected to grow at a rate of above 4%.

With rising disposable incomes as well as a corresponding increase in the number of working female population in these areas, demand for mascara applicators has steadily increased. Regional sales in South Asia are likely to expand in the near future due to the booming Indian cosmetic sector. Furthermore, the market for mascara applicators has seen a growth in demand in recent years, thanks to an infusion of e-commerce and other online shops targeting cosmetic segments. Vegan mascara applicators are in high demand due to a growing awareness of the detrimental effects of chemicals, as well as an increase in desire for organic items in these countries.

To understand the Mascara Applicators industry and study the market trends. Focusing on the regional market and other segmentations, knowing the drivers and challenges of the same. Understanding the market segment geographically to gauge the growth potential.

The report includes analytical models like the Porter’s Five Forces, which helps in understanding the operating environment of the competition in the Mascara Applicators Market and thereby study the stakeholders to derive an efficient strategy; and PESTLE Analysis to gain a macro perspective of the Mascara Applicators Industry in terms of political aspects like Government stability, policies, trade regulation and economic aspects like market trends, taxes and inflation. It also provides the effect of environmental factors and influence of social and legal aspects on the market.
Mascara Applicators Market Scope: Inquire before buying



Mascara Applicators Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 31.19 Mn.


Forecast Period 2023 to 2029 CAGR:
5%
Market Size in 2029:
US $ 43.89 Mn.


 Segments Covered:
by Type
Disposable Applicator
Reusable Applicator


by Distribution Channel
Supermarket
Specialty Stores
Online Stores
Others



Mascara Applicators Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina and Rest of South America)
Mascara Applicators Market Key Players are:
1. RAEPAK LTD. (UK)
2. Markwins International (USA)
3. East Majik Creative LLC. (Hong Kong)
4. Ebates Inc. (USA)
5. Albéa (France)
6. Anisa International (USA)
7. Cospack America Corporation (USA)
8. International Cosmetic Suppliers Ltd. (Hong Kong)
9. Unique Specialty Products Ltd. (USA)
10.Yuan Harng Co. Ltd. (China)
11.Well Lord Inc (USA)
12.Baralan (USA)
13.Chanel (UK)
14.Estee Lauder (USA)
15.PAC (China)

Frequently Asked Questions:

1] What segments are covered in the Mascara Applicators Market report?
Ans. The segments of Type, Distribution channel, and Region are covered in the market report.

2] Which Region is expected to hold the highest share in the Mascara Applicators Market?
Ans. The Europe and East Asia region is expected to hold the highest share in the market.

3] What is the market size of the Mascara Applicators Market by 2029?
Ans. The market size of the market is expected to reach US$ 43.89 Mn by 2029.

4] What is the forecast period for the Mascara Applicators Market?
Ans. The forecast period for the market is 2023-2029.

5] What was the market size of the Mascara Applicators Market in 2022?
Ans. The market size of the market in 2022 was US$ 31.19 Mn.