Smartphone Display Companies: Samsung, LG, NEC, Tianma Microelectronics, BOE Technologies Group, etc

The competitive analysis of the Smartphone Display industry involves the identification of current market trends, Smartphone Display Companies, and other related factors shaping the sector. This analysis evaluates key metrics such as market size, growth rates, and trends in display technologies like OLED, AMOLED, LCD, and others. Additionally, it provides insights into the competitive landscape, key smartphone display companies, and the strategic initiatives of display manufacturers and smartphone brands. The assessment will include an evaluation of the competitive configuration, strategies, and innovation trends of industry leaders in display technology and smartphone manufacturers.

The primary goal is to reveal the main strengths, weaknesses, opportunities, and threats in the companies’ cases, study their products and innovations, and define possible gaps and opportunities in a given market. This will allow the stakeholders to make informed decisions, weigh strategic points and ultimately improve their position in the highly dynamism smartphone display industry.

Global Smartphone Display Market size was valued at USD 6.28 Bn in 2023 and is expected to reach USD 10.12 Bn by 2030, at a CAGR of 8.1%. The smartphone display market has rapidly evolved due to technological innovation and the growing need for more advanced and differentiated user experiences. Some of the market’s major stakeholders are Japan Display Inc., Samsung, Toshiba Corporation, Sharp Corporation, LG Electronics Inc., Fujitsu Ltd., Apple Inc., Sony Corporation, Motorola Inc., Tianma Microelectronics, NEC Corporation, BOE Technology Group Company, Chi Mei Corporation AU Optronics Corpco, and Mitsubishi Electric Corporation. These companies are leading the market for next-generation display technologies such as OLED, AMOLED & LCD making the visuals prestigious. MMR is dedicated to ensuring the continued growth of smartphone displays with innovations and analysis for stakeholders and significant players in this growing market, to help identify new growth opportunities and maintain a strong industry position. Samsung In the early 1990s, Samsung began by focusing on telecommunication devices and pioneered the first 40” LCD TV screen. By 2002, they expanded into the LCD market with a diverse range of products. The success led to the formation of Samsung Display in 2012, which focused on both OLED and LCD screens. Samsung's development of OLED technology began in the late 1990s, and by 2006, they had secured around 600 patents. The introduction of Super AMOLED in 2011 improved screen thickness by removing the air gap found in traditional AMOLED displays. Today, Samsung remains a leader in the smartphone display market, having reequipped its LCD factory to produce AMOLED displays and capturing 97% of the AMOLED market by 2018. AU Optronics Established in 2001, the Taiwanese company is the merging of Benq and Acer’s display production divisions. In 2006, they purchased the Quanta Company that involved in manufacturing displays as well. There have been efforts in the enhancement and improvement of the AMOLED, OLED, and LCD technologies by the company. AUO is rather progressive and it aims at the creation of flexible as well as frameless screen technologies. Besides, they create cases for other companies’ products under the contract as well. All these factors helped AUO to occupy the third place among the manufacturers of OLED (Samsung and LG are leading). Recent Development:

1. Nov. 23, 2023- Infinix announced its plan to launch Smart 8HD, a budget smartphone with a 90Hz display and type-c charging, in India on Dec.08. Infinix Smart 8HD will sport a textured back panel design for a comfortable grip. The smart 8HD will ship with an upgraded processor and an enhanced design.
2. Nov. 23, 2023- Apple announced it is exploring innovative screen technologies to enhance iPhone user privacy. The company's two recently granted patents, Privacy Films for Curved Displays and Displays with Adjustable Angles of View, shed light on efforts in this regard. Apple's patent seeks to address this issue and provide a more comprehensive privacy solution to address growing privacy concerns.
3. Nov. 20, 2023- OnePlus announced that it will launch a new smartphone, the OnePlus 12, in China on Dec.04. The device will likely feature a 6.82-inch X1 Oriental LTPO OLED display and Qualcomm's Snapdragon 8 Gen 3 chipset. The smartphone will feature its first-generation imaging engine chip, Display P1. TheBOE and OnePlus jointly developed the new display.
4. Nov. 06, 2023- Xiaomi spin-off Poco launched a new entry-level smartphone, the Poco C65. The new phone brings a good mix of upgrades over its predecessor, including a faster 90Hz display, 50MP camera, and USB Type-C charging. Poco C65 comes with and display.
5. Oct. 26, 2023- Motorola unveiled a new smartphone, the MotoAI, with a flexible display that can be worn on the wrist. The flexible display phone concept is called an 'Adaptive Display Concept'. The concept device has a 6.9-inch FHD+ pOLED display when completely opened and laid flat. Motorola showed off this new flexible display concept at the Lenovo Tech.

1. Smartphone Display Market Competition Matrix 1.1. Market Structure 1.1.1. Market Leaders 1.1.2. Market Followers 1.1.3. Emerging Players 2. Competitive Benchmarking of key players 3. Mergers and Acquisition in Smartphone Display Market 4. Smartphone Display Market Manufacturing Company Profile: Key Players 4.1. Samsung - Seoul, South Korea 4.1.1. Company Overview 4.1.2. Business Portfolio 4.1.3. Financial Overview 4.1.4. SWOT Analysis 4.1.5. Strategic Analysis 4.1.6. Recent development 4.2. LG - Seoul, South Korea 4.3. NEC - Tokyo, Japan 4.4. Tianma Microelectronics (China) 4.5. BOE Technologies Group - Beijing, China 4.6. Chi Mei Corporation - Tainan, Taiwan 4.7. Visionox - Beijing, China 4.8. Japan Display Inc. - Tokyo, Japan 4.9. AU Optronics - Hsinchu, Taiwan 4.10. Ever Display - Shanghai, China 4.11. Hannstar Display - Taipei, Taiwan 4.12. Toshiba Corporation - Tokyo, Japan 4.13. InfoVision Optoelectronics - Hsinchu, Taiwan 4.14. Panasonic Corporation - Osaka, Japan 4.15. Sony Corporation - Tokyo, Japan 4.16. Heyuan Zhongtou Communication Technology - Heyuan, China 4.17. NEC Display Solutions (Germany) 4.18. Barco (Belgium) 4.19. Apple - Cupertino, California, USA 5.20. Corning Incorporated (United States) 4.21. Universal Display Corporation (United States) 4.22. Others Key Players 5. Key Findings