Key players of Organic Baby Shampoo Market are Johnson & Johnson, The Clorox Company, The Himalaya Drug Company, The Moms co., Unilever, Galderma laboratories, Earth Mama Angel Baby, Mothercare, Laboratoires Expanscience S.A., Beiersdorf Inc., Burt’s Bees, L’Oreal, Earth Mama Angel Baby, Aquaphor, Weleda , Aveeno, WBM LLC, ONEA, PURA D’OR, Babo Botanicals.
The Market development is attributed to increasing women’s workforce through the globe. In addition, close to 63.9 percent of all mothers with children under the age of 3 were involved in the labor force. Improved contribution of women in the workforce is making them more self-sustainable & financially strong, important to the adoption of quality healthcare products for their babies, which, in turn, is increasing the market development.
Natural baby hair care products have been gaining important traction among the customers in order to protect the fragile baby skin. Parents are shifting towards natural baby products as of plant-based elements, like aloe, calendula, & chamomile, which are free from any type of suspected skin irritants. Baby’s skin is more sensitive than adults & needs safe products containing the highest quality natural ingredients.
With millennial parents receiving more educated about the natural baby products & related benefits, numerous manufacturers have been offering into the cater baby care sector as an opportunity to gain maximum market share & customer base by leading baby care product line or by renovating their existing product line. For example, in 2018, Azarfan, an natural personal care company for the first time introduced a new product line extension called Azarfan organics baby, which was created with certified natural ingredients & included products, like baby natural shampoo, hair wash, & hair lotion.
The trend in baby personal skincare is gradually moving towards premium-priced natural personal care products. For instance, in 2016, the Indian startup MamaEarth company introduced an exclusive baby care product line, which claims to deliver natural, & toxin-free global standard products. The natural product range involved baby shampoo, lotion, & hair gel, which are clinically tested to be hypoallergenic & carry no artificial perfumes.
Companies promoting natural brands & their products right for baby’s skin will certainly extend the market, hence many companies are opting for eco certifications, like COSMOS natural, to gain a competitive advantage over other competitors. This certification mandates a product to comprise more than 95 percent of its elements to come from organic & plant-derived sources to be considered organic. These growths are gaining momentum in the market as customers have become more conscious regarding the tagging of the products as many manufacturers with 40-50% plant-based constituent claim to be completely natural.
Maximize Market Research, a global market research firm with a dedicated team of specialists and data has carried out extensive research about Global Organic Baby Shampoo Market. The report encompasses the market by different segments, providing an in-depth analysis of the overall industry ecosystem, useful for making an informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamics and future opportunities that might exist in Global Organic Baby Shampoo Market. The driving forces, as well as considerable restraints, have been explained in depth. In addition to this, competitive landscape describing the strategic growth of the competitors has been taken into consideration for enhancing market know-how of our clients and at the same time explain Global Organic Baby Shampoo Market positioning of competitors.
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