The report of CRM Analytics Market by Type (Sales Analytics, Customer Analytics, Contact Center Analytics,Marketing Analytics, Web & Social Media Analytics), Deployment (On-premise, Cloud), End-User (BFSI, Health Care, Retail, Telecom and IT, Media and Entertainment, Other End-Users), and Region (North America, Asia Pacific, Europe, South America, and Middle East & Africa) is expected to reach US$ 16.46 Bn by 2027, at a CAGR of 11.02 % during the forecast period.
CRM Analytics is a set of tools that collects and organizes customer interaction data. The CRM analytics help in sales performance, customer service, and marketing activities. CRM analytics market will be a rise in incoming years due to its application to develop custom business decisions in an organization. CRM Analytics market applications are sales analytics, customer analytics, contact center analytics, marketing analytics, web & social media analytics. The marketing analytics helps the companies to make various campaign programs for customers.
According to End-User, the Retail Industry holds a higher market share in the coming years because a number of new players are emerging in the retail market to influence market growth. New players are adopting e-commerce business models like Amazon, making USD 71.84 billion in online sales. In such a competitive retail market, the need for new customer acquisition and holding of the existing customers becomes crucial for retailers.
Region-wise, North America contributes a major share in the global market. This is mainly due to the growth in data and increased awareness to hold valuable customers. The Asia Pacific is following the same trend as it is expected to continue growth in the near future. Growing industries like BFSI, telecommunications, health care, etc. are expected to increase the growth of the global CRM analytics market.
The key players of the global CRM Analytics market are Accenture, Angoss Software Corporation, IBM Corporation, Infor, Microsoft Corporation, Oracle Corporation, Salesforce.com, Inc., SAP SE, SAS AB, Teradata Corporation, and others.
Maximize Market Research, a global market research firm with a dedicated team of specialists and data has carried out extensive research about the Global CRM Analytics Market. The report encompasses the market by different segments and regions, providing an in-depth analysis of the overall industry ecosystem, useful for making an informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamics and future opportunities that might exist in the Global CRM Analytics Market. The driving forces, as well as considerable restraints, have been explained in depth. In addition to this, competitive landscape describing the strategic growth of the competitors has been taken into consideration for enhancing market know-how of our clients and at the same time explain Global CRM Analytics Market positioning of competitors.
Browse the market data Tables and Figures spread through a comprehensive research report and in-depth TOC on “Global CRM Analytics Market.”
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