Global Interactive Advertising Market – Industry Analysis and Forecast (2020-2027) – By Type, Organization size, Industry and Region.

Global Interactive Advertising Market – Industry Analysis and Forecast (2020-2027) – By Type, Organization size, Industry and Region.

Market Scenario

Global Interactive Advertising Market size was US$ XX Bn. in 2019 and is expected to reach US$ XX Bn. by 2027, at a CAGR of XX% during forecast period. Global Interactive Advertising Market, By Region Market Definition Interactive advertising is a marketing term, which uses online or offline interactive media to communicate with consumers and to promote or sell products, services, brands, and public service announcements. The aim of interactive advertising is generally similar to the traditional objectives of advertising, i.e. to sell a product.The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis. Market Dynamics Evolution of marketing communication technology is the major driving factor behind the growth of market. Interactive advertising provides some benefits such as heightened brand awareness and recall, improved performance rates, more in-depth data, customer conversion improvement and enhanced brand or product awareness are ultimately improving the market growth. Furthermore, advertising from mobile applications, social media and video streaming are expected to thrust the market growth. It encourages customers to regularly connect with the marketing communications themselves to input feedback, avoid irrelevant elements, and absorb content that appeals to them. Nevertheless, high initial cost and time consuming management could hamper the growth of market. Also, accessibility, security, difficulty in handling, expensive ads prices and technical viewing issue could hinder the growth of market. Global Interactive Advertising Market: Segmentation Analysis By type, online advertising terms such as social media, mobile advertising, videos, sponsorship and blogging dominated the market in 2019 and are expected to keep its dominance at CAGR of XX% during forecast period. A wide selection of Facebook interactive ads makes the social network one of the best options for sharing immersive and engaging contents. High use of social media applications such as Facebook, Instagram and LinkedIn advertising is driving the growth of market. Additionally, video advertising is one of the best-performing advertising media with 64% of audience ultimately buying a particular product after watching a video ad. By organization size, small and medium enterprises dominated the market and are expected to grow at CAGR of XX% during forecast period. The growth is attributed to the massive use of social media advertising by these small and medium businesses. By performing detailed research analysis, it is found that the interactive video advertising can drive a 47% lift in time spent with the ad as compared to non-interactive video ads and 88% of marketing firms believes that interactive advertising is great for brands to make different themselves from competitors. Global Interactive Advertising Market: Regional Analysis Region wise, North America held the largest market share in 2018 and is expected that region will maintain its dominance at CAGR of XX% during forecast period. The US and Canada are major key contributors behind the growth of market. The growth is attributed to the massive presence of advertising companies across the region. Also, advanced innovative ideas about marketing communication technology are driving the growth of market in the region. In Oct 2019, Facebook introduced new interactive advertisements including video poll ads, augmented reality (AR) ads and playable ads, which are now available in the News Feed section of the Facebook mobile app, in hopes that the ads provide more memorable and enjoyable experiences for consumers. The objective of the report is to present a comprehensive analysis of the Global Interactive Advertising Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding Global Interactive Advertising Market dynamics, structure by analyzing the market segments and projects the Global Interactive Advertising Market. Clear representation of competitive analysis of key players by Application, price, financial position, Product portfolio, growth strategies, and regional presence in the Global Interactive Advertising Market make the report investor’s guide.

The Scope of Global Interactive Advertising Market

Global Interactive Advertising Market, By Type

• Mobile Advertising • Videos • Social Media • Internet • Social Media Marketing • Email Marketing • Sponsorship • Blogging • Widgets • Offline Activation • Others

Global Interactive Advertising Market, By Organization Size

• Small and Medium Enterprises • Large Enterprises

Global Interactive Advertising Market, By Industry

• Retail and Consumer Goods • BFSI • IT & Telecommunication • Media and Entertainment • Travel • Transportation • Supply Chain and Logistics • Healthcare • Energy & Power and Utilities • Education and Government • Others

Global Interactive Advertising Market, By Region

• North America • Europe • Asia Pacific • South America • Middle East and Africa

Global Interactive Advertising Market, Key Players

• Grey Advertising • Wieden+Kennedy • Butler, Shine, Stern & Partners • Ogilvy & Mather • BBDO • Crispin Porter + Bogusky • The Martin Agency • Deutsch • Droga5 • Mullen Advertising • Facebook

Table of Contents

Global Interactive Advertising Market 1. Preface 1.1. Report Scope and Market Segmentation 1.2. Research Highlights 1.3. Research Objectives 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Interactive Advertising Market Size, by Market Value (US$ Bn) 4. Market Overview 4.1. Introduction 4.2. Market Indicator 4.2.1. Drivers 4.2.2. Restraints 4.2.3. Opportunities 4.2.4. Challenges 4.3. Porter’s Analysis 4.4. Value Chain Analysis 4.5. Market Risk Analysis 4.6. SWOT Analysis 4.7. Industry Trends and Emerging Technologies 5. Supply Side and Demand Side Indicators 6. Global Interactive Advertising Market Analysis and Forecast 6.1. Interactive Advertising Market Size & Y-o-Y Growth Analysis 6.1.1. North America 6.1.2. Europe 6.1.3. Asia Pacific 6.1.4. Middle East & Africa 6.1.5. South America 7. Global Interactive Advertising Market Analysis and Forecast, By Type 7.1. Introduction and Definition 7.2. Key Findings 7.3. Interactive Advertising Market Value Share Analysis, By Type 7.4. Interactive Advertising Market Size (US$ Bn) Forecast, By Type 7.5. Interactive Advertising Market Analysis, By Type 7.6. Interactive Advertising Market Attractiveness Analysis, By Type 8. Global Interactive Advertising Market Analysis and Forecast, By Organization Size 8.1. Introduction and Definition 8.2. Key Findings 8.3. Interactive Advertising Market Value Share Analysis, By Organization Size 8.4. Interactive Advertising Market Size (US$ Bn) Forecast, By Organization Size 8.5. Interactive Advertising Market Analysis, By Organization Size 8.6. Interactive Advertising Market Attractiveness Analysis, By Organization Size 9. Global Interactive Advertising Market Analysis and Forecast, By Industry 9.1. Introduction and Definition 9.2. Key Findings 9.3. Interactive Advertising Market Value Share Analysis, By Industry 9.4. Interactive Advertising Market Size (US$ Bn) Forecast, By Industry 9.5. Interactive Advertising Market Analysis, By Industry 9.6. Interactive Advertising Market Attractiveness Analysis, By Industry 10. Global Interactive Advertising Market Analysis, by Region 10.1. Interactive Advertising Market Value Share Analysis, by Region 10.2. Interactive Advertising Market Size (US$ Bn) Forecast, by Region 10.3. Interactive Advertising Market Attractiveness Analysis, by Region 11. North America Interactive Advertising Market Analysis 11.1. Key Findings 11.2. North America Interactive Advertising Market Overview 11.3. North America Interactive Advertising Market Value Share Analysis, By Type 11.4. North America Interactive Advertising Market Forecast, By Type 11.4.1. Mobile Advertising 11.4.2. Videos 11.4.3. Social Media 11.4.4. Internet 11.4.5. Social Media Marketing 11.4.6. Email Marketing 11.4.7. Sponsorship 11.4.8. Blogging 11.4.9. Widgets 11.4.10. Offline Activation 11.4.11. Others 11.5. North America Interactive Advertising Market Value Share Analysis, By Organization Size 11.6. North America Interactive Advertising Market Forecast, By Organization Size 11.6.1. Small and Medium Enterprises 11.6.2. Large Enterprises 11.7. North America Interactive Advertising Market Value Share Analysis, By Industry 11.8. North America Interactive Advertising Market Forecast, By Industry 11.8.1. Retail and Consumer Goods 11.8.2. BFSI 11.8.3. IT & Telecommunication 11.8.4. Media and Entertainment 11.8.5. Travel 11.8.6. Transportation 11.8.7. Supply Chain and Logistics 11.8.8. Healthcare 11.8.9. Energy & Power and Utilities 11.8.10. Education and Government 11.8.11. Others 11.9. North America Interactive Advertising Market Value Share Analysis, by Country 11.10. North America Interactive Advertising Market Forecast, by Country 11.10.1. U.S. 11.10.2. Canada 11.11. North America Interactive Advertising Market Analysis, by Country 11.12. U.S. Interactive Advertising Market Forecast, By Type 11.12.1. Mobile Advertising 11.12.2. Videos 11.12.3. Social Media 11.12.4. Internet 11.12.5. Social Media Marketing 11.12.6. Email Marketing 11.12.7. Sponsorship 11.12.8. Blogging 11.12.9. Widgets 11.12.10. Offline Activation 11.12.11. Others 11.13. U.S. Interactive Advertising Market Forecast, By Organization Size 11.13.1. Small and Medium Enterprises 11.13.2. Large Enterprises 11.14. U.S. Interactive Advertising Market Forecast, By Industry 11.14.1. Retail and Consumer Goods 11.14.2. BFSI 11.14.3. IT & Telecommunication 11.14.4. Media and Entertainment 11.14.5. Travel 11.14.6. Transportation 11.14.7. Supply Chain and Logistics 11.14.8. Healthcare 11.14.9. Energy & Power and Utilities 11.14.10. Education and Government 11.14.11. Others 11.15. Canada Interactive Advertising Market Forecast, By Type 11.15.1. Mobile Advertising 11.15.2. Videos 11.15.3. Social Media 11.15.4. Internet 11.15.5. Social Media Marketing 11.15.6. Email Marketing 11.15.7. Sponsorship 11.15.8. Blogging 11.15.9. Widgets 11.15.10. Offline Activation 11.15.11. Others 11.16. Canada Interactive Advertising Market Forecast, By Organization Size 11.16.1. Small and Medium Enterprises 11.16.2. Large Enterprises 11.17. Canada Interactive Advertising Market Forecast, By Industry 11.17.1. Retail and Consumer Goods 11.17.2. BFSI 11.17.3. IT & Telecommunication 11.17.4. Media and Entertainment 11.17.5. Travel 11.17.6. Transportation 11.17.7. Supply Chain and Logistics 11.17.8. Healthcare 11.17.9. Energy & Power and Utilities 11.17.10. Education and Government 11.17.11. Others 11.18. North America Interactive Advertising Market Attractiveness Analysis 11.18.1. By Type 11.18.2. By Organization Size 11.18.3. By Industry 11.19. PEST Analysis 11.20. Key Trends 11.21. Key Developments 12. Europe Interactive Advertising Market Analysis 12.1. Key Findings 12.2. Europe Interactive Advertising Market Overview 12.3. Europe Interactive Advertising Market Value Share Analysis, By Type 12.4. Europe Interactive Advertising Market Forecast, By Type 12.4.1. Mobile Advertising 12.4.2. Videos 12.4.3. Social Media 12.4.4. Internet 12.4.5. Social Media Marketing 12.4.6. Email Marketing 12.4.7. Sponsorship 12.4.8. Blogging 12.4.9. Widgets 12.4.10. Offline Activation 12.4.11. Others 12.5. Europe Interactive Advertising Market Value Share Analysis, By Organization Size 12.6. Europe Interactive Advertising Market Forecast, By Organization Size 12.6.1. Small and Medium Enterprises 12.6.2. Large Enterprises 12.7. Europe Interactive Advertising Market Value Share Analysis, By Industry 12.8. Europe Interactive Advertising Market Forecast, By Industry 12.8.1. Retail and Consumer Goods 12.8.2. BFSI 12.8.3. IT & Telecommunication 12.8.4. Media and Entertainment 12.8.5. Travel 12.8.6. Transportation 12.8.7. Supply Chain and Logistics 12.8.8. Healthcare 12.8.9. Energy & Power and Utilities 12.8.10. Education and Government 12.8.11. Others 12.9. Europe Interactive Advertising Market Value Share Analysis, by Country 12.10. Europe Interactive Advertising Market Forecast, by Country 12.10.1. Germany 12.10.2. U.K. 12.10.3. France 12.10.4. Italy 12.10.5. Spain 12.10.6. Rest of Europe 12.11. Europe Interactive Advertising Market Analysis, by Country 12.12. Germany Interactive Advertising Market Forecast, By Type 12.12.1. Mobile Advertising 12.12.2. Videos 12.12.3. Social Media 12.12.4. Internet 12.12.5. Social Media Marketing 12.12.6. Email Marketing 12.12.7. Sponsorship 12.12.8. Blogging 12.12.9. Widgets 12.12.10. Offline Activation 12.12.11. Others 12.13. Germany Interactive Advertising Market Forecast, By Organization Size 12.13.1. Small and Medium Enterprises 12.13.2. Large Enterprises 12.14. Germany Interactive Advertising Market Forecast, By Industry 12.14.1. Retail and Consumer Goods 12.14.2. BFSI 12.14.3. IT & Telecommunication 12.14.4. Media and Entertainment 12.14.5. Travel 12.14.6. Transportation 12.14.7. Supply Chain and Logistics 12.14.8. Healthcare 12.14.9. Energy & Power and Utilities 12.14.10. Education and Government 12.14.11. Others 12.15. U.K. Interactive Advertising Market Forecast, By Type 12.15.1. Mobile Advertising 12.15.2. Videos 12.15.3. Social Media 12.15.4. Internet 12.15.5. Social Media Marketing 12.15.6. Email Marketing 12.15.7. Sponsorship 12.15.8. Blogging 12.15.9. Widgets 12.15.10. Offline Activation 12.15.11. Others 12.16. U.K. Interactive Advertising Market Forecast, By Organization Size 12.16.1. Small and Medium Enterprises 12.16.2. Large Enterprises 12.17. U.K. Interactive Advertising Market Forecast, By Industry 12.17.1. Retail and Consumer Goods 12.17.2. BFSI 12.17.3. IT & Telecommunication 12.17.4. Media and Entertainment 12.17.5. Travel 12.17.6. Transportation 12.17.7. Supply Chain and Logistics 12.17.8. Healthcare 12.17.9. Energy & Power and Utilities 12.17.10. Education and Government 12.17.11. Others 12.18. France Interactive Advertising Market Forecast, By Type 12.18.1. Mobile Advertising 12.18.2. Videos 12.18.3. Social Media 12.18.4. Internet 12.18.5. Social Media Marketing 12.18.6. Email Marketing 12.18.7. Sponsorship 12.18.8. Blogging 12.18.9. Widgets 12.18.10. Offline Activation 12.18.11. Others 12.19. France Interactive Advertising Market Forecast, By Organization Size 12.19.1. Small and Medium Enterprises 12.19.2. Large Enterprises 12.20. France Interactive Advertising Market Forecast, By Industry 12.20.1. Retail and Consumer Goods 12.20.2. BFSI 12.20.3. IT & Telecommunication 12.20.4. Media and Entertainment 12.20.5. Travel 12.20.6. Transportation 12.20.7. Supply Chain and Logistics 12.20.8. Healthcare 12.20.9. Energy & Power and Utilities 12.20.10. Education and Government 12.20.11. Others 12.21. Italy Interactive Advertising Market Forecast, By Type 12.21.1. Mobile Advertising 12.21.2. Videos 12.21.3. Social Media 12.21.4. Internet 12.21.5. Social Media Marketing 12.21.6. Email Marketing 12.21.7. Sponsorship 12.21.8. Blogging 12.21.9. Widgets 12.21.10. Offline Activation 12.21.11. Others 12.22. Italy Interactive Advertising Market Forecast, By Organization Size 12.22.1. Small and Medium Enterprises 12.22.2. Large Enterprises 12.23. Italy Interactive Advertising Market Forecast, By Industry 12.23.1. Retail and Consumer Goods 12.23.2. BFSI 12.23.3. IT & Telecommunication 12.23.4. Media and Entertainment 12.23.5. Travel 12.23.6. Transportation 12.23.7. Supply Chain and Logistics 12.23.8. Healthcare 12.23.9. Energy & Power and Utilities 12.23.10. Education and Government 12.23.11. Others 12.24. Spain Interactive Advertising Market Forecast, By Type 12.24.1. Mobile Advertising 12.24.2. Videos 12.24.3. Social Media 12.24.4. Internet 12.24.5. Social Media Marketing 12.24.6. Email Marketing 12.24.7. Sponsorship 12.24.8. Blogging 12.24.9. Widgets 12.24.10. Offline Activation 12.24.11. Others 12.25. Spain Interactive Advertising Market Forecast, By Organization Size 12.25.1. Small and Medium Enterprises 12.25.2. Large Enterprises 12.26. Spain Interactive Advertising Market Forecast, By Industry 12.26.1. Retail and Consumer Goods 12.26.2. BFSI 12.26.3. IT & Telecommunication 12.26.4. Media and Entertainment 12.26.5. Travel 12.26.6. Transportation 12.26.7. Supply Chain and Logistics 12.26.8. Healthcare 12.26.9. Energy & Power and Utilities 12.26.10. Education and Government 12.26.11. Others 12.27. Rest of Europe Interactive Advertising Market Forecast, By Type 12.27.1. Mobile Advertising 12.27.2. Videos 12.27.3. Social Media 12.27.4. Internet 12.27.5. Social Media Marketing 12.27.6. Email Marketing 12.27.7. Sponsorship 12.27.8. Blogging 12.27.9. Widgets 12.27.10. Offline Activation 12.27.11. Others 12.28. Rest of Europe Interactive Advertising Market Forecast, By Organization Size 12.28.1. Small and Medium Enterprises 12.28.2. Large Enterprises 12.29. Rest Of Europe Interactive Advertising Market Forecast, By Industry 12.29.1. Retail and Consumer Goods 12.29.2. BFSI 12.29.3. IT & Telecommunication 12.29.4. Media and Entertainment 12.29.5. Travel 12.29.6. Transportation 12.29.7. Supply Chain and Logistics 12.29.8. Healthcare 12.29.9. Energy & Power and Utilities 12.29.10. Education and Government 12.29.11. Others 12.30. Europe Interactive Advertising Market Attractiveness Analysis 12.30.1. By Type 12.30.2. By Organization Size 12.30.3. By Industry 12.31. PEST Analysis 12.32. Key Trends 12.33. Key Developments 13. Asia Pacific Interactive Advertising Market Analysis 13.1. Key Findings 13.2. Asia Pacific Interactive Advertising Market Overview 13.3. Asia Pacific Interactive Advertising Market Value Share Analysis, By Type 13.4. Asia Pacific Interactive Advertising Market Forecast, By Type 13.4.1. Mobile Advertising 13.4.2. Videos 13.4.3. Social Media 13.4.4. Internet 13.4.5. Social Media Marketing 13.4.6. Email Marketing 13.4.7. Sponsorship 13.4.8. Blogging 13.4.9. Widgets 13.4.10. Offline Activation 13.4.11. Others 13.5. Asia Pacific Interactive Advertising Market Value Share Analysis, By Organization Size 13.6. Asia Pacific Interactive Advertising Market Forecast, By Organization Size 13.6.1. Small and Medium Enterprises 13.6.2. Large Enterprises 13.7. Asia Pacific Interactive Advertising Market Value Share Analysis, By Industry 13.8. Asia Pacific Interactive Advertising Market Forecast, By Industry 13.8.1. Retail and Consumer Goods 13.8.2. BFSI 13.8.3. IT & Telecommunication 13.8.4. Media and Entertainment 13.8.5. Travel 13.8.6. Transportation 13.8.7. Supply Chain and Logistics 13.8.8. Healthcare 13.8.9. Energy & Power and Utilities 13.8.10. Education and Government 13.8.11. Others 13.9. Asia Pacific Interactive Advertising Market Value Share Analysis, by Country 13.10. Asia Pacific Interactive Advertising Market Forecast, by Country 13.10.1. China 13.10.2. India 13.10.3. Japan 13.10.4. ASEAN 13.10.5. Rest of Asia Pacific 13.11. Asia Pacific Interactive Advertising Market Analysis, by Country 13.12. China Interactive Advertising Market Forecast, By Type 13.12.1. Mobile Advertising 13.12.2. Videos 13.12.3. Social Media 13.12.4. Internet 13.12.5. Social Media Marketing 13.12.6. Email Marketing 13.12.7. Sponsorship 13.12.8. Blogging 13.12.9. Widgets 13.12.10. Offline Activation 13.12.11. Others 13.13. China Interactive Advertising Market Forecast, By Organization Size 13.13.1. Small and Medium Enterprises 13.13.2. Large Enterprises 13.14. China Interactive Advertising Market Forecast, By Industry 13.14.1. Retail and Consumer Goods 13.14.2. BFSI 13.14.3. IT & Telecommunication 13.14.4. Media and Entertainment 13.14.5. Travel 13.14.6. Transportation 13.14.7. Supply Chain and Logistics 13.14.8. Healthcare 13.14.9. Energy & Power and Utilities 13.14.10. Education and Government 13.14.11. Others 13.15. India Interactive Advertising Market Forecast, By Type 13.15.1. Mobile Advertising 13.15.2. Videos 13.15.3. Social Media 13.15.4. Internet 13.15.5. Social Media Marketing 13.15.6. Email Marketing 13.15.7. Sponsorship 13.15.8. Blogging 13.15.9. Widgets 13.15.10. Offline Activation 13.15.11. Others 13.16. India Interactive Advertising Market Forecast, By Organization Size 13.16.1. Small and Medium Enterprises 13.16.2. Large Enterprises 13.17. India Interactive Advertising Market Forecast, By Industry 13.17.1. Retail and Consumer Goods 13.17.2. BFSI 13.17.3. IT & Telecommunication 13.17.4. Media and Entertainment 13.17.5. Travel 13.17.6. Transportation 13.17.7. Supply Chain and Logistics 13.17.8. Healthcare 13.17.9. Energy & Power and Utilities 13.17.10. Education and Government 13.17.11. Others 13.18. Japan Interactive Advertising Market Forecast, By Type 13.18.1. Mobile Advertising 13.18.2. Videos 13.18.3. Social Media 13.18.4. Internet 13.18.5. Social Media Marketing 13.18.6. Email Marketing 13.18.7. Sponsorship 13.18.8. Blogging 13.18.9. Widgets 13.18.10. Offline Activation 13.18.11. Others 13.19. Japan Interactive Advertising Market Forecast, By Organization Size 13.19.1. Small and Medium Enterprises 13.19.2. Large Enterprises 13.20. Japan Interactive Advertising Market Forecast, By Industry 13.20.1. Retail and Consumer Goods 13.20.2. BFSI 13.20.3. IT & Telecommunication 13.20.4. Media and Entertainment 13.20.5. Travel 13.20.6. Transportation 13.20.7. Supply Chain and Logistics 13.20.8. Healthcare 13.20.9. Energy & Power and Utilities 13.20.10. Education and Government 13.20.11. Others 13.21. ASEAN Interactive Advertising Market Forecast, By Type 13.21.1. Mobile Advertising 13.21.2. Videos 13.21.3. Social Media 13.21.4. Internet 13.21.5. Social Media Marketing 13.21.6. Email Marketing 13.21.7. Sponsorship 13.21.8. Blogging 13.21.9. Widgets 13.21.10. Offline Activation 13.21.11. Others 13.22. ASEAN Interactive Advertising Market Forecast, By Organization Size 13.22.1. Small and Medium Enterprises 13.22.2. Large Enterprises 13.23. ASEAN Interactive Advertising Market Forecast, By Industry 13.23.1. Retail and Consumer Goods 13.23.2. BFSI 13.23.3. IT & Telecommunication 13.23.4. Media and Entertainment 13.23.5. Travel 13.23.6. Transportation 13.23.7. Supply Chain and Logistics 13.23.8. Healthcare 13.23.9. Energy & Power and Utilities 13.23.10. Education and Government 13.23.11. Others 13.24. Rest of Asia Pacific Interactive Advertising Market Forecast, By Type 13.24.1. Mobile Advertising 13.24.2. Videos 13.24.3. Social Media 13.24.4. Internet 13.24.5. Social Media Marketing 13.24.6. Email Marketing 13.24.7. Sponsorship 13.24.8. Blogging 13.24.9. Widgets 13.24.10. Offline Activation 13.24.11. Others 13.25. Rest of Asia Pacific Interactive Advertising Market Forecast, By Organization Size 13.25.1. Small and Medium Enterprises 13.25.2. Large Enterprises 13.26. Rest of Asia Pacific Interactive Advertising Market Forecast, By Industry 13.26.1. Retail and Consumer Goods 13.26.2. BFSI 13.26.3. IT & Telecommunication 13.26.4. Media and Entertainment 13.26.5. Travel 13.26.6. Transportation 13.26.7. Supply Chain and Logistics 13.26.8. Healthcare 13.26.9. Energy & Power and Utilities 13.26.10. Education and Government 13.26.11. Others 13.27. Asia Pacific Interactive Advertising Market Attractiveness Analysis 13.27.1. By Type 13.27.2. By Organization Size 13.27.3. By Industry 13.28. PEST Analysis 13.29. Key Trends 13.30. Key Developments 14. Middle East & Africa Interactive Advertising Market Analysis 14.1. Key Findings 14.2. Middle East & Africa Interactive Advertising Market Overview 14.3. Middle East & Africa Interactive Advertising Market Value Share Analysis, By Type 14.4. Middle East & Africa Interactive Advertising Market Forecast, By Type 14.4.1. Mobile Advertising 14.4.2. Videos 14.4.3. Social Media 14.4.4. Internet 14.4.5. Social Media Marketing 14.4.6. Email Marketing 14.4.7. Sponsorship 14.4.8. Blogging 14.4.9. Widgets 14.4.10. Offline Activation 14.4.11. Others 14.5. Middle East & Africa Interactive Advertising Market Value Share Analysis, By Organization Size 14.6. Middle East & Africa Interactive Advertising Market Forecast, By Organization Size 14.6.1. Small and Medium Enterprises 14.6.2. Large Enterprises 14.7. Middle East & Africa Interactive Advertising Market Value Share Analysis, By Industry 14.8. Middle East & Africa Interactive Advertising Market Forecast, By Industry 14.8.1. Retail and Consumer Goods 14.8.2. BFSI 14.8.3. IT & Telecommunication 14.8.4. Media and Entertainment 14.8.5. Travel 14.8.6. Transportation 14.8.7. Supply Chain and Logistics 14.8.8. Healthcare 14.8.9. Energy & Power and Utilities 14.8.10. Education and Government 14.8.11. Others 14.9. Middle East & Africa Interactive Advertising Market Value Share Analysis, by Country 14.10. Middle East & Africa Interactive Advertising Market Forecast, by Country 14.10.1. GCC 14.10.2. South Africa 14.10.3. Rest of Middle East & Africa 14.11. Middle East & Africa Interactive Advertising Market Analysis, by Country 14.12. GCC Interactive Advertising Market Forecast, By Type 14.12.1. Mobile Advertising 14.12.2. Videos 14.12.3. Social Media 14.12.4. Internet 14.12.5. Social Media Marketing 14.12.6. Email Marketing 14.12.7. Sponsorship 14.12.8. Blogging 14.12.9. Widgets 14.12.10. Offline Activation 14.12.11. Others 14.13. GCC Interactive Advertising Market Forecast, By Organization Size 14.13.1. Small and Medium Enterprises 14.13.2. Large Enterprises 14.14. GCC Interactive Advertising Market Forecast, By Industry 14.14.1. Retail and Consumer Goods 14.14.2. BFSI 14.14.3. IT & Telecommunication 14.14.4. Media and Entertainment 14.14.5. Travel 14.14.6. Transportation 14.14.7. Supply Chain and Logistics 14.14.8. Healthcare 14.14.9. Energy & Power and Utilities 14.14.10. Education and Government 14.14.11. Others 14.15. South Africa Interactive Advertising Market Forecast, By Type 14.15.1. Mobile Advertising 14.15.2. Videos 14.15.3. Social Media 14.15.4. Internet 14.15.5. Social Media Marketing 14.15.6. Email Marketing 14.15.7. Sponsorship 14.15.8. Blogging 14.15.9. Widgets 14.15.10. Offline Activation 14.15.11. Others 14.16. South Africa Interactive Advertising Market Forecast, By Organization Size 14.16.1. Small and Medium Enterprises 14.16.2. Large Enterprises 14.17. South Africa Interactive Advertising Market Forecast, By Industry 14.17.1. Retail and Consumer Goods 14.17.2. BFSI 14.17.3. IT & Telecommunication 14.17.4. Media and Entertainment 14.17.5. Travel 14.17.6. Transportation 14.17.7. Supply Chain and Logistics 14.17.8. Healthcare 14.17.9. Energy & Power and Utilities 14.17.10. Education and Government 14.17.11. Others 14.18. Rest of Middle East & Africa Interactive Advertising Market Forecast, By Type 14.18.1. Mobile Advertising 14.18.2. Videos 14.18.3. Social Media 14.18.4. Internet 14.18.5. Social Media Marketing 14.18.6. Email Marketing 14.18.7. Sponsorship 14.18.8. Blogging 14.18.9. Widgets 14.18.10. Offline Activation 14.18.11. Others 14.19. Rest of Middle East & Africa Interactive Advertising Market Forecast, By Organization Size 14.19.1. Small and Medium Enterprises 14.19.2. Large Enterprises 14.20. & Africa Interactive Advertising Market Forecast, By Industry 14.20.1. Retail and Consumer Goods 14.20.2. BFSI 14.20.3. IT & Telecommunication 14.20.4. Media and Entertainment 14.20.5. Travel 14.20.6. Transportation 14.20.7. Supply Chain and Logistics 14.20.8. Healthcare 14.20.9. Energy & Power and Utilities 14.20.10. Education and Government 14.20.11. Others 14.21. Middle East & Africa Interactive Advertising Market Attractiveness Analysis 14.21.1. By Type 14.21.2. By Organization Size 14.21.3. By Industry 14.22. PEST Analysis 14.23. Key Trends 14.24. Key Developments 15. South America Interactive Advertising Market Analysis 15.1. Key Findings 15.2. South America Interactive Advertising Market Overview 15.3. South America Interactive Advertising Market Value Share Analysis, By Type 15.4. South America Interactive Advertising Market Forecast, By Type 15.4.1. Mobile Advertising 15.4.2. Videos 15.4.3. Social Media 15.4.4. Internet 15.4.5. Social Media Marketing 15.4.6. Email Marketing 15.4.7. Sponsorship 15.4.8. Blogging 15.4.9. Widgets 15.4.10. Offline Activation 15.4.11. Others 15.5. South America Interactive Advertising Market Value Share Analysis, By Organization Size 15.6. South America Interactive Advertising Market Forecast, By Organization Size 15.6.1. Small and Medium Enterprises 15.6.2. Large Enterprises 15.7. South America Interactive Advertising Market Value Share Analysis, By Industry 15.8. South America Interactive Advertising Market Forecast, By Industry 15.8.1. Retail and Consumer Goods 15.8.2. BFSI 15.8.3. IT & Telecommunication 15.8.4. Media and Entertainment 15.8.5. Travel 15.8.6. Transportation 15.8.7. Supply Chain and Logistics 15.8.8. Healthcare 15.8.9. Energy & Power and Utilities 15.8.10. Education and Government 15.8.11. Others 15.9. South America Interactive Advertising Market Value Share Analysis, by Country 15.10. South America Interactive Advertising Market Forecast, by Country 15.10.1. Brazil 15.10.2. Mexico 15.10.3. Rest of South America 15.11. South America Interactive Advertising Market Analysis, by Country 15.12. Brazil Interactive Advertising Market Forecast, By Type 15.12.1. Mobile Advertising 15.12.2. Videos 15.12.3. Social Media 15.12.4. Internet 15.12.5. Social Media Marketing 15.12.6. Email Marketing 15.12.7. Sponsorship 15.12.8. Blogging 15.12.9. Widgets 15.12.10. Offline Activation 15.12.11. Others 15.13. Brazil Interactive Advertising Market Forecast, By Organization Size 15.13.1. Small and Medium Enterprises 15.13.2. Large Enterprises 15.14. Brazil Interactive Advertising Market Forecast, By Industry 15.14.1. Retail and Consumer Goods 15.14.2. BFSI 15.14.3. IT & Telecommunication 15.14.4. Media and Entertainment 15.14.5. Travel 15.14.6. Transportation 15.14.7. Supply Chain and Logistics 15.14.8. Healthcare 15.14.9. Energy & Power and Utilities 15.14.10. Education and Government 15.14.11. Others 15.15. Mexico Interactive Advertising Market Forecast, By Type 15.15.1. Mobile Advertising 15.15.2. Videos 15.15.3. Social Media 15.15.4. Internet 15.15.5. Social Media Marketing 15.15.6. Email Marketing 15.15.7. Sponsorship 15.15.8. Blogging 15.15.9. Widgets 15.15.10. Offline Activation 15.15.11. Others 15.16. Mexico Interactive Advertising Market Forecast, By Organization Size 15.16.1. Small and Medium Enterprises 15.16.2. Large Enterprises 15.17. Mexico Interactive Advertising Market Forecast, By Industry 15.17.1. Retail and Consumer Goods 15.17.2. BFSI 15.17.3. IT & Telecommunication 15.17.4. Media and Entertainment 15.17.5. Travel 15.17.6. Transportation 15.17.7. Supply Chain and Logistics 15.17.8. Healthcare 15.17.9. Energy & Power and Utilities 15.17.10. Education and Government 15.17.11. Others 15.18. Rest of South America Interactive Advertising Market Forecast, By Type 15.18.1. Mobile Advertising 15.18.2. Videos 15.18.3. Social Media 15.18.4. Internet 15.18.5. Social Media Marketing 15.18.6. Email Marketing 15.18.7. Sponsorship 15.18.8. Blogging 15.18.9. Widgets 15.18.10. Offline Activation 15.18.11. Others 15.19. Rest of South America Interactive Advertising Market Forecast, By Organization Size 15.19.1. Small and Medium Enterprises 15.19.2. Large Enterprises 15.20. Rest of South America Interactive Advertising Market Forecast, By Industry 15.20.1. Retail and Consumer Goods 15.20.2. BFSI 15.20.3. IT & Telecommunication 15.20.4. Media and Entertainment 15.20.5. Travel 15.20.6. Transportation 15.20.7. Supply Chain and Logistics 15.20.8. Healthcare 15.20.9. Energy & Power and Utilities 15.20.10. Education and Government 15.20.11. Others 15.21. South America Interactive Advertising Market Attractiveness Analysis 15.21.1. By Type 15.21.2. By Organization Size 15.21.3. By Industry 15.22. PEST Analysis 15.23. Key Trends 15.24. Key Developments 16. Company Profiles 16.1. Market Share Analysis, by Company 16.2. Competition Matrix 16.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 16.2.2. New Product Launches and Product Enhancements 16.2.3. Market Consolidation 16.2.3.1. M&A by Regions, Investment and Applications 16.2.3.2. M&A Key Players, Forward Integration and Backward 16.2.3.3. Integration 16.3. Company Profiles: Key Players 16.3.1. Grey Advertising 16.3.1.1. Company Overview 16.3.1.2. Financial Overview 16.3.1.3. Product Portfolio 16.3.1.4. Business Strategy 16.3.1.5. Recent Developments 16.3.1.6. Development Footprint 16.3.2. Wieden+Kennedy 16.3.3. Butler, Shine, Stern & Partners 16.3.4. Ogilvy & Mather 16.3.5. BBDO 16.3.6. Crispin Porter + Bogusky 16.3.7. The Martin Agency 16.3.8. Deutsch 16.3.9. Droga5 16.3.10. Mullen Advertising 16.3.11. Facebook 17. Primary Key Insights

About This Report

Report ID55657
Published DateApril 2020
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