Global Self-service Webcasting Market Segmentation by Device (Mobile, Desktop and Others), Operating System (iOS, Android and Others), By Region (North America, APAC, Europe, MEA & Africa and South Africa) is expected to grow at xx % through 2020 to 2027, reaching US$ XX Mn.
Key players of Self-service Webcasting Market are TalkPoint, West Corporation, Company Webcast, Arkadin Cloud Communications, Cisco Systems, Adobe Inc., InXpo, Inc., ReadyTalk, ClickWebinar, Company Webcast, and NTT Cloud Communications amongst others.
Self-service webcasting allows users, with changed features, to monitor the webcasting process. Users are able to broadcast, configure and schedule video or audio webcasts at any skill level. The move to self-service models has made it easier to use webcasting, thereby reducing costs, rising usage rates, and propelling the addressable market. Pricing models are now being developed for flat-rate, subscription-based pricing, enabling many events to be hosted by users. The demand for high-speed data bandwidth has only increased with the boom of wearable devices and IoT. As a result, a host of these factors fueling the market growth. Webcasting comprises a set of cloud technologies that allow web-based content to be delivered in real time. When there is a need for greater scalability, reliability, support, branding, and other customization features, users prefer webcasting solutions over web conferences. Furthermore, there is already an exponential rise in video calls/phone calls, as an increasing number of people are organizing meetings via apps or collaboration platforms. The pandemic is radically changing consumption habits globally due to more purchases online over retailing shops. The sudden eruption of Covid-19 is the key factor driving the growth of global self-service webcasting market.
The need for self-service webcasting is expected to drive advanced technologies such as remote service management and wireless communications in the near future. Cloud-supplied self-service webcasting reduces complexity and costs and key to driving adoption. The concept of driving audience interaction and participation by facilitating integration with various social media and communities is increasingly assisted by social webcasting. The advent of self-service webcasting has transferred the control from a company’s restricted qualified event specialists to multiple consumers who can now create high-impact, professional-quality events from their mobile devices or desktops effortlessly. Webcasting allows the acquisition of video signals from a variety of sources, facilitating versatile video capture that provides performance monitoring, higher control and high quality. In the coming years, these factors are expected to improve the global webcasting market for self-service. The companies are merging with emerging players such as Ramp and TalkPoint announced a strategic acquisition to optimize the delivery of video broadcasts to viewers inside the enterprise.
By geography, global self-service webcasting market is segmented into North America, APAC, Europe, ME & Africa, and South Africa. Among these, North America held the highest market share of xx% in 2019 and is expected to keep its dominance over the forecast period. The self-service webcasting market in North America is anticipated to account for the highest revenue share contribution and projected to maintain its dominance in the target market during the forecast period. Large investment in space programmes by the U.S. government is anticipating the market growth. The Asia Pacific region is projected to register the fastest growth rate in the target market due to surge in penetration of smartphones and digitalizing the infrastructure in the region.
Maximize Market Research, a global market research firm with a dedicated team of specialists and data has carried out extensive research about Global Self-service Webcasting Market. The report encompasses the market by different segments, providing an in-depth analysis of the overall industry ecosystem, useful for making an informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamics and future opportunities that might exist in Global Self-service Webcasting Market. The driving forces, as well as considerable restraints, have been explained in depth. In addition to this, competitive landscape describing the strategic growth of the competitors has been taken into consideration for enhancing market know-how of our clients and at the same time explains Global Self-service Webcasting Market positioning of competitors.
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