Web Analytics Market was valued at US$ 4.33 Bn. in 2021 and is expected to reach US$ 16.74 Bn. by 2029, at a CAGR of 18.41% during a forecast period.Web Analytics Market Overview:
The global web analytics market was valued at US$ 3.66 Bn. in 2021. Web analytics is a technique for analyzing how a website affects its visitors. It gathers, analyses, and reports web data in order to better understand and optimize web usage. Web analytic software is used to check if websites and pages are functioning properly. This software is used by website publishers to track specific information like the number of visits, the number of unique visitors, the mode of navigation to the site, the keywords searched on the search engine, the time spent on the site, the links clicked on the site, and so on. Off-site and on-site web analytics are the two types of web analytics. Web analytics across the Internet as a whole is referred to as off-site web analytics.To know about the Research Methodology :- Request Free Sample Report The report has covered the market trends from 2018 to forecast the market through 2029. 2021 is considered a base year. Special attention is given to 2021 and effect of lockdown on the demand and supply, and also the impact of lockdown for next two years on the market. Some companies have done well in lockdown also and specific strategic analysis of those companies is done in the report.
COVID-19 impact on the web analytics market:
During the COVID-19 pandemic outbreak, the online analytics market is predicted to rise at a faster rate. During the lockdown, there has been an upsurge in web surfing and web traffic. As a result, the use of web analytics in the IT industry has increased. The work-from-home options have been made available in all businesses and organizations. Web analytics aids in the improvement and optimization of websites and web services, allowing for more efficient work from home operations. As a result, during the COVID-19 the outbreak, the use of online analytics has increased.Web Analytics Market Dynamics:
Rise in adoption of automation technologies in marketing: Innovative entrepreneurs created social web applications like Tweet Deck and Hoot suite to assist organizations to manage the complex and massive volume of data through dashboards. This opened up a lot of room for marketing automation, which is projected to propel the business forward in the next years. Marketing automation solutions anonymously track customers' online purchase patterns and browsing behavior, focusing on digital operations workflows to improve marketing and sales communication. As a result, the web analytics market is expected to increase at a faster rate throughout the forecast period. Increase in demand for mobile analytics: Mobile web analytics is becoming more popular, and it is projected to expand in popularity in the next years. This is due to the increased use of mobile devices, which create massive amounts of data relating to the web and demography. It also aids in the identification of critical components of the website that generate mobile traffic and mobile marketing campaigns for the company.Mobile advertising, SMS campaigns, mobile search marketing, and desktop promotion of mobile sites and services are all examples of marketing campaigns. As a result, the market is likely to grow as demand for mobile analytics rises.Web Analytics Market segment analysis:
Based on deployment type, the cloud segment held the largest market share of more than 65.0% in 2021. Because the data generated by the software is stored in the cloud, which is available to all departments, cloud-based digital identity solutions activities are emerging as an emerging trend in Web Analytics. Furthermore, growing usage among small, medium and big businesses is driving up demand for cloud-based Web Analytics solutions. This information is used to determine an occupant's cost based on their energy consumption over a year, month, or four weeks. It also cuts down on the indirect costs of money recovery for property managers. Based on Application, The performance monitoring segment held the largest share of xx% in 2021. Increasing frauds and crimes in different industries, such as banking, finance, and telecommunications and information technology, have created major issues. By integrating it with advanced electronic protection, video surveillance, biometric recognition, and database control, modern visitor management software assists every sector of compliance management and fraud detection, ranging from transactions and securities to risk analytics, resulting in higher growth of compliance management and fraud detection in the market. Based on Verticals, The retail and consumer good segment held the largest market share of xx % in 2021, owing to the increase of Omnichannel commerce, eCommerce, and mobility has necessitated enhanced visibility across the web analytics and real-time demand management for retailers. Retailers may obtain relevant visibility and track inventory throughout the whole lifespan by using supply chain security solutions and services, assuring agility and profitability while catering to the increasing needs of consumers. Reduced capital and operating expenditures, scalability, enhanced productivity, inventory visibility, systems integration, robust security, and data accessibility are just a few of the advantages that these solutions provide to businesses.Web Analytics Market Regional Insight:
North America is predicted to hold a leading position in the international web analytics market. Growing adoption of web analytics in small and medium- Enterprises (SMEs) will be the factor behind the growth of the market in North America. However, developing countries in the Asia Pacific (APAC) could support the region to reveal a higher CAGR during the forecast period. Other developing regions like The Middle East and Africa might display a slope in their growth as compared to that of APAC. Regions with growing usage of smartphones are expected to enlarge the demand for web analytics. The objective of the report is to present a comprehensive analysis of the global Web Analytics market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the global Web Analytics market dynamics, structure by analyzing the market segments and projects the global Web Analytics market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Web Analytics market make the report investor’s guide.Web Analytics Market Scope: Inquire before buying
Web Analytics Market Report Coverage Details Base Year: 2021 Forecast Period: 2021-2029 Historical Data: 2017 to 2021 Market Size in 2021: US $ 4.33Bn. Forecast Period 2021 to 2029 CAGR: 18.41% Market Size in 2029: US $ 16.74 Bn. Segments Covered: by Solutions • Search engine tracking and ranking • Heat map analytics • Marketing automation • Behavior based targeting by Services • Professional services • Support • Maintenance by Deployment Type • On-Premise • On-Demand by Application • Social media management • Targeting and behavioral analysis • Display advertising optimization • Multichannel campaign analysis • Performance monitoring by Vertical • BFSI • Retail and consumer goods • Government • Travel and hospitality • Media and entertainment Web Analytics Market, by Region
• North America • Europe • Asia Pacific • Middle East and Africa • South AmericaWeb Analytics Market Key Players
• IBM • Yahoo Analytics • Webtrends Corp. • Omniture Inc. • Google Analytics • Facebook Inc. • Adobe Systems Incorporated. • ComScore, Inc.c • Splunk Inc. • MicroStrategy Incorporated • Tableau Software • SAS Institute • Teradata Corporation • AT Internet • Hootsuite Inc. • Adobe • Udemy Incorporated. • Clicktale • Mixpanel • Upsight Inc. • Netbiscuits GmbH Frequently Asked Questions: 1. Which region has the largest share in Global Web Analytics Market? Ans: North America region held the highest share in 2021. 2. What is the growth rate of Global Web Analytics Market? Ans: The Global Web Analytics Market is growing at a CAGR of 18.41% during forecasting period 2022-2029. 3. What is scope of the Global Web Analytics market report? Ans: Global Web Analytics Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period. 4. Who are the key players in Global Web Analytics market? Ans: The important key players in the Global Web Analytics Market are IBM, Yahoo Analytics, Webtrends Corp., Omniture Inc., Google Analytics, Facebook Inc., Adobe Systems Incorporated., ComScore, Inc.c, Splunk Inc., MicroStrategy Incorporated, Tableau Software, SAS Institute, Teradata Corporation, AT Internet, Hootsuite Inc., Adobe, Udemy Incorporated., Clicktale, Mixpanel, Upsight Inc., Netbiscuits GmbH, and 5. What is the study period of this market? Ans: The Global Web Analytics Market is studied from 2021 to 2029.
To know about the Research Methodology :- Global Web Analytics Market
1. Preface 1.1. Report Scope and Market Segmentation 1.2. Research Highlights 1.3. Research Objectives 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Web Analytics Market Size, by Market Value (US$ Bn) 4. Market Overview 4.1. Introduction 4.2. Market Indicator 4.2.1. Drivers 4.2.2. Restraints 4.2.3. Opportunities 4.2.4. Challenges 4.3. Porter’s Analysis 4.4. Value Chain Analysis 4.5. Market Risk Analysis 4.6. SWOT Analysis 4.7. Industry Trends in Global Web Analytics Marke and Emerging Technologies 4.8. Patent Registration 5. Supply Side and Demand Side Indicators 6. Global Web Analytics Market Analysis and Forecast 6.1. Global Web Analytics Market Size & Y-o-Y Growth Analysis 6.1.1. North America 6.1.2. Europe 6.1.3. Asia Pacific 6.1.4. Middle East & Africa 6.1.5. South America 7. Global Web Analytics Market Analysis and Forecast, by Solutions 7.1. Introduction and Definition 7.2. Key Findings 7.3. Global Web Analytics Market Value Share Analysis, by Solutions 7.4. Global Web Analytics Market Size (US$ Bn) Forecast, by Solutions 7.5. Global Web Analytics Market Analysis, by Solutions 7.6. Global Web Analytics Market Attractiveness Analysis, by Solutions 8. Global Web Analytics Market Analysis and Forecast, by Services 8.1. Introduction and Definition 8.2. Key Findings 8.3. Global Web Analytics Market Value Share Analysis, by Services 8.4. Global Web Analytics Market Size (US$ Bn) Forecast, by Services 8.5. Global Web Analytics Market Analysis, by Services 8.6. Global Web Analytics Market Attractiveness Analysis, by Services 9. Global Web Analytics Market Analysis and Forecast, by Deployment Type 9.1. Introduction and Definition 9.2. Key Findings 9.3. Global Web Analytics Market Value Share Analysis, by Deployment Type 9.4. Global Web Analytics Market Size (US$ Bn) Forecast, by Deployment Type 9.5. Global Web Analytics Market Analysis, by Deployment Type 9.6. Global Web Analytics Market Attractiveness Analysis, by Deployment Type 10. Global Web Analytics Market Analysis and Forecast, by Application 10.1. Introduction and Definition 10.2. Key Findings 10.3. Global Web Analytics Market Value Share Analysis, by Application 10.4. Global Web Analytics Market Size (US$ Bn) Forecast, by Application 10.5. Global Web Analytics Market Analysis, by Application 10.6. Global Web Analytics Market Attractiveness Analysis, by Application 11. Global Web Analytics Market Analysis and Forecast, by Vertical 11.1. Introduction and Definition 11.2. Key Findings 11.3. Global Web Analytics Market Value Share Analysis, by Vertical 11.4. Global Web Analytics Market Size (US$ Bn) Forecast, by Vertical 11.5. Global Web Analytics Market Analysis, by Vertical 11.6. Global Web Analytics Market Attractiveness Analysis, by Vertical 12. Global Web Analytics Market Analysis, by Region 12.1. Global Web Analytics Market Value Share Analysis, by Region 12.2. Global Web Analytics Market Size (US$ Bn) Forecast, by Region 12.3. Global Web Analytics Market Attractiveness Analysis, by Region 13. North America Web Analytics Market Analysis 13.1. Key Findings 13.2. North America Web Analytics Market Overview 13.3. North America Web Analytics Market Value Share Analysis, by Solutions 13.4. North America Web Analytics Market Forecast, by Solutions 13.4.1. Search engine tracking and ranking 13.4.2. Heat map analytics 13.4.3. Marketing automation 13.4.4. Behavior based targeting 13.5. North America Web Analytics Market Value Share Analysis, by Services 13.6. North America Web Analytics Market Forecast, by Services 13.6.1. Professional services 13.6.2. Support 13.6.3. Maintenance 13.7. North America Web Analytics Market Value Share Analysis, by Deployment Type 13.8. North America Web Analytics Market Forecast, by Deployment Type 13.8.1. On-Premise 13.8.2. On-Demand 13.9. North America Web Analytics Market Value Share Analysis, by Application 13.10. North America Web Analytics Market Forecast, by Application 13.10.1. Social media management 13.10.2. Targeting and behavioral analysis 13.10.3. Display advertising optimization 13.10.4. Multichannel campaign analysis 13.10.5. Performance monitoring 13.11. North America Web Analytics Market Value Share Analysis, by Vertical 13.12. North America Web Analytics Market Forecast, by Vertical 13.12.1. BFSI 13.12.2. Retail and consumer goods 13.12.3. Government 13.12.4. Travel and hospitality 13.12.5. Media and entertainment 13.13. North America Web Analytics Market Value Share Analysis, by Country 13.14. North America Web Analytics Market Forecast, by Country 13.14.1. U.S. 13.14.2. Canada 13.15. North America Web Analytics Market Analysis, by Country 13.16. U.S. Web Analytics Market Forecast, by Solutions 13.16.1. Search engine tracking and ranking 13.16.2. Heat map analytics 13.16.3. Marketing automation 13.16.4. Behavior based targeting 13.17. U.S. Web Analytics Market Forecast, by Services 13.17.1. Professional services 13.17.2. Support 13.17.3. Maintenance 13.18. U.S. Web Analytics Market Forecast, by Deployment Type 13.18.1. On-Premise 13.18.2. On-Demand 13.19. U.S. Web Analytics Market Forecast, by Application 13.19.1. Social media management 13.19.2. Targeting and behavioral analysis 13.19.3. Display advertising optimization 13.19.4. Multichannel campaign analysis 13.19.5. Performance monitoring 13.20. U.S. Web Analytics Market Forecast, by Vertical 13.20.1. BFSI 13.20.2. Retail and consumer goods 13.20.3. Government 13.20.4. Travel and hospitality 13.20.5. Media and entertainment 13.21. Canada Web Analytics Market Forecast, by Solutions 13.21.1. Search engine tracking and ranking 13.21.2. Heat map analytics 13.21.3. Marketing automation 13.21.4. Behavior based targeting 13.22. Canada Web Analytics Market Forecast, by Services 13.22.1. Professional services 13.22.2. Support 13.22.3. Maintenance 13.23. Canada Web Analytics Market Forecast, by Deployment Type 13.23.1. On-Premise 13.23.2. On-Demand 13.24. Canada Web Analytics Market Forecast, by Application 13.24.1. Social media management 13.24.2. Targeting and behavioral analysis 13.24.3. Display advertising optimization 13.24.4. Multichannel campaign analysis 13.24.5. Performance monitoring 13.25. Canada Web Analytics Market Forecast, by Vertical 13.25.1. BFSI 13.25.2. Retail and consumer goods 13.25.3. Government 13.25.4. Travel and hospitality 13.25.5. Media and entertainment 13.26. North America Web Analytics Market Attractiveness Analysis 13.26.1. By Solutions 13.26.2. By Services 13.26.3. By Deployment Type 13.26.4. By Application 13.26.5. By Vertical 13.27. PEST Analysis 14. Europe Web Analytics Market Analysis 14.1. Key Findings 14.2. Europe Web Analytics Market Overview 14.3. Europe Web Analytics Market Value Share Analysis, by Solutions 14.4. Europe Web Analytics Market Forecast, by Solutions 14.4.1. Search engine tracking and ranking 14.4.2. Heat map analytics 14.4.3. Marketing automation 14.4.4. Behavior based targeting 14.5. Europe Web Analytics Market Value Share Analysis, by Services 14.6. Europe Web Analytics Market Forecast, by Services 14.6.1. Professional services 14.6.2. Support 14.6.3. Maintenance 14.7. Europe Web Analytics Market Value Share Analysis, by Deployment Type 14.8. Europe Web Analytics Market Forecast, by Deployment Type 14.8.1. On-Premise 14.8.2. On-Demand 14.9. Europe Web Analytics Market Value Share Analysis, by Application 14.10. Europe Web Analytics Market Forecast, by Application 14.10.1. Social media management 14.10.2. Targeting and behavioral analysis 14.10.3. Display advertising optimization 14.10.4. Multichannel campaign analysis 14.10.5. Performance monitoring 14.11. Europe Web Analytics Market Value Share Analysis, by Vertical 14.12. Europe Web Analytics Market Forecast, by Vertical 14.12.1. BFSI 14.12.2. Retail and consumer goods 14.12.3. Government 14.12.4. Travel and hospitality 14.12.5. Media and entertainment 14.13. Europe Web Analytics Market Value Share Analysis, by Country 14.14. Europe Web Analytics Market Forecast, by Country 14.14.1. Germany 14.14.2. U.K. 14.14.3. France 14.14.4. Italy 14.14.5. Spain 14.14.6. Rest of Europe 14.15. Europe Web Analytics Market Analysis, by Country 14.16. Germany Web Analytics Market Forecast, by Solutions 14.16.1. Search engine tracking and ranking 14.16.2. Heat map analytics 14.16.3. Marketing automation 14.16.4. Behavior based targeting 14.17. Germany Web Analytics Market Forecast, by Services 14.17.1. Professional services 14.17.2. Support 14.17.3. Maintenance 14.18. Germany Web Analytics Market Forecast, by Deployment Type 14.18.1. On-Premise 14.18.2. On-Demand 14.19. Germany Web Analytics Market Forecast, by Application 14.19.1. Social media management 14.19.2. Targeting and behavioral analysis 14.19.3. Display advertising optimization 14.19.4. Multichannel campaign analysis 14.19.5. Performance monitoring 14.20. Germany Web Analytics Market Forecast, by Vertical 14.20.1. BFSI 14.20.2. Retail and consumer goods 14.20.3. Government 14.20.4. Travel and hospitality 14.20.5. Media and entertainment 14.21. U.K. Web Analytics Market Forecast, by Solutions 14.21.1. Search engine tracking and ranking 14.21.2. Heat map analytics 14.21.3. Marketing automation 14.21.4. Behavior based targeting 14.22. U.K. Web Analytics Market Forecast, by Services 14.22.1. Hardware 14.22.2. Services 14.22.3. Software 14.23. U.K. Web Analytics Market Forecast, by Deployment Type 14.23.1. On-Premise 14.23.2. On-Demand 14.24. U.K. Web Analytics Market Forecast, by Application 14.24.1. Social media management 14.24.2. Targeting and behavioral analysis 14.24.3. Display advertising optimization 14.24.4. Multichannel campaign analysis 14.24.5. Performance monitoring 14.25. U.K. Web Analytics Market Forecast, by Vertical 14.25.1. BFSI 14.25.2. Retail and consumer goods 14.25.3. Government 14.25.4. Travel and hospitality 14.25.5. Media and entertainment 14.26. France Web Analytics Market Forecast, by Solutions 14.26.1. Search engine tracking and ranking 14.26.2. Heat map analytics 14.26.3. Marketing automation 14.26.4. Behavior based targeting 14.27. France Web Analytics Market Forecast, by Services 14.27.1. Professional services 14.27.2. Support 14.27.3. Maintenance 14.28. France Web Analytics Market Forecast, by Deployment Type 14.28.1. On-Premise 14.28.2. On-Demand 14.29. France Web Analytics Market Forecast, by Application 14.29.1. Social media management 14.29.2. Targeting and behavioral analysis 14.29.3. Display advertising optimization 14.29.4. Multichannel campaign analysis 14.29.5. Performance monitoring 14.30. France Web Analytics Market Forecast, by Vertical 14.30.1. BFSI 14.30.2. Retail and consumer goods 14.30.3. Government 14.30.4. Travel and hospitality 14.30.5. Media and entertainment 14.31. Italy Web Analytics Market Forecast, by Solutions 14.31.1. Search engine tracking and ranking 14.31.2. Heat map analytics 14.31.3. Marketing automation 14.31.4. Behavior based targeting 14.32. Italy Web Analytics Market Forecast, by Services 14.32.1. Professional services 14.32.2. Support 14.32.3. Maintenance 14.33. Italy Web Analytics Market Forecast, by Deployment Type 14.33.1. On-Premise 14.33.2. On-Demand 14.34. Italy Web Analytics Market Forecast, by Application 14.34.1. Social media management 14.34.2. Targeting and behavioral analysis 14.34.3. Display advertising optimization 14.34.4. Multichannel campaign analysis 14.34.5. Performance monitoring 14.35. Italy Web Analytics Market Forecast, by Vertical 14.35.1. BFSI 14.35.2. Retail and consumer goods 14.35.3. Government 14.35.4. Travel and hospitality 14.35.5. Media and entertainment 14.36. Spain Web Analytics Market Forecast, by Solutions 14.36.1. Search engine tracking and ranking 14.36.2. Heat map analytics 14.36.3. Marketing automation 14.36.4. Behavior based targeting 14.37. Spain Web Analytics Market Forecast, by Services 14.37.1. Professional services 14.37.2. Support 14.37.3. Maintenance 14.38. Spain Web Analytics Market Forecast, by Deployment Type 14.38.1. On-Premise 14.38.2. On-Demand 14.39. Spain Web Analytics Market Forecast, by Application 14.39.1. Social media management 14.39.2. Targeting and behavioral analysis 14.39.3. Display advertising optimization 14.39.4. Multichannel campaign analysis 14.39.5. Performance monitoring 14.40. Spain Web Analytics Market Forecast, by Vertical 14.40.1. BFSI 14.40.2. Retail and consumer goods 14.40.3. Government 14.40.4. Travel and hospitality 14.40.5. Media and entertainment 14.41. Rest of Europe Web Analytics Market Forecast, by Solutions 14.41.1. Search engine tracking and ranking 14.41.2. Heat map analytics 14.41.3. Marketing automation 14.41.4. Behavior based targeting 14.42. Rest of Europe Web Analytics Market Forecast, by Services 14.42.1. Professional services 14.42.2. Support 14.42.3. Maintenance 14.43. Rest of Europe Web Analytics Market Forecast, by Deployment Type 14.43.1. On-Premise 14.43.2. On-Demand 14.44. Rest Of Europe Web Analytics Market Forecast, by Application 14.44.1. Social media management 14.44.2. Targeting and behavioral analysis 14.44.3. Display advertising optimization 14.44.4. Multichannel campaign analysis 14.44.5. Performance monitoring 14.45. Rest Of Europe Web Analytics Market Forecast, by Vertical 14.45.1. BFSI 14.45.2. Retail and consumer goods 14.45.3. Government 14.45.4. Travel and hospitality 14.45.5. Media and entertainment 14.46. Europe Web Analytics Market Attractiveness Analysis 14.46.1. By Solutions 14.46.2. By Services 14.46.3. By Deployment Type 14.46.4. By Application 14.46.5. By Vertical 14.47. PEST Analysis 15. Asia Pacific Web Analytics Market Analysis 15.1. Key Findings 15.2. Asia Pacific Web Analytics Market Overview 15.3. Asia Pacific Web Analytics Market Value Share Analysis, by Solutions 15.4. Asia Pacific Web Analytics Market Forecast, by Solutions 15.4.1. Search engine tracking and ranking 15.4.2. Heat map analytics 15.4.3. Marketing automation 15.4.4. Behavior based targeting 15.5. Asia Pacific Web Analytics Market Value Share Analysis, by Services 15.6. Asia Pacific Web Analytics Market Forecast, by Services 15.6.1. Professional services 15.6.2. Support 15.6.3. Maintenance 15.7. Asia Pacific Web Analytics Market Value Share Analysis, by Deployment Type 15.8. Asia Pacific Web Analytics Market Forecast, by Deployment Type 15.8.1. On-Premise 15.8.2. On-Demand 15.9. Asia Pacific Web Analytics Market Value Share Analysis, by Application 15.10. Asia Pacific Web Analytics Market Forecast, by Application 15.10.1. Social media management 15.10.2. Targeting and behavioral analysis 15.10.3. Display advertising optimization 15.10.4. Multichannel campaign analysis 15.10.5. Performance monitoring 15.11. Asia Pacific Web Analytics Market Value Share Analysis, by Vertical 15.12. Asia Pacific Web Analytics Market Forecast, by Vertical 15.12.1. BFSI 15.12.2. Retail and consumer goods 15.12.3. Government 15.12.4. Travel and hospitality 15.12.5. Media and entertainment 15.13. Asia Pacific Web Analytics Market Value Share Analysis, by Country 15.14. Asia Pacific Web Analytics Market Forecast, by Country 15.14.1. China 15.14.2. India 15.14.3. Japan 15.14.4. ASEAN 15.14.5. Rest of Asia Pacific 15.15. Asia Pacific Web Analytics Market Analysis, by Country 15.16. China Web Analytics Market Forecast, by Solutions 15.16.1. Search engine tracking and ranking 15.16.2. Heat map analytics 15.16.3. Marketing automation 15.16.4. Behavior based targeting 15.17. China Web Analytics Market Forecast, by Services 15.17.1. Professional services 15.17.2. Support 15.17.3. Maintenance 15.18. China Web Analytics Market Forecast, by Deployment Type 15.18.1. On-Premise 15.18.2. On-Demand 15.19. China Web Analytics Market Forecast, by Application 15.19.1. Social media management 15.19.2. Targeting and behavioral analysis 15.19.3. Display advertising optimization 15.19.4. Multichannel campaign analysis 15.19.5. Performance monitoring 15.20. China Web Analytics Market Forecast, by Vertical 15.20.1. BFSI 15.20.2. Retail and consumer goods 15.20.3. Government 15.20.4. Travel and hospitality 15.20.5. Media and entertainment 15.21. India Web Analytics Market Forecast, by Solutions 15.21.1. Search engine tracking and ranking 15.21.2. Heat map analytics 15.21.3. Marketing automation 15.21.4. Behavior based targeting 15.22. India Web Analytics Market Forecast, by Services 15.22.1. Professional services 15.22.2. Support 15.22.3. Maintenance 15.23. India Web Analytics Market Forecast, by Deployment Type 15.23.1. On-Premise 15.23.2. On-Demand 15.24. India Web Analytics Market Forecast, by Application 15.24.1. Social media management 15.24.2. Targeting and behavioral analysis 15.24.3. Display advertising optimization 15.24.4. Multichannel campaign analysis 15.24.5. Performance monitoring 15.25. India Web Analytics Market Forecast, by Vertical 15.25.1. BFSI 15.25.2. Retail and consumer goods 15.25.3. Government 15.25.4. Travel and hospitality 15.25.5. Media and entertainment 15.26. Japan Web Analytics Market Forecast, by Solutions 15.26.1. Search engine tracking and ranking 15.26.2. Heat map analytics 15.26.3. Marketing automation 15.26.4. Behavior based targeting 15.27. Japan Web Analytics Market Forecast, by Services 15.27.1. Professional services 15.27.2. Support 15.27.3. Maintenance 15.28. Japan Web Analytics Market Forecast, by Deployment Type 15.28.1. On-Premise 15.28.2. On-Demand 15.29. Japan Web Analytics Market Forecast, by Application 15.29.1. Social media management 15.29.2. Targeting and behavioral analysis 15.29.3. Display advertising optimization 15.29.4. Multichannel campaign analysis 15.29.5. Performance monitoring 15.30. Japan Web Analytics Market Forecast, by Vertical 15.30.1. BFSI 15.30.2. Retail and consumer goods 15.30.3. Government 15.30.4. Travel and hospitality 15.30.5. Media and entertainment 15.31. ASEAN Web Analytics Market Forecast, by Solutions 15.31.1. Search engine tracking and ranking 15.31.2. Heat map analytics 15.31.3. Marketing automation 15.31.4. Behavior based targeting 15.32. ASEAN Web Analytics Market Forecast, by Services 15.32.1. Professional services 15.32.2. Support 15.32.3. Maintenance 15.33. ASEAN Web Analytics Market Forecast, by Deployment Type 15.33.1. On-Premise 15.33.2. On-Demand 15.34. ASEAN Web Analytics Market Forecast, by Application 15.34.1. Social media management 15.34.2. Targeting and behavioral analysis 15.34.3. Display advertising optimization 15.34.4. Multichannel campaign analysis 15.34.5. Performance monitoring 15.35. ASEAN Web Analytics Market Forecast, by Vertical 15.35.1. BFSI 15.35.2. Retail and consumer goods 15.35.3. Government 15.35.4. Travel and hospitality 15.35.5. Media and entertainment 15.36. Rest of Asia Pacific Web Analytics Market Forecast, by Solutions 15.36.1. Search engine tracking and ranking 15.36.2. Heat map analytics 15.36.3. Marketing automation 15.36.4. Behavior based targeting 15.37. Rest of Asia Pacific Web Analytics Market Forecast, by Services 15.37.1. Professional services 15.37.2. Support 15.37.3. Maintenance 15.38. Rest of Asia Pacific Web Analytics Market Forecast, by Deployment Type 15.38.1. On-Premise 15.38.2. On-Demand 15.39. Rest of Asia Pacific Web Analytics Market Forecast, by Application 15.39.1. Social media management 15.39.2. Targeting and behavioral analysis 15.39.3. Display advertising optimization 15.39.4. Multichannel campaign analysis 15.39.5. Performance monitoring 15.40. Rest of Asia Pacific Web Analytics Market Forecast, by Vertical 15.40.1. BFSI 15.40.2. Retail and consumer goods 15.40.3. Government 15.40.4. Travel and hospitality 15.40.5. Media and entertainment 15.41. Asia Pacific Web Analytics Market Attractiveness Analysis 15.41.1. By Solutions 15.41.2. By Services 15.41.3. By Deployment Type 15.41.4. By Application 15.41.5. By Vertical 15.42. PEST Analysis 16. Middle East & Africa Web Analytics Market Analysis 16.1. Key Findings 16.2. Middle East & Africa Web Analytics Market Overview 16.3. Middle East & Africa Web Analytics Market Value Share Analysis, by Solutions 16.4. Middle East & Africa Web Analytics Market Forecast, by Solutions 16.4.1. Search engine tracking and ranking 16.4.2. Heat map analytics 16.4.3. Marketing automation 16.4.4. Behavior based targeting 16.5. Middle East & Africa Web Analytics Market Value Share Analysis, by Services 16.6. Middle East & Africa Web Analytics Market Forecast, by Services 16.6.1. Professional services 16.6.2. Support 16.6.3. Maintenance 16.7. Middle East & Africa Web Analytics Market Value Share Analysis, by Deployment Type 16.8. Middle East & Africa Web Analytics Market Forecast, by Deployment Type 16.8.1. On-Premise 16.8.2. On-Demand 16.9. Middle East & Africa Web Analytics Market Value Share Analysis, by Application 16.10. Middle East & Africa Web Analytics Market Forecast, by Application 16.10.1. Social media management 16.10.2. Targeting and behavioral analysis 16.10.3. Display advertising optimization 16.10.4. Multichannel campaign analysis 16.10.5. Performance monitoring 16.11. Middle East & Africa Web Analytics Market Value Share Analysis, by Vertical 16.12. Middle East & Africa Web Analytics Market Forecast, by Vertical 16.12.1. BFSI 16.12.2. Retail and consumer goods 16.12.3. Government 16.12.4. Travel and hospitality 16.12.5. Media and entertainment 16.13. Middle East & Africa Web Analytics Market Value Share Analysis, by Country 16.14. Middle East & Africa Web Analytics Market Forecast, by Country 16.14.1. GCC 16.14.2. South Africa 16.14.3. Rest of Middle East & Africa 16.15. Middle East & Africa Web Analytics Market Analysis, by Country 16.16. GCC Web Analytics Market Forecast, by Solutions 16.16.1. Search engine tracking and ranking 16.16.2. Heat map analytics 16.16.3. Marketing automation 16.16.4. Behavior based targeting 16.17. GCC Web Analytics Market Forecast, by Services 16.17.1. Professional services 16.17.2. Support 16.17.3. Maintenance 16.18. GCC Web Analytics Market Forecast, by Deployment Type 16.18.1. On-Premise 16.18.2. On-Demand 16.19. GCC Web Analytics Market Forecast, by Application 16.19.1. Social media management 16.19.2. Targeting and behavioral analysis 16.19.3. Display advertising optimization 16.19.4. Multichannel campaign analysis 16.19.5. Performance monitoring 16.20. GCC Web Analytics Market Forecast, by Vertical 16.20.1. BFSI 16.20.2. Retail and consumer goods 16.20.3. Government 16.20.4. Travel and hospitality 16.20.5. Media and entertainment 16.21. South Africa Web Analytics Market Forecast, by Solutions 16.21.1. Search engine tracking and ranking 16.21.2. Heat map analytics 16.21.3. Marketing automation 16.21.4. Behavior based targeting 16.22. South Africa Web Analytics Market Forecast, by Services 16.22.1. Professional services 16.22.2. Support 16.22.3. Maintenance 16.23. South Africa Web Analytics Market Forecast, by Deployment Type 16.23.1. On-Premise 16.23.2. On-Demand 16.24. South Africa Web Analytics Market Forecast, by Application 16.24.1. Social media management 16.24.2. Targeting and behavioral analysis 16.24.3. Display advertising optimization 16.24.4. Multichannel campaign analysis 16.24.5. Performance monitoring 16.25. South Africa Web Analytics Market Forecast, by Vertical 16.25.1. BFSI 16.25.2. Retail and consumer goods 16.25.3. Government 16.25.4. Travel and hospitality 16.25.5. Media and entertainment 16.26. Rest of Middle East & Africa Web Analytics Market Forecast, by Solutions 16.26.1. Search engine tracking and ranking 16.26.2. Heat map analytics 16.26.3. Marketing automation 16.26.4. Behavior based targeting 16.27. Rest of Middle East & Africa Web Analytics Market Forecast, by Services 16.27.1. Professional services 16.27.2. Support 16.27.3. Maintenance 16.28. Rest of Middle East & Africa Web Analytics Market Forecast, by Deployment Type 16.28.1. On-Premise 16.28.2. On-Demand 16.29. Rest of Middle East & Africa Web Analytics Market Forecast, by Application 16.29.1. Social media management 16.29.2. Targeting and behavioral analysis 16.29.3. Display advertising optimization 16.29.4. Multichannel campaign analysis 16.29.5. Performance monitoring 16.30. Rest of Middle East & Africa Web Analytics Market Forecast, by Vertical 16.30.1. BFSI 16.30.2. Retail and consumer goods 16.30.3. Government 16.30.4. Travel and hospitality 16.30.5. Media and entertainment 16.31. Middle East & Africa Web Analytics Market Attractiveness Analysis 16.31.1. By Solutions 16.31.2. By Services 16.31.3. By Deployment Type 16.31.4. By Application 16.31.5. By Vertical 16.32. PEST Analysis 17. South America Web Analytics Market Analysis 17.1. Key Findings 17.2. South America Web Analytics Market Overview 17.3. South America Web Analytics Market Value Share Analysis, by Solutions 17.4. South America Web Analytics Market Forecast, by Solutions 17.4.1. Search engine tracking and ranking 17.4.2. Heat map analytics 17.4.3. Marketing automation 17.4.4. Behavior based targeting 17.5. South America Web Analytics Market Value Share Analysis, by Services 17.6. South America Web Analytics Market Forecast, by Services 17.6.1. Professional services 17.6.2. Support 17.6.3. Maintenance 17.7. South America Web Analytics Market Value Share Analysis, by Deployment Type 17.8. South America Web Analytics Market Forecast, by Deployment Type 17.8.1. On-Premise 17.8.2. On-Demand 17.9. South America Web Analytics Market Value Share Analysis, by Application 17.10. South America Web Analytics Market Forecast, by Application 17.10.1. Social media management 17.10.2. Targeting and behavioral analysis 17.10.3. Display advertising optimization 17.10.4. Multichannel campaign analysis 17.10.5. Performance monitoring 17.11. South America Web Analytics Market Value Share Analysis, by Vertical 17.12. South America Web Analytics Market Forecast, by Vertical 17.12.1. BFSI 17.12.2. Retail and consumer goods 17.12.3. Government 17.12.4. Travel and hospitality 17.12.5. Media and entertainment 17.13. South America Web Analytics Market Value Share Analysis, by Country 17.14. South America Web Analytics Market Forecast, by Country 17.14.1. Brazil 17.14.2. Mexico 17.14.3. Rest of South America 17.15. South America Web Analytics Market Analysis, by Country 17.16. Brazil Web Analytics Market Forecast, by Solutions 17.16.1. Search engine tracking and ranking 17.16.2. Heat map analytics 17.16.3. Marketing automation 17.16.4. Behavior based targeting 17.17. Brazil Web Analytics Market Forecast, by Services 17.17.1. Professional services 17.17.2. Support 17.17.3. Maintenance 17.18. Brazil Web Analytics Market Forecast, by Deployment Type 17.18.1. On-Premise 17.18.2. On-Demand 17.19. Brazil Web Analytics Market Forecast, by Application 17.19.1. Social media management 17.19.2. Targeting and behavioral analysis 17.19.3. Display advertising optimization 17.19.4. Multichannel campaign analysis 17.19.5. Performance monitoring 17.20. Brazil Web Analytics Market Forecast, by Vertical 17.20.1. BFSI 17.20.2. Retail and consumer goods 17.20.3. Government 17.20.4. Travel and hospitality 17.20.5. Media and entertainment 17.21. Mexico Web Analytics Market Forecast, by Solutions 17.21.1. Search engine tracking and ranking 17.21.2. Heat map analytics 17.21.3. Marketing automation 17.21.4. Behavior based targeting 17.22. Mexico Web Analytics Market Forecast, by Services 17.22.1. Professional services 17.22.2. Support 17.22.3. Maintenance 17.23. Mexico Web Analytics Market Forecast, by Deployment Type 17.23.1. On-Premise 17.23.2. On-Demand 17.24. Mexico Web Analytics Market Forecast, by Application 17.24.1. Social media management 17.24.2. Targeting and behavioral analysis 17.24.3. Display advertising optimization 17.24.4. Multichannel campaign analysis 17.24.5. Performance monitoring 17.25. Mexico Web Analytics Market Forecast, by Vertical 17.25.1. BFSI 17.25.2. Retail and consumer goods 17.25.3. Government 17.25.4. Travel and hospitality 17.25.5. Media and entertainment 17.26. Rest of South America Web Analytics Market Forecast, by Solutions 17.26.1. Search engine tracking and ranking 17.26.2. Heat map analytics 17.26.3. Marketing automation 17.26.4. Behavior based targeting 17.27. Rest of South America Web Analytics Market Forecast, by Services 17.27.1. Professional services 17.27.2. Support 17.27.3. Maintenance 17.28. Rest of South America Web Analytics Market Forecast, by Deployment Type 17.28.1. On-Premise 17.28.2. On-Demand 17.29. Rest of South America Web Analytics Market Forecast, by Application 17.29.1. Social media management 17.29.2. Targeting and behavioral analysis 17.29.3. Display advertising optimization 17.29.4. Multichannel campaign analysis 17.29.5. Performance monitoring 17.30. Rest of South America Web Analytics Market Forecast, by Vertical 17.30.1. BFSI 17.30.2. Retail and consumer goods 17.30.3. Government 17.30.4. Travel and hospitality 17.30.5. Media and entertainment 17.31. South America Web Analytics Market Attractiveness Analysis 17.31.1. By Solutions 17.31.2. By Services 17.31.3. By Deployment Type 17.31.4. By Application 17.31.5. By Vertical 17.32. PEST Analysis 18. Company Profiles 18.1. Market Share Analysis, by Company 18.2. Competition Matrix 18.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 18.2.2. New Product Launches and Product Enhancements 18.2.3. Market Consolidation 18.2.3.1. M&A by Regions, Investment and Applications 18.2.3.2. M&A Key Players, Forward Integration and Backward Integration 18.3. Company Profiles: Key Players 18.3.1. IBM 18.3.1.1. Company Overview 18.3.1.2. Financial Overview 18.3.1.3. Product Portfolio 18.3.1.4. Business Strategy 18.3.1.5. Recent Developments 18.3.1.6. Company Footprint 18.3.2. Yahoo Analytics 18.3.3. Webtrends Corp. 18.3.4. Omniture Inc. 18.3.5. Google Analytics 18.3.6. Facebook Inc. 18.3.7. Adobe Systems Incorporated. 18.3.8. ComScore, Inc. 18.3.9. Microsoft Inc. 18.3.10. Splunk Inc. 18.3.11. MicroStrategy Incorporated 18.3.12. Tableau Software 18.3.13. SAS Institute 18.3.14. Teradata Corporation 18.3.15. AT Internet 18.3.16. Hootsuite Inc. 18.3.17. Adobe 18.3.18. Udemy Incorporated. 18.3.19. Clicktale 18.3.20. Mixpanel 18.3.21. Upsight Inc. 18.3.22. Netbiscuits GmbH 19. Primary Key Insights