DIY Eyelash Market – Industry Analysis and Forecast (2022-2027) by Product, Material, by Sales Segment, and Geographical Regions

DIY Eyelash Market size was valued at US$ 471.36 Mn. in 2021, and the total revenue is expected to grow by 6.8% from 2022 to 2027, reaching nearly US$ 699.48 Mn.
DIY Eyelash Market Overview:
Advancements in technology and improvement in internet connectivity have led to the promotion of social media around the globe. The fashion industry in recent years has been boosted by the Internet, increasing awareness among women about aesthetics and fashion products worldwide; these developments are expected to drive Global Diy Eyelash Market at a significant growth rate.

Eyelash extensions are cosmetic applications that lengthen, curl, and thicken natural eyelashes. Mink, silk, synthetic, human, or horsehair are some of the materials used to manufacture the extensions. Currently, many items are used, such as black or colored eyelashes. A unique adhesive is used to adhere them to the base of each natural eyelash. The global Lash Extension Market is likely to benefit from the increased development of new innovative eyelash products.



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DIY Eyelash Market Dynamics
Cosmetic Industry and Trends

Cosmetics have become necessary items in life since they can improve a person's overall appearance and, hence, affect and enhance the personality. In 2020, the global beauty market spent $481 billion, with the annual total predicted to reach $838 billion by 2027. Historically, most beauty items have been purchased in physical locations, but this is rapidly changing, with online sales expected to rise significantly by 2023. Color cosmetics is one of Asia's fastest-growing markets, thanks to the increasing acceptance of western culture; the prevalence of cosmetics items in the Asian market is expanding as the aesthetic attractiveness of the youthful population grows. In terms of color cosmetics, India is one of the fastest-growing countries in Asia.

The beauty industry had one of the worst years in 2020, and COVID-19 lockdowns hit big firms, closing physical locations and requiring manufacturers to develop new strategies to sell to customers. As a result of the pandemic, e-commerce and direct-to-consumer firms reported an increase in sales, as millions of individuals were forced to shop virtually entirely online; thus, this change in trend and increasing awareness is expected to drive the eyelash market during the projection period.

Development of social media

Several companies compete for the world's more than 5 billion mobile device users in today's social media market. End-users could use social media to connect with friends, coworkers, family members, and like-minded people they would not have met, but this trend has changed to the revolution of smartphone cameras that focus more on videos and images. Businesses use organic social media marketing to boost brand recognition, increase conversions and lead generation, develop and maintain customer relationships, and study their competition.

Influencer marketing is a sort of social media marketing that relies on endorsements and product mentions from influencers or people who have a large social following and are thought to be experts in their field. These social media influencers work hard to earn the trust of their followers. Finding influencers whose audiences fall within the company's segment of consumers helps cut through the noise by targeting specific potential purchasers in a world with over 3.2 billion social media users.

While influencers provide businesses with added consumer trust, social media sites like Facebook and LinkedIn offer detailed statistics that allow digital marketers to target specific demographic groups with ads to generate leads for particular products or services and raise brand awareness among potential long-term customers.

DIY Eyelash Market Restraints

The fashion and cosmetics industry is unpredictable, with trends changing very often according to the recent developments and can be easily influenced; thus, these uncertainties can hamper DIY Eyelash's market growth. Further, the demand for permanent natural eyelashes has been on the rise, given it prevents the hassle of applying eyelashes frequently.
DIY Eyelash Market Segment Analysis:
In this report, the DIY Eyelash market is segmented by Product Type, by Material, by Sales Segment, and by Geographical Region

By Product Type, the global DIY Eyelash market is segmented into individuals, clusters, strips, and Others. Strip DIY eyelashes are the simplest and quickest to apply; they are popular among women who wear artificial eyelashes daily. Its application does not necessitate the assistance of experienced individuals, such as cosmetic artists or beauticians, making it quite accessible. The strip eyelashes are expected to dominate the DIY Eyelash Market during the projection period with a 31 percent market share; individual eyelashes are estimated to grow significantly.



By Material, the DIY Eyelash Market is divided into Synthetic and Natural. The natural extensions are thinner at the end and have greater volume as they progress down the lash line, giving the appearance of thicker, more natural lashes. Natural eyelash extensions are softer and more comfortable to wear than artificial eyelash extensions. Natural Diy Eyelashes are expected to dominate the segment during the projection period with increasing awareness of using natural products.

By Sales Segment, the DIY Eyelash Market is divided into Convenience Stores, Hypermarkets, Supermarkets, and Online Sales. With a market share of roughly 40 percent in 2021, the convenience stores category dominated the market; online sales are expected to rise significantly by 2027.
DIY Eyelash Market Regional Insights:
The report contains an in-depth analysis of the Global DIY Eyelash Market by geographical region across North America, Asia-Pacific, South America, the Middle East, and Africa. The rapid rise in population in Asia-Pacific has caused an exponential increase in demand for DIY eyelashes due to the presence of developing countries like India and China. With 750 million smartphone users in India, social media engagement is expected to drive DIY Eyelash market in this region.

North America currently dominates the DIY eyelash extension market due to the increasing craze of fashion for eyelash extension among the new generation of people, ultimately leading to the building of beauty clinics exclusively made for eyelash extensions in the U.S. region. Europe is considered a substantial market for DIY eyelashes due to the high awareness of fashion and beauty products in developed countries. The UK has the most demand for eyelashes in this region; as a result of the growing cosmetic industry, this area is expected to have strong growth in the worldwide DIY Eyelash market.

With growing developments in the Middle East and Africa, the DIY Eyelash market is projected to grow steadily.

The objective of the report is to present a comprehensive analysis of the DIY Eyelash Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear, futuristic view of the industry to the decision-makers.

The report also helps understand the DIY Eyelash Market dynamics and structure by analyzing the market segments and projecting the DIY Eyelash Market size. Explicit representation of competitive analysis of key players by-product, Price, financial position, product portfolio, growth strategies, and regional presence in the DIY Eyelash Market make the report investor's guide.
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Global DIY Eyelash Market


Report Coverage
Details


Base Year:
2021
Forecast Period:
2022-2027


Historical Data:
2017 to 2021
Market Size in 2021:
US $ 471.36 Mn.


Forecast Period 2022 to 2027 CAGR:
6.8%
Market Size in 2027:
US $ 699.48 Mn.


 Segments Covered:
by Product Type
• Individual
• Cluster
• Strips
• Others


by Material Type
• Synthetic
• Natural


by Sales Segment
• Convenience Stores
• Hypermarkets
• Supermarkets
• Online Sales



DIY Eyelash Market, by Region
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
DIY Eyelash Market Key Players
• Babil Lashes Factory Company
• Beyelian Lashes
• Calailis Beauty
• Emeda eyelash Company
• H.B. Fuller Company
• Huda Beauty
• I-ENVY by Kiss
• Kiss Products, Inc.
• LASHVIEW BEAUTY
• Lilly Lashes
• Qingdao Elour Beauty
• XIZI LASHES Kiss Products, In

Frequently Asked Questions (FAQ)

1. What was the market size of the DIY Eyelash Market in 2021?
Ans The market size of the DIY Eyelash Market in 2021, was valued at the US 471.36 Mn.

2. Which region is expected to show a significant share in this industry?
Ans North American region is projected to increase and acquire a significant share in the forecasting period.

3. What is the CAGR of the DIY Eyelash Market in the forecast period (2022-27)?
Ans DIY Eyelash Market is expected to grow at a CAGR of 7.9 percent during the forecasting period.

4. Who are the key players involved in manufacturing DIY Eyelash Market equipment?
Ans Beyelian Lashes, Calailis Beauty, Emeda eyelash Company, H.B. Fuller Company are the key players involved.