The report of Marketing Automation Software Market By Vertical (Academic & Education, Advertising And Design, Banking Financial And Insurance, Healthcare, High Tech, Manufacturing And Distribution, Media And Entertainment, RetailOther Verticals), Applications (Campaign Management, E-Mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing And Lead Scoring, Reporting And Analytics, Social Media Marketing, Other Applications),End User (Small And Medium Businesses, Enterprises), and Region (North America, Asia Pacific, Europe, South America, and Middle East & Africa) is expected to reach US$ 16.87 Bn by 2027, at a CAGR of 19.2% during the forecast period.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online such as email, social media, websites, etc. and automate repetitive tasks. The retail and consumer goods industry is expected to grow at the highest rate during the forecast period.The industry is expanding through online marketing and look forward to having more visitors, achieve improved quality traffic.
Rising development of the infrastructure in the communication & digital sector across the globe and rising number of mobile, smartphone & connecting device users globally is one of the major driving factors of this market to go for automation in marketing.
Factors restricting the growth of the global marketing automation software market are the data policy concern and the low selection among the SMEs.
E-mail Marketing expected to be a Significant Application in incoming years Email marketing is one of the main networks of marketing, considering the number of email users, which is close to 3.5 billion. Businesses around the world have utilized email marketing. Email marketing involves sending advertisements, newsletters, solicit sales, request donations, and request businesses E-mail Marketingvia emails.
Region-wise,the Asia-Pacific is expected to emerge as the fastest-growing region over the forecast period. North America leads the global marketing automation software market and has the largest market share. The North American region is leading the global marketing automation software market due to the presence of several leading market players in the U.S., as a result of which the region enjoys technological superiority.
The key players of the global Marketing Automation Software market are Adobe Systems Incorporated, Hubspot Inc., IBM Corporation, Marketo Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., Salesfusion, Inc.,SASSE, Teradata Corporation, ActiveCampaign, Acoustic, Act-On Software,Sendinblue, LeadSquared , Keap, and other.
Maximize Market Research, a global market research firm with a dedicated team of specialists and data has carried out extensive research about the Global Marketing Automation Software Market. The report encompasses the market by different segments and regions, providing an in-depth analysis of the overall industry ecosystem, useful for making an informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamicsand future opportunities that might exist in the Global Marketing Automation Software Market. The driving forces, as well as considerable restraints, have been explained in depth. In addition to this, competitive landscape describing the strategic growth of the competitors has been taken into consideration for enhancing market know-how of our clients and at the same time explain Global Marketing Automation Software Marketpositioning of competitors.
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