Outdoor Clothing Market: Fashion apparel sales are down by 8% globally, however active outdoor apparel driving the outdoor clothing market growth

The Outdoor Clothing Market size was valued at USD 16.57 Billion in 2023 and the total Outdoor Clothing Market is expected to grow at a CAGR of 5.45% from 2024 to 2030, reaching nearly USD 24.03 Billion.

Outdoor clothing is apparel which are specially designed to wear during outdoor activities or sports including skiing, climbing, snowboarding, hiking, camping, fishing, and others. They are designed to be more durable and comfortable as compare to the regular clothing. A universal shift in the emphasis, stay healthy and being slim and trim, making consumers to wear outdoor cloths. The changing lifestyle of staying fit and having pleasure in adventure sports and activities are setting up new market trends in outdoor clothing industry. Sports and fitness apparel has become an essential among health conscious customers across the world, which is increasing the outdoor clothing demand.

In 2021, the US, Germany, Italy, Switzerland, and France are the largest exporter of the outdoor clothing, while Germany, UK and Scandinavian countries like Norway and Sweden are the Top purchaser of outdoor clothing. The outdoor clothing market is expected to shift its center to women, a largest section of potential customers.To know about the Research Methodology:-Request Free Sample Report
Competitive Landscapes:
The global outdoor clothing industry is highly competitive with the presence of a few global vendors along with numerous regional, local, and unorganised vendors. Vendors are offering wide range of outdoor clothing to distinguish themselves from other competitors. Price variation between vendors is comparatively low as competition is high among industry vendors.

The major vendors who has global presence are implementing organic and inorganic growth strategies including the expansion of shops, stores, showrooms, speciality stores, and outlets along with growing investment in e-commerce and social media platforms. Additionally few of them are acquiring local or domestic vendors to enlarge their product offerings and strengthening their market positions to dominate the industry. The penetration of new products with advanced and innovative designs helping vendors to sustain their positions in the outdoor clothing market across the globe. For instance, adidas AG offers Adicolor classic high shine track jacket with two way full zip with a stand-up collar and available in different sizes. Columbia Sportswear Co. offers Men Cascade Ridege II Hooded Soiftshell Jacket, which are made from water-resistant fabric and come with an adjustable cuff and hem for additional protection.

The outdoor clothing manufacturers has started working closely with fashion designers to making trendy and stylish wear. Sports and activity wears are getting more demand among the consumers so manufacturers focusing on innovative products to attract customers. Additionally, the report provides a detailed analysis of all factors influencing the growth of the market players with their business portfolios, financial analysis, marketing strategies, technology integrations, and recent developments. The report highlights major vendors operating in the outdoor clothing market such as, Adidas AG, Columbia Sportswear Company, Nike Inc., Puma SE, Under Armour Inc. Patagonia, Inc., among others.
Outdoor Clothing Market Dynamics:
Increasing consumer outdoor participation driving the outdoor clothing market growth

The growing trend of outdoor clothing among consumers across the world is driven by an increase in outdoor sports and activities, such as hiking, climbing, camping, biking, trekking, and skiing. According to a MMR findings, after the COVID-19 pandemic of 2020, the number of new outdoor participants has increased by more than 26%. For instance, the average UK person spend more than 13 hours outdoors during a typical week over the summer. In the US, nearly 45% of the population take part in outdoor activities. As a result, the growing number of outdoor activities are creating more demand for outdoor clothing, which in turn, driving the outdoor clothing market growth.Increasing consumer preference for sustainable outdoor clothing

The growing consumer preference for natural and sustainable apparel are also driving the outdoor clothing market growth. The consumers have become more aware and concerned about the environmental impact of their cloths they buy. As a result, environment conscious population are preferring environment friendly or sustainable brands of outdoor cloths to minimize the environmental impact. Thus, some manufacturers are focusing on launching sustainable-environment friendly outdoor clothing and also adopting sustainability as part of their mission statements and marketing. For instance, Patagonia place outerwear as a top priority, with green activism at the core of their marketing. As a result, these factors are expected to drive the outdoor clothing market growth through the forecast period.
Outdoor Clothing Market Trends
Durable fabrics

The recycled cotton or polyester ripstop fabrics for outdoor wearing are trending across the globe. By using recycled cotton or polyester ripstop fabrics along with seam sealed technology, outdoor clothing manufacturers are making lightweight, breathable, water-resistant and comfortable clothing suitable for adventure. For instance, the Gore-Tex fabric provides one of the best-known durable fabrics and textiles. It’s capability for producing all-weather garments is heavily influencing the outdoor clothing industry. However, advanced technology allows every vendor to make their own new durable fabrics. The technologies such as, eVent, OutDry Extreme from Columbia, DryVent and Future light from The North Face and H2No from Patagonia have been trending across the globe.

Functional Features

Reflectives, extra pockets, adjustable hoods, and velcro fastenings are just some of the features, which offers benefits to the wearer. For example, Elasticised binding in a hood, which fits under the helmet keeps warmth in that is useful for cyclist and motorcycle drivers. A zipper garage safeguards a runner’s chin from chafing and stays in place during motion. Inside zipper chest pockets offer benefits in rainy or snowy conditions for keeping things safe and dry. An inside zipper pocket in jackets is another trend which is driving the outdoor clothing market growth.

Ethical Manufacturing

The manufacturer across the wold are bringing their manufacturing processes with consumers’ values or beliefs by looking for accountable customs to fulfil the demand for lightweight down jackets. For example, The North Face has produced the Responsible Down Standard to ensure their down is sourced following severe standards.

Smart Fabrics

Smart fabrics with temperature control, are becoming more popular in the outdoor clothing industry. As they offer enhanced comfort and performance while engaging in outdoor activities it leads to a surge in demand for these products, which in turn, driving outdoor clothing market growth.
Performance apparel

Performance apparel including wicking fabrics and lightweight jackets are becoming more popular among customers. It offers comfort while engaging in activities such as trekking, running, cycling, and others.
Outdoor Clothing Market Segment Analysis:
Based on Product Type, the Outdoor Clothing Market is segmented into Top Wear, bottom Wear, and Others. The Top Wear segment accounted for the largest market share in 2023. The Top wear segment is further segmented into Jackets, Tops & T-shirts, Shirt & Fannels, Polos, Fleece, Sweatshirts & Hoodies, and Base Layer & Underwear. The outdoor clothing manufacturer are focusing on providing more comfortable top-wearer with different fashion variety to customer, which is creating more demand for this segment.

Based on Fabric, the Outdoor Clothing Market is segmented into Polyster, Nylon, Cotton, and Others. The Nylon segment is expected to grow at significant growth rate through the forecast period. In addition to the nylon’s detrimental qualities, it offers number of benefits for functional clothing, which attribute to its popularity and persistence in outdoor clothing industry. The Nylon material is a lightweight and durable that makes it highly valuable for high activity levels in rugged conditions. Additionally, its breath-ability that wicks moisture away from the body. As a result, these factors are expected to drive the segment growth through the forecast period.

Based on Consumer group, the Outdoor Clothing Market is segmented into Men, Women, and Kids. The Men segment held the largest market share in 2023. The high participation of men in sports and outdoor activities are driving the segment growth. However, the increasing participation in outdoor activity and fashion trend of wearing outdoor apparels among women are expected to boost the women consumer group segment growth through the forecast period.
Outdoor Clothing Market Regional Insights:
North America held the largest market share of the global outdoor clothing market in 2023. The growing popularity of camping is primarily driving the demand for product across the region. For instance, in 2019, out of 77 million households in US has at least someone involved in camping. The increasing involvement of population in hiking and fishing are also driving demand for outdoor clothing in the region. In the U.S., the fashion apparel sales are down by 4% in 2021, but the USD 48 billion active outdoor apparel segment drives the overall market growth. For instance, sportswear consumption are grew by more than 6.4% after the 2021.

North American consumers’ inclination for quality products is increasing the demand for premium-priced outdoor clothing. The technological advancement and the future of intrinsic gadgets in the clothing are also expected to drive the North American outdoor clothing market during the forecast period.

The outdoor clothing industry in Europe has grown rapidly over the last decade with a significant growth rate. The region’s growth is attributed to the increasing spending on outdoor activities from the European population. However, growth is slowing in Europe's Nordic and Alpine regions, where walking up mountains or skis activities has a long tradition.

Asia pacific region is expected to grow at a highest growth rate through the forecast period. The region’s growth is attributed to the rising millennial population, growing per-capita income, and increasing awareness about health and fitness among people. Additionally, the government from China and India are increasingly enhancing the tourist destination that assisted in boosting the usage. For instance, in 2021, the Indian government, under the PRASHAD scheme, has allotted USD 29.32 million for the development of tourist circuits.
Outdoor Clothing Market Scope: Inquire before buying



Outdoor Clothing Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 16.57Bn.


Forecast Period 2024 to 2030 CAGR:
5.45%
Market Size in 2030:
US $ 24.03 Bn.


 Segments Covered:
by Apparel Type
Casual Wear
Fashion Wear
Rainy Wear
Promotional Apparel
Recreational Wear
Sports/ Activity Wear
Road Running
Trail Running
Active Life Apparel
Hiking
Climbing
Travel Apparel
Swimwear
Others



by Product Type
Top Wear
Jackets
Tops & T-shirts
Shirt & Fannels
Polos
Fleece
Sweatshirts & Hoodies
Base Layer & Underwear
Bottom Wear
Pants
Shorts
Ski Pants / Sweatpants & Joggers
Base Layer & Underwear
Leggings & Tights
Others


by Fabric
Polyster
Nylon
Cotton
Others


by Distribution Channel
Online
Offline
Speciality Store
Retails
Others



by Consumer Group
Men
Women
Kids



Outdoor Clothing Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Outdoor Clothing Market Key Players are:
1. Adidas AG
2. Columbia Sportswear Company
3. Hanesbrands Inc.
4. VF Corporation
5. Hugo Boss AG
6. Mizuno Corporation
7. Nike Inc.
8. PUMA S.E
9. Under Armour Inc.
10.PATAGONIA, Inc.
11.Arc'teryx
12.Newell Brands
13.Berghaus Limited
14.Black Diamond Equipment
15.Cotopaxi
16.Give’r, Hanesbrands Inc.
17.Helly Hansen
18.Others

FAQs:

1] What segments are covered in the Global Outdoor Clothing Market report?
Ans. The segments covered in the Outdoor Clothing report are based on Apparel Type, Product Type, Fabric, Consumer Group, Distribution channel, and Region.

2] Which region is expected to hold the highest share in the Global Outdoor Clothing Market during the forecast period?
Ans. The North America region is expected to hold the highest share of the Outdoor Clothing market during the forecast period.

3] What is the market size of the Global Outdoor Clothing by 2030?
Ans. The market size of the Outdoor Clothing by 2030 is expected to reach US$ 24.03 Bn.

4] What is the forecast period for the Global Outdoor Clothing Market?
Ans. The forecast period for the Outdoor Clothing market is 2024-2030.

5] What was the market size of the Global Outdoor Clothing in 2023?
Ans. The market size of the Outdoor Clothing in 2023 was valued at US$ 16.57 Bn.